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Description
A Thurstone scale has a number of statements to which the respondent is asked
to agree or disagree.
There are three types of scale that Thurstone described:
Example
Agree Disagree
I like going to Chinese restaurants [ ] [ ]
Chinese restaurants provide good value for money [ ] [ ]
There are one or more Chinese restaurants near where I live [ ] [ ]
I only go to restaurants with others (never alone) [ ] [ ]
Question selection
Equal-appearing intervals
Successive intervals
Paired comparisons
In this method, the judges select between every possible pair of potential
statements. As the number of comparisons increases with the square of the
number of statements, this is only practical when there is a limited number of
statements.
Discussion
Judges are used beforehand to understand variation -- if the judge cannot agree,
then the question as posed is also likely to result in varied responses from target
people.
One of the biggest problem with Thurstone scaling is to find sufficient judges who
have a good enough understanding of the concept being assessed.
With a set of questions with which you can agree or not, it is useful to have some
questions with which the respondent will easily agree, some with which they will
easily disagree and some which they have to think about, and where some people
are more likely to make one choice rather than another. This should then give a
realistic and varying distribution across all questions, rather than bias being
caused by questions that are likely to give all of one type of answer.
Thurstone scaling is also called Equal-Appearing Interval Scaling.