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Meghan A.

Prichard
Experience
Public Relations/Advertising Intern: Rivers Agency, Chapel Hill, NC (2008 – present)
• Write and edit news releases, articles, catalogs and online content for clients’ websites
• Add content to agency and client blogs that develop relationships with customers by sharing design expertise
• Manage agency and client Twitter accounts with daily tweets about industry news and local events
• Gather research to assist in writing case statements and new client proposals

Social Media Intern: DataFlux | A SAS Company, Cary, NC (2010 – present)


• Manage two corporate Twitter accounts (@DataFlux & @DataFluxIDEAS) and have increased following by 35% and
engagement by over 1000% through conversations with followers and sharing relevant content
• Advise co-workers about social media strategies for personal and professional development
• Wr0te marketing copy for a new customer evangelism brochure
• Moderated blog comments and updated blog posts for customer outreach blog featuring data quality experts

Public Relations Intern: Peppercom Strategic Communications, London, UK (Spring 2010)


• Wrote press releases approximately biweekly about new B2B partnerships
• Conducted surveys and compiled research about internal and external perceptions for client positioning projects
• Maintained editorial calendar, established relationships with relevant media, and successfully pitched story ideas
• Increased publicity for agency through publishing instructional articles in business and management publications

Marketing Intern: Dumbarton House, Washington, DC (Summer 2009)


• Gained Washington Post coverage for one of eight press releases written about upcoming events and exhibits
• Established a museum-wide social media policy and drafted four-page marketing plan for new exhibit
• Gained 300 new Twitter followers in two months by updating @DumbartonHouse daily and engaging in conversations
• Answered visitors' questions on Facebook and added new photos and events weekly

Staff Writer: The Daily Tar Heel, Chapel Hill, NC (2007 – 2009)
• Wrote articles twice a week for University desk of student-run daily newspaper, circulation of 39,000

Public Relations Intern: Howard, Merrell & Partners, Raleigh, NC (Summer 2008)
• Compiled media lists, phoned 20+ journalists to generate publicity, and tracked resulting coverage
• Updated media clip books for five local and national clients
• Assisted with a national Weekly Reader competition by planning local, media-friendly event in winner's hometown

Public Relations Intern: Beaufort Historical Association, Beaufort, NC (Summer 2007)


• Worked as the sole PR employee while Communications Director was on vacation for several weeks
• Wrote articles and news releases, resulting in a three-page spread in Impressions, a NC tourism magazine

Education
University of North Carolina at Chapel Hill
B.A. in Journalism & Mass Communication (Public Relations) and American Studies | Expected graduation: May 2011

King’s College London


Study abroad exchange program, humanities focus, spring 2010

Georgetown University
The Fund for American Studies, Institute for Political Journalism, summer 2009

Additional Information
• Public Service Scholars member, UNC, 2007-present
• Admissions Ambassador, UNC, 2008-present
• National Merit Scholarship winner, National Merit Scholarship Corporation, 2007-present
• James Davis Scholarship recipient, UNC School of Journalism & Mass Communication, 2009 & 2010
• The Legacy newspaper Editor-in-Chief, Apex High School, 2006-2007

@pricharm | meghan.prichard@unc.edu | 118 Milley Brook Court, Cary NC | 919-931-2583

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