Republic of the Philippines

PALAWAN STATE UNIVERSITY

Puerto Princesa City

COLLEGE OF BUSINESS AND ACCOUNTANCY

COURSE SYLLABUS

1. Course Code : BEC 2006

2. Course Title : BUSINESS POLICY AND STRATEGY
3. Contact Hours : 54
4. Credit : 3 units

5. Course Description: This course deals with the comprehensive and strategic
approaches to management. It considers the organization in its totality from the
viewpoint of senior management. It covers topics about strategic management,
environmental scanning, strategy formulation, implementation, evaluation and control,
plus strategic human resource management. The trends in different industries are also
studied in this course so that students will learn how real companies strategize to remain
competitive and profitable.

6. Grade Distribution:
Requirements Midterm (1/3) Final Term (2/3)
Major Exam 40% 40%
Quizzes 30% 25%
Class Participation 25% 20%
(assignment, groupwork,
recitation, reporting)
Case Analysis 10%
Attendance 5% 5%
Total 100% 100%

7. Course Content

1. Basic Concepts in Business Policy and Strategy

A. Key concepts
B. The Strategic Management Process
C. Strategic Management: Planning Phases
D. Organizational Adaptation

2. History of Strategic Management

A. Growth and Portfolio Theory
B. The Rise of Marketing Management
C. The Rise of Japanese-Oriented Management Style
D. The Competitive Edge
E. Military Theory
F. Strategic Change
G. IT – Oriented Management Style
H. Psychology of Strategic Management

3. Environmental Scanning
A. Market Structure
B. The Five Forces Model
C. Competitive Intelligence
D. SWOT Analysis
 4. Strategy Formulation
A. Vision/ Mission
B. The Five Power P’s
C. Porter’s Generic Strategies
D. Power Strategies
E. Adaptive Methods
F. Essential Potential Strategies
G. Growth Strategies
H. Balanced Scorecard

5. Strategy Implementation
A. Levels of Strategy
B. Functional Strategies in Marketing, Finance, and Production
C. Implementing Strategies
D. E-Commerce

6. Strategy Evaluation and Control

A. Strategic Control Process
B. Modes of Correction
C. Characteristics of a Good Evaluation

7. Strategic Human Resource Management

A. Putting Human Resources on Higher Ground
B. Work Design
C. Job Analysis
D. Elements of Recruitment
E. Job Descriptions

8. Industry Trends
A. Hotel and Restaurant
B. Social Networking
C. Outsourcing
D. Franchising
E. Pharmaceutical
F. Banking
G. Real Estate
H. Retailing
I. Electronics

Textbook: Zarate, Cynthia a (2011). Business Policy and Strategy. Philippines, Rex Publishing
Other References: Harrison, Jeffrey S., “Foundations in Strategic Management”. South
Western Publishing Co., Ohio, 1998
Newman, William H., “Strategy, Policy and Central Management” 9th
Edition”. South Western Publishing Co., USA, 2000
Soriano, Emmanuel V., “Business Policy in an Asian Context” 3rd
Edition”. Sinagtala Publishers, Philippines, 1990

Prepared by:

GENEVIEVE F. NAGALES, MAM

Faculty