Problem: One of the subproblems for Quest Specialty Travel is that their educational tours are not very

popular.
Possible solutions:
 Create a partnership with established educational tour company
 Focus on one type of educational travel, such as cooking
 Add class or workshop to every cultural and adventure tour
 Coordinate with on-site schools
Instructions: Review the list of possible solutions to the problem of unpopular educational tours and
then complete Table 1 or Table 2 according to the guidelines in the “Evaluating Options” lesson.
[Your Name]
Table 1: Comparing options

Options for improving educational tours

A B C D Row Sum Rank

A. Create a partnership

B. Focus on one type

C. Add classes to each tour

D. Coordinate with schools

1 = This option is better than the other option

0 = This option is not better than the other option
Table 2: Ranking and weighting options

Improving educational tours

Each Easy to do Popular with Compared to Amount of

alternative customers competition revenue
= 25%

Points Score Points Score Points Score Points Score Total

Score

Partnership

One type

Each tour
On-site
schools

Points: Rank each option by assigning 1-5 points for each criterion
Score: Multiply the points by 25 for each option