ACCENTURE

Harshith Kumar M
First Year MCA, Srinivas University, Pandeshwar, Mangalore, India
E-mail: harshith.alva1@gmail.com
1. Introduction: Accenture PLC is a global management consulting and professional services
company that provides a strategy, consulting, digital, technology, operations services. The
word Accenture is supposedly derived from Accent of the future. Accenture felt that
the name should represent its will to be a global consulting leader and high performer, and
also intended that the name should not be offensive in any country in which Accenture
operates. Accenture Strategy provides business strategy, technology strategy and
operations strategy services. Accenture Consulting provides technology, business and
management consulting. Accenture Digital provides digital marketing, analytics and
mobility services. Accenture Technology focuses on technology solutions, implementation,
delivery and research and development, including its Technology Labs for emerging
technologies. Accenture Operations focuses on an as-a-service model of service delivery.
This includes business process outsourcing, IT services, cloud services, managed
operations, security and infrastructure services. The company also operates a National
Security Services business. The company uses a standardised system of branding, with
extensive use of the font Graphik. The main goal of Accenture is to achieve a gender
balanced workforce. Accenture hires employees according to their merit. Accenture
partners with more than three quarters of the Fortune Global 500, driving innovation to
improve the way the world works and lives. With expertise across more than 40 industries
and all business functions, they deliver transformational outcomes for a demanding and
digital world. Accenture is serving clients in more than 120 countries. Accenture has made
15 consecutive appearances in Worlds Most Admired Companies list. They have 5k
patents and patent pending applications in 44 countries. In todays business environment,
companies need to continually reinvent themselves. At Accenture, they take an innovation-
led approach to help clients imagine and invent their future. Through the Accenture
Innovation Architecture, they combine their capabilities to invent, develop, and deliver
disruptive innovations for clients, and to scale them faster. Today, Accenture is helping the
world's leading companies imagine the future and bring it to life. The firm has put
innovation firmly at the core of their business model with what it has coined the Accenture
Innovation Architecture, bringing together Accenture Research to identify market and
technology trends, Accenture Ventures to invest in growth-stage companies, Accenture
Labs to incubate and prototype new concepts through applied R&D, and Accenture Studios
to build innovative solutions for clients with speed and agility.
2. Objectives: The objectives of this case study is to
To know and analyse the growth and development saga of Accenture
Analysing the various products of the company
Analysing the HR and training strategy of the company
To study the contribution of CEOs of the company
Financial performance of the company
To analyse the Corporate Social Responsibility of the company
To analyse the performance of the company with other companies