Background

Being in the intersection of three actively moving tectonic plates, lying along the ring
of fire, and having an extreme topography made Indonesia a disaster-prone country. Not
only on being geographically vulnerable, being archipelagic and equatorial also made
Indonesia earn the worst part of climate change effect, especially toward disaster events. It
was proven with the fact that on 2016, Indonesia encountered most incident disaster in ten
years with total 2.334 disaster events in only one year, more than two times higher than ten
years before (Data Informasi Bencana Indonesia, BNPB).1 Among all affected persona,
children be the most vulnerable and yet, unnoticed. Children may be affected by disaster in
home and in school. Furthermore, the increasing number of disaster puts increasing danger
toward 497.576 disaster-vulnerable-located school spread in 34 provinces (229.533 TK,
174.249 SD/MI, 57.499 SMP/MTs, 22.439 SMA/MA, 13.856 SMK). 2 For children, the
consequences of these events depend on exposure and inherent factors such as
development, personality, and overall functioning, as well as on the reactions of family
members and aspects of the recovery environment. Those disasters affected children may
develop Post-Traumatic Stress Disorder (PTSD), anxiety, depression, remorse, academic
difficulties, behavior change, and substance use.3 Children have very long memories and the
impact of the trauma associated with both the disaster itself, and prolonged or difficult
recoveries, can last a very long time which later interferes with their development and
future well-being.4
Disaster event instantly turns those who is initially resource-sufficient become
vulnerable in aspect of physical health, mental health, and many other aspects. Those
drastic changes can be overwhelming even for adults and furthermore, children is affected
disproportionately. Children are not small adults. Children have the need of specific
treatment distinguishable from adults. The lack of attention of their special need puts them

1 Data Informasi Bencana Indonesia, BNPB. Available at http://dibi.bnpb.go.id

2 Kemendikbud, 2017
3 Pfefferbaum B, Noffsinger M, Wind L, Allen J. Children's Coping in the Context of Disasters and Terrorism.

Journal of Loss and Trauma. 2013;19(1):78-97. doi: 10.1080/15325024.2013.791797

4 Forum on Medical and Public Health Preparedness for Catastrophic Events; Board on Health Sciences Policy;

Institute of Medicine. Preparedness, Response, and Recovery Considerations for Children and Families:
Workshop Summary. Washington (DC): National Academies Press (US); 2014 Mar 21. 2, Children and Disasters.
Available from: https://www.ncbi.nlm.nih.gov/books/NBK195865/
in a vulnerable position. As future healthcare professionals, we believe everyone have the
right to deserve the highest attainable health quality in all conditions. For those children
separated from their parents in disaster, lost their playground from earthquake, had their
school demolished by landslides, we commemorate the 2017 Human Rights Day to
concentrate our effort, putting focus on their neglected right and gathering voice to support
children, the population who do not have their own voice to use to their advantage.

Aim
Promote the awareness toward children vulnerability in disaster events. Show support for
disaster-affected community, especially for its children populations.

Objectives
Explain childrens rights, in particular their right to attain highest attainable health
quality
Explain the special condition and need of children in disaster event
Sensitize the public for childrens vulnerability in disaster events
Promote and encourage people to give action/real movement to support the
children affected by disaster

Key Messages
#SupportOurChildren #HRDCIMSA2017

Duration of Campaign
10 December 2017 17 December 2017

Target Audience
Parents
Youth
Students
Teacher
 Government

Campaign Strategies
This year, the Human Rights Day 2017 conducted by SCORP-CIMSA will hold a social media
campaign (air-ground campaign) that participated by locals and encourage local to hold a
ground-campaign in each city.
1. Social Media Campaign (Air-Ground Campaign)
Social media campaign will be held within the period of December 10 until 17 as a
mean to boost up the spread of message about awareness in disaster-affected
children.
Picture to be used is a close up face picture while holding a phone that displaying a
picture of smiling children, substituting part of your face, in order to emphasize our
#SupportOurChildren message that together as a community, we should bring back
their smile.
The smile picture to be used is all up to you. You can access the smile picture we
provide in bit.ly/HRDCIMSA2017. However, you may also use any children smile
picture you can find on your private gallery or internet that fit your desire the best.
Picture to be used can be filtered with any color you want.
Picture to be used must come with high contrast quality to sharpen the
message and awareness addressed.
Caption the picture with a message to persuade people joining the
campaign to support our cause and/or that addresses awareness
concerning the issue of the vulnerability of disaster-affected children, in
Bahasa/English. And don't forget to tag @scorpcimsa, @cimsanasional and use
#SupportOurChildren #HRDCIMSA2017 at your Instagram or Facebook photo.
Note: we will repost some of your photo with the awesome caption. We will also
pick a winner with the best caption which will be announced on upcoming CIMSAs
National Leadership Summit. So keep in mind that this is a competition, write with
your best mind guys!
 2. Ground-Campaign
Holding a ground campaign is optional, it's all up to locals whether you decide to
hold it or skip it.
Holding the ground-campaign within the period of December 8 until 16 is
recommended.
The ground-campaign is a mean to boost up the spread of message about awareness
in disaster-affected children. You can create your own infographic, and spread the
message you got from Children and Disaster human rights training.
Also, empower the target to participate in the social media campaign (air-ground
campaign) as a mean to make our message reaching wider community.
We will also release some infographic about children and disaster based on reliable data
that we have to educate our target audience. The campaign will be ended with a report,
resuming the whole campaign we held together.

Campaign Media
Website : scorp.cimsa.or.id & cimsa.or.id
Facebook : scorp.cimsa & cimsanasional
Instagram : @scorpcimsa & @cimsanasional
Youtube : CIMSAindonesia
LINE : @cimsaindonesia