Attribute Faber Castell_Users FaberCastell_Retailers

Premiumness 3.2941176471 3.1818181818

Compactness 3.0588235294 2.4545454545
Packaging 2.9117647059 3.3636363636
Differentiation Innovative 3 3.2727272727
Lightweight 3.2058823529 2.8181818182
Durability 2.7941176471 2.7272727273
Simple to use/Comfortable 2.6470588235 2.6363636364
Relevance Precision 2.9411764706 3.4545454545
Brand Image 3.2352941176 2.6363636364
Emotional connect 2.7647058824 2.6363636364
Packaging 3.2058823529 3.2727272727
Knowledge Attractive 3.2352941176 3.1818181818
Brand Promise 2.6764705882 3.1818181818
Trust 3.1176470588 2.3636363636
Recommend 2.5882352941 3.5454545455
Quality 3.0588235294 2.5454545455
Esteem Worth 2.8529411765 3.0909090909
Mean 2.9757785467 2.9625668449

Attribute Faber Castell_Users Camlin_Users

Premiumness 3.2941176471 2.21875
Compactness 3.0588235294 3.0625
Packaging 2.9117647059 3.125
Differentiation Innovative 3 2.71875
Lightweight 3.2058823529 2.78125
Durability 2.7941176471 2.8125
Simple to use/Comfortable 2.6470588235 3.03125
Relevance Precision 2.9411764706 3
Brand Image 3.2352941176 2.84375
Emotional connect 2.7647058824 2.46875
Packaging 3.2058823529 2.78125
Knowledge Attractive 3.2352941176 3.03125
Brand Promise 2.6764705882 2.84375
Trust 3.1176470588 2.96875
Recommend 2.5882352941 3.0625
Quality 3.0588235294 3.03125
Esteem Worth 2.8529411765 2.875
Mean 2.9757785467 2.8621323529

Attribute FaberCastell_Retailers Camlin_Retailers

 Premiumness 3.1818181818 3.25
Compactness 2.4545454545 3.50
Packaging 3.3636363636 3.63
Differentiation Innovative 3.2727272727 2.38
Lightweight 2.8181818182 1.75
Durability 2.7272727273 3.25
Simple to use/Comfortable 2.6363636364 2.88
Relevance Precision 3.4545454545 2.25
Brand Image 2.6363636364 2.88
Emotional connect 2.6363636364 2.00
Packaging 3.2727272727 3.50
Knowledge Attractive 3.1818181818 3.88
Brand Promise 3.1818181818 2.75
Trust 2.3636363636 2.00
Recommend 3.5454545455 2.25
Quality 2.5454545455 2.75
Esteem Worth 3.0909090909 3.00
Mean 2.9625668449 2.8161764706

Attribute FaberCastell_Total Camlin_Total

Premiumness 3.2379679144 2.73
Compactness 2.756684492 3.28
Packaging 3.1377005348 3.38
Differentiation Innovative 3.1363636364 2.55
Lightweight 3.0120320856 2.27
Durability 2.7606951872 3.03
Simple to use/Comfortable 2.6417112299 2.95
Relevance Precision 3.1978609626 2.63
Brand Image 2.935828877 2.86
Emotional connect 2.7005347594 2.23
Packaging 3.2393048128 3.14
Knowledge Attractive 3.2085561497 3.45
Brand Promise 2.929144385 2.80
Trust 2.7406417112 2.48
Recommend 3.0668449198 2.66
Quality 2.8021390374 2.89
Esteem Worth 2.9719251337 2.94
Mean 2.9691726958 2.8391544118
FaberCastell_Total Camlin_Users Camlin_Retailers Camlin_Total Natraj_Users
3.2379679144 2.21875 3.25 2.73 3.22
2.756684492 3.0625 3.50 3.28 3.06
3.1377005348 3.125 3.63 3.38 2.78
3.1363636364 2.71875 2.38 2.55 3.11
3.0120320856 2.78125 1.75 2.27 3.25
2.7606951872 2.8125 3.25 3.03 3.22
2.6417112299 3.03125 2.88 2.95 2.78
3.1978609626 3 2.25 2.63 2.53
2.935828877 2.84375 2.88 2.86 3.08
2.7005347594 2.46875 2.00 2.23 3.06
3.2393048128 2.78125 3.50 3.14 2.92
3.2085561497 3.03125 3.88 3.45 2.64
2.929144385 2.84375 2.75 2.80 3.11
2.7406417112 2.96875 2.00 2.48 3.39
3.0668449198 3.0625 2.25 2.66 2.86
2.8021390374 3.03125 2.75 2.89 2.92
2.9719251337 2.875 3.00 2.94 2.44
2.9691726958 2.8621323529 2.8161764706 2.8391544118 2.9624183007

Natraj_Users Anova: Single Factor

3.22
3.06 SUMMARY
2.78 Groups Count Sum
3.11 Faber Castell_Users 17 50.588235294
3.25 Camlin_Users 17 48.65625
3.22 Natraj_Users 17 50.361111111
2.78
2.53
3.08 ANOVA
3.06 Source of Variation SS df
2.92 Between Groups 0.1311902741 2
2.64 Within Groups 2.8136946242 48
3.11
3.39 Total 2.9448848983 50
2.86
2.92
2.44
2.96

Natraj_Retailers Anova: Single Factor

 2.7777777778
2.6666666667 SUMMARY
3.3333333333 Groups Count Sum
2.8888888889 FaberCastell_Retaile 17 50.363636364
3.6666666667 Camlin_Retailers 17 47.875
3.1111111111 Natraj_Retailers 17 50.555555556
3
2.8888888889
2.8888888889 ANOVA
2.6666666667 Source of Variation SS df
3.1111111111 Between Groups 0.2630494512 2
3.1111111111 Within Groups 10.0942370827 48
2.4444444444
3.3333333333 Total 10.3572865339 50
3
2.8888888889
2.7777777778
2.9738562092

Natraj_Total Anova: Single Factor

3.00
2.86 SUMMARY
3.06 Groups Count Sum
3.00 FaberCastell_Total 17 50.475935829
3.46 Camlin_Total 17 48.265625
3.17 Natraj_Total 17 50.458333333
2.89
2.71
2.99 ANOVA
2.86 Source of Variation SS df
3.01 Between Groups 0.1900736008 2
2.88 Within Groups 3.4055056088 48
2.78
3.36 Total 3.5955792096 50
2.93
2.90
2.61
2.9681372549
Natraj_Retailers Natraj_Total Grand_Total RANKS LC LN
2.7777777778 3.00 8.97 2 1.075368 0.07
2.6666666667 2.86 8.90 3 -0.00368 0.00
3.3333333333 3.06 9.57 1 -0.21324 0.13
2.8888888889 3.00 8.68 5 0.28125 -0.11
3.6666666667 3.46 8.74 5 0.424632 -0.04
3.1111111111 3.17 8.96 3 -0.01838 -0.43
3 2.89 8.48 7 -0.38419 -0.13
2.8888888889 2.71 8.53 6 FABER -0.05882 0.41 FABER
CASTELL CASTELL
2.8888888889 2.99 8.78 3 USERS 0.391544 0.15 RETAILERS
2.6666666667 2.86 7.80 9 0.295956 -0.29
3.1111111111 3.01 9.39 2 0.424632 0.29
3.1111111111 2.88 9.54 1 0.204044 0.60
2.4444444444 2.78 8.50 6 -0.16728 -0.43
3.3333333333 3.36 8.59 4 0.148897 -0.27
3 2.93 8.65 2 -0.47426 -0.27
2.8888888889 2.90 8.60 2 0.027574 0.14
2.7777777778 2.61 8.52 2 -0.02206 0.41
2.9738562092 2.9681372549 8.78

Average Variance
2.9757785467 0.0513878995
2.8621323529 0.05445054
2.9624183007 0.0700174746

MS F P-value F crit
0.0655951371 1.1190150315 0.33497104 3.190727
0.058618638
 Average Variance
2.9625668449 0.1426227516
2.8161764706 0.4025735294
2.9738562092 0.0856935367

MS F P-value F crit
0.1315247256 0.6254248615 0.539337019 3.190727
0.2102966059

Average Variance
2.9691726958 0.0420884995
2.8391544118 0.1256947237
2.9681372549 0.0450608774

MS F P-value F crit
0.0950368004 1.3395269145 0.271584977 3.190727
0.0709480335
LC LN
-0.07 0.40404
-1.05 -0.21212
-0.26 0.030303
0.90 0.383838
1.07 -0.84848
-0.52 -0.38384
-0.24 -0.36364
1.20 0.565657
-0.24 -0.25253
0.64 -0.0303
-0.23 0.161616
-0.69 0.070707
0.43 0.737374
0.36 -0.9697
1.30 0.545455
-0.20 -0.34343
0.09 0.313131
 FISHBEIN MODEL
ATTRIBUTE Importance Faber Castell_Users Camlin_Users Natraj_Users
Brand Image 3 9.7058823529 8.53125 9.25
Emotional connect 9 24.8823529412 22.21875 27.5
Packaging 2 6.4117647059 5.5625 5.8333333333
Knowledge Attractive 1 3.2352941176 3.03125 2.6388888889
Brand Promise 6 16.0588235294 17.0625 18.666666667
Trust 4 12.4705882353 11.875 13.555555556
Recommend 2 5.1764705882 6.125 5.7222222222
Quality 2 6.1176470588 6.0625 5.8333333333
Esteem Worth 2 5.7058823529 5.75 4.8888888889
FISHBEIN MODEL
ATTRIBUTE Importance Faber Castell_Retailers Camlin_Retailers Natraj_Retailers
Brand Image 3 7.9090909091 8.625 8.6666666667
Emotional connect 9 23.7272727273 18 24
Packaging 2 6.5454545455 7 6.2222222222
Knowledge Attractive 1 3.1818181818 3.875 3.1111111111
Brand Promise 6 19.0909090909 16.5 14.6666666667
Trust 4 9.4545454545 8 13.3333333333
Recommend 2 7.0909090909 4.5 6
Quality 2 5.0909090909 5.5 5.7777777778
Esteem Worth 2 6.1818181818 6 5.5555555556
 Categories
Sl No Differentiation Relevance Knowledge Esteem
1 Premiumness Lightweight Brand Image Brand Promise
2 Compactness Durability Emotional connect Trust
3 Packaging Simple to use/Comfortable Packaging Recommend
4 Innovative Precision Attractive Quality
5 Worth
Attribute
Premiumness 4 5 1 4 5 5 3
Compactness 4 2 4 5 5 1 3
Packaging 1 3 4 5 5 2 2
Innovative 4 5 3 4 1 5 1
Lightweight 5 4 5 5 1 3 1
Durability 2 3 3 1 4 4 1
Simple to use/Comfortable 1 1 5 1 3 1 3
Precision 1 5 4 2 2 3 3
Brand Image 5 1 5 5 2 3 5
Emotional connect 1 1 2 4 3 5 2
Packaging 5 2 1 3 2 5 2
Attractive 5 4 3 1 1 5 2
Brand Promise 5 3 1 2 2 2 2
Trust 1 5 5 3 4 1 2
Recommend 2 3 5 2 3 1 5
Quality 3 5 2 3 5 2 5
Worth 5 5 2 5 2 4 2
 Faber Castell
4 3 3 2 4 3 3 1 4 2
4 1 3 4 4 4 3 1 5 1
3 5 2 5 4 1 2 3 1 2
4 5 4 5 3 1 2 3 5 2
1 1 5 1 3 4 5 5 3 4
4 5 1 1 5 2 2 4 2 2
3 5 1 4 2 2 2 1 4 2
5 2 5 3 3 2 3 5 2 4
1 4 4 3 2 3 3 4 1 4
3 3 2 4 3 2 4 3 1 2
5 5 2 5 4 2 2 4 4 5
4 5 2 3 4 1 1 4 2 5
3 4 3 1 4 3 3 4 2 2
4 5 1 2 1 3 4 2 3 5
3 3 1 4 3 3 2 3 5 2
1 1 2 5 3 4 4 4 4 4
2 2 2 3 3 5 3 3 1 3
Faber Castell
3 4 2 3 3 5 2 1 1 2
3 4 2 4 2 4 2 1 4 5
5 2 2 3 5 1 3 4 2 5
2 5 5 2 2 2 2 1 3 5
5 2 2 3 3 2 1 5 2 3
3 4 2 2 5 3 5 3 4 2
5 3 3 5 3 1 1 5 2 3
5 3 3 1 2 5 2 1 4 5
1 4 2 1 2 4 5 4 5 2
5 2 2 1 1 5 3 5 2 4
4 4 2 1 3 4 1 3 3 3
4 4 2 5 5 2 1 3 3 4
1 2 1 3 2 1 4 3 4 2
5 3 5 2 5 5 5 5 3 2
3 1 2 2 1 1 2 2 3 2
5 5 3 3 3 2 4 1 2 2
2 5 2 4 2 4 1 4 3 1
2 5 5 5 5 4 4
4 1 2 2 4 3 3
5 3 3 2 1 1 2
2 1 4 2 1 1 5
5 4 3 5 1 5 2
2 2 3 5 1 1 2
1 3 2 5 4 2 1
1 1 1 5 1 3 3
5 2 5 3 1 4 5
1 2 3 2 3 3 5
3 5 3 5 1 4 2
5 5 4 3 3 1 4
5 4 3 3 2 4 1
1 3 4 1 3 2 1
3 1 1 3 5 2 4
1 1 2 3 5 1 4
5 2 5 1 1 1 2
Attribute
Premiumness 2 2 1 2 1 1 1
Compactness 3 5 4 1 5 2 4
Packaging 3 1 3 2 1 5 1
Innovative 3 4 1 1 1 5 4
Lightweight 3 2 3 3 3 4 4
Durability 1 4 5 1 1 5 3
Simple to use/Comfortable 3 5 4 4 3 4 1
Precision 3 4 1 1 2 3 1
Brand Image 3 3 4 1 4 3 1
Emotional connect 1 2 1 3 4 1 1
Packaging 2 1 5 2 5 2 1
Attractive 3 4 4 1 1 3 2
Brand Promise 5 2 1 1 4 5 2
Trust 2 5 4 5 3 1 3
Recommend 5 3 2 3 1 3 4
Quality 1 3 2 4 4 2 3
Worth 5 3 3 4 2 3 2
 Camlin
1 1 3 4 1 4 5 4 3 2
5 3 2 5 3 2 4 1 2 1
1 5 1 4 2 5 4 5 3 2
2 1 4 5 2 5 2 1 3 5
4 1 4 1 4 1 4 1 2 4
3 3 4 4 1 1 1 4 2 1
5 4 3 3 3 3 2 2 4 3
4 3 4 4 3 3 3 2 5 4
1 1 2 3 1 3 2 4 4 4
2 2 4 3 1 5 1 2 3 5
1 3 1 5 2 4 1 1 5 5
3 4 1 5 5 3 1 4 1 1
4 5 5 2 4 4 2 1 2 2
5 3 2 5 3 5 2 1 5 1
4 2 4 3 4 2 4 2 2 4
5 5 1 2 3 2 4 3 5 4
3 5 4 1 5 3 5 5 1 2
mlin
3 1 1 2 3 2 1 1 5 2
3 2 4 3 2 2 2 5 2 2
3 4 4 3 4 4 5 2 4 2
1 3 1 2 2 2 2 1 2 5
2 2 2 1 3 5 5 2 2 2
5 1 3 5 3 4 2 3 5 1
5 1 5 2 1 2 1 1 4 4
2 2 5 5 3 4 3 2 2 4
2 4 5 1 2 4 5 1 2 5
4 1 3 1 1 2 5 2 4 3
2 5 3 4 2 3 3 4 2 1
3 5 2 3 3 3 3 4 3 5
2 5 1 4 1 2 2 3 5 3
4 2 3 1 5 1 3 3 2 1
3 5 4 1 3 1 4 3 3 5
1 4 3 3 3 3 5 4 2 4
5 1 1 5 3 3 4 1 2 4
1 5 4 1 1
5 4 4 4 2
4 3 5 2 3
4 2 4 3 4
3 1 5 2 4
4 3 2 1 4
2 5 2 2 4
2 3 4 1 4
3 4 2 5 2
1 5 2 2 2
2 5 5 1 1
5 1 2 5 4
1 2 2 5 2
5 1 4 1 4
3 3 2 3 3
2 1 3 2 4
2 1 2 1 1
Attribute
Premiumness 5 1 4 3 2 4 5
Compactness 3 5 5 1 5 1 2
Packaging 5 4 3 4 2 1 1
Innovative 1 2 4 1 5 2 5
Lightweight 4 2 5 2 4 4 1
Durability 2 2 4 3 2 2 3
Simple to use/Comfortable 5 3 4 1 5 3 5
Precision 5 4 1 2 1 4 1
Brand Image 5 5 5 4 5 1 1
Emotional connect 4 3 4 2 5 2 5
Packaging 2 1 5 4 2 2 2
Attractive 3 1 5 3 4 3 1
Brand Promise 5 2 4 1 2 2 5
Trust 1 1 1 2 4 1 5
Recommend 1 4 4 3 2 1 5
Quality 1 2 2 4 3 1 2
Worth 3 3 4 3 2 1 2
 Natraj
2 2 2 4 4 2 1 5 3 3
4 2 3 3 2 1 3 5 5 1
2 5 3 5 3 4 1 1 1 5
5 1 4 3 5 2 2 4 2 5
4 4 5 5 1 5 2 3 4 4
2 3 5 2 5 2 4 5 2 3
2 3 4 1 1 1 3 1 2 3
5 1 3 1 3 2 4 4 1 1
4 2 2 5 1 4 2 5 4 3
5 2 4 1 1 3 2 3 3 4
3 2 5 3 5 3 5 2 2 3
1 4 5 3 3 4 4 4 2 1
4 3 1 1 3 2 1 5 4 3
3 2 2 4 5 5 5 5 3 4
2 5 4 1 3 3 1 3 2 1
5 1 1 5 4 4 3 5 2 1
2 1 2 3 4 1 5 3 4 1
atraj
4 3 1 5 5 1 1 4 5 1
4 5 5 5 5 1 5 1 3 1
4 5 4 1 5 4 2 4 2 1
5 5 1 2 2 4 3 1 2 5
3 5 3 2 2 5 3 2 4 2
2 5 5 3 4 5 1 1 5 4
4 2 2 4 1 3 1 4 4 4
1 5 3 3 1 3 2 2 1 4
2 2 5 4 2 3 1 2 2 1
4 4 5 3 1 1 2 5 4 3
5 1 4 4 4 5 4 5 1 1
2 1 1 4 5 1 2 1 1 2
4 4 3 5 3 4 5 2 1 2
1 3 4 5 4 4 4 5 4 5
2 4 5 5 5 2 1 5 2 2
2 1 4 3 4 1 4 5 3 3
1 1 2 2 3 5 1 5 1 2
2 2 4 5 3 4 5 5 4
3 3 5 2 1 1 5 1 3
2 2 1 1 2 3 3 3 1
2 5 5 4 3 1 3 3 3
3 4 3 1 5 2 5 3 1
3 5 1 3 5 2 5 1 5
2 5 3 4 1 1 5 1 2
5 3 1 2 1 1 4 3 3
2 3 1 4 5 5 1 4 4
1 4 1 5 1 2 4 4 3
1 5 1 3 3 1 2 2 2
2 1 1 5 4 5 1 3 2
4 5 1 3 2 5 3 3 5
4 2 5 4 2 4 4 3 2
1 2 1 5 5 4 4 1 2
3 4 3 4 1 2 5 5 2
2 2 2 3 1 1 4 2 4
Attribute Faber Castell
Premiumness 2 5 3 5 1 5 2
Compactness 2 3 5 2 2 3 3
Packaging 4 1 5 2 2 1 5
Innovative 2 3 2 5 5 2 5
Lightweight 2 2 3 3 2 5 2
Durability 3 2 2 3 4 1 1
Simple to use/Comfortable 2 1 1 5 2 3 3
Precision 1 4 2 1 5 5 4
Brand Image 2 1 1 4 4 2 5
Emotional connect 4 1 3 2 3 1 4
Packaging 2 4 4 3 3 4 4
Attractive 1 2 5 2 4 1 4
Brand Promise 4 3 4 1 2 4 2
Trust 1 2 3 1 4 4 1
Recommend 2 5 3 4 4 1 4
Quality 2 3 2 4 3 5 3
Worth 3 4 3 3 4 3 2
ell
2 2 4 4
1 2 2 2
4 5 4 4
3 5 2 2
3 3 2 4
5 5 1 3
3 3 5 1
5 4 5 2
2 2 5 1
2 2 4 3
3 3 4 2
5 3 4 4
4 4 4 3
2 1 3 4
5 4 2 5
1 3 1 1
5 1 1 5
Attribute Camlin
Premiumness 5 4 2 1 3 4 5
Compactness 4 3 4 4 2 5 1
Packaging 4 5 3 2 4 3 3
Innovative 1 2 5 5 1 1 2
Lightweight 2 2 1 1 1 1 3
Durability 2 1 2 4 3 5 4
Simple to use/Comfortable 2 2 1 5 5 3 2
Precision 3 2 2 3 1 2 2
Brand Image 3 2 1 5 4 1 2
Emotional connect 1 1 3 3 4 1 2
Packaging 4 5 3 4 3 3 2
Attractive 5 4 3 2 5 3 4
Brand Promise 2 5 2 2 1 4 1
Trust 1 1 4 5 1 1 2
Recommend 1 4 3 2 1 5 1
Quality 4 5 2 2 1 2 2
Worth 4 3 2 3 5 4 2
2
5
5
2
3
5
3
3
5
1
4
5
5
1
1
4
1
Attribute Natraj
Premiumness 5 3 5 4 1 4 1
Compactness 5 4 2 2 4 2 1
Packaging 4 5 3 4 4 4 4
Innovative 4 3 1 4 1 5 4
Lightweight 3 4 4 2 5 4 4
Durability 4 1 1 5 4 5 4
Simple to use/Comfortable 4 4 1 2 5 3 2
Precision 2 4 1 3 2 5 5
Brand Image 2 4 3 1 4 5 1
Emotional connect 2 3 4 3 1 3 4
Packaging 1 2 5 2 3 3 4
Attractive 5 5 2 1 3 1 4
Brand Promise 2 2 4 1 3 2 3
Trust 4 2 5 5 5 5 1
Recommend 4 1 3 5 5 4 2
Quality 2 4 2 2 2 2 3
Worth 5 2 3 3 3 3 1
1 1
2 2
1 1
2 2
4 3
2 2
1 5
1 3
4 2
2 2
3 5
4 3
1 4
2 1
1 2
4 5
4 1