DEMOGRAPHICS

Age Gender Location

18-25 Male Tier-1
18-25 Male Tier-2
18-25 Male Tier-1
18-25 Male Tier-1
26-35 Male Tier-1
26-35 Male Tier-1
26-35 Male Tier-1
18-25 Female Tier-2
18-25 Male Tier-1
18-25 Female Mumbai
26-35 Male Tier-1
18-25 Male Tier-1
18-25 Male Tier-2
18-25 Male Tier-1
18-25 Female Tier-2
18-25 Male Tier-1
26-35 Female Tier-1
18-25 Female Tier-1
18-25 Female Tier-1
18-25 Female Tier-2
18-25 Male Tier-1
26-35 Female Tier-1
18-25 Male Tier-1
18-25 Male Tier-2
26-35 Female Tier-2
18-25 Female Tier-1
36-45 Male Tier-1
18-25 Female Tier-1
26-35 Male Tier-1
26-35 Female Tier-1
18-25 Male Tier-1
26-35 Female Tier-1
26-35 Female Tier-2
26-35 Male Baroda
26-35 Male Tier-1
18-25 Female Tier-1
18-25 Male Tier-1
18-25 Male Tier-1
18-25 Female Tier-2
18-25 Male Tier-1
18-25 Female Bangalore
18-25 Male Tier-1
18-25 Male Kaithal
26-35 Male Tier-1
26-35 Male Tier-2
18-25 Female Tier-1
18-25 Male Tier-1
18-25 Female Tier-1
26-35 Female Tier-1
18-25 Male Tier-1
26-35 Male Tier-1
26-35 Male Tier-2
18-25 Male Tier-1
18-25 Female Tier-1
18-25 Male Tier-2
18-25 Male Tier-1
18-25 Female Tier-1
18-25 Male Tier-2
18-25 Male Tier-2
18-25 Female Tier-1
18-25 Female Tier-1
18-25 Female Tier-1
18-25 Male Tier-2
Above 45 Male Tier-2
18-25 Male Tier-1
18-25 Male Tier-1
18-25 Female Tier-2
26-35 Female Tier-1
26-35 Female Tier-2
26-35 Male E
18-25 Female Tier-1
18-25 Male Tier-1
18-25 Male Tier-2
26-35 Female Tier-1
26-35 Female Tier-2
18-25 Male Tier-1
18-25 Male Tier-1
26-35 Female Tier-1
18-25 Female Tier-1
18-25 Female Tier-1
 (on a scale of 1-5, 1 being least important and 5 being highest important)
How important is instant gratification for you as a customer?
5
4
3
4
5
5
4
2
3
3
4
3
3
4
4
3
4
5
5
4
4
5
5
4
5
5
5
4
3
4
5
5
2
4
5
4
5
4
4
5
5
3
3
3
2
3
4
5
4
3
5
5
5
5
3
2
5
5
4
3
5
4
5
5
5
5
5
2
3
4
5
5
5
5
5
4
4
5
5
5
ast important and 5 being highest important)
Do you buy fashion online through E-commerce sites?
Yes
Yes
Yes
Yes
Sometimes
Yes
Yes
Yes
Yes
Yes
Sometimes
Sometimes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Sometimes
Yes
Yes
Yes
Yes
Yes
Sometimes
Yes
Sometimes
Sometimes
Sometimes
Yes
Yes
Sometimes
Sometimes
Yes
Yes
Yes
Yes
Sometimes
Yes
Yes
Yes
Yes
Yes
Sometimes
 Yes
Yes
Yes
Yes
No
Sometimes
Yes
Yes
Yes
Yes
Yes
Sometimes
Yes
No
Yes
No
Yes
Yes
Yes
Yes
Yes
No
Sometimes
Sometimes
Sometimes
Yes
Sometimes
Yes
Yes
Yes
Sometimes
Yes
Sometimes
No
No
What are the factors which influence you to buy online? [High discounts]
Important
Highly Important
Important
Highly Important
Moderate
Important
Important
Highly Important
Moderate
Important
Moderate
Highly Important
Moderate
Highly Important
Moderate
Moderate
Highly Important
Highly Important
Highly Important
Important
Moderate
Important
Moderate
Moderate
Important
Least Important
Highly Important
Moderate
Not so Important
Highly Important
Important
Important
Important
Important
Highly Important
Not so Important
Moderate
Highly Important
Moderate
Moderate
Least Important
Moderate
Important
Not so Important
Highly Important
 Important
Not so Important
Highly Important
Important
Not so Important
Highly Important
Not so Important
Important
Not so Important
Important
Moderate
Important
Important
Highly Important
Moderate
Highly Important
Highly Important
Highly Important
Highly Important
Least Important
Highly Important
Highly Important
Moderate
Important
Important
Important
Not so Important
Moderate
Important
Important
Important
Highly Important
Highly Important
Highly Important
Highly Important
What are the factors which influence you to buy online? [Convenience of Ordering]

Important
Important
Important
Important
Important
Highly Important
Important
Important
Highly Important
Moderate
Highly Important
Not so Important
Important
Important
Highly Important
Highly Important
Important
Important
Highly Important
Important
Highly Important
Important
Highly Important
Highly Important
Least Important
Highly Important
Not so Important
Moderate
Highly Important
Important
Highly Important
Important
Important
Highly Important
Moderate
Important
Important
Moderate
Important
Least Important
Moderate
Important
Not so Important
Important
 Important
Not so Important
Highly Important
Highly Important
Moderate
Important
Least Important
Highly Important
Least Important
Important
Important
Moderate
Highly Important
Important
Moderate
Important
Moderate
Highly Important
Highly Important
Least Important
Highly Important
Not so Important
Important
Moderate
Important
Least Important
Least Important
Not so Important
Highly Important
Important
Important
Important
Moderate
Important
Important
What are the factors which influence you to buy online? [Better quality and variety]

Moderate
Highly Important
Moderate
Highly Important
Important
Moderate
Important
Important
Moderate
Important
Moderate
Not so Important
Moderate
Moderate
Important
Highly Important
Highly Important
Highly Important
Important
Important
Highly Important
Highly Important
Highly Important
Highly Important
Least Important
Least Important
Highly Important
Important
Not so Important
Highly Important
Important
Not so Important
Important
Moderate
Moderate
Not so Important
Highly Important
Not so Important
Important
Least Important
Moderate
Important
Not so Important
Moderate
Highly Important
Highly Important
Highly Important
Highly Important
Not so Important
Important
Not so Important
Highly Important
Not so Important
Highly Important
Highly Important
Moderate
Highly Important
Not so Important
Moderate
Highly Important
Highly Important
Highly Important
Highly Important
Least Important
Highly Important
Not so Important
Important
Moderate
Important
Least Important
Least Important
Highly Important
Highly Important
Moderate
Moderate
Important
Least Important
Highly Important
Highly Important
What are the factors which influence you to buy online? [Various payment options]

Moderate
Important
Not so Important
Important
Moderate
Moderate
Not so Important
Moderate
Highly Important
Important
Moderate
Moderate
Highly Important
Important
Important
Highly Important
Moderate
Moderate
Not so Important
Highly Important
Important
Not so Important
Highly Important
Highly Important
Least Important
Least Important
Important
Highly Important
Not so Important
Highly Important
Moderate
Important
Moderate
Moderate
Moderate
Important
Moderate
Not so Important
Moderate
Least Important
Moderate
Moderate
Not so Important
Moderate
 Important
Important
Not so Important
Important
Not so Important
Not so Important
Least Important
Important
Not so Important
Not so Important
Moderate
Moderate
Highly Important
Important
Moderate
Highly Important
Important
Highly Important
Highly Important
Least Important
Highly Important
Not so Important
Moderate
Moderate
Important
Least Important
Not so Important
Highly Important
Moderate
Highly Important
Important
Important
Highly Important
Highly Important
Highly Important
What are the factors which influence you to buy online? [Easy Returns and Refunds]

Not so Important
Important
Important
Highly Important
Important
Moderate
Not so Important
Moderate
Highly Important
Moderate
Highly Important
Moderate
Highly Important
Important
Important
Highly Important
Highly Important
Highly Important
Highly Important
Highly Important
Important
Important
Highly Important
Highly Important
Not so Important
Least Important
Least Important
Highly Important
Not so Important
Highly Important
Highly Important
Not so Important
Important
Moderate
Moderate
Important
Highly Important
Moderate
Moderate
Least Important
Moderate
Highly Important
Not so Important
Moderate
 Important
Highly Important
Highly Important
Highly Important
Moderate
Important
Not so Important
Highly Important
Least Important
Highly Important
Highly Important
Important
Highly Important
Not so Important
Moderate
Highly Important
Highly Important
Highly Important
Highly Important
Least Important
Highly Important
Not so Important
Highly Important
Moderate
Highly Important
Least Important
Least Important
Highly Important
Highly Important
Moderate
Important
Important
Highly Important
Highly Important
Highly Important
 A new fashion chain is coming up with the following facilities to enhance the buying experienc

On screen display of imventory Detailed info of inventory In-store kiosk Virtual reality
Important Important Important Highly Important
Important Important Highly Important Important
Important Important Important Important
Important Moderate Moderate Important
Important Highly Important Important Moderate
Moderate Moderate Important Moderate
Not so Important Moderate Important Moderate
Important Moderate Moderate Important
Important Important Highly Important Important
Important Important Highly Important Highly Important
Important Moderate Important Highly Important
Important Highly Important Important Not so Important
Moderate Moderate Moderate Least Important
Least Important Least Important Least Important Not so Important
Moderate Important Important Moderate
Moderate Important Important Not so Important
Important Moderate Important Moderate
Important Not so Important Important Not so Important
Important Not so Important Important Not so Important
Important Highly Important Important Important
Moderate Moderate Not so Important Least Important
Highly Important Highly Important Highly Important Highly Important
Important Not so Important Moderate Moderate
Highly Important Highly Important Highly Important Moderate
Highly Important Highly Important Highly Important Important
Not so Important Not so Important Least Important Least Important
Least Important Least Important Least Important Least Important
Moderate Moderate Highly Important Important
Important Highly Important Important Important
Highly Important Highly Important Not so Important Important
Moderate Important Highly Important Highly Important
Important Moderate Not so Important Important
Moderate Important Moderate Not so Important
Important Highly Important Important Important
Highly Important Not so Important Important Highly Important
Moderate Moderate Moderate Moderate
Important Highly Important Important Highly Important
Not so Important Important Highly Important Highly Important
Moderate Moderate Not so Important Not so Important
Important Highly Important Moderate Moderate
Important Important Important Important
Not so Important Moderate Moderate Moderate
Important Highly Important Highly Important Highly Important
Moderate Moderate Moderate Moderate
Highly Important Important Important Highly Important
Moderate Important Important Important
Important Important Important Important
Important Not so Important Highly Important Important
Moderate Not so Important Moderate Highly Important
Not so Important Not so Important Not so Important Not so Important
Moderate Highly Important Highly Important Moderate
Not so Important Least Important Not so Important Least Important
Important Important Moderate Moderate
Not so Important Not so Important Not so Important Not so Important
Moderate Moderate Important Important
Highly Important Not so Important Moderate Highly Important
Important Important Important Important
Highly Important Highly Important Highly Important Important
Highly Important Important Highly Important Important
Moderate Moderate Moderate Moderate
Highly Important Highly Important Highly Important Highly Important
Important Important Moderate Important
Highly Important Highly Important Highly Important Highly Important
Highly Important Highly Important Highly Important Highly Important
Least Important Least Important Least Important Not so Important
Highly Important Highly Important Highly Important Highly Important
Highly Important Highly Important Highly Important Highly Important
Highly Important Moderate Moderate Highly Important
Moderate Moderate Moderate Moderate
Important Important Highly Important Not so Important
Highly Important Highly Important Highly Important Highly Important
Least Important Least Important Least Important Not so Important
Moderate Important Moderate Moderate
Highly Important Important Not so Important Not so Important
Important Highly Important Highly Important Highly Important
Important Important Important Highly Important
Highly Important Highly Important Moderate Important
Important Important Important Important
Highly Important Highly Important Highly Important Highly Important
Highly Important Highly Important Highly Important Highly Important
es to enhance the buying experience. Rate the following factors according to their importance

Customized offers Buy Online pay offline Home delivery Faster greviance handling
Important Important Highly Important Moderate
Important Important Important Important
Important Highly Important Important Highly Important
Important Important Important Moderate
Important Least Important Highly Important Highly Important
Important Moderate Moderate Important
Important Moderate Moderate Important
Important Moderate Important Moderate
Important Highly Important Moderate Highly Important
Highly Important Moderate Not so Important Important
Important Moderate Important Moderate
Highly Important Moderate Important Highly Important
Not so Important Moderate Moderate Not so Important
Least Important Moderate Moderate Moderate
Important Important Important Important
Important Highly Important Highly Important Highly Important
Highly Important Moderate Highly Important Highly Important
Highly Important Not so Important Highly Important Highly Important
Highly Important Not so Important Highly Important Highly Important
Important Important Important Highly Important
Important Important Moderate Moderate
Highly Important Highly Important Highly Important Highly Important
Important Least Important Moderate Highly Important
Important Moderate Moderate Important
Important Moderate Important Important
Least Important Least Important Least Important Least Important
Least Important Least Important Least Important Least Important
Important Least Important Important Moderate
Moderate Important Least Important Important
Highly Important Highly Important Moderate Highly Important
Important Important Important Important
Highly Important Moderate Moderate Highly Important
Important Not so Important Important Important
Important Important Moderate Important
Highly Important Highly Important Highly Important Highly Important
Moderate Moderate Moderate Moderate
Important Highly Important Important Highly Important
Important Highly Important Highly Important Important
Not so Important Not so Important Not so Important Not so Important
Highly Important Moderate Moderate Highly Important
Highly Important Not so Important Important Important
Moderate Moderate Moderate Moderate
Highly Important Important Highly Important Highly Important
Moderate Moderate Moderate Moderate
Highly Important Not so Important Not so Important Important
Important Important Important Important
Important Important Important Important
Highly Important Not so Important Important Highly Important
Important Highly Important Important Highly Important
Not so Important Not so Important Not so Important Not so Important
Highly Important Least Important Least Important Highly Important
Not so Important Not so Important Not so Important Least Important
Highly Important Least Important Least Important Highly Important
Not so Important Not so Important Not so Important Not so Important
Not so Important Least Important Moderate Important
Highly Important Important Moderate Highly Important
Highly Important Highly Important Important Important
Important Highly Important Highly Important Important
Important Highly Important Important Highly Important
Moderate Moderate Moderate Moderate
Highly Important Highly Important Highly Important Highly Important
Highly Important Moderate Not so Important Important
Highly Important Highly Important Highly Important Highly Important
Highly Important Highly Important Highly Important Highly Important
Least Important Not so Important Least Important Least Important
Highly Important Highly Important Highly Important Highly Important
Highly Important Important Highly Important Highly Important
Highly Important Not so Important Highly Important Highly Important
Moderate Moderate Moderate Moderate
Important Least Important Important Highly Important
Highly Important Highly Important Highly Important Highly Important
Least Important Not so Important Least Important Least Important
Moderate Important Moderate Moderate
Highly Important Least Important Highly Important Highly Important
Important Highly Important Highly Important Highly Important
Highly Important Moderate Moderate Important
Important Important Important Important
Important Important Important Important
Highly Important Highly Important Highly Important Highly Important
Highly Important Highly Important Highly Important Highly Important
If the above facilities are provided to you as a customer in a retail fashion outlet would you prefer to buy offline rather than onlin
Yes
Yes
Maybe
Maybe
Yes
Yes
Maybe
Yes
Yes
Maybe
Yes
Yes
Maybe
Maybe
Yes
Yes
Maybe
Yes
Yes
Yes
Maybe
No
Maybe
Yes
Yes
Yes
Yes
Maybe
No
Maybe
Maybe
Maybe
Maybe
Maybe
Maybe
Maybe
Yes
Yes
Maybe
Maybe
Yes
Yes
Maybe
Yes
Maybe
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Maybe
Maybe
Yes
Maybe
Yes
Maybe
Yes
Maybe
No
Yes
Maybe
Yes
Yes
No
Maybe
Maybe
Yes
Maybe
Yes
Maybe
Yes
Maybe
Maybe
Yes
Yes
Yes
er to buy offline rather than online?