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of Olam
Like all of you, Today, we are recognised on the global stage
as serious contenders in the agri-sector, having
I feel extremely achieved leadership positions in the majority of
our platforms. This remarkable success in a strongly
proud to work contested industry did not come from following
a conventional approach. At Olam, we do things
for Olam differently from our peers and have succeeded
in disrupting the status quo.
We believe that giving our people ownership to deliver has been key
to our success.
Having passed our 25th anniversary milestone, we need to ensure that we
maintain this level of momentum for the next quarter century and beyond, by
being clear about who we are our spirit and culture, what we stand for and
what we do (and equally important, what we do not do).
I hope you will find this booklet, The World of Olam, useful for your own
reference and as a helpful guide for your team and prospective employees.
Introduction 1-6
The Olam Way 7 - 20
The Olam Brand 21 - 25 Sunny Verghese
Co-Founder, Group Managing Director and CEO
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44
From a small start-up in one product in one country
and in one part of the value chain to now an
enterprise with 44 agri-products in 70 countries
across all four parts of the value chain.
agri-products
everlasting, enduring
We are leading and managing the business
to achieve long-term sustainable success.
agri-business
70
We operate mainly in one commodity asset class,
namely agriculture (e.g. not metals, energy etc.).
seed to shelf
We are selectively integrated in the agri-supply
chain. Olam manages 2.1 million hectares of land
for farming, plantations and forestry and we
countries operate 140 processing facilities.
2 3
Our Portfolio
We are present in 5 segments, 16 platforms and
44 agri-products, supplying to over 14,000 customers
#2 #1 #2 #2
global almond
grower
#1 global cocoa trader
and exporter
#2
global rice
supplier
global cotton
merchant #1
global FSC
#1
global dehydrated
global coffee certified contiguous
onion and garlic
supplier tropical forestry
supplier
concessions
global cashew
supplier
4 5
Our Value Chain The Olam Way
1. Selective
Upstream
Perennial tree crops,
Broadacre row crops,
Dairy farming,
Forest concessions
3. & 4. Selective
2. Supply Chain Mid/Downstream
Global origination & sourcing, Value-added/manufacturing,
Primary processing, Branding & distribution
Inland & marine logistics, (Africa)
Merchandising, Trading,
Value-added solutions & services,
Risk management
6 7
Our Governing Objective Our Vision
To maximise long-term intrinsic value for To be the most differentiated and valuable
our continuing shareholders global agri-business (by 2040)
long-term differentiated
Our strategy and investment choices We believe in first differentiating our business
focus on the long-term. before scaling it and have differentiated
ourselves in six areas, creating a focused
continuing and defensible portfolio.
+10%
of our continuing shareholders and
develop long-term strategy, make We aim to grow Total Shareholder Returns (TSR)
investment choices and capital allocation by 10% Compound Annual Growth Rate (CAGR)
decisions that will maximise their over the next 25 years.
long-term intrinsic value.
CAGR in 25 years
8 9
Our Purpose Our Spirit
Our Purpose of Growing Responsibly describes how we Our Spirit is to be an insurgent in our industry.
do business. We ensure profitable growth is achieved in We are not afraid to disrupt the status quo.
an ethical, socially responsible and environmentally We are pioneers, inventing and innovating to
sustainable manner. This is integral to our business model. create solutions for our suppliers and customers.
10 11
Our Values
Our six values and everyday behaviours build a distinctive
culture, shaping how we work and set the standard for what
it means to be part of Olam.
140
A combination of these elements has resulted in us having a uniquely
shaped portfolio.
processing
facilities
14 15
iii) Growth Strategy
Our logic for growth is to find adjacent business opportunities closely
linked to our core business. We identify and expand into adjacent
opportunities that share customers, costs, capabilities and channels with
our existing businesses. For example, we started our Edible Nuts platform
by first trading cashews before expanding into other adjacent edible nuts
over time, including today, peanuts, almonds, pistachios and walnuts.
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Our Core Competencies
We have built distinctive capabilities and
competencies in the following four areas:
i) Business specific skills in origination, trading, processing
and logistics.
ii) Growth enabling skills in people management, risk management,
mergers and acquisitions / divestures, and capital raising and
financing innovations.
iii) Privileged assets and networks, including sourcing network
of four million farmers, network of over 14,000 customers,
organisational presence in over 70 countries employing more
14,000
than 56,000 people and our extensive African footprint and
customers
operating capabilities.
iv) Effective stakeholder management with investors (equity and
debt investors), creditors, customers, suppliers, communities,
Governments and NGOs.
56,000
employees,
contract, seasonal &
temporary workers
18 19
Our People The Olam Brand
By living our values and being passionate, Our green symbol shows
responsive, reliable, ambitious, pioneering a plant growing out of
and innovative, we have built a true source nutritious soil, held in a circle
of competitive advantage. representing the world.
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Our Brand Strategy
Our brand is our public face, our reputation
it is the sum of everything we do, every day.
It is also one of our most valuable assets.
Brand reputation is based on a combination of factors including our
visual presentation and messaging; our everyday behaviour and the
experience our customers and suppliers have with us; always living up to
our promises; our product quality and the accuracy of our market insight.
Consistency across every level of Olam is critical to our sustained success
and the achievement of our long-term goals. Our brand strategy is a
powerful enabler of collaboration and a key facilitator of future growth.
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Our Brand Positioning
Our brand is confident in an understated way.
If we are all aligned, we will be remembered and
rewarded with trust by those that come into
contact with our unique organisation.
We want to be known
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for these three things: Trail- zing Respo sive
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Website: olamgroup.com
Subscribe: olamgroup.com/news
Twitter: @olam
Intranet: olamconnect.com