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Ivan Mota-Aguilar
Nowadays, it is a well-known fact that technology is everywhere and people use it for
everything. From a small personal assistant reminding everyone what they need to do, to a huge
computer in a biomedical lab capable of comparing thousands of millions of DNA patterns. The
applications of technologies to different fields are infinite and this is the reason why the demand
for people that knows how to code software has growth massively. As previously stated,
technology is the future and in order to be part of the future everyone should learn how to write
code. However, many people argue that learning how to code is not necessarily for everything.
Also, they explain that we should not celebrate the creation of code, but celebrate the creation of
solutions. Furthermore, they also argue that instead of learning how to code people should
research voraciously, and understand how the things around us work at a basic level. The first
genre that will be analyze in this genre analysis is Should everyone learn how to code? a web
article by Gottfried Sehringer. The other genre analyzed in this paper is code stars is a short
film directed by Leslie Chilcott. The purpose of this paper is to analyze some of the rhetorical
aspects of two genres and explore and analyze their stances in the question on whether everyone
The main purpose of the web article is to demonstrate the audience the importance of
coding and why everyone should learn how to code. However, the article also explains the idea
that coding is not as important as learning to understand problems, needs and being able to
visually express logic. In the other hand, the main focus of the short film is to show the audience
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the wonders of programming. Also, to convince the audience to learn how to code and to pursue
The intended audience for the web article is people interested in learning how to code and
parents that want to teach their kids how to code. Additionally, the purpose of the information in
the web article is inform the audience of how important coding however, it is also trying to
convince the audience that it is even more important to learn how to identify problems than
coding. The audience for the short film is everyone that wants to learn how to code and people
that are planning to pursue a career in programing. Furthermore, the purpose of the information
presented on the short film is to convince the audience to learn how to code and pursue a career
in programming. Both audiences are tie in with the purpose of the article and short film. This is
because the target audience is people that want to learn how to program and the article and short
film shows them that it is really important. The significant similarities between both genres is
that they have a similar audience and a similar purpose. However, the short film has a broad
audience and the article has more parts to its purpose. The way the web articles message is
organized is by presenting first how coding has become a huge part of society and why learning
to code is important. Then, it presents the argument of why coding is not really the answer and it
explains why. The short film starts by presenting the basic idea of what coding is and why is
important to learn how to code. Then, it shows some testimonials of successful people in the
coding field and at the end it explains how useful coding is.
The communication features for the web article are formal language because of the
grammatical choices used during the article. For example, the use of words like pursuit,
laughable, abstraction, and envision. Also, the black and white colors in the article and times
new roman font and the lack of images and pictures in the article. This features contribute to
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convince the audience that this is a important topic and should be taken serious. For the short
film, the communication features are more informal. For example, the video uses more vivid
colors; such as, white, yellow, pink and yellow in the cinematics and texts. Also, the short film
uses informal language for example, stupidest, I, so and cool. Furthermore, the film uses
animations, and vivid music in the background. This helps the argument a lot, because it makes
the audience more excited to learn how to code because everything looks and feels pleasant. The
way the web article is shaped by the genre is that it will to reach a big audience because not a lot
of people reads this kind of articles unless if made by a big newspaper website like The New
York times. Also, in this type of genre the author cannot fully explain some point because it
needs to keep the audience entertained so they watch ads on the website. On the other hand, the
short film has a lot more freedom. For example, it is easier to present the information to the user
through visual images and it is easier for people to find it because it is presented as a YouTube
video.
Rhetorical Issues
The two genres use the three rhetorical appeals. However, each genre focus in using one
more than the others. This difference will be analyzed in the following.
Ethos
The way the web article establishes the credibility of the information is by the authors
position in a company. The author of the article Gottfried Sehringer, the vice president of a
application platform used by businesses to create and continuously improve mobile and web
apps. The way the short film establishes its credibility is by the personalities showed in the short
film. Such as, Bill Gates, Mark Zuckerberg, and Gabe Newell.
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Pathos
The way the web article evokes an emotional response from the audience is by explaining
how coding is in some way crucial for society. This is because apps manage nearly every aspect
of our lives. Evoking the emotion of worry to the audience if they do not know how to code. The
way the short film evokes an emotional response is by having an energetic music in the
background of the video the give the audience the emotion of enthusiasm about programming
and coding. Also, the atmosphere and colors full of light used in the short film gives the audience
a lot of delight.
Logos
The evidences and statistics used to support claims of the information in the web article is
when the author explains that 87 percent of IT leaders rate themselves poorly in terms of their
ability to bring new ideas to market quickly. This used to support the argument that coding is
not more important than learning how to solve problems and identify needs even though it is
really important. The evidences that the short film uses to convey its argument are over the next
10 years there will be 1.4 million jobs in computer science and only 400 thousand qualify for
those jobs this explaining that it is important to pursue this career because there are a lot of jobs
available. Also, because society needs more people that can code.
The way the two genres presented their main argument is in soma way different. This is
because even though they both have a similar topic, the web article focuses more in explaining
that the actual action of coding is not as important as knowing the logic behind the code itself.
Furthermore, the short film only presents all of the benefits of coding without explaining if it is
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better to only learn how to code or to learn the bases of coding. The way the information is
presented is affected by the genre is by giving a lot less freedom to the web article to give visuals
and more informal language. For the short film, the genre helped it a lot because it has as much
freedom as it needed.
Conclusion
In conclusion, the two genres explained the topic and presented their arguments very
effectively. The web article presenting how important coding is but not as important as learning
to think and solve problems. The short film presenting all of the possible arguments to convince
the audience to learn how to code. Both genres used their genres very effectively and present
their arguments properly. At the end, the short film is the most convincing genre, because it uses
a lot more of rhetorical devices and most of the film is made out of arguments to convince the
References
Chilcott, L. (Director). (2013, February 26). "Code Stars" [Video file]. Retrieved September 17,
Sehringer, G. (2015, August 06). Should We Really Try to Teach Everyone to Code? Retrieved
to-teach-everyone-to-code/