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TCM Wisdom TubeTM

Building A 6-Figure Practice


In 3 Years

by
Alyssa Dazet
L.Ac., Dipl.O.M.

LEARN THE SCIENCE PRACTICE THE ART HEAL


Our Mission
To provide the highest quality,
clinically relevant information readily
accessible to the TCM community.

Our Vision
All TCM practitioners operate in the highest level of
efficiency and effectivity in the healing of patients
and the professional practice becoming an active,
vital and integral resource in the health needs of
the community.

Our Promise
To help you maximize clinical success and to make
TCM the first choice when it comes to healthcare.

LEARN THE SCIENCE PRACTICE THE ART HEAL


READ FIRST
Welcome to our TCM Wisdom Tube
Before watching the recording, please read through the following
information.

TCM Wisdom TubeTM


COPYRIGHT AND CONSENT
1. Consent and Disclaimer Part I (Copyrighted Information)
a. Lotus Institute of Integrative Medicine, PO Box 92493, City of Industry, CA 91715.
Tel: 626-780-7182. Fax: 626-609-2929. Website: www.eLotus.org. Email: info@eLotus.org
b. Taping of webinars, online video recordings, and online audio recordings is not allowed. All
the relevant information given (oral, written, or in any other format) are copyrighted and
intended for personal and professional use in your clinical practice only. The information you
receive shall not be copied, duplicated, or distributed in any format or be used for teaching
without prior written consent from Lotus Institute of Integrative Medicine.
c. Any information shall not be shared with any other organization for any purpose. Association
and/or affiliation with any other organizations that may be viewed as a competitor, i.e.
organizations providing CEU seminars, distance or live; herbal manufacturer or distributor,
instructors, schools, educational organization, shall be disclosed to our staff at the site.

2. Consent and Disclaimer Part II (Copyright)


a. Multimedia images used in this presentation are obtained from various internet sources. No
infringement of copyright is intended in the usage of any multimedia images in this
presentation. Any multimedia images used are purely for educational purposes by the
instructor and the Lotus Institute of Integrative Medicine.

3. Consent and Disclaimer Part III (Speaker/Author)


a. Where expressly indicated, Lotus Institute is engaged in providing a forum to the participants
for information exchange purposes only. Lotus Institute does not make any representations
or warranties (express or implied) as to the accuracy, currency or authenticity of the
information, services and materials presented at its seminars, webinars, or publications
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b. Lotus Institute, its employees and agents, do not accept any liability to any person for the
information, service, materials or advice (including the use of such information, services, or
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of the speakers at Lotus seminars, webinars, or from their publications, shall remain the sole
responsibility of the speaker.

LEARN THE SCIENCE PRACTICE THE ART HEAL


Services and Products by Lotus Institute Of Integrative Medicine
For years, Lotus Institute has taken pride in the presentation of the most qualified and experienced speakers and practitioners of
Oriental Medicine in their respective specialties. This allows us to fulfill our mission of providing the highest quality, clinically
relevant, and readily available information to the TCM community. Most of our speakers have over twenty-five years of clinical
experience. They have preserved and developed clinically effective approaches that now serve as testaments to their longevity of
successful practice.

Our speakers are individuals who are respected by their peers, beyond the readily apparent scholastic and professional
achievements, but more so by their willingness to share their highly-valued insights so you will be able to utilize them
immediately, the very next day in your practice.

Like Lao-tzu's adage - when you do better, we all do better

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LEARN THE SCIENCE PRACTICE THE ART HEAL


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DRUG-HERB REFERENCE GUIDE SET 2ND EDITION


is an invaluable suite of reference tool that will serve as a catalyst to support
and multiply your skills for an effective acupuncture and herbal practice.

Clinical Manual of Oriental Medicine, 2nd edition


CD Manual of Oriental Medicine, v.2
Mini Manual of Integrative Medicine 2nd edition

LEARN THE SCIENCE PRACTICE THE ART HEAL

Lotus Institute of Integrative Medicine


PO Box 92493, City of Industry, CA 91715
Tel: 626-780-7182 Fax: 626-905-6887
Website: www.eLotus.org Email: info@elotus.org
#1 MOST Important Factor -
MINDSET
Building A 6-Figure Practice
SUCCESS is a state of mind. If you want
In 3 Years success, start thinking of yourself as a
success. ~ Dr. Joyce Brothers
Alyssa Dazet
L.Ac., Dipl.O.M.
Zero doubt
Solution oriented
Set intentions
Tel: (626) 780-7182 Fax: (626) 609-2929
Web: www.elotus.org Email: info@elotus.org
Visualize
I believe in you!
Lotus Institute of Integrative Medicine, PO Box 92493, City of Industry, CA 91715
Shall not be copied, duplicated, or distributed in any format or be used for teaching without prior written consent from Lotus Institute of Integrative Medicine

Our Agenda: Start Up and Running Your Business

1. NEW GRADUATES Help! Where do I What can you risk and sacrifice?
begin? Family?
Bills?
2. MARKETING Everyones favorite! Ability to be poor for 1 year?

3. CONFIDENCE Verbiage and mojo, A second job


awwwww yeeeeah! Dont be the desperate dater.
Dont put all your eggs in one basket.

HUGE BONUS SECRET!! Treating patients.

Start Up and Running Your Business Start Up and Running a Business

The Office Supplies:


www.craigslist.org File folders
Via other practitioners Needles
Cotton
1. Flat fee rent 90% alcohol
2. Pay a percentage of your income Lighter
Be sure to negotiate a cap. Massage oil/lotion
Or negotiate lower rates with more patients: Cups
Ie. 0-20 patients/week 25%, 21-30/week 20%, 31-40/week Hemostat
15%, 41+ 10% Table paper

Lotus Institute of Integrative Medicine, PO Box 92493, City of Industry, CA 91715


Tel: 626-780-7182 Fax: 626-609-2929 Website: www.eLotus.org Email: info@eLotus.org
Shall not be copied, duplicated, or distributed in any format or be used for teaching without prior written consent from Lotus Institute of Integrative Medicine. 1
Start Up and Running Your Business Start Up and Running a Business

Supplies continued: Suppliers:


Bolster (Fluffy ones are fun!) www.thesupplycenter.com
Pillow www.goacuzone.com
Massage Table www.lhasaoms.com
Heat lamp
Space heater
Sharps Container
Music
Extras:
Moxa, e-stim, pain patches, thank you cards

Start Up and Running Your Business Start Up and Running Your Business

Website FREE! Tracking Finances:


www.weebly.com Track your income and expenses
www.wordpress.com Pen and paper, Quicken, Quickbooks
Online Schedule System - FREE! Malpractice Insurance:
www.appointy.com www.acupuncturecouncil.com
www.genbook.com Business Bank Account:
www.acuityscheduling.com Should be free!
Business License: Deposit all income into this account.
Check your citys official website. Do all your business expenses from this account.

Start Up and Running Your Business Start Up and Running Your Business

Receipts: NPI Number:


Save everything! A standard for identifying health care providers.
Keep them separated per month. https://nppes.cms.hhs.gov/NPPES/StaticForward.d
At the end of the year, staple each month together, o?forward=static.npistart
put them all in a plastic bag, and keep them Herbs:
forever. www.craneherb.com
Credit Card Processing: www.qualiherb.net
http://na.sage.com/sage-payment-solutions www.evherbs.com
https://squareup.com/

Lotus Institute of Integrative Medicine, PO Box 92493, City of Industry, CA 91715


Tel: 626-780-7182 Fax: 626-609-2929 Website: www.eLotus.org Email: info@eLotus.org
Shall not be copied, duplicated, or distributed in any format or be used for teaching without prior written consent from Lotus Institute of Integrative Medicine. 2
Start Up and Running Your Business Start Up and Running Your Business

Paperwork Sign up for my email list and Ill Now you have an office! WOOHOO!!!
send you mine! http://eepurl.com/JOZnH You CAN do this. I believe in you!
New patient Systems:
Progress reports
Pull charts, copy paperwork, clean office, do
Privacy policy laundry, and all other office stuff on the same day
Consent to treat and time each week.
Authorization for insurance billing Eliminate the chaos.
Fees and payment agreement STOP the glorification of being busy.
Treating a minor release form
Statement of account

Start Up and Running Your Business Start Up and Running Your Business

Now what? The Insurance Enigma!


1. Focus on getting patients on your table.
Marketing
What to look for in your biller:
2. Focus on giving them the best treatment of their
life! 1. Knowledge of each individual insurance plan.
Confidence 2. Able to explain in detail and breakdown each
patient plan.
Thats it! Everything else is a distraction.
3. Able to help with insurance contracting and know
Laser-like focus on your SUCCESS! which insurance companies are good to go in-
Focus is saying no. ~ Steve Jobs network with and which to stay out-of-network with.

Start Up and Running Your Business Start Up and Running Your Business

Accepting insurance will 100% help get you Setting Fees:


closer to 6-FIGURES!!!! Work Backwards:
1. Helps reduce out of pocket expenses for How much money do you need to live and cover the costs
of your office without working a BAJILLION hours/ week?
patients.
2. Patients are more likely to come in more often. Example:
3. Patients are then more likely to get better which Basic personal living expenses - $2000
in turn will increase your word of mouth referrals Office expenses - $1500
(Which is everything!) Extras - $1000
4. No out of pocket expenses for you until you get Total for month: $4500
paid by the insurance company.

Lotus Institute of Integrative Medicine, PO Box 92493, City of Industry, CA 91715


Tel: 626-780-7182 Fax: 626-609-2929 Website: www.eLotus.org Email: info@eLotus.org
Shall not be copied, duplicated, or distributed in any format or be used for teaching without prior written consent from Lotus Institute of Integrative Medicine. 3
Start Up and Running Your Business Start Up and Running Your Business

Example Continued: Giving Discounts:


If your rate is: DONT DO IT!
$50/patient 90 patients/month or 23 patients/week The Psychology of Sales:
$75/patient 60 patients/month or 15/week 1. Discounts are very addictive. Once your patients
$95/patient 47/month or 12/week expect to buy with it, they wont buy without it.
WHAT CAN I AFFORD? 2. It will destroy the value of your services in the eye of
your patients and your prospective patients.
Be a business person, put yourself first, and
become a happy acupuncturist!
Better then a discount Free consults!
Research local rates, set yours at the high
end, because why not.

Marketing Marketing

What Has Not Worked: What Has Worked:


Mailers Giving my patient the best treatment of entire life.
Network groups Living and enjoying my life.
Chamber of Commerce Being super stoked and enthusiastic about what I
Open House do.
Birthday month and other discounts Lets break it down!
Brochures 1. Best Treatment of Entire Life:
Blogs and newsletters Word of mouth referral is your golden ticket.
Niche marketing Focus on: Treatment, needling, confidence, and
Connecting with MDs bedside manner.

Marketing Marketing
Focus on: Are our patients getting better? Do they Patient Comfort, Relaxation, and Security:
like you? Are they comfortable confiding in you? Safe to shift with the needles in to stay
Patient care is EVERYTHING. comfortable. You may feel a slight pinch, but upon
Dont freak! My HUGE secret to treating relaxing again it should go away.
patients is at the end of the webinar. Warm enough? Warmth = Uber Relaxation
Are any of the needles bothering you?
How long they should expect to be on the table.
The Importance of Needling.
Call me if you need anything, patients call me in all
Word of mouth. the time. Be sure to repeat your name.
What works for you brands, gauges, style, etc. Relaxing music or sounds.
Meaty pain free part of the body for your first point.

Lotus Institute of Integrative Medicine, PO Box 92493, City of Industry, CA 91715


Tel: 626-780-7182 Fax: 626-609-2929 Website: www.eLotus.org Email: info@eLotus.org
Shall not be copied, duplicated, or distributed in any format or be used for teaching without prior written consent from Lotus Institute of Integrative Medicine. 4
Marketing Marketing

2. Living And Enjoying My Life! 3. Being super stoked and enthusiastic about
Im not a businessman, Im a business, man. ~ what youre doing!
The one and only Jay-Z Freaking smile people!!!!!
Be alive! Be present! Say this:
Join a group/club/membership that you enjoy Its amazing.
participating in. Its awesome.
Tell everyone everywhere what you do and how I love it!!
you can help them. Im constantly amazed by how well it works.

Hey Im an acupuncturist, I can help you with that.


ITS ONLY AS HARD AS YOU SAY IT IS.

Confidence Confidence

Step Into Your Doctor Role. Potential Patient Phone Call Pointers:
OWN IT! Pick up the phone!
Look and feel sharp and professional. Say this to them:
You know FOUR MORE YEARS worth of Eastern How did you find me and what are you seeking treatment
medicine stuff then virtually anyone that walks for?
through your office door! Assure them acupuncture works for this and youve
successfully treated this before.
You are in charge. You own that patient! Ask them if they would like to come in for a 30 minute free
No need to fake it till you make it, because you can consult or if they just prefer to schedule their first
make it till you make it! appointment.

Confidence Confidence

The How Does Acupuncture Work? Convo: Once the nervous system and brain waves are in
Whenever anything happens to your body (stress, harmony again, then the body can properly function
what you eat, trauma, bad night of sleep, etc.) the and heal itself again.
nervous system can very easily be thrown out of So its not the acupuncture that heals you, but
whack. rather its your body that actually heals you. It just
Everything becomes imbalanced inside of you, needs a bit of a jump start sometimes.
which can cause (whatever symptom the patient is
inquiring about).
What acupuncture does is tap into the bodys
nervous system and brain waves to balance out
whatever is out of whack.

Lotus Institute of Integrative Medicine, PO Box 92493, City of Industry, CA 91715


Tel: 626-780-7182 Fax: 626-609-2929 Website: www.eLotus.org Email: info@eLotus.org
Shall not be copied, duplicated, or distributed in any format or be used for teaching without prior written consent from Lotus Institute of Integrative Medicine. 5
Confidence Confidence

Enlist The Patient In On-Going Treatments: Acupuncture works cumulatively. We want to continue
building on your progress. A lot of times you'll have a slow
Super duper DUPER important! improvement until all the sudden you hit a point and
YOU are in control. YOU, the confident, everything is markedly better and staying better. We want
professional, looking sharp, oozing in mojo doctor. to keep you on the slow up and up until we hit that point.
YOU know whats best for the patient. If we treat you today but then before your next
appointment a week later your symptoms slowly start to
After the interview or during the consult, say this: creep back in so by the time I treat you again we're at
Acupuncture works in a series of treatments. You can't square one, then we went too far between the first
have the acupuncture appointments too close together, appointments. We'll be stuck in this sea-saw of your
but you can have them too far apart. (This line is symptoms improving, then getting worse, then improving,
awesome.) then getting worse.

Confidence Confidence
We want to have you slowly improve, improve, improve, Tell the patient you have everyone come in at least
improve. In order to accomplish this, I'll need to see you at
once per month for a tune up treatment.
twice a week for the first week or two. After that as long as
your symptoms are improved and stay at that level This is how you keep the patient coming in
between appointments, then we'll back off to once per INDEFINITELY!
week.
Tune Up Emails:
As long as your symptoms continue to stay stable b/t
appointments we'll keep treating you once per week but if Ask them how theyre doing in reference to what they
they start to creep back during the week I want you to sought treatment for and a personal questions in reference
contact me and get in the office as soon as possible for an to something you discussed during treatment. Ie. Hows
appointment so we don't lose ground on all of our the kids? Did you sell your house? How have you been
progress. getting along with the girlfriend lately?
Once the symptoms are basically gone, then well go into
tune-up mode.

Confidence HUGE TREATMENT SECRET!!!!

Acupuncture needles in ANYONE,


Drop me a line when you get a minute. Let me know if ANYWHERE, FOR ANYTHING will help them!
you would like to schedule a tune up appointment. Id love
to have you! You know enough, you are enough.
For patients you havent treated in a very long time send Listen to them, be kind to them, love them,
them a message thats purely personal.
and put some needles in them anywhere.
Have a go-to set of points:
Some spleen, stomach, liver, Yin Tang, Shen Men,
Point Zero BOOM! Healed, baby.
Relatively the same with herbs, almost any
herb in ballpark symptoms will help the patient.

Lotus Institute of Integrative Medicine, PO Box 92493, City of Industry, CA 91715


Tel: 626-780-7182 Fax: 626-609-2929 Website: www.eLotus.org Email: info@eLotus.org
Shall not be copied, duplicated, or distributed in any format or be used for teaching without prior written consent from Lotus Institute of Integrative Medicine. 6
HUGE TREATMENT SECRET!!!! TAKE ACTION!

Needles in anyone anywhere works. Contact me:


Lets do this! www.alyssadazet.com
I believe in you. alyssadazetlac@gmail.com

YOU ARE ALL AMAZING


ACUPUNCTURISTS AND PEOPLE NEED
YOU.

TAKE ACTION!

THANK YOU!!!!!! I LOVE YOU ALL!!!!!!!!!!


TOGETHER WELL HAVE SUCCESSFUL
CLINICS AND HAPPY ACUPUNCTURISTS This webinar is sponsored by:

EVERYWHERE!!!!!!!! xo Evergreen Herbs & Medical Supplies


Toll-free Tel: 866-473-3697
Website: www.evherbs.com
Email: sales@evherbs.com

Lotus Institute of Integrative Medicine, PO Box 92493, City of Industry, CA 91715


Tel: 626-780-7182 Fax: 626-609-2929 Website: www.eLotus.org Email: info@eLotus.org
Shall not be copied, duplicated, or distributed in any format or be used for teaching without prior written consent from Lotus Institute of Integrative Medicine. 7
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