Name: - Nauman Nazar

ID: - 226537
Unit 8
P6

P6: -
Plan an e-commerce strategy.
In this task I am going to pan an ecommerce strategy for cuckoo business. And as a result of
ecommerce strategy cuckoo will be able to boost his business up such as he will have more sales, etc.
Ecommerce strategy could include aspects such as structure of the website what I mean by this such
as it should be easy to use to illustrate it better I have explained more aspects below:-

Structure of the website

Easy accessibility:-

According to my opinion, the website should be eye catchy what I mean by this is such as it should
contain imager which should be clear and there should information under the image this is so the user
can know what the image is about. Moreover, it should be easier to access what I mean by this is such
as user should be able to navigate the website this can be done by making a navigation so user can
easily switch between pages without any hassle. Lastly, the website should have everything working
what I mean by this is such as the buttons should work properly and they should be linked to the right
page. And as a result of having this aspect it will be more likely that the user will stay on cuckoos
website.

Product Display:-

Product Display should be highly consider by Cuckoo watches what I mean by this when cuckoo is
posting his products such as watches and clocks he should clearly describe the item details and then
product quality as a result of this cuckoo will get less returns and his website will attract more
customers. Furthermore, Product description should have persuading words as it will attract reader
such as best watch ever and the user should be able to find the product without any hassle such as
cuckoo should have an item number under every product this is so it can be easier for the user to find
the product.

Entering personal details and payment methods:-

Entering personal details should be easier what I mean by this is such as it should be easier for the
user to in details such as user should be able to enter the details without nay hassle such as name ,
email and address. Furthermore, to attract a cuckoo should add different payment methods such as
user should be able to choose from different payment methods such as PayPal, bank card, google
wallet and this will be very helpful to user as user will always have another payment if in case users
card doesnt work he/she will have a choice to use PayPal.

Promotion of site:-

Promotion of site has to be highly considered this is so Cuckoo can promote his business the
way he can do this by is such as by advertisements and search engines. To illustrate it better
I have explained these methods below in more detail. According to my opinion,
advertisements would be the best to promote an e-commerce system as Cuckoo can pay a
little money to promote his money.
Name: - Nauman Nazar
ID: - 226537
Unit 8
P6
An example for this could be such as by promoting Cuckoos business on EBay, Google as
these are very and if Cuckoos ads are interesting the user will be more likely to click on the
ad as a result of this cuckoo website will get popular. Another example for promoting his
website is by using search engines such as by As cuckoo ecommerce website will be new
therefore the customers wont know the URL of his website so the best thing to do in this
case will be to pay the most famous search engine such as google, Bing so his website can be
prominent. The way it will work is such as if user type cu cuckoo watches will automatically
appear so in case if a user was looking for cuckoos website it will become easier for the
customer to find his website and as a result of this cuckoo website will get promoted.
There is one more type of search engine which could also help Cuckoo to promote his business
it is known as Spider search. Spider search is a very popular search engine and this will also
help cuckoo to promote his business in very less time the way it works is as follows. The
engine basically goes through the pages which user have searched for such as if a user is
searching for watches and if cuckoo has got spider search on his advertisement will come up
and it also uses meta tags such as if Cuckoo has meta tags related to clocks and watches and
if users searches matches cuckoos meta tags his advertisement will come up so as a result
of this his business will become popular.
Finally, the promotion can be done through banners and leaflets such as cuckoo can hire
people who can distribute leaflets in high street and in tourist attractions as there are more
people there. Banners could be displayed on gas station and on motorways as a result of this
people will get to know about his business who are busy and use less internet.
Costs: -
Setup & Maintenance costs: -
According to my opinion cuckoo should at least have about 25000 for setup and
maintenance. Setup costs will include all the hardware, software costs such as to purchase
the hardware to make the control the website such as web server, computer this is so the
employees can work on it and also domain fees this is so cuckoo website can go online so to
cover all these costs cuckoo will need around 1000. Furthermore, Cuckoo will also need to
pay employees , to maintain the website such as to make sure it is updated it doesnt have
any errors because of his website gets hacked all customer details will be stolen and as a result
of this no will trust on his website so to make sure that this doesnt happen he will need to
hire penetration testers this is so they can test his website for any errors and this will cost him
about 15000 so overall cost to setup and maintain the website will be 25000.
Rent: -
The most important aspect will be such as cuckoo will need to hire a place this is so the
employees can work in there and he can have his own setup. According to my suggestion,
cuckoo should have his office outside the London as it will be cheaper therefore cuckoo will
save money and outside the London the rent for a place will be about 500 a month.
Name: - Nauman Nazar
ID: - 226537
Unit 8
P6

Security: -
Security is very important and as a result of security the website will stay protected. So, to
make sure that cuckoos website stays protected he will need to purchase firewall to illustrate
this better I have explained firewall in more detail below. Firewall is a type of protection which
will protect cuckoos website against unauthorized access as it wont allow the system to receive bad
traffic such as malicious codes , malwares, therefore this will protect cuckoos website for example if
a hacker tries to hack cuckoos website it will be hard for the hacker as firewall inspects every bit of
data which is being received and sent through internet therefore firewall will block the data which is
sent by a hacker therefore it helps user to perform tasks without any interruption from malwares
therefore firewall could be installed on a server as it inspects every single data and as a result of this
hacking will be prevented and according to my suggestion a good firewall will cost cuckoo about 3000
and as a result of this his website will stay protected.

Advertising: -

To make sure that cuckoos website gets famous he will need to advertise his website best methods
of advertising his website is through TV ads and leaflets so the way he can do this is by promoting his
ad on television and distribute leaflets on highstreets as this will be beneficial to people who rarely go
on internet so according to my suggestion advertising will be relatively cheaper such as it can cost him
up to 1500 to 2000 depending on how long his ad is on TV.

Delivery strategy: -

Delivery could be expensive but according to my suggestion cuckoo should offer free delivery for
products under 100 because as a result of offering free delivery on products under 100 cuckoo will
attract more customer towards his products and also cuckoo should clearly write free delivery under
the products this is so it can be eye catchy and also the time of the delivery such as when the product
will get delivered this is so the customer doesnt raise any issue. If cuckoo offers free delivery it will
cost him about 600 per 100 deliveries depending on the product weight.

Hosting: -
ISP: -

It is very important for cuckoo to choose a right ISP for hosting his website this is so the website data
can be quickly transferred between server and users network therefore he will need an ISP with high
speed as if the ISP is slow then it will take longer for his website to load up and as a result of this his
website might face issues such as crashing therefore it might disconnect customer and this will be a
bad impression towards a customer and as a result of this his website might not get popular. Whereas
if he has a good ISP such as an ISP with high speed it wont take longer for the user to open his website
up as the data will be transferred quickly from web server to users network so as a result of this even
if there are more customers on his website his website wont slow down and it will be a good
impression towards a customer therefore customer will be more likely to use his website.

In house or sub-contracted: -

In house hosting it think will be better than sub-contracted hosting to illustrate this better I have given
the reasons below. In house hosting means cuckoo will have his own setup such as his own web server
Name: - Nauman Nazar
ID: - 226537
Unit 8
P6
so the advantage of this will be that cuckoo will have all the control on the website and as a result of
this customers data will stay protected so this will be an advantage whereas the disadvantage will be
such as he will have to hire IT technicians to maintain the webserver which may cost him a lot.
Whereas, sub-contracted hosting means he wont have to hire any technicians or will have to buy any
hardware so this will save him money but privacy will be main concern as cuckoo wont know what
are sub-contractor doing with his website such as they might steal data so according to my suggestion
should go for in house hosting as privacy comes first and this may cost him about 7000.

Conclusion: -

Above I have explained all the ecommerce strategy for cuckoo business and if these are followed by
cuckoo he will have a success in business such as more sales.