STP

approach
 Geographic
segments

Region :ALL over the India

East, west, south, north.

City size : Above 20,000

Density : Urban, semi urban,

metropolitan cities, semi metropolitan
cities.
 Demographic segmentation

We have dividing the Market in to

some groups

Age : 14-19 and 20-34(high users)

Income : 10,000+ up to 20,000

Occupation : Professionals,
Students, lecturers, small shop workers.
Psychographic segmentation

Social class : middle class &

Upper middle class people .

Life style : Economic minded.

Learning involvement : High

involvement.
 Behavioral
segmentation

Usage rate : heavy

users

Benet Sought : Quality

& economic
Market Targeting
 PRODUCT
SPECIALIZATION
M1 M2 m3

P1

P2

p3
 PRODUCT
SPECIALIZATION
We have come up with a product
specialization in a market.
Because of we have come up with
a single product and introduce in
to the different segment of market.
Positioning
 POSITIONING

ALONE it has decided to x a

position target customers mind

RESPONCIBILITY : When any

difculties, uncertaininty, or any
problems arise in the products
alone company has repair or
replacing the products by our
service centers.
SERVICE DIFFERENTIATION
ORDERING EASY
DELIVERY
INSTALLATION
CUSTOMER TRAINING
MAINTAENENCE AND
REPAIR

ALONE MOBILES
ORDERING EASY : Alone mobiles that product
are very easy to ordering.
The customer can buy in retailer shops in cities.
And our products are available in FLPHCART,
SNAPDEAL, AMAZON, and E-bay.

DELIVERY : when customers buy in online there is

no any Delivery charges apply for the purchasing
(conditions apply)

Installation : ALONE it is a devoice it very essential

of installation of apps and applications .
CUSTOMER TRAINING :
Alone it has given a Usage Guide for the
customers, it includes how to use and care of
this devoice .

MAINTENANCE and REPAIRS

We will very importance for
the Safety of products ,so will give a
better packaging and maintenance .

SYMBOLS : Alone company can choose a

symbol as a flying bird.
MEDIA : Alone company has
choose a T.V channels like Music
channels(bindass and 9XM)
Sports channels like start sports
and ESPN.

EVENTS : Every year November

1st Sunday, we have celebrating a
ALONE mobile Festival(giving a
free gift coupons and discount on
bill>conditions apply)in all over
India.
SYMBOLS : company have
choosing a symbol of flying
bird.
 POSITIONING strategies

BENEFIT Positioning :
our products give a certain
benets that
this price of the product is
more competitive in a
market.
The product give a services
like Maintenance and
repairs and warranties
CONSUMPTION REPORT 2015-16
USER POSITIONING : we have targeting the
Economic minded peoples. And the student
category groups, they are the high users of
our product and we will targeting to them.

COMPETITOR POSITIONING : We have

nding the competitors like Xiomi Red mi,
and LENOVO and samsung,.etc
We have nding the competitors demerits of
their product, and Developing our product
features rather than opponent companies.
QUALITY OR PRICE POSITIONING

We have xing a low price and giving a

better quality product .
Because of now a days people can
changing their mobiles yearly like wise.
THANK
YOU