SANDY MUI

Queens, NY | sandymui1134@gmail.com | sandymui.com

WORK EXPERIENCE
SAGE – New York, NY (Remote) October 2023 – Present
Communications and Special Projects Manager
Everytown for Gun Safety – New York, NY January 2022 – October 2023
Associate Product Manager (July 2022 – Present)
● Oversaw timelines and project plans for products and content across Everytown’s 15+ web properties.
● Created and maintained documentation to preserve institutional knowledge and allow for long-term product success.
● Managed relationships with website vendors in collaboration with the Director of Digital Technology.
● Analyzed website performance through Google Analytics, SEO tools, and others to make data-informed decisions.
● Supported in web production, security, and maintenance.
● Trained staff on how to use web tools effectively.
● Delegated assignments and manage the publication lifecycle of blog posts among the Digital team, following the
departure of the Associate Director of Content.
Content Specialist (January 2022 – July 2022)
● Wrote, edited, and proofread content across Everytown’s web properties.
● Led and project managed the development of new web products, features, and content.
● Completed web production tasks, including building landing pages, reports, and fact sheets.
● Curated content for homepages and other webpages to keep up to date for day-to-day needs and major campaigns.
● Collaborated across departments and managed processes to make content come to life.
● Cultivated audience and web engagement through insights and SEO efforts in collaboration with the Digital team.
● Shifted to a product role after demonstrating skills in improving team systems, workflows, and documentation,
including building out a new shared team content calendar.
PEN America – New York, NY January 2020 – January 2022
Digital Communications Coordinator (January 2021 – January 2022)
Digital Communications Assistant (January 2020 – January 2021)
• Oversaw and provided expertise on how major campaigns looked on the website, including We Will Emerge, the
PEN World Voices Festival, World Press Freedom Day, and Banned Books Week.
• Managed the publication lifecycle of event pages, blog posts, news items, and other web revisions and requests.
• Copyedited, posted, and curated content for the homepage and other parts of the website.
• Sourced photos and crafted basic graphics for the website.
• Compiled, analyzed, and shared weekly website traffic data.
• Streamlined processes and platforms for web workflows, including event page requests.
• Led website trainings and provided staff with website-related tips, best practices, and feedback on web builds.
• Coordinated with part-time web project manager and external development firm to work on site improvements.
WITNESS – Brooklyn, NY May 2019 – January 2020
Communications Associate
• Worked with external web developers on web projects such as WITNESS’ annual report and website relaunch.
• Oversaw editorial process: identifying ideas for blog posts and executing blog posts with program managers.
• Led social media campaigns and strategy: tracking/analyzing metrics and managing all main WITNESS branded social
media accounts (Facebook, Twitter, Instagram, LinkedIn).
• Drafted, built, and sent timely newsletters to an audience of over 16,000 users.
• Attended events, workshops, and conferences for social media coverage and speaking engagements.
Everytown for Gun Safety – New York, NY June 2018 – May 2019
Digital Intern
• Project managed the execution of the new Everytown Law website.
• Produced and designed web content and pages for advocacy, legal, research, and litigation campaigns.
• Led quality assurance and testing of new digital products such as the Gun Sense Voter tool.
• Drafted and edited 100+ national and state-level email campaigns for a list of over two million users.
• Evaluated Students Demand Action’s social media communications to help create new content.
PROFESSIONAL DEVELOPMENT
Institute for Nonprofit Practice – New York, NY September 2022 – May 2023
Certificate in Community Leadership & Social Change | Community Fellow
• Engaged in coursework in classroom and small group settings to learn skills pertaining to managing culture, people,
financial and human resources, organizing community change, and leadership practice.
• Explored the impact of power and privilege on individuals, the nonprofit and public sectors, and society.
• Through the Monthly Practice Seminar, engaged in action-oriented problem-solving regarding real-time leadership
and management challenges confronted by students and their organizations.
• Connected with other Community Fellows to build a vibrant learning community and robust professional network.
Girls Write Now – New York, NY October 2021 – June 2022
Writing Works Mentor
• Offered mentee support with college essays, scholarships, internships, and professional writing.
• Met monthly with mentee to discuss goals, writing, and college preparation.
EDUCATION
The Graduate Center, CUNY – New York, NY June 2021
Master of Arts in Liberal Studies (MALS) – track in Digital Humanities | Macaulay MALS Pipeline Program
Capstone Project: The Local Accountability Journalism Tracker
The Graduate Center, CUNY – New York, NY February 2021
Certificate in Interactive Technology and Pedagogy
Independent Study Project: Journalism and COVID-19: The Toll of a Pandemic
Macaulay Honors College at Brooklyn College – Brooklyn, NY June 2019
Bachelor of Science in Journalism and Media Studies
SKILLS
● Editorial: Writing, Copyediting, Proofreading
● Web: WordPress (Classic and Block Editors), HTML/CSS
● Project/Task Management: Airtable, Notion, Redbooth, Teamwork
● Analytics/SEO: Google Analytics, Hotjar, Yoast
● Social Media: Facebook, Twitter, Instagram, LinkedIn
● Email Marketing/Advocacy: ActionKit, Mailchimp
● Graphic Design: Adobe InDesign, Canva
● Computer: Microsoft Office Suite, Google Workspace
AFFILIATIONS
• NTEN May 2021 – Present
• Asian American Journalists Association – New York, NY April 2021 – Present