Sinhgad College of Commerce

Plot no 126, Mahada Colony, Chandivali MUMBAI-400072

Year 2017-2018.

A PROJECT ON
Customer Service with Big Bazaar

Submitted by
Sohail Irfan Shaikh
Roll NO: 36
Semester V

Submitted to Mumbai University

In Partial Fulfillment of the requirements
For the award of
Bachelor of Management studies
Under The Guidance
Prof. Fariya Siddiqui

1
 CERTIFICATE

This is to certify that Sohail Irfan Shaikh

Of T.Y.BMS Semester V Roll no 34 has successfully completed the project on
Customer Service with Big Bazaar under the guidance of Prof. Fariya Siddique

Project Guide: External Examiner:

BMS COORDINATOR PRINCIPAL:

College seal

2
 DECLARATION

I, Sohail Irfan Shaikhthe student of T.Y.BMS Semester V R.NO- 36 hereby declare

that I have completed the project
on
CUSTOMER SERVICE WITHBIG BAZAAR
The information submitted is true and original to the best of my knowledge.
Referencs have been cited wherever necessary

Date: - _________
Place: - Mumbai

3
 ACKNOWLEDGEMENT

Preparing the project on CUSTOMER SERVICE WITH BIG BAZAAR has

given me extensive practical knowledge related to the course.
I would like to first thank our Principal RITIKA HEMDEV for his valuable
support in preparing this project.

I express my deep sense of Gratitude to the Course Co-coordinator Prof.

SHEEWANEE AHLUWALIA . for the valuable guidance and support during my project
work.

I am thankful to my guide Prof. FARIYA SIDDIQUI . for providing me the

guidance throughout the course of this project. I am also thankful to him/her for patiently
and critically evaluating the content of this project.

I would like to take this opportunity to express my gratitude to all the staff of the
Library and the Computer Lab for their support and even my friends who have helped me
throughout the completion of the project.

4
 Executive Summary

This project report attempts to bring under one cover the entire hard work and dedication

put in by me in the completion of the project work on Customer services with to Big bazaar.

I have expressed my experiences in my own simple way. I hope who goes through it will

find it interesting and worth reading. All constructive feedback is cordially invited.

5
 TABLE OF CONTENT

Sr no: NAME OF THE TOPIC Page No:

1 Introduction to Big Bazaar. 7

1.1 Company Profile. 8

1.2 Research Methodology. 17

2 Litreture overview 18

2 SWOT Analysis. 20

3 Marketing Mix 22
4Ps of Big Bazaar.
4 Customer Service With Reference To Big 28
Bazaar.
5 Data Analysis 41

7 Recommendation 42

8 Conclusion 43

9 Questionnaire 44

10 Bibliography 46

6
 Chapter No: 1

INTRODUCTION To BIG BAZAAR

Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in

both the value and lifestyle segment of the Indian consumer marker. Headquartered in Mumbai

(Bombay), the company operates over 5 million square feet of retail space, has over 450 stores

across 40 cities in India and employs over 18,000people.

The companys leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a

uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and

feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and

Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe

Factory, Brand Factory, Blue Sky, Fashion Station. The company also operates an online portal,

futurebazaar.com.

As customers tastes and preferences are changing, the market scenario is also changing from time

to time. It is the changing tastes and preference of customer which has bought in a change in the

market. Income level of the people has changed. New generation people are no more dependent on

haat market and far off departmental stores. Today we can see a new era in market with the opening

up of many departmental stores, hyper market, shoppers stop, malls, branded retail outlets and

specialty stores. . My study is based on a survey done on customers of a hypermarket named big

bazaar. Big bazaar is a new type of market which came into existence in India since 1994. It is

owned by pantaloon retail India Ltd. It is a type of market where various kinds of products are

available under one roof. My study is on determining the customers buying behavior of customers

in big bazaar and the satisfaction level of customers in big bazaar. My study will find out the

current status of big bazaar and determine where it stands in the current market. This market field

survey will help in knowing the present customers tastes and preferences. It will help me in

estimating the customers future needs, wants & demand.

7
1.1Company Profile
Big Bazaar

8
Big Bazaar is a chain of hyper market in India, with more than 100 stores in operation. It

is a subsidiary of FUTURE GROUP Venture Ltd's, and follows the business model of

UNITED STATES based WAL-MART Facilities offered by Big Bazaar Online

shopping: Big Bazaar has an official website, FutureBazaar.com, which is one of the most

favorite sites among people of India for online shopping. Future Bazaar is an online

business venture of Future Group, which sells an assortment of products such as fashion,

which includes merchandise for men and women, mobile accessories, mobile handsets and

electronics like home theatres, video cameras, digital camera, LCD TVs, kitchen appliances

and many more.

Discounts: Hafte ka sabse sasta din was introduced by the Big Bazaar, wherein extra

and special discounts were offered on Wednesday every week, to attract the potential

buyers into their store.

Security check: At each exit of Big Bazaar, they use alarm systems or Electronic Article

Surveillance system, which detects the products that has attached tags or not.

1. Big Bazaar is a chain of hypermarket in India, which caters to every familys needs
and requirements.

2. Big Bazaar has released the doors for the fashion world, general merchandise

like sports goods, cutlery, crockery, utensils, and home furnishings etc. at best economical

prices.

3. Big Bazaar group offers more than 100 stores all over the country with an
amalgamation of Indian bazaars feel and touch with a convenience and choice of the
modern retail facilities

9
4. The worldwide country chain, Big Bazaar, is formed by CEO of Future Group, Mr.

Kishore Biyani. Their basic attraction associated with reasonable prices is their Unique

Selling Price.

5. Big Bazaar has become a massive hit with lower middle-class and middle class

people as a major client base.

6. Reflect the look and feel of Indian bazaars at their modern outlets.

10
 BIG BAZAAR SUPER CENTER

Big Bazaar Hyper mart chain in India

Outlet 140 Outlets

Parent Group Future Group

Owner Kishore biyani

Founded 2001

Head Quarter Jogeshwari, Mumbai

Industry Retail

Tagline Is se sasta aur accha kahin nahi

11
 1.2 RESEARCH METHODOLOGY
Meaning

Research Methodology is a set of various methods to be followed to find

out various informations regarding market strata of different products.

Research Methodology is required in every industry for acquiring

knowledge of their products.

Area of study

The study is exclusively done in the area of marketing. It is a process requiring

care, sophistication, experience, business judgment, and imagination for which

there can be no mechanical substitutes.

12
 Sources of Data
1.Primary Source

2.Secondary Source

Primary Source- The primary data was collected by means of a survey.

Questionnaires were prepared and customers of the big bazaar at two branches

were approached to fill up the questionnaires. The questionnaire contains 20

questions which reflect on the type and quality of servicesprovided by the Big

bazaar to the customers. The response o f the customer is recorded on a grade scale

of strongly disagree, disagree, uncertain, agree and strongly agree for each

question. The filled up information was later analyzed to obtain the required

interpretation and the findings.

Secondary Source- In order to have a proper understanding of the customer

service of Big Bazaar a depth study was done from the various sources such as

books, a lot of data is also collected from the official websites of the Big bazaar

and the articles from various search engines like Google, yahoo search and

answers.com.

13
 OBJECTIVES

1. To analyze how the mix influence the customer satisfaction level.

2. To determine the current status of big bazaar.

3. To study the satisfaction level of customers with regard of big bazaar.

4. To find out the buying behavior of the customers coming in to Big Bazaar.

To identify main competitors of Big Bazaar with regard to services. Provide

customers and staff with clear standards and expectations.

Ensure all customer contact reaches an appropriate conclusion.

Minimize incidences of repeat contact.

Seek to provide a seamless service for customers.

Provide equal and easy access to our services at a time, place and channel that

meet the needs of residents, businesses and other stakeholders.

Cater for customers needs irrespective of age, gender, physical or financial

ability, ethnic origin, race, religion or geographical location.

Provide a prompt, courteous and knowledgeable response to all customer

enquiries.

Equip our staff to provide customers with an excellent standard of service.

Enable our customers to provide feedback easily, through complaints, customer

surveys, etc.

Use customer compliments, comments and complaints to drive improvements to

service.

14
 IMPORTANCE OF STUDY

Its provide guideline for further research in area for organized retail. Research says

about customer buying behavior towards Big Bazaar. The research is also important

to identify Market size, growth and Market Potential of Big Bazaar. The research

shows future Scenario of Big Bazaar in current perspective. The study shows

Opportunities and challenges for Big Bazaar respect of internal & external

environment. Research say about main competitors in the field of organized retail

sectors. The study provide guideline to further extension of Big Bazaar. The study

provide help to know the customers satisfaction with Big Bazaar stores.

15
 SCOPE OF STUDY

The scope of this research is to identify the buying behavior of customers of Big

Bazaar. This research is based on primary data and secondary data. This study only

focuses on urban buying behavior of customers. The study does not say anything

about rural buying behavior of customer because rural norms/status/attitude &

acceptance of the rural customers differs with urban customers. It provides help to

further the research for organized retail sector. It aim to understand the skill of the

company in the area like technological advancement, competition in management.

CORE VALUES

1 Indianness-Confidence in ourselves

2 Leadership-To be leader in thought & business

3 Openness-To be open in & receptive to new ideas, knowledge & information

4 Adaptability-To be flexible & adaptable, to meet new challenges.

16
 LITRETURE OVERVIEW

Big Bazaar is undoubtedly number one retailer in India. It has build very

emotional & cordial relationship with its customers.

They are also intending to build long term relationship with all its stakeholders

which is very essential for successful business venture.

In order to attract customer they should provide good parking facility

Cleanliness and hygienic environment is also the major concern for big

bazaar. Management needs to be focus on it.

Store layout should also be developed in an efficient manner so that customer

can get things easily.

According to research I found that most of the people were affected & attracted

with offers and schemes. So, Big Bazaar should employ those people who are well

trained to provide information to customer regarding new things to enhance its

customer services.

Consumer choose malls to shop because they all want variety and brands.

According to customers it is economical as compared to other places.

We can also say that location, variety conveniences and economical products are

not the only thing which attract the customer but good customer service is one of

the crucial factor that attract customers.

17
 Chapter No: 2

SWOT ANALYSIS

18
1. Strengths
Everyday low pricing.

Point of purchase.

Experience marketing team executive staff.

Emphasis on providing total customer satisfaction.

Variety of stuff under single roof.

Maintain good employee-employer relationship.

2. Weakness
Failing revenue/sq.ft.

Unable to meet store targets.

Unavailability of popular brands.

3. Opportunities

Population of country is growing where the scope of market is kept on

increasing for retail sector.

Evolving consumer preference.

Organized retail presently nearly 5% in India. So it acts as a great

opportunities to the organization for its growth.

4. Threats
Competition from organized retail players which are in market and are emerging.

19
 Chapter No:3

MARKETING MIX

4PS of Big Bazaar

PRODUCT MIX

Apparels Home Care Chill Station Farm Produce

Denims &
Shirts Shampoos Soft Drink Fruits
Fabrics Detergents Packaged Juices Vegetables
Imported
Formal Wear Soaps Milk Items Fruits
Dairy
Casual Wear Liquid Wash Frozen Foods Products

PRICE MIX

Value Pricing.

Promotional Pricing.

Low Interest Financing.

Psychological Discounting.

Special Event Pricing.

Differentiated Pricing.

Time Pricing.

Bundling.

20
 PLACE MIX

Initially Identifies Future/Potential development areas.

Acquire such areas at an early phase before the real estate value booms.

Located at high traffic areas.

Design to look crowded.

PROMOTION MIX

Saal Ke Sabse Saste 3 Din

Future Card(3%Discount)

Advertising(Print ads, TV Ads, Radio)

Brand Endorsement by M.S Dhoni

Exchange Offer

Weekend Discount

Point of Purchase Promotion

21
 Chapter No:4

CUSTOMER SERVICES OF BIG BAZAAR

Customer service is the provision of services to customers before, during and

after a purchase.

According to Turban Customer service is a series of activities designed to

enhance the level of customer satisfaction that is, the feeling that a product or

service has met the customer expectation."

Its importance varies by product, industry and customer; defective or broken

merchandise can be exchanged, often only with a receipt and within a specified

time frame. Big Bazaar will often have a desk or counter devoted to dealing with

returns, exchanges and complaints, or will perform related functions at the point of

sale; the perceived success of such interactions being dependent on employees

"who can adjust themselves to the personality of the guest,"

Customer service plays an important role in an organization's ability to generate

income and revenue. From that perspective, customer service should be included as

part of an overall approach to syst improvement. A customer service experience

can change the entire perception a customer has of the organization.

22
Customer support is a range of customer services to assist customers in making

cost effective and correct use of a product. It includes assistance in planning,

installation, training, trouble shooting, maintenance, upgrading, and disposal of a

product.

A multi-task position drawing on extensive CUSTOMER SERVICE experience

to advance a proven track record for developing and maintaining key accounts and

improving departmental efficiencies.

23
 Customer Segmentation of Big Bazaar

Big Bazaar target higher & upper middle class customers.

The large and growing young working population is a preferred customer segment.
Big Bazaar specially targets working women & home markets who are the primary

decision maker.

Good customer service is the lifeblood of any business. You can offer

promotions and slash prices to bring in as many new customers as you want,

but unless you can get some of those customers to come back, your business

won't be profitable for long.

Good customer service is all about bringing customers back. And about sending

them away happy - happy enough to pass positive feedback about your business

along to others, who may then try the product or service you offer for

themselves and in their turn become repeat customers.

Big bazaar use 8 golden rules to deal with Customer Services.

Answer the phone.

Dont make promise unless you will keep them.

Listen to your customer.

Deal with complaints.

Be helpful.

24
 Customer satisfaction in big bazaar

The degree of customer satisfaction you deliver determines

the level of long- term success you will achieve in business.

Customer satisfaction their top priority

Don't just make sales. Create customers - satisfied customers. In

addition to the Immediate profit they provide on the first sale,

satisfied customers help you build your business in 2 other important

ways:

1. They become a reservoir of repeat buyers. For some businesses

that means repeat buyers for more of the same product or service.

For every business, it means buyers for additional products and

services.

2. They automatically refer more business to you from their friends and business

contacts. This is highly profitable business for you because it doesn't cost you any

time or money to get it.

25
 Customers services offered by Big Bazaar

Online shopping: Big Bazaar has an official website, FutureBazaar.com, which is

one of the most favorite sites among people of India for online shopping. Future

Bazaar is an online business venture of Future Group, which sells an assortment of

products suc h as fashion, whichincludes merchandise for men and women, mobile

accessories, mobile handsets and electronics like home theatres, video cameras,

digital camera, LCD TVs, kitchen appliances and many more.

Discounts: Hfte ka sabse sasta din was introduced by the Big Bazaar, wherein

extra and special discounts were offered on Wednesday every week, to attract the

potential buyers into their store.

Security check: At each exit of Big Bazaar, they use alarm systems or

Electronic Article Surveillance system, which detects the products that has

attached tags or not.

Customer oriented Strategy

Attracting & retaining customers.

Uses Non- Traditional Strategy.

Moving demo-trolley.

Used young population as strategic blessing.

Attractive Design, interior & good atmosphere.

26
 Competitors of Big Bazaar with regard to services

Wal-Mart

Reliance

Shoppers stop

Vishal mega mart

Local retailers

Big Bazaar targets to be achieved

The aim is to increase the retail business to around 30 million square feet by

2011 as compared to 8 million square feet of now.

To become a substantial part of every Indians wallet.

To get across 30% of the population of entire nation which is now just 8%.

To increase organized retail from 3% to at least 18-20% in next 2 years.

27
 Chapter No:5

DATA ANALYSIS

Ques.1Income

MONTHLY FREQUENCY PERCENTAGE CUMULATIVE

INCOME PERCENTAGE

Below Rs.10000 2 4 4

Rs.10000 10 20 24

Rs.20000

Rs.20000 12 24 48

Rs.30000

Above Rs.30000 26 52 100

TOTAL 50 100

28
 MONTHLY INCOME

4
20

Below Rs.10000
52
Rs.10000
Rs.20000
Rs.20000
24 Rs.30000
Above Rs.30000

INTERPRETATION

From the table and graph above it can be seen that

4% respondents income are below 10000.

20% respondents income are between 10000 to 20000.

24% respondents age income are between 20000 to 30000.

52% respondents income are above 30000.

29
 Ques. 2How frequently do you visit Big Bazaar.

SCALE FREQUENCY

Twice in a week 7

Once in a week 18

During Special offers 15

Whenever the need arises 10

TOTAL 50

How frequently do you visit Big Bazaar.

100%
90%
80%
70%
60% 7 18 15 10
50% How frequently do you visit
40% Big
30% Bazaar.
20%
10%
0%
Twice in a Once in a During Whenever
week week Special the need
offers arises

INTERPRETATION

This is aimed at understanding how frequently customer visit shops & buy their product or avail

30
their services. The highest responses have been attributed to once a week shopping. Such

customer can be presumed to have high disposal income & may buy more daily & fashion

products. Whereas 15% of them visit during special offers, 18% when need arises, 7% twice in a

month.

31
Ques. 3Are you happy with the location of Big Bazaar.

SCALE FREQUENCY PERCENTAGE

Yes 33 66

No 17 34

TOTAL 50 100

Are you happy with the location of

Big Bazaar.

34

Yes
66 No

INTERPRETATION

Big Bazaar physical facilities are visually appealing. From this statement found

that 66% of people are happy with the location of big bazaar as compare to

other 34%. It means that big bazaar is available at most preferred places.

32
Ques. 4 Staff was available in a timely manner.

SCALE FREQUENCY PERCENTAGE CUMULATIVE

PERCENTAGE

EXCELLENT 18 36 36

GOOD 24 48 84

AVERAGE 3 6 90

FAIR 5 10 100

TOTAL 50 100

Staff was available in a timely

manner.

10%
6% EXCELLE
NT
36%
GOOD
AVERAG
E
FAIR
48%

INTERPRETATION

Total sample size was 50. Here analysis shows that among the total

respondents 48% people agreed with this statement. They think that Big Bazaar

staff was available in a timely manner.36% people rate this statement as

excellent. Also 6% & 10% respondents rate it as average and fair.

33
Ques. 5 Staff greeted you and offered to help you.

SCALE FREQUENCY PERCENTAGE CUMULATIVE

PERCENTAGE

EXCELLENT 1 2 2

GOOD 10 20 22

AVERAGE 15 30 52

FAIR 18 36 88

POOR 6 12 100

TOTAL 50 100

INTERPRETATION

Employees in Big bazaar are willing to help

you. With this statement more respondent give

weightage to average. Good were 10 people i.e.

20% respondents, 18 people agreed i.e. 36%

respondents agreed .

34
Ques. 6 Staff answered your questions.

SCALE FREQUENCY PERCENTAGE CUMULATIVE

PERCENTAGE

EXCELLENT 8 16 16

GOOD 21 42 58

AVERAGE 13 26 84

FAIR 5 10 94

POOR 3 6 100

TOTAL 50 100

Staff answered your questions.

25
20
15
10
5 Staff answered your questions.
0

INTERPRETATION

From my analysis I found that 42% respondents agreed that employees of big

bazaar have complete knowledge to answer their questions. 26% respondents

rate it as average to this statement and only 16% to excellent. 10% to fair %

6% to poor.

35
Ques 7 Staff showed knowledge of the products/services.

SCALE FREQUENCY PERCENTAGE CUMULATIVE

PERCENTAGE

EXCELLENT 11 22 22

GOOD 17 34 56

AVERAGE 12 24 80

FAIR 7 14 94

POOR 3 6 100

TOTAL 50 100

Staff showed knowledge of the

products/services.

EXCELLE
14 6 22 NT
GOOD
AVERAG
24 E
34 FAIR
POOR

INTERPRETATION
Employees of big bazaar understand specific needs and have great knowledge of

all product & services. With this statement most of the respondents were rate this

statement good i.e., 34%.. Among the total respondents 24% respondents agreed

with average and 22% for excellent, 14% for fair and 6% for poor.

36
Ques. 8 Overall, how would you rate customer service of Big Bazaar.

SCALE FREQUENCY PERCENTAGE CUMULATIVE

PERCENTAGE

EXCELLENT 4 8 8

GOOD 14 28 36

AVERAGE 23 46 82

FAIR 9 18 100

TOTAL 50 100

Overall, how would you rate

customer service of big bazaar

25
20 8) Overall, how
15 would you rate
10
customer service of
big bazaar
5
0

37
INTERPRETATION

Most of the respondents agreed with this statement. According to the analysis,

employees in big bazaar give prompt service. Among the total respondents agreed

respondents rate 46% as average, 28% as good, 18% fair & 8% excellent.

Ques. 9Big bazaar accepts most major credit cards.

SCALE FREQUENCY PERCENTAGE CUMULATIVE

PERCENTAGE

NEITHER AGREE NOR 8 16 16

DISAGREE

AGREE 19 38 54

STRONGLY AGREE 23 46 100

TOTAL 50 100

38
 Big bazaar accepts most major credit cards.

23
25
19
20

15
Big bazaar accepts most major
8
10 credit cards.

0
NEITHER AGREE AGREE STRONGLY AGREE
NOR DISAGREE

INTERPRETATION

According to research it has been proved that Big Bazaar accept most major credit

cards. 46% of respondents strongly agree this statement, whereas 38% agree and

16% are uncertain about this statement.

39
Ques. 10What about the service could be improved?

SCALE FREQUENCY PERCENTAGE CUMULATIVE

PERCENTAGE

Service can be faster/more 11 22 22

efficient .

Service could be 4 8 30
friendlier.

Staff should communicate 7 14 44

better with customer.

Store needs to be cleaner. 7 14 58

The location needs 11 22 80

Parking.

The location needs to be 8 16 96

closer.

Other please specify. 2 4 100

TOTAL 50 100

40
 What about the service could be improved

Service can be faster/more

4 efficient .

16 22 Service could be friendlier.

Staff should communicate

better with customer.
Store needs to be cleaner.
8
The location needs Parking.
22

The location needs to be closer.

14

14 Other please specify.

INTERPRETATION

By analyzing the responses to this question, I as a researcher, can identify the

improvement areas in operations at Big Bazaar.

Appropriate decisions can be made keeping these numbers in mind.

We should increase the space for parking & perform services faster.

We should clean the store regularly so that customer feel hygienic in the
store.

Less percentage is given to behavior, their communication and location.

41
 RECOMMENDATIONS

Advertising is the basic and most prominent tool to increase the awareness of product. So,

Big Bazaar should use this tool to increase their share in the market.

Retail business is successful only when they have a good customer services. Customer

loyalty can only be gain by providing good or satisfied services to the customers.

Most respondents take on the spot decision of buying different products because of the

various attractive products displays. So pretty combination with good services should be done to

retain customers.

Quality play a major role because most respondent said that they want a quality product and

thats also the one of the reason for most of the respondents sticking to particular brand.

Customers are very price conscious they are having many options in the market. The following

steps should opt :-

Should follow more of high low pricing rather than everyday low pricing

Should go for a weekly coupon system as it hold more of the loyal customers.

Should provide good customer services so that customer like to visit again.

There should be a proper assortment of various product categories.

Proper training should be provided to the customer so that they can deal with

customer efficiently

Various offers can be provided to them to attract new customers.

Quality in product should be reach up to mark.

42
 CONCLUSION

As most of the retail industries did market research before entering into market.

Same thing was done by Big Bazaar. Location, market, consumer perception

analysis was done by big bazaar.

In one year, much more diversification was done in it. And to retain customers

they use many loyalty programs & IT techniques.

Big bazaar, a part of future group is a hypermarket offering a huge array of

goods of good quality for all at affordable prices. Big bazaar with over 140 outlets

in different part of India is present in both the metro cities as well as in small

towns.

Big bazaar can attract more customers by different variety an d assortments.

They can improve customer satisfaction by providing home delivery

services.

We can conclude that Big Bazaar has one of the major retail industry in
india.

Working environment is good and also the various facilities is provided to

increase the customer services.

There exist a healthy & strong relationship between employees and

managers.

The employees accept their responsibility wholeheartedly and perform

the services in well manner that satisfied the customers.

43
 QUESTIONNAIRE

CUSTOMERS NAME :

GENDER : M/F ( )

MONTHLY INCOME LEVEL : ( )

Below Rs 10,000 :

Rs 10,000- Rs 20,000 :

Rs 20,000- Rs 30,000 :

Above Rs 30,000 :

EDUCATIONAL QUALIFICATION :

Post graduate :

Under graduate :

HSC/ SSLC :

Illiterate :

1.How frequently do you visit Big Bazaar ?

Twice in a week Once in a week

44
 During special offers Whenever the need arises

2.Which day of the week do you prefer to visit Big Bazaar ?

Week days Weekends

3.How much do you spent for shopping?

Upto Rs. 2,000 Rs.2,000-5,000

Rs.5,000-8,000 Above Rs.8,000

4.Whether you are happy with the site area of Big Bazaar?

Yes No

5. Do you find your specific brand in Big Bazaar?

Yes No

45
 BIBLIOGRAPHY

Internet web sites

1 bigbazaar.co.in

2 www.magementparadise.com

3 scribd.com

4 slideshare.com

5 google.com

6 wikipedia

46