Jenkins 1

Annotated Bibliography

The New Celebrity?

Jenna Jenkins

Professor Malcolm Campbell

UWRT 1104

October 12, 2017

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Annotated Bibliography

Bond, Kimberly, and Lily Chen. The World of YouTube. Grapevine.

https://cdn2.hubspot.net/hubfs/418657/Resources_Downloads/grapevine_worldofyoutube

_2015.pdf?t=1506023761253&utm_campaign=How%20Top%20Influencers%20Grow%

20Thier%20Youtube%20Channels&utm_source=hs_automation&utm_medium=email&

utm_content=48103236&_hsenc=p2ANqtz-

_ZNnm7GRyoVmg5T5I9vnhWWHdxmrfPUm42qyiDJyvUfqKXGizStXPnsYtUqp8pQ5

jD-XKns-vo1SJSuZay-g5iGGQKGg&_hsmi=48103236 Web. Accessed 11 October

2017.

This industry report from Grapevine will serve as my developed article from a website

that relates to my topic. This study answers one of the biggest questions to be answered Commented [KT1]: I think this should be rephrased.
Maybe take out the to be answered.
in my EIP: how are these new media stars created? The article begins by explaining that

YouTube stardom typically does not happen overnight, but instead requires a lot of work.

The authors attribute these 6 factors as being the secrets behind channel growth: Patience,

persistence, consistent uploads, maturity, growth, and time. The article goes to say that

there are three phases on the Influencer path: Builders, Trendsetters, and Celebrities, and

explains those three phases in detail as the article continues. This industry report is a

credible source because the authors of this study, Kimberly Bond and Lily Chen, have

vast experience in the field of influencer marketing. Bond is the Co-founder of Grapevine

and has over 80,000 subscribers on YouTube. Chen is a MBA candidate at the

Massachusetts Institute of Technology and previously worked for PwC Advisory as well

as LOreal USA. Grapevine is one of the leading companies that are responsible for

partnering brands with creators, resulting in the many sponsorships these creators receive.
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This will be a good source for me to reference when explaining how Influencers and Commented [KT2]: Should this be are instead of and?

created as well as what it takes.

Duplantier, Aaron. Authenticity and How We Fake It. McFarland, 2016. Print.

This book examines how pop culture, specifically reality TV, Facebook and YouTube,

can all seem authentic while it is most often planned out or produced. Consumers tend to Commented [KT3]: I would change this to planned and
delete the out
believe that because these platforms are reality-based and are typically relatable, that they

are also trustworthy. The author of the book explains that just because someone is in

charge of the content they post, whether it be on social media or YouTube, doesnt mean

that the content is also authentic. The book is separated into three chapters: Reality TV,

Facebook and YouTube. Since my paper is mainly focused around YouTube influencers,
Im using Chapter Three as my major source from the book. The main point of Chapter
Commented [KT4]: I would address that it is split into 3
chapters in the first sentence. That way, in this section, you
can just state you are focusing on chapter three, rather than
restating how the book focuses on those three topics

Three is to explain that there isnt necessarily a correlation between people being in

charge of their own content and it being genuine. It explains how Influencers are not as

normal as they play themselves off to be and gives examples of those who have been

exposed as payed actors. Something unique about the book and about my research topic

in general is that there are not sides to take on the issuethe point is mainly to inform

consumers to take what they see and hear from social media influencers with a grain of

salt. The author, Aaron Duplantier, got his PhD in English from Louisiana State

University and is now a professor at University of Houston. He has also been a

contributor to many peer-reviewed articles. Im using this book as a source because it has

an entire chapter centered around my topic and uses in-text citations several times per

paragraph. Having in-text citations allows me to further my research if I want to know

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more about the certain section. I will use this book as a source to learn more about

influencer culture as a whole and to find more sources via the bibliography. Commented [KT5]: I would change this to possibly
altogether or delete the phrase

Nazerali, Sanjay. How YouTube Influencers are Rewriting the Marketing Rulebook.

Huffington Post, 02 Aug. 2017, https://www.huffingtonpost.com/entry/how-youtube-

influencers-are-rewriting-the-marketing_us_59d2b250e4b03905538d17c3 , Web.

Accessed 09 October 2017.

This article from the Huffington Post explains who YouTube Influencers are from the

marketers perspective. My extended inquiry project isnt necessarily about opposing Commented [KT6]: Marketers

sides of an argument, but rather to inform consumers of what kind of advertising they are

buying into. The article is split into four main points: 1. Influencers are not the same as

celebrities. 2. Its not just a beauty thing 3. The how matters just as much as the

who. 4. Dont lose sight of why people love YouTubers. The first point focuses, and

kind of disputes what one of my biggest claims is, that YouTubers are this generations

celebrities. Google defines celebrity as the state of being well known and, although

this is a broad definition, the synonyms and alternate definitions of the word seem to

coincide with what a YouTube Influencer is. The articles first point goes on to talk

about the percentage gap between the brand awareness that real celebrities and

influencers are responsible for. The articles second point is centered around the

misconception that influencer marketing can only be used for beauty and fashion

purposes. This point is useful in my research to show that just because youre not

watching these types of videos does not also mean that you are safe from influencer

marketing, and can still be fooled into thinking it isnt paid promotion. The third point of
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the article is centered around making sure marketers pick the right personality for their

brand and how they utilize them is equally as important. For example, it makes the most

economical sense for marketing teams to only focus on Influencers who will reach the

broadest costumer base of the company. The fourth point of the article reiterates one of

the authors previous points, that influencers are not celebrities and thats why consumers Commented [KT7]: Authors, just add an apostrophe

love them so much. Although this web article does not have any sources, I deemed it

credible because the author is the Chief Strategy Officer at Carat. Since the article was

written by a marketer, for marketers, using this article as a source will be helpful when

explaining why and how influencers can be so valuable to a company from an inside

point of view.

Ulaby, Neda. YouTube Stars Stress Out, Just Like the Rest of Us. Natl. Public Radio. 24 Aug.

2017, http://www.npr.org/sections/health-shots/2017/08/24/545552788/youtube-stars-

stress-out-just-like-the-rest-of-us, Web. Accessed 10 October 2017.

This article on NPR was written shortly after an on-air interview with Neda Ulaby and

David Green, the host of Morning Edition. As the article was mainly written to

summarize and expand on the interview, both are focused around the assumption that

YouTubers live a glamorous live full of easean assumption that the author says is

untrue. The authors main argument against this is that although YouTubers may seem

content on screen, many have come out and made videos talking about their mental

health and how the life they lead shouldnt be as sought after as their subscribers make it

seem. Ulaby uses one former and one current YouTuber as evidence to her claim. Both

have made videos explaining their personal battle with anxiety and/or depression. This

article/interview is a strong source for information because not only is it from NPR, a
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well-known and highly respected source, but also the author has worked for several Commented [KT8]: I would remove also

different journalism companies and has been covering pop culture topics since her start,

giving her lots of experience in the field. This article will be helpful in my research

because it gives a perspective from the YouTubers side of things, especially their claim

that they are real people who go through things just like their followers, separating

them from celebrities.

Commented [KT9]: Overall, the formatting of your

sources seemed correct and you gave a good, in depth
overview of what your sources were about. Mainly I would
just change some grammar and reword a few things. Good
job!!!