pnts CAE TEST 1 Part 3 Paper 1 Part 3 ‘You are going, to read a magazine article. For questions 13-19, choose the answer (A, B, Cor D) hich you think fits best according to the text How will advertisers reach us? 5 Superb lve i 2020. Tice ber of Viewers a= tuned nfo watch the game by using handel tlvices that allow them project the tersmissons on to any Oat Sufce Atm 2920, not uke tela, viewers are interested in the gam but theyte ately mote absorbed by the advertising. The commercials om sreen ate farbetter than they are 0% Directors make sure hey ae mnoving, exiting, entertaining th tethnians make se the tffect are breathtaking. t's not theommecials on serene re the moat interesting part, though te really eral averting is ‘ing in pain sight on te fel Bran anes Daze rom each player's shut. The game held at Uke ta in Utes toven = former known as Philadelphia Corporations wil pay big money fovthe sight to digtize logos on tothe Tshirts of he fans in the Stands. Logo of sponsors won't be painted on stadia signs or on the il any more. Thanks Srey tat aed crnexging, gos of sponsor will be cgitly embeded inthe image on your sreen The logos you see wll be chosen depending Un your personal interests and prolleand they il be different From the oes sled at your next door neighbours Advertsing will change profoundly over the next couple Sf decades, although there’s a {ood chance you won't notice “he lifferenee, since the most, ‘meaningful ehanges won't be isle tothe cal server. It's the changes that are happening tanderground thet will eount, and they're the ones we should be aware of, Advertising in the future wi be stealthity and eerily targeted, disturbingly omnipresent aint ineseapable, Technology, fratucaly, will be she engine. User tracking software that records your TV and fnteret viewing, habits in minute detail and crosses it with you purchasing history will allow the advertiser to know that you have children, that you ent meat, that your native tongue is Spanish and that your dishwasher is however any years ld. That way you twill be shown commercial for Inini-vang, cheeseburgers and feplacement dishwashers, all in Spanish and not for sports cars, tofu and replacement refrigerators, Jn English n fac, his technology already exists Refined with data that track what kinds of online fads you tend to cick on ~ fanny, Sentimental, factladen ~ every Commercial will hit home. Say what you will, that’s a nifty trick. In the future, people won't be bothered with advertising ‘messages irrelevant to them. ‘They'll tend to like advertising better because it's so carefully tailored to their tastes and will begin to feel less like an intrusion. ‘This works for the advertiser too because fewer dollars will bbe wasted. While it’s a lite ispiriting to think we can be so predictably manipulated, maybe thats a fair price fo pay to avoid the pollution of messages you don’t care about Nevertheless, it seems clear that the advertising outlets that exist today -TV and radio commercials, prinés ads, billboards and taxi tops will be inadequate for ‘accommodating all the commercial messages that are agitat to get out. Advertsing wi therefore inevitably slip beyond the boundaries of the 30-second ‘commercial and the full-page ‘ad and migrate to the rest of the ‘worl, including entertainment, journalism and art, You can glimpse the future now. Product placement in movies is an obvious instance of where advertising hhas slipped outside its traditionat container into entertainment. The music channels which are an entertainment medium designed | expressly to sell records are another classic example. Every time an artist mentions a brand in their lysics, advertising slips into at. Ifyou have a tatloo of your team’s name, you're already there, Ifyou wear a T-shiet with a logo onit, you're also there but with less pain. Eventually, every surface that can display a message will ‘be appropriated for advertising, Abaeklash is inevitable. Perhaps people will pay a premium to live sn advertising, free zones. People get very nervous wen thoy see the ine Buren between txivertising and other forms of Contents they think advertising is some kind of infection that pellutes the parity of art ruins Sojctity and dstacts fom the plesuteofentertnment. Yet Enis is missing the poe Surely consumers ate smart and perfectly season they beg end Something, sutely people who go to company websites eve happy to find worthwhile information ere tnd ae capable of distinguishing ietveen a commercial message find an editorial one! In the mai, fi and journalism have long relied tn direct subsidy rom private sources, Dor hin fora mine That commnercial interests did Enter into ‘The genuinely disturbing aspect OF the ubiquity of advertsing is that it has begun to take over what ‘was formally the property ofthe community. Take, for example, the popular Boston Garden park nnaually named after the cit. kis now known as the ‘leet Centre’, ater the sponsoring bank A litle town i the Pacific Northwest just renamed itselé after a dotcom company in return fora generous donation. Lwon’t mention the name here, since I figure advertising should be paid for That's when advertising has sgone loo fa: when i's become Something we ae, cater than something we see nonsense14 Papert Part 3 CAE 43 According to the writer, the greatest difference about TV audiences in 2020 is that they will A. buy products because they are impressed by special effects B._ have the right to choose the kind of commercials they wish to receive C be exposed to different mediums of advertising than are common today. D_ appreciate certain programmes to lesser extent than current audiences 14. The writer suggests that over the next couple of decades, viewers will probably 'A_ be unaware of the effect that advertising has on them. B {ail to realize how advertisers are promoting products. Cresent the lack of privacy they have in their own homes. D_ feel pressurized to consume more disposable products 45. In the third paragraph, what does the writer feel about the consumer being ‘predictably manipulated’? A. He condemns it as a form of deception. B_ He believes people will be indignant at the removal of choice. CC He suggests that this isa cost-effective approach for the consumer. D_ He states that consumers will appreciate the precision of this approach. 46 What does the writer state about the future of advertising in the fourth paragraph? ‘A. Current outlets will no longer be used for promotional purposes B_ Advertisements will take on a globally similar style and approach. C_ Advertising will overtake the importance of artistic value in music, D_ People will feel resentful that they are surrounded by advertising, 17 What point is the writer making in the fifth paragraph? 'A Artists have always depended on the financial support of people aiming to make a profit B_ Some consumers are not able to discriminate between truth and subj tivity. C_ It is not always clear what some commercials are advertising, D_ People should be more wary about the invasion of advertising into art 418 What point is exemplified by the references to Boston Garden and the ‘little town’? A. The public are being denied access to certain places. B_ Companies are exploiting public places for advertising purposes Ibis essential to choose the right location to advertise successfully. D_ Companies are trying to find ways to advertise for free, 419. in writing this article, the writer’s aim is to ‘A. highlight which consumers will be most vulnerable. B- dispel unnecessary fear about the impact of advertising. C_ wam people against becoming part of an advertising culture. D_ attack certain companies for being unethical Before you check your answers, go to page 15. rest? |Complete the text by writing a form of the word in CAPITALS in each aga “A man takes a single (1) ~_spoowfitl,... of a substance and SPOON puts it in his mouth. Instantly he is transported to another world, a place of surreal visions and swirling colours. He rushes (2) vantsssee into this parallel universe. HEAD What is this (3) ......- compound with the TERRIFY power to induce such a mind-blowing trip? Is it some kind of drug that makes the user hallucinate? No, it’s just a humble cereal ad on TV. The Fruity Wheat ad is the latest in a long lime Of (4) sseeeernee ; draw on the effects of mind-altering substances. Colin Rees of the ‘Stop TV Advertising’ group, said: ‘| find this and other such ads totally (5) occ « Take this stuff and ACCEPT you will experience something out of this world — the (Cae of the ad seems clear to me. The IMPLY companies who make them will say that any relation to drugs is just one (7) ... of the advert, and not INTERPRET one that they (8) vcs » When | complained INTENTION about this ad, | was told that it didn’t contain any (9) eee .. messages. | thought that was a bit CONSCIOUS rich - | think the message in it is blatantly obvious! And | don't think we should be giving TV viewers any in that respect.” ENCOURAGE .. ads whose imagery appears to CONTROVERSYADVANCED | 5 Read the text and decide which option (A, B, C or D) best completes each collocation or fixed phrase. = of the groups of consumers targeted by advertisers is, oddly enough, a | group with very little money of its own, but which has a huge (1) oe the way others spend their money. And in some ways, children and advertiser: could have been made for (2) ... _ After all, it is easy to fool younger children into believing (3) .......... anything and if an advertisement shows them how Biffo Breakfast Cereal will help them run faster than their friends, then (4) wu... they are concerned, that is the truth. They also have strong feelings of admiration for action heroes or cartoon characters or sports stars, and will want to be (5) .......... their favourite star, and drink the same cola or eat the same sweets. And when children want something badly enough, they won't stop nagging their parents until they (6)... it. Advertisements will even (7) vase. them with the arguments they can use when they are told that a water-firing robot or a giant chocolate bar is not good (8) ......+., OF too expensive, or not available in the supermarket. This is why most EU countries place (9) .......... upon television advertising aimed at children. Some countries have (10) ., ban on ads promoting toys during children’s programmes. Others restrict the advertising of unhealthy food, or ads involving anything dangerous. This seems to be a sensible way of preventing advertisers from taking (11) vcue..nof children, but in some ways it also helps to make a more damning (12)... » Hf itis generally agreed that children need (13) ....--+ from some kinds of advertising, then this (14) ......... to definite proof that advertising strongly influences children’s behaviour. In that case, why should any advertising aimed at children be allowed? After all, isn't it just another form of brain-washing? Adults may (or may not) resist the (15) ......... claims of advertisers, but children clearly have not yet learnt to do this. This is why an EU-wide ban on advertising targeting children, or depicting children, is being called for some quarters. 1 Acause of B reason why Cinfluence upon —_D outcome whi h 2 Aeach other B the worst Cever D the time being 3 Amore and more Ball in all Cas good as D just about 4 Aunless B whatsoever Cas far as D supposing 5 A just like Bexactly thesame Casis D in imitation 6 Astop Bachieve C gain D get 7 Aoffer B explain C fill D supply 8 Aatit B for them Cwith them Dtoit 9 Ahandicaps Brules C restrictions D conditions 10 Aatotal Ban utter Ca sheer Da thorough 11 Aadvantage Bpity Can interest D responsibility 12 Achange B profit C point D contribution 13. Acare B preservation C safeguards D protection 14 A comes Bamounts C indicates _D refers - ae aEEE / eed fee arid ’ WD questioningA Match to make sentences. ‘we might get served a bit more quickly. give us a cail and we'll come to pick you up. very few people would obey the law. you wouldn't get hiccups, would you? they have to go through a complicated procedure. we'd be happy to give you a good reference. Iim pretty sure they wor't let you check in more areas of natural beauty will be destroyed. ‘we'll have enough time to see a few sights. you can't really complain about the government. 1 you stay with us for three days, 2 you decide not to vote in the election, 3 you didn't eat your tunch so fast, 4 if there were a few more people working, 5 you forget to take your passport. 6 Ifthe hire car isa’t there when you arrive, 7 If the city continues to expand, 8 If te policadidn't fine people, 9 If you did decide to leave the company, 10 IF MPs wish to resign, eo zatmees> wo Rewrite using an appropriate conditional form, starting with the words given. 1. Sue didn't get me a birthday present, which is why | didn’t get her one. Sue . 2. We didn't pay them on time because they made a mistake with our order. It they “ sesso ‘ 3. The climate is undergoing such radical changes that scientists are worried. 1 igs : 7 a Hl 4. Did California become an important area because they found gold there? Would 7 oa 5 Its the sunset that attracts tourists to that place. Tita a : oe 6. There was a traffic jam on the motorway so | was late for my interview. Wthere : 7. {suggest you use a sunblock, and then you wor't go red ltl were eee eee 8 The accident happened as a result of the driver's not paying attention to the road. Ifthe driver... ss © Complete using the correct form of the verbs in bold. Add any other words you need. | 17* March So, today marks one year since | became a Park Ranger. IF| (1) {do that then, I never (2) (have) so many fantastic experiences. If you (3) (ask) me now, | [would say that | knew nothing when | started, but ve learnt a huge amount. ina typical day, i! deal with i complaints, check on the running of the park anc fead guided tours, it any (4) {book}. tits Fow sea800) (5) smn have) time to check on forest management and fire control measures, it-can get stressful at times, especially if visitors to the park (6) ...n.um:nnens-v« (6d) lost or injured. We had a case last week, which wouldn't (7) .» {happen ifthe woman involved (8) {be} a bit more careful, You see, if YOU(B) owen - (wander) around a large National Park like this | without a map, you're bound to get lost. This particular case might (20)... soe (be) $0 baad iit FAY) coo (start) raining. She was only wearing light clothes, so she was wet through and freezing, | when we found her, | dread to think what might (12) (happen) if we hada'tt "| 88Conditionals Wait 11 D Circle the correct word or phrase. It we hadn't taken @ wrong turning back there, we wouldn't be / have been in this mess now. ‘Should / Would you need any further assistance, please don't hesitate to ask. Had they not / Hadn't they warned people in time, a lot more lives could have been lost. If you worked / had worked last weekend when the boss asked you, then you wouldn't have to work this weekend, 5. Were all the members of staff to attend the conference, would the hotel have / have had enough roams for everyone? 6 Had the government acted sooner, the general public wouldn't be worrying / have worried so much about the current situation 7 Tom Cruise wouldn't be the star he is today had he not / should he not have made 2 good impression in his early films, 8 Weren't we / Were we not to build more roads, the tratfic system would collapse by 2020. 9 It would be hard enough to pass the exam tomorrow even if you went / had gone to ail the lectures this year. 10 You can contact the hotel manager on extension 142 should / could you need to. 11 Shouldn't you / Should you not receive confirmation of your fight by email, please click the link below 12 | would have asked the person for 1D before I fet him in, if1 were / have been you. a) E Complete using the words in the box. case © condition * long * otherwise * provided ° so * suppose * unless 1. Do you want a highlypaid career, and, i . are you prepared to retrain? Contact us, 2 Tim quite happy to lend you money, a8 un as you make sure | get it back. 3. The village fair should be a great success, : \we don't have the same problems with the weather as last year. 4. itd be great to see you on Saturday evening, you've already got other plans. 5 Could you go to the shop for me? | have to stay in in .. the courier comes. 6 Your idea sounds fine in theory, But jUSt ...nsnunnnnnnne Something goes wrong. What then? 7. Write your name at the top of your essay, | won't knovr which one's yours. 8 The judge allowed the accused to stay at Home OM ws. numnnnnnnne She reported to the police every morning. F Write one word in each gap. 1 I would never be able to afford a new house if wasn't for all the overtime I've been doing. 2 Ifit hadn't for the fact that his uncle was a partner in the business, Angus would never have got the job. 3 How do you think you'd feel if someone happened damage your car lke that? 4 for the kindness of a complete stranger, ] would never have found the hotel 5 | don't think fd be surprised in the sightest Paul were to suddenly announce that he was moving abroad. 6 Don't forget to mention the new schedule to Veronica if you happen to see her this evening. 7 Football matches would be ideal family outings it not for the danger of violence. 8 ithadh't beeN on the children, Im sure Trista would have left Tom a long time ago. 9 {would have lost the game it not been for some quick thinking 10 Ifyou find the book | was asking you about, give me a callG H Rewrite the sentences, starting with the words given. 1 The only reason we won the contract was Debbie's fantastic presentation, We wouldn't have 2. The eventual arrival of the ferry prevented a fight from breaking out amongst the passengers, Itt hado't been for 3. None of the passengers was injured because of the driver's quick reaction But 4. Well have to cancel the meeting if Wendy doesn't turn up soon. Unless ous 5. Mir Jones would be quite lonely if he didn’t have his daughter's visits. Were it 6 Here's my phone number, because you might need it. Incase 7 Agree to be back by midnight and you can go. Providing 8 Officer Hughes prevented the robbers from escaping, Had it Choose the correct answer. 1. Ifyou saw another student cheating in an exam, 6 If you hadn't taken the money, you somebody? in prison now. A did you tell would you tell, Awouldn't have been —_C haver't been B do you tell Dhave you told B hadn't been D wouldr't be 2. Make sure you mix the ingredients well, 7 Do you think that if we earlier we you might get lumps in your cake. ‘might not have missed the coach? Auniess C provided Ahave been leaving Chad left B otherwise D supposing Bleft Dhave lett 3 Were my dad, | would never have 8 Unless Ray vse hete soon, fm going to started playing tennis in the first place. leave because Im getting bored. Ait for C itto be for ‘Addoesn't get C won't get Bit hadn't been for Ditnot for Beets Dwill get ait .-hear from Nigel, tell him you 9 What if you that there's a good were asking after him. chance I can get tickets for the concert? ‘Ahappened should to Awere to tell C have told B should happen to D vill happen to B were telling D would to tell 5) The book would have been perfect .onnnnm 10 there osm happen to be any reason the ending. for late delivery, please inform our Ahadit not been for Cit hadn't been for Accounts Department. Bithad nat been for ——_—D hadr't it been for Armight C would B could © should‘Conautonate: Te UF 1 Write one word in each gap. Had (2) not been for the invention of CFCs (chlorofluorocarbons) in the 1920s, at least one environmental problem might have been avoided. In fact, (2) they to be invented today, they 3) no doubt be immediately banned. For fity years, though, if you bought an air conditioner ora spray, there (4) @ good chance that it contained CFCs ~ and those CFCs are stil around in the atmosphere, i) able to travel into the upper layers of the atmosphere, you (6) see the chlorine and fluorine from CFCs breaking down the ozone (a form of oxygen). Ozone could damage your lungs (7) you were to breathe it, but high in the atmosphere it perforrns the function of blocking ultraviolet rays from the sun, rays which can cause skin cancer if you (8) exposed to them, We might (91 have known about the process (10) it not been for the work of two American scientists, Frank Rowland and Matio Molina, A number of industries fought against their conclusions, and right have won (1) the evidence not been so clear Rowland and Molina received the Nobel Prize for Chemistry in 1995 for their work on the ozone layer, but (2) Which we might today be facing an even greater problem. J Complete the second sentence so that it has a similar meaning to the first sentence, using the word given. Do not change the word given. You must use between three and eight words, including the word given. 1 Without this new diet, Henry would never have lost so much weight, it Had this new diet, Henry would never have lost so much weight. 2 Unless the plans change. we'll see you on the 19". no i Provided the plans, well see you on the 19th 3 you apoed now, there's a good chance you woul get the job, apply | | Were : - vm there's 2 good chance you would get the job. i 4 didn't know about your problem so | didn't offer to help, have { IF1'é known about your problem, to help | 5. It could get cold at night, so take some warm clothes. in | Take some warm clothes os cold at night. ! 6 Id love to travel the world if | didn't have to pay off my mortgage. having. Were e to pay off my mortgage, [d love to travel the worl. { 7 Ten years ago, people woul have complained at seing this fn, seon | a oe » they would have complained, | 8 Drivers are allowed to park here if they display a local resident permit, condition Drivers are allowed to park here they display a local resident permit 91