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UNIVERSITI KUALA LUMPUR

MALAYSIAN INSTITUTE OF CHEMICAL & BIOENGINEERING TECHNOLOGY

TECHNOPRENEURSHIP
(MPU 3232)

BUSINESS PLAN

LECTURERS NAME: ENCIK ABD RAZAK BIN MOHD YUSOFF

GROUP MEMBERS: ID:


IZYAN LIYANA BT MOHD NOOR 55213115305
NUR IZZATTI BT MOHAMAD 55213115414
NURUL ISMALINA BT ISMAIL 55213115302
MUHD NUR RAHIMI BIN MOHD ASRI 55213115288
MUNEER MOHAMMED AHMED 55213115474
AYASH
EXECUTIVE SUMMARY

The company officially named as RMIIZ. RMIIZ manufactured Tooth Paste Brush with
new innovation where the toothbrush and toothpaste is combine as one. Made life easier is the
main objective of our products. The idea behind the name of this company were came up by
five founders whose names are bearing the company name. Since the market is huge and have
high commercial opportunities as well as being better for the planet, we took this opportunities
to invent a new brand of Tooth Paste Brush. As it is the number one most selling products, it
is effectively comfort-usage and in future, we would like to plan as to improve this innovation
to a better one. Next, as for the simplicity and effectiveness, people choosing a product where
it is easy to carry and simple to use. So, with the combination of technology and innovation,
RMIIZ has decided to implement and come out with a product that is simple and comfortable
to use with highly effective. Tooth Paste Brush is a product that can depict the meaning of
Simplicity, effectiveness and quality practically for making life easier.

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Table of Content

Section 1: Introduction ...4-6

Section 2: Purpose...7

Section 3: Background of the Business ..8

Section 4: Background of the Partners/ Shareholder ..9-13

Section 5: The Organization / Admin Plan .14-19

Section 6: The Marketing Plan 20-22

Section 7: The Production / Operation Plan 23-26

Section 8: The Financial Plan ..27-31

Section 9: Justification .32

SECTION 1: INTRODUCTION
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1.1 Name and Type of Business

RMIIZ is a stand-alone company that manufactures new and unique innovation-based products.
The name of the company stands for the first name of the company founders and our logo
depicts a wave-brainstorm onto converging ideas along with implementation. RMIIZ has got a
wide range database of so many innovative products which mainly to make the life routine of
every individual easier and better. The first product that was produced by RMIIZ commercially
named as Tooth Paste Brush .It is typically a toothbrush with toothpaste (2 in 1) in which it is
easy to carry along anywhere to go and simple to use.

1.2 Industry Overview

Nowadays, worldwide companies are focusing on making electric or battery toothbrush as a


new era for the toothbrush-making where they are still producing the typical manual
toothbrushes side to side. Statistically, According to the 60 Second Marketer website, around
3.5 billion toothbrushes are sold worldwide each year, and dental benefits administrator
Advantica claims that Americans alone spend more than $1.5 billion annually on mouthwash,
toothpaste, toothbrushes and floss. So the market is huge, and with better solutions, marketed
properly, offers huge commercial opportunities as well as being better for the planet. Therefore;
our company came up with the pioneering Tooth Paste Brush than can be globally the number
one most selling product of its kind for the effectively comfort-usage with the future scheduled
plan of improving it and become (WHY NOT A SMART TOOTHBRUSH).

Figure 1- US manual toothbrush market

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Figure 2- Globally leading markets in electric toothbrushes with volume shares

1.3 Location of the Business

RMIIZ is an online-dependent marketing and selling company. Via any social media
applications such as WhatsApp, Facebook and Instagram or through the website of the
company, our products can be purchased. The products storage and distribution point is
addressed as UniKL MICET, Bandar Vendor, Taboh Naning,, 78000 Alor Gajah, Malacca.

Figure 3- Location of RMIIZ products storage and distribution point

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1.4 Date of Commencement

RMIIZ has officially been established on 10th October 2017 by five founders whose names are
bearing the company name.

1.5 Factors Influencing Choice of Business

There are so many factors inducing the choice of the business and the major one is the attractive
platform market of making toothbrushes. As said earlier, around 3.5 billion toothbrushes are
sold worldwide each year and it is still on-going growing. Subsequently, the market is
enormously huge and striking, thus our company came up with the pioneering Tooth Paste
Brush that can be globally the number one most selling product of its kind. Other factors are
simplicity and effectiveness. People, in our time, tend to be choosing a product where it is
comfy to carry and simple to use. As for our part, a combination of the current technology and
innovation has been implemented together to come up with a product that is not only simple
and comfortable to use but also highly effective. Tooth Paste Brush is a product that can depict
the meaning of Simplicity, effectiveness and Quality practically for making life easier.

1.6 Business Potential

Good dental or oral care is important to maintaining healthy teeth, gums and tongue in order to
prevent problems such as bad breath and tooth decay. In this day and age, people become aware
of oral care and it is extremely essential to them. When buying a product, people always
concern about three major elements in order for them to purchase the product. Quality, Price
and Simplicity. Some products lack all these elements while others are shortage of one at least
making people with no choice behind. Tooth Paste Brush is a product where it came to combine
all these three elements that people greatly pay attention to. Apart from the simplicity and the
good price, Tooth Paste Brush is of a high quality that made up of sustainable material and
organic product making it not only excellent to the ones health yet it is also a good choice of
an eco-friendly product. Tooth Paste Brush is a product for ALL.

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SECTION 2: PURPOSE

This business plan is prepared by RMIIZ COMPANY in order to acquire a certain


amount of loan as a venture carry-on improving business and
As a guideline for a start-up business.

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SECTION 3: BACKGROUND OF BUSINESS

RMIIZ Tooth Paste Brush


Name of the Business:
Universiti Kuala Lumpur Malaysian Institute of
Business Address:
Chemical & Bioengineering Technology, 1988 Vendor
City, Taboh Naning, 78000 Alor Gajah, Melaka
Universiti Kuala Lumpur Malaysian Institute of
Correspondence Address:
Chemical & Bioengineering Technology, 1988 Vendor
City, Taboh Naning, 78000 Alor Gajah, Melaka
013-6908393
Telephone Number:
Partnership
Form of Business:
Manufacturing and introducing the Tooth Paste Brush
Main Activity:
into Malaysia market
10th October 2017
Date of Commencement of Business:
10th September 2017
Date of Business Registration:
Shareholders Name Equity
Equity Contribution:
percent

Muneer Mohammed Ahmed Ayash 40%


15%
Nurul Ismalina Ismail
15%
Nur Izzatti Mohamad
15%
Izyan Liyana Mohd Noor
15%
Muhd Nur Rahimi Mohd Asri

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SECTION 4: BACKGROUND OF THE PARTNERS.SHAREHOLDERS

1. Manager

PERSONAL BACKGROUND:
Name Muneer Mohammed Ahmad Ayash
I/C No. 07070599
Address No. 50 Kg. Kuala Talang, Kuala Pilah Negeri Sembilan
Telephone No. 01111176894
Date of Birth 28th August 1990
Age 27
Marital Status Single

ACADEMIC QUALIFICATION:
Degree in Chemical Engineering Technology (Process), University Kuala Lumpur
MICET.
Diploma in Chemical Engineering Technology (Process), University Kuala Lumpur
MICET.

SKILLS:
Able to manage people and organization.
Able to implement GMP and ISO procedure and documentation.

WORKING EXPERIENCE:
Current: RMIIZ Manager.

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2. Administration Manager

PERSONAL BACKGROUND:
Name Nurul Ismalina binti Ismail
I/C No. 960102025478
Address 192, Jalan Anggerik 1/7 Bandar Amanjaya 08000 Sungai
Petani, Kedah
Telephone No. 0143174644
Date of Birth 2nd January 1996
Age 21
Marital Status Single

ACADEMIC QUALIFICATION:
Degree in Chemical Engineering Technology (Process), University Kuala Lumpur
MICET.
Diploma in Chemical Engineering Technology (Process), University Kuala Lumpur
MICET.

SKILLS:

Have a good knowledge of clerical and administrative procedures


Good problem solving and communication skills
Have a wide knowledge of cosmetic production

WORKING EXPERIENCE:
Current: RMIIZ Enterprise Administration Manager

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3. Operational Manager

PERSONAL BACKGROUND:
Name Nur Izzatti binti Mohamad
I/C No. 960105045060
Address 145, Jalan Desa Orkid 3/1, Taman Desa Orkid , Senawang
Telephone 0136908393
No.
Date of Birth 5th January 1996
Age 21
Marital Status Single
ACADEMIC QUALIFICATION:
Degree in Chemical Engineering Technology (Process), University Kuala Lumpur
MICET.
Diploma in Chemical Engineering Technology (Process), University Kuala Lumpur
MICET.

SKILLS:
Expert in sales activities, preparing market surveys, preparing reports on competitors'
strategies, assisting in promotional activities.
Able to use Microsoft Office Words, Excel, Power Point and Publisher.
Able to communicate in Malay and English.

WORKING EXPERIENCE:
Current : RMIIZ Enterprise Operation Manager

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4. Financial Manager

PERSONAL BACKGROUND:
Name Muhd Nur Rahimi bin Mohd Asri
I/C No. 960320025353
Address No 59-b Kampung Masjid Baru 06350 Naka, Kuala Nerang, Kedah
Telephone 0196276275
No.
Date of Birth 20th March 1996
Age 21
Marital Status Single

ACADEMIC QUALIFICATION:
Degree in Chemical Engineering Technology (Process), University Kuala Lumpur
MICET.
Diploma in Chemical Engineering Technology (Process), University Kuala Lumpur
MICET.

SKILLS:
Able to use Microsoft Excel.
Able to managing financial.

WORKING EXPERIENCE:
Current: RMIIZ Enterprise Financial Manager.

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5. Marketing Manager

PERSONAL BACKGROUND:
Name Izyan Liyana binti Mohd Noor
I/C No. 960524115270
Address 1046-1, Lot Seri Jaya Binjai, 24000 Kemaman, Terengganu.
Telephone 014-5229907
No.
Date of Birth 24th May 1996
Age 21
Marital Status Single
ACADEMIC QUALIFICATION:
Degree in Chemical Engineering Technology (Process), University Kuala Lumpur
MICET.
Diploma in Chemical Engineering Technology (Process), University Kuala Lumpur
MICET.

SKILLS:
Expert in communicating with public in English, Malay and Tamil by being a middle
person and a dealer between company and public
Able to promote the product and able to handle the administrative management.
Able to use Microsoft Office Words, Excel, Power Point and Publisher.

WORKING EXPERIENCE:
Current: RMIIZ Enterprise Marketing Manager.

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SECTION 5: THE ORGANIZATION/ADMIN PLAN

5.1 Management Organization

Organization is defined as a social unit of people, systematically structured and


managed to meet a need or to obtain the collective goal as a continuing basis. The management
structure is built by all organization to determine relationship between functions and position
besides to subdivide and delegates roles. Furthermore, this management structure is
implemented to gives each worker to work under responsibility and authority to carry out
defined tasks.
To ensure the successful of the company, the entire content of the company must realise
that success involve more than realizing a high profit margin at the end fiscal year. This need
a well-planned business strategy that includes the responsible business ethics, making use of
every available business resource, motivating employees and helping to cultivate job skills with
increased responsibility and a high regard for duty and company daily. Besides that, the ability
to delegate responsibility as part of employee job training as well as formulating a daily work
routine for peak productivity are also in concern.
Since the company are started with the small scale industry, the organization structure
only requires the simple one. The major purpose of these organization is to ensure that the
activity of the company will run smoothly as well as each activity been monitored to avoid any
problems occurred. By having a very cooperative and supportive team management, we believe
that our company will be one of the most popular and established chocolate snakes in the future.

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5.2 Management Organizational Chart

MANAGER
Muneer Mohammed Ahmed
Ayash

ADMINISTRATION FINANCIAL MANAGER


MANAGER Muhd Nur Rahimi bin Mohd
Nurul Ismalina binti Ismail Asri

MARKETING MANAGER OPERATION MANAGER


Izyan Liyana binti Mohd Nur Izzatti binti Mohamad
Noor

5.3 Number of Personnel

Position Number of Personnel


Manager 1
Administration Manager 1
Marketing Manager 1
Operation Manager 1
Financial Manager 1

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5.4 Roles and Responsibilities

Position Tasks and Responsibilities

To plan and monitor the strategic progress of the business.


To be accountable for the overall performance of the business.
Make sure all operation good smooth as plan and reach the
activities and strategy.
Manager To plan, implement and control the overall management of the
business.
Public relationship between company and clients.
Have an authority at the workers in the administrative section.
Manage the administration department.
Responsibility for the overall work performance of a company.
Management of office environment.
Gathering, adapting, storing and distributing information
within the company.
Providing specialized support to other departments and
managers.
Planning, organizing, providing leadership and controlling all
Administration
administrative functions.
Manager
Providing training and development for own staff.
Managing the many fields of work which the employees carry
out.
Ensuring that human and material resources are correctly
utilized.
Responsible for the smooth running of any team in a company.
Manage the paperwork around hiring and paying people.

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Playing a major role in staffing, training and helping to manage
people so that people and the organization are performing at
maximum capability in a highly fulfilling manner.
Educating staff, particularly through induction and retraining,
with specialized training for line managers.
Developing, reviewing and refining policies and practices and
referring them to senior management for decision.
Support and organize learning in organizations that is related
to professional development in specific professional fields and
related to opportunities for upward mobility (promotion).
Ensures smooth operation of various processes that contribute
to the production of goods and services of an organization.
To maintain and develop positive relationships with all venues
and media partners to help achieve challenging income and
Marketing Manager audience development targets.
To organize and manage specific marketing campaigns and
promotional events from conception through to completion.
To support the Companys archive function by archiving
relevant marketing material.
Responsible on managing the account of company including
cash inflows and outflows.
Establish, maintain and reconcile the general ledger.
Monitor cash reserves and investments.
Prepare and reconcile bank statements.
Financial Manager
Monitor the extension of credit, assess the risk of transactions,
raise capital, analyze investments, develop information to
assess the present and future financial status of the firm, and
communicate with stock holders and other investors.
Manage the account statement of company
Contributes to the development of and the accomplishment of
Operation Manager the organization-wide business plan and objectives.

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Aligning the supply of skilled and qualified individuals and the
capabilities of the current workforce, with the organizations
ongoing and future business plans and requirements to
maximize return on investment and secure future survival and
success.
Expansion of human capital within an organization or (in new
approaches) a municipality, region or nation.
Educating staff, particularly through induction and retraining,
with specialized training for line managers.
Supervise all work and checking the product to be in quality
needed.
Conduct operation process.
Control the process flow.
Order the raw material when needed.
Check the quality of the product to fulfill the market demands.
Make sure all the equipment operates in good condition and
produce product in good quality.

5.5 Remuneration for Administrative Staff

Position No Month EPF SOCSO, Amount


Salary Contribution, 2% (RM) (RM)
(RM) 12% (RM)
Manager 1 6720 806.40 134.40 7660.80
Administration 1 3920 470.40 78.40 4468.80
Manager
Marketing 1 3920 470.40 78.40 4468.80
Manager
Operation 1 3920 470.40 78.40 4468.80
Manager

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Financial 1 3920 470.40 78.40 4468.80
Manager
Total salary 22400 2688 448 25536

5.6 List of Office Furniture, Fixtures and Fittings.

Item Quantity Price/unit (RM) Total Cost (RM)


Building - 1200.00 1200.00
Furniture and Fixtures I set 2000.00 2000.00
Machinery and equipment 1 set 3000.00 3000.00
Cost of total items 6200.00

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SECTION 6: MARKETING PLAN

6.1 Companys Product

2in1 toothkit is a combination of toothbrush and the toothpaste. Portable and


convenience which can be use at any time and any place without any worries. The
toothrush kit also offers a refill tube which can be refilled when the toothpaste is run
out. It is a very economic kit and the brush is specially made to be used up to 6 months
of continous usage. The main objective is not only to offer conveniences, but to
encourage people to take care their mouth.

6.2 Market target

The targets customers are for all kind of people and all range of age. Toothbrush
and toothpaste are the essentials thing for everyone. Normally, it would be use 2 to 3
time a day. Our highlight is those people whom always need to travel. However, every
single one would experience travelling. Thus, this toothkit is a must for them to have
one. The population of Malaysia is estimated to be 31.62 million in 2017. The growth
rate of the population is 1.6% annually. So the target for this product is generally for
all kind people around Malaysia and as well as international if this product penetrate
the international market.

6.3 Analysis Competitor

In producing and introducing this product, it would be a bit difficult as the


current market now have their own strong and sturdy place. However, the product
introduced by our company is unique and rare that has not been introduced by any well
known company. Some The current big company whom
has their big name in market are a follows ;
Colgate
Darlie

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Oral B
Morning Kiss
Fresh and White

Some of these company has already be in the market for more than 60 years but some
are new in the market. The marketing stratergy for all of the companies are strong
enough even until now. Almost in every house is equiped by their product. Their
product are available from a grocery shop to supermarket and hypermarket.

6.4 Distribution

The scope for this product sale is generally on all part of Malaysia. Toothrush
Kit would be estimated to enter every market in Malaysia, include small grocery shop
until hypermarket such as Tesco, Giant, Mydin and Jusco. These places are the common
visited place when one is about to buy their monthly household.

6.5 Pricing Strategy and Advertising

Since the product is combining the brush and toothpaste where there is no such
product yet available in the market. The price for each unit would be MYR 29.90. The
price stated is based on the machinery use, marketing expenses and the profit make.
Advertising the product is really important in order to expose about the existence of the
product. Making an advertisment is not easy because of the cost. For the initial stage,
platform for the commercial purpose would be through radio, blog and internet. After
that, commercial through television and billboards advertisement can be done.
For the publicity purpose, product launches event could be held. As well as
pointing an ambassador, commonly the famous actor to promote the product. The
special event should include community involvement. Testimonial is also important in
marketing. This is to attract and persuade people to buy our product.

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6.6 Marketing Budget

Budget for marketing is the invesment to be made. Radio and billboard will be
a good platform to start marketing at the very beginning stage. This is to expose to the
Malaysians about the existence of this new product in the market.

Table 1: Commercial Platform for Beginning

Total Budget RM 35 000/ month

Radio Commercial RM 5000/month

Billboard RM 30 000/month

Once the targeted sales achive, more investment in marketing will be made. The
platform of commercialling will be added more. Television will be the second strategy
to enhance sales.

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SECTION 7: OPERATIONAL PLAN

7.1 Process flow chart


2in1 toothkit is a combination of toothbrush and the toothpaste. Portable and
convenience which can be use at any time and any place without any worries. The toothrush
kit also offers a refill tube which can be refilled when the toothpaste is run out. It is a very
economic kit and the brush is specially made to be used up to 6 months of continous usage.
The main objective is not only to offer
conveniences, but to encourage people to
take care their mouth.

Figure 4: TOOTHRUSH KIT at booth display during Unikl Micet Technofest 2017

Process for manufacturing TOOTHRUSH KIT

The process involve in manfacturing the product are ;


Design the structure
Making a prototype
Testing the suitability
Manufacture the product

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In designing the structure, an expert are asked to design because every inch of the
product need to be in suitable angle so that it suits to everyone who used it. In designing
the prodcut a concept of syringe is used. The tube is connected to the brush and internal
pathway is made for the toothpaste path purpose.
Once the design is ready, a prototype is made first. The prototype is not yet the final
product since there might be defect in the design that need to be improve. Thus, a testing
of the suitability need to be done. If the are any defect or unsuitability, the design need to
be modified and the process will keep on repeating until a suitable one is obtained.
The final design would be as the model for the rest of manufacturing process. The
manufacturing will involve several machine, include the cutting machine, polish machine,
design machine and painting machine. The process will not 100% depend on the machine
because we still need manworker for the inspection purpose for each of the products part
is made.

7.2 Capacity Planning/ Production Schedule


1st month 2nd month 3rd month 4th month 5th month 6th month
Contracts X
Building X X
permits &
licenses
Material X X
purchases &
receiving
Marketing X X X
Production & X X
packaging
Receiving X X X
orders/
purchases
Distribution X X

Based on our expectations for the first year, our product can only be distributed to the
customers in the 5th month of operation.

7.3 Materials Requirement

Raw materials needed for the production of Simply Scrub Coffee Scrub per month is listed as
below:

Item Quantity Required Price per unit/kg Total Purchase


Toothpaste 10kg RM10 RM100

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Glue Stick 1000 pcs RM0.40 RM400
Toothbrush 1000pcs RM0.90 RM900
TOTAL RM1400

7.4 Machine and Equipment

It is important to keep manufacturing in-house in a dedicated gluten-free facility. This


will eliminate the possibility of cross-contamination and enable us to offer our customers
greater peace of mind. Our products will be produced and packaged in a dedicated facility by
trained part-time employees. However, during our first two years, the team consisting of six
people will be also involved in the production and packaging to cut costs of hiring additional
personnel

7.5 Packaging

Figure 5 : The packaging of Toothrush Kit.

Packaging is one of the important element in selling product. It will become the first
impression of the buyer. Nice and sleek pakaging would attract peoples attention and
eventually raising the desire of buying the product. The packaging would be different in color.
The box color would be corresponding to the color of the product inside. Different color are

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made because, it is one of the marketing strategy to enhance the product features. There are 3
colors available which are pink, yellow and green. The packaging is a match-like box with a
see through transparent part.

7.6 List of Workers

Position No. of Personnel


Production 2
Packaging 2
Distribution 2

During the first year, the current administrative employees will also be involved in the
production/packaging/distribution in order to cut costs. Hiring trained employees are in plans
for future revision.

7.7 Operational Space Layout Plant/Office Layout

Storage area Manager

Grinding
area Accounting

70
Packaging Marketing
area

Customer Service

22 First Floor
Ground Floor

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SECTION 8: THE FINANCIAL PLAN

8.1 Project cost schedule per month (June 2017)


RM RM
Capital Expenditure
Building 1200
Machine and Equipment 3000
Furniture and Fixtures 2000
6200
Working capital (1 month)
Manager 6720
Assistance Manager 4940
Financial Executive 3920
Productions Executive 3920
Operation Executive 3920
Marketing Executive 3920
Staff 1705
29045

Pre-operational costs 2500


Deposits 500
Allowance for contingencies (10%) 2000

Total cost 40245

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8.2 Project cost schedule per day
RM RM
Capital Expenditure
Equipment 200
200
Working capital (1 day)
Manager 320
Assistance Manager 235.29
Financial Executive 186.67
Productions Executive 186.67
Operation Executive 186.67
Marketing Executive 186.67
Staff 81.20
1383.17

Pre-operational costs 119.04


Deposits 16.13
135.17

Total cost 1718.34

8.3 Source of Finance


Source RM
Equity Contribution

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Cash 10000
Asset 20000

Loan 30000
Hire-purchase Finance 10000
Total 70000

8.4 Statement of Cash-flow Projected for the year 2017

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8.5 Statement of Profit and Loss for the year ended 2017
Sales 350000
Less: Expenses
Administrative 202992
Marketing 22200
Operational 66000
Financial:
Interest on term loan 3600
Interest on hire- 1800
purchase
Pre-operational 2500
expenditure
Total expenditure 299092
Net profit 50908

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8.6 Balance Sheet as at 31/11/2017
Fixed Assets
Machinery and Equipment 3000
Furniture and Fixtures 2000 5000

Current Assets
Cash 10000
Closing stock for raw 33500
materials
Closing stock for finished 42808
goods
Prepaid Rent Expenses 500 86808
Total Assets 91808
Equity
Capital 10000
Net profit 50908 60908
Long-term Liabilities
Term-loan 30000
Hire-purchase 900 30900
Total Equity and 91808
Liabilities

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32 | BUSINESS PLAN M P U 3 2 3 2
SECTION 9: JUSTIFICATION

RMIIZ Company is introducing a new invented two in one toothbrush kit named Tooth
Paste Brush. It is a revolutionary product of its kind which made up of sustainable material and
organic components in order to be a good choice not for the individual but also for the
environment. Tooth Paste Brush is a product of good quality and price, effective and simple
and comfortable to carry and use. Innovative technology has been utilized in order to make our
Tooth Paste Brush is the only one of pioneering and unique product that has got no peer in the
market nowadays which gives rise to be the brand-new stand-alone toothbrush. Our product is
liable, as toothpaste contained as concerned, does not contain any chemical ingredient that can
cause any harm or irritation to gum, tongue and mouth around skin region and this product has
been tested before the product is put on market. RMIIZ is confidently able to achieve aggressive
sales forecast, generating profit because the companys management has carefully considered
its market and potential customer base.

Besides, RMIIZ also would like to improve Tooth Paste Brush by transforming our
main product to a digital controlled one as well as it is the bridging towards a SMART TOOTH
PASTE BRUSH via the use and implementation of the new era technology. RMIIZ believes
that with the technology, tenacity, skills and experience we have, we are able to achieve and
surpass sales levels.

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