Conversation Design

Worksheet

BRAND NAME ATTRIBUTES TONE OF VOICE

Brand Betty Crocker Family friendly Helpful

Identity Convenient home baking products Established

Quality
Wise
Personal
Relaxed

TASK IDEAS

Tasks Cookie recipes Order products Narrate Betty Crocker history

Step by step instructions on how to Ready made cookies Homemaking since the 1920s
cook Double choc chip cookies Baking mixes
Kitchen Accessories

USER SITUATION GOAL

User, John Smith Its Johns Moms birthday. Ultimately make his Mom happy.
Role: Primary user of the Assistant He wants to surprise his Mom with Show that he can look after himself
needs 17 years old some Birthday cookies. for when he moves to another state

& context
Male for college.

ENVIRONMENT TIME FACTORS OTHER ASSUMPTIONS

Where: Kitchen, in his apartment First time baker Has already chosen a recipe
Experienced voice user Has already acquired ingredients
Device: Talking to Google Home 2 hours before the birthday party

NAME + DESCRIPTION BACK STORY ROLE + STYLE

Brand Mary Smith Mary Smithers trained at The Cordon Mentor

Highly experienced chef Bleu in London and Exeter School of
Persona Female Home Economics. She has written
Age: 68 lots of books about bakery and is a
famous celebrity chef on BBC Big
Kitchen.
Lets the user try rst...
Always ready to jump in with more
help if needed.
Presses to get things done.

PERSONALITY MIGHT SAY

Friendly Heres a useful shortcut How nice to see you again

Condent Well that looks delightful And thats all there is to it
Energetic Theres always time for cookies Doesnt that smell delicious
Supportive This only takes 5 minutes Im always here to help
 Conversation Design
Worksheet

Sample
Dialogs
User and Assistant
dialog turns