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1. Name:
2. Age :
a) Below 25
b) 25-35
c) 35-45
d) Above 45
3. Gender:
a) Male
b) Female
4. Marital status:
a) Married
b) Unmarried
5. Designations:
a) Manager
b) Supervisor
c) Accountant
d) Others
6. Educational:
a) HSC
b) Degree
c) ITI
d) Diploma
e) AMIE
f) PG
b) 5-10 years
c) 10-15 years
d) Above 16 years
8. Type of Employment.
a) Permanent
b) Probationary
c) Temporary
d) Contract
e) Others
9. Monthly income:
b) 5000-10000
c) 10000-15000
d) 15000- 20000
e) Above 20000
a) One day
b) 1-3 Days
c) 1 Week
d) 1 Month
a) YES
b) NO
13. How long has your organization been using social media for?
a) 1-3 months
b) 4-8 months
c) 9-12 months
d) 1-2 years
e) 2-3 years
f) 3-4 years
g) 4-5 years
h) 5 years +
a) Facebook
b) Twitter
c) LinkedIn
d) YouTube
e) Myspace
a) Facebook
b) Twitter
c) LinkedIn
d) YouTube
e) Myspace
16. For what purpose/s does your organization use social media? (Select as many
choices as you like)
a) To advertise products/services
b) To gain feedback from customers
c) To engage (in conversation) with customers
d) To offer promotional items e.g. coupons/gift vouchers
e) For business to business purposes e.g. LinkedIn
f) To increase brand awareness
g) To analyses the competition
17. Please state which types of media you use, as well as social media (you may
select as many choices as you like)
18. How useful do you think that social media has been for your company?
a) Very useful
b) Kind of useful
c) Don't know
d) Not very useful
e) Useless
19. How many times has social media helped you to market a specific
product/service?
a) 0
b) 1
c) 2
d) 3
e) 4
f) 5
g) 5+
20. Would you recommend using social media to another organization, as a tool for
marketing a product/service?
a) Yes
b) No
21. Do you feel that your organization should use social media more in its day to
day operations?
a) YES
b) NO
22. If you answered yes to the question above please state from the options below
why you do not use social media more often
Not A
somewhat highly
at all little
I feel that the privacy of my personal information
is protected
I trust it will not use my personal information for
any other purpose
I worry that I will be embarrassed by information
others post about me on it
I would continue to use it regardless of its privacy
policy if it helps me meet new people
I would continue to use it regardless of its privacy
policy if it helps me stay in touch with friends
I would continue to use it regardless of its privacy
policy if it is popular
24. Please indicate who you speak to most using social networking sites
Fairly Nearly
Never Rarely
often Always
Close friends
Co-workers
Family
Friends
People that live far away
Strangers / people you do not already
know