Sei sulla pagina 1di 2

Product Launch Checklist for <insert launch name here>

Delete rows that are not relevant for a launch. For example, a bronze launch won't have most of these items. Launch checkl

Item Team Owner


Code complete pm + eng Jack Sparrow
Code Q&A and ready for GA pm + eng Jack Sparrow
Legal approval pm Jack Sparrow
Privacy & policy approval pm Jack Sparrow
Public facing name ready product marketingJane Smith
Pricing ready pmm or PYM Person 3
Product Marketing Brief completed product marketingJane Smith
Internal FAQ completed product marketingJane Smith
Competitive sell against talking points ready for sales product marketingJane Smith
Sales presentation completed b2b marketing Person 4
Sales one sheet completed b2b marketing Person 4
Blog post ready to post b2b marketing Person 4
Press release ready to release PR Person 5
Sales trained or ready to be trained Sales learning or Person 6
Operations trained or ready to be trained Operations or salesPerson 6
Operations ready for launch Operations Person 8
Customer email blast ready to be sent demand gen Person 7
Customer namesemail
Internal launch / logos / testimonials
ready / case
to send (most studies
often put inread
b2b marketing Person 4
Jive or On The Mark email) product marketingJane Smith
Post-launch success metrics defined and ready to be meaproduct marketingJane Smith
Webinar ready to be announced and delivered b2b marketing Person 4
External FAQ completed b2b marketing Person 4
Demo (live or screenshot) ready to use b2b marketing or Person 4 or Jane Smith
Speaking opportunity identified and speaker ready to delPR or b2b marketi Person 4 or 5
Social media written and ready to post b2b marketing Person 4
have most of these items. Launch checklist will be used further in advance of launch for bigger releases

Go for launch? Date launch readiness achieved


Yes 6/12/15
No

Yes

on 4 or Jane Smith