Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
SUBMITTED TO:
Mr. Saurav Banerjee
Co-ordinator MBA (CM)
IMS Lucknow University
SUBMITTED BY:
Mansi Srivastava
Roll no: 17216008994
MBA IIIrd semester
Institute of Management Science,
Lucknow University, Lucknow
project is taken from any source or material published and not submitted to any
Mansi Srivastava
Roll No. 17216008994
2
PREFACE
With the growth of rapid industrialization the need of management is felt
action.
The project is a real life venture for me. It is a great privilege that you
have spread your for reading this. In forthcoming pages, an attempt has
Place: Lucknow
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ACKNOWLEDGMENT
then let the words play the heralding role expressing my gratitude.
report. Special thanks to Mr. VIKASH SIR for his valuable information.
by my side and give me moral support whenever I was low and boosted
Thank You
4
TABLE OF CONTENTS
INTRODUCTION
COMPANY PROFILE
ORGANIZATIONAL STRUCTURE
PRODUCT PROFILE
SWOT ANALYSIS
RESEARCH METHODOLOGY
DATA COLLECTION
HYPOTHESIS TESTING
FINDINGS
CONCLUSION
LEARNING EXPERIENCE
ANNEXURE
BIBLIOGRAPHY
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EXECUTIVE SUMMARY
TITLE OF PROJECT:
6
SCOPE OF THE STUDY
The study urges to know the customer satisfaction , current market trend and
performance and also to improve the existing services and to add on anything
if required the study also helps to understand risk and hence informed about
investment decisions for better performance of the company
DATA COLLECTION
There are several ways of collecting the appropriate data which differ
considering in context of money, costs , time, and other resources data can be
collected through different sources. A sample design is a definite plan for
obtaining a sample from a given population. It refers to the technique or
method the researcher would adopt in selecting items for the sample. I have
used convenience sampling method and I have taken 30 sample size.
Primary data
Secondary data
7
1. Fund facts sheets of different AMCS that are considered for the
analysis purpose
2. From record, report, magazine and websites of RMF.
SUGGESTIONS:
There is high potential market. For mutual fund investors Lucknow
city but this market need to be explored as investors are still hesitated
to invest their money in mutual fund.
Investor has inadequate knowledge of mutual fund, so proper
marketing of various scheme is required, company should arrange
more and more seminar about mutual fund.
Company should also provide the knowledge of growth rate and
expected growth rate of mutual fund in India.
Reliance must be concentrate on the management of the company so
that every work can be done in a proper way.
Reliance must be advertising its tie up company fund along with their
features that the investors can invest in that type of fund in Reliance.
8
INDUSTRY PROFILE
Introduction
A mutual represents a vehicle for collective investment. Till 1986, the Unit
Trust of India was the only mutual fund in India. Since then public sector
banks and insurance companies have been allowed to set up subsidiaries to
undertake mutual fund business. So, State Bank of India, Canara Bank, LIC,
GIC, and few other public sector banks entered the mutual fund industry.
In 1992, the mutual fund industry was opened to the private sector, and a
number of private sector mutual fund such as Birla Mutual Fund, DSP
Merrill Lynch Mutual Fund, Kotak Mahindra Mutual Fund, Morgan Stanley
Mutual
Fund, Tata Mutual Fund, Prudential ICICI Mutual Fund, Reliance Mutual
Fund,
Standard Chartered Mutual Fund, Templeton Mutual Fund, IDBI- Principal
Mutual Fund have been set up. The process of consolidation began in recent
years.
At present, there are about 30 mutual funds managing nearly 1000 schemes.
While the mutual fund industry in India has registered a healthy growth over
the last 15 years, it is still very small in relation to other intermediaries like
banks and insurance companies. Mutual funds are one of the best
investments ever created because they are very cost efficient and very easy to
invest in. by pooling money together in a mutual fund, investors can
purchase stocks or bonds with much lower trading costs than if they tried to
do it on their own. But the biggest advantage to mutual funds is
diversification.
The mutual fund industry in India started in 1963 with the formation of Unit
9
Trust of India, at the initiative of the Government of India and Reserve Bank
of India. The history of mutual funds in India can be broadly divided into
four distinct phases
At the end of 1993, the mutual fund industry had assets under management of
Rs. 47,004 crores.
10
families. Also, 1993 was the year in which the first Mutual Fund Regulations
came into being, under which all mutual funds, except UTI were to be
registered and governed. The erstwhile Kothari Pioneer (now merged with
Franklin Templeton) was the first private sector mutual fund registered in
July 1993.
The number of mutual fund houses went on increasing, with many foreign
mutual funds setting up funds in India and also the industry has witnessed
several mergers and acquisitions. As at the end of January 2003, there were
33 mutual funds with total assets of Rs. 1, 21,805 crores. The Unit Trust of
India with Rs. 44,541 crores of assets under management was way ahead of
other mutual funds.
The Indian mutual fund industry is dominated by the Unit Trust of India,
which has a total corpus of Rs700bn collected from more than 20 million
investors. The UTI has many funds/schemes in all categories i.e. equity,
balanced, income etc. with some being open-ended and some being closed-
ended. The Unit Scheme 1964 commonly referred to as US 64, which is a
balanced fund, is the biggest scheme with a corpus of about Rs200bn. Most
of its investors believe that the UTI is government owned and controlled,
which, while legally incorrect, is true for all practical purposes.
12
Some of the AMCs operating currently are:
Name of the AMC Nature of
ownership
13
COMPANY PROFILE
Introduction
There are lot of investment avenues available today in the financial market
for an investor with the investable surplus. He can invest in bank deposits,
corporate debentures and bonds where there is low risk but low return. He
may invest in funds of the companies where the risk is high and the returns
are also proportionately high. The recent trends in the mutual fund market
have shown that an average retail investor always lost with periodic bearish
tends people began for opting for portfolio managers with expertise. In
mutual fund market would invest on their behalf. Thus we have wealth
management service provided by many institutions. However they prove to
be costly for small investors. These investor have found a good shelter with
the mutual funds.
Like most developed and developing countries the mutual fund cult is
catching on in India the reason for interesting occurrence are :
Mutual funds make it easy and less costly for investors to satisfy their
need for capital growth income.
It brings the benefits of diversification and money management to the
individual investor, providing opportunity for financial success that
was once available to only to a select few.
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HISTORY OF RELIANCE COMPANY
15
ABOUT RELIANCE MUTUAL FUNDS
Reliance mutual funds is one of the Indias leading mutual fund with
average asset under management of Rs. 1,12,914 crores (April 14 June 14
quarter ) and 52.69 Lakhs folios. (30thjune 2014). Source
http://www.amfiindia.com.
Reliance mutual funds is a part of reliance group is one of the fastest
growing mutual funds in India. RMF offers investors a well rounded
portfolio of products to meet varying investors requirement and has a
presence in 179 cities across the country Reliance mutual funds constantly
endeavours to launch innovative products and customer service initiatives to
increase value to investors. Reliance capital asset management limited
(RCAM) is the set manager of the reliance mutual fund. RCAM is a
subsidiary of reliance capital limited (RCL).
Presently, RCL holds Upto 65.23% of its total issued and paid up equity
share capital and the balance of its issue and paid up equity share capital is
held by other share holders which includes Nippon life insurance company
(NLI ) holding 26% of RCAMs total issued and paid up equity share
capital . NLI acquired the said 26% share holding in RCAM on august 17,
2012.
Reliance capital ltd is one of Indias leading and fastest growing private
sector financial services companies and ranks among the top 3 private sector
financial services and banking companies in terms of net worth. Reliance
capital ltd has interest in asset management, life and general insurance,
private equity and proprietary investments , stock broking and other
financial services.
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Sponsor Reliance Capital Limited
Reliance Capital Trustee co.
Trustee Limited
Reliance Capital Asset
Investment manager Management Limited
The sponsor ,the trustee and the
Statutory details investment manager are in
corporate under the companies
Act 2013.
Vision statement
Mission statement
Corporate Governance
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However an imperative part of growth and visibility is adherence to good
conduct in the market place .at Reliance Capital Asset Management limited
the implementation and observance of ethical processes and policies has
helped us in standing up to the scrutiny of our domestic and international
investors.
The aim of growth funds is to provide capital appreciation over the medium
to long term Such schemes normally invest a major part of their corpus in
equities such funds have comparative high risks. These schemes provide
different options to the investors like dividend option capital appreciation
etc and the investors may choose an option depending on their preferences.
Some of the key products of the reliance mutual funds are as follows:-
Reliance small cap fund: the primary investment objective of the scheme is
to generate long term capital appreciation by investing predominantly in
equity and equity relate instruments of small cap companies and the
secondary objectives is to generate consistent returns by investing in debt
and money market securities.
Fund data type: An open ended equity scheme.
Date of allotment: 16 Sep 2010
Inception date: 21 Sep 2010
Minimum investment: Rs 5000
Net asset value as on 30th may 2014: Rs 16.43
Reliance mutual funds in Lucknow have three functional units, they are
follows:
Financial functional unit
Marketing functional unit.
Operational functional unit.
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ORGANISATIONAL HIERARCHY
Advantages:-
Disadvantages:-
Lack of teamwork:
While specialized units within the functional structure often perform
with a high level of efficiency, they may have different working well
with others units. If a project calls for several units to work together,
units may become territorial and unwilling to cooperate with each
other. In essence, each unit may act in what it perceives to be its own
22
best interest instead of those of the organization as a whole. Infighting
may cause projects to fall behind schedule.
Difficult management control:
Another potential disadvantage of the functional organization
structure is that it can pose a challenge for top management to
maintain control as the organization expands. As organizations
get larger and top management needs to delegate more decision
making responsibilities each functional area, the degree of
autonomy may also increase, making coordination of activities
more difficult.
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ORGANIZATIONAL STRUCTURE
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PRODUCT PROFILE
A. Equity Schemes:-
a. Reliance Equity Fund:
(An Open Ended Index Linked Scheme.) The Investment Objective under
the Nifty Plan is to replicate the composition of the Nifty, with a view to
endeavour to generate returns, which could approximately be the same as
that of Nifty. The Investment Objective under the Sensex plan is to replicate
the composition of the Sensex, with a view to endeavour to generate returns,
which could approximately be the same as that of Sensex.
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B. Debt Schemes:
(An Open Ended Fund Monthly Income is not assured & is subject to the
availability of distributable surplus) The Primary investment objective of the
Scheme is to generate regular income in order to make regular dividend
payments to unit holders and the secondary objective is growth of capital.
Primarily the investment shall be made in debt and money market securities
(i.e. 80%) with a small exposure (i.e. up to 20%) in equity.
b. Reliance Gilt Securities Fund - Short Term Gilt Plan & Long Term
Gilt Plan:
(An Open End Income Scheme with no assured returns.) The primary
investment objective of the Scheme is to generate regular income in order to
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make regular dividend payments to unit holders and the secondary objective
is growth of capital.
(An Open End Income Scheme) The primary investment objective of the
scheme is to generate stable returns for investors with a short investment
horizon by investing in Fixed Income Securities of short term maturity.
(An Open End Income Scheme) The primary objective of the scheme is to
generate regular income through investment in a portfolio comprising
substantially of Floating Rate Debt Securities (including floating rate
securitized debt and Money Market Instruments and Fixed Rate Debt
Instruments swapped for floating rate returns). The scheme shall also invest
in fixed rate debt Securities (including fixed rate securitized debt, Money
Market Instruments and Floating Rate Debt Instruments swapped for fixed
returns.
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i. Reliance NRI Income Fund:
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Equity Option: The primary investment objective is to seek capital
appreciation and or consistent returns by actively investing in equity / equity
related securities.
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by investing in equity related or fixed income securities of Pharma and other
associated companies.
1. FINANCING DEPARTMENT
2. SALES DEPARTMENT
Finance department
Finance is the life blood of business. Finance is the base of all corporate
activities in the day to day world. Management of finance is broadly
concerned with the acquisition and use of funds by a business firm.
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OBJECTIVES OF FINANCE DEPARTMENT
1. To manage & account for the financial resource of the organization, to
forecast its requirement in the future and plan accordingly and to check for
deviation.
2. Report the financial performance of the organization, to comply with
the government rules and regulation.
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JOB DESCRIPTION OF PEOPLE IN FINANCE DEPARTMET
MANAGER (FINANCE)
Main duties
Directing the establishment of financial/accounting principles,
procedures and practices in line with legal and corporate
requirements.
Ensuring accurate and timely financial reports and forecasts for the
whole organisation so as to provide a clear insight into its financial
condition.
Ensuring that the profits of the organisation are protected through the
establishment of effective financial controls; implementing and
maintaining appropriate management accounting and reporting
systems, budgetary controls and expenditure procedures.
Main duties
Providing accurate and timely financial reports and forecasts and
general accounting and administrative services.
Ensuring effective costing and contribution analysis.
Implementing policies to ensure the security of funds and assets.
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CASHIER
Main duties
INTERNAL AUDIT
INSPECTION
VIGILANCE
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NOMINEE DIRECTORS
RISK MANAGEMENT
Corporation is the largest institutional investor in the financial market and its
staggering fund size which is placed in varying asset classes is exposed to
various financial risks. To mitigate the investment risks arising out of
market risk, credit risk, interest rate risk and other risks inherent in the
financial market, a distinct full-fledged Risk management structure has been
created in the corporation.
BOARD MEETINGS
Board meetings as per regulations are generally held once in three months.
In addition to policy matters, the board provides strategic direction for
execution ensures financial discipline and accountability to the policy
holders and also ensures the interest of the policy holders and stakeholders.
Sales department
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of products and services and resulting profit drive most commercial
business. These are also typically the goals and performance indicators of
sales management. The art of meeting the sales targets effectively through
meticulous planning and budgeting refers to sales management. Sales
Management helps to extract the best out of employees and achieve the sales
goals of the organization in the most effective ways.
Sales Planning
Marketers must plan things well in advance for the best results. It is
essential to have concrete plans. Mere guess works do not help in
business.
Know product well. Sales professionals must know the benefits of the
product for the consumers to believe them.
Identify the target market.
Sales Planning makes the products available to the end users at the
right time and at the right place.
Sales Planning helps the marketers to analyses the customer demands
and respond efficiently to fluctuations in the market.
Devise appropriate strategies to increase the sales of the products.
Sales Reporting
Sales strategies are implemented in this stage.
Check the effectiveness of the various strategies. Find out whether
they are bringing the desired results or not.
Ask the sales team to submit reports of what all they have done
throughout the week. The management must sit with the sales team
frequently to assess their performance and chalk out future course of
actions.
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Sales Process
Sales process refers to various activities which help in the timely
achievement of sales targets for the successful functioning of an
organization.
Sales Process includes various strategies and techniques employed by
an individual to achieve sales goals within the stipulated time frame.
MANAGER (SALES)
Sales manager is the typical title of someone whose role is sales
management. The role typically involves sales planning, human resources,
talent development, leadership and control of resources such as
organizational assets.
Main duties
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MARKETING ACTIVITIES IN RELIANCE MUTUAL FUND
PRODUCT DEVELOPMENT
In a competitive market, there is a greater need to provide insurance
products that meet the needs of customers RMF therefore a wide variety of
products which fulfils the needs of different segments of the society. As at
the end of the financial year 2009-10, the corporation had 54 plans available
for sale.
DIRECT MARKETING
AGENTS
Most people have their first contact with an insurance company through an
insurance sales agent. These workers help individuals, families, and
businesses select insurance policies that provide the best protection for their
lives, health, and property. Insurance sales agents commonly referred to as
producers in the insurance industry.
a) Agency Strength
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MEMBERS OF VARIOUS AGENTS CLUBS
c) Authorised Agents
In tune with the increasing customer expectation for more conveniences
in premium payments and servicing, the corporation has empowered
select agents to collect the renewal premium through Premium Points.
HR DEPARTMENT
For any business to run one needs four Ms namely Man, Money, Machine
and Material. Managing other three resources other than men, are easy to
handle. Men are very difficult to handle because no two human beings are
similar in all way. Human beings can think, feel and give response.
Handling humans is more important for any business because human being
have crucial potential that may be very profitable for the business. And these
potential can be developed to an unlimited extent if they are provided with
proper environment. So the function of managing men is as important as
finance or marketing function in any business.
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HRM refers to practices and policies framed for the management of human
resources in an organization, including Recruiting, screening, rewarding and
appraising. Human resources have at least two meanings depending on
context. The original usage derives from political economy and economics,
where it was traditionally called labour, one of three factors of production.
The more common usage within corporations and businesses refers to the
individuals within the firm, and to the portion of the firm's organization that
deals with hiring, firing, training, and other personnel issues. This article
addresses both definitions.
HR STRUCTURE
CORPORATE HR:
Policy making
Implementing suggestions - HEWITT CONSULTANT
Strategic planning.
ENTITY HR:
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PRESIDENT HR
CORPORATE HR
ENTITY HR
CIRCLE HR CEO
CIRCLE HR:
Recruitment
Appointment
Training
Payroll
Employees issues
Exit full & final
HR FUNCTIONS
Talent acquisition
Talent development
Performance management system
Training
Carrier planning
Suggestion planning
TALENT MANAGEMENT
Operation HR
RECRUITMENT PROCESS
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STEP 1: MANPOWER PLANNING
AOP (Annual Operating Plan), this process is taken up every year. It is taken
up at Personal Level and Entity Level. Several points like Revenue
generation, Acquisition number, etc.
INTERNAL SORCING
Employee Reference
EXTERNAL SOUCING
Campus Recruitment
STEP 3: APPROVAL.
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MCKINSEY 7-S FRAMEWORk
The McKinsey 7-S model involves seven interdependent factors which are
categorized as either "hard" or "soft" elements:
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"Hard" elements are easier to define or identify and management can
directly influence them: These are strategy statements; organization charts
and reporting lines; and formal processes and IT systems.
"Soft" elements, on the other hand, can be more difficult to describe, and are
less tangible and more influenced by culture. However, these soft elements
are as important as the hard elements if the organization is going to be
successful. The way the model is presented in Figure 1 below depicts the
interdependency of the elements and indicates how a change in one affects
all the others.
45
Strategy: the plan devised to maintain and build competitive advantage
over the competition.
A strategy is a plan of action and a choice of direction designed to
achieve goals and objectives in a competitive situation it sets the
vision, mission, objectives ,action plans in the organization
As per the vision and mission statement of the company, the main
strategy RELIANCE MUTUAL FUND To be a globally respected
wealth creator, with an emphasis on customer care and a culture of good
corporate governance and To create and nurture a world-class, high
performance environment aimed at delighting their customers the
strategic goal is to excel in the service with integrity, diligence and
transparency in satisfying the customers investment need and to build
itself as the most trusted world class financial services providers.
Thus by adopting such strategies ,reliance mf seeks to achieve its
objectives and create value to its clients.
Structure: this includes policies and procedures that govern the way in
which organization acts within it and the environment . it provides the
frame work and relationship among different parts of the organization . it
sets out the formal relationships among different parts of the organization
as board of directors , debt fund managers, equity fund managers fund
managers, functional leadership team, management team , sales leadership
team
Systems: the daily activities and procedures that staff members engage in
to get the job done.
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Shared Values: called "super ordinate goals" when the model was
first developed, these are the core values of the company that are
evidenced in the corporate culture and the general work ethic
Staff: the employees and their general capabilities. Skills: the actual skills
and competencies of the employees working for the company
SWOT ANALYSIS
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Identification of SWOTs is essential because subsequent steps in the
process of planning for achievement of the selected objective may be
derived from the SWOT .Identification the threats and opportunities in the
environment and strength weakness of the firm is the basis of business
policy formulation; these factors determine the course of action to ensure the
survival or growth of the firm. The environment might present many
opportunities but a company might not have the strengths to exploit all
opportunities. Similarly, sometimes a firm will not have the strengths to
meet the environmental threats. If a company thus finds that it will not have
the competence to survive in a particular line of business, it will prudent to
give up and concentrate on such business for which the firm is most
competent.
I. STRENGTH
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The company has fully computerized departments and production
units and corporate office is connected through intranet.
II. WEAKNESS
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The middle class population that we are eyeing at are today
overburdened, first by inflationary pressures on their pockets and then
by the tax net.
It is not an independent decision making on, it always dependent to
national economic conditions
It should follow the updating Indian economic norms.
III. OPPORTUNITIES
Potential markets: The Indian rural market has great potential. All the
major market leaders consider the segments and real markets for their
products. A senior official in a one of the leading company says foray
into rural India already started and there has been realization that the
rural market is both price and quantity conscious.
Entry of MNCs: Due to multinationals are entering into market job
opportunities are increasing day by day. Also India Mutual Fund
majors are tie up with other financial institutions.
Mutual fund market is very big, where company can expand its
horizon in insurance industry.
Globalization of the economy has helped the organization to
overcome operational restrictions.
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IV. THREATS
51
RESEARCH METHODOLOGY
STATEMENT OF PROBLEM
The number of studies conducted to understand the customer satisfaction
towards Reliance Mutual Funds remains elusive and the throat cut
competition facing by the company is the major reason to study customer
satisfaction towards reliance mutual fund and also to check whether the
distributors are satisfied with the performance of reliance mutual funds
(RMF).
RESEARCH OBJECTIVES:
The study level of satisfaction of customers towards Reliance Mutual
Fund.
To find the factors which are responsible for slow growth of mutual
funds.
To find the customers preference to various options available in
Reliance Mutual Fund.
To know the kind of benefit people expected from Reliance Mutual
Fund.
52
SCOPE OF THE STUDY
The study urges to know the customer satisfaction , current market trend
and performance and also to improve the existing services and to add on
anything if required the study also helps to understand risk and hence
informed about investment decisions for better performance of the company
The main purpose of doing this project was to know about mutual funds and
customer satisfaction This also helps to know in detail about various of
mutual fund schemes and also performance of various mutual fund schemes
It also helps in understanding how a fund is being designed
It also helps in understanding whether a Sales manager decisions and
strategy also affects the customer satisfaction
Every person who has no knowledge about investment can easily invest in
mutual funds
One of the mode of investing in mutual funds is SIPs systematic
investment plan is less risky to invest and every investor want to invest on
less price.
Mutual fund is totally depend on NAV [net asset value]
Comparatively investors have limited risk since the investments are
managed by highly experienced and qualified fund manager
The primary investment objective of the Scheme is to achieve long term
growth of capital by investing in equity and equity related securities
53
through a research based investment approach. However, there can be no
assurance that the investment objective of the Scheme will be realized, as
actual market movements may be at variance with anticipated trends.
This study helps to know about level of customers satisfaction and
whether distributors are happy with the performance of Reliance Mutual
Funds
DATA COLLECTION
There are several ways of collecting the appropriate data which differ
considering in context of money, costs ,time, and other resources data can be
collected through different sources.
Primary data
Primary data was collected through survey method by distributing
questionnaire to the different customers of reliance mutual funds in
Lucknow branch
Secondary data
The secondary data collection includes collection of data through sources
like
3. Fund facts sheets of different AMCS that are considered for the
analysis purpose
4. The NAVs are taken from AMFI & websites of the AMCS under
consideration
5. From record, report, magazine and websites or RMF.
54
LIMITATIONS OF THE STUDY
55
DATA ANALYSIS AND INTERPRETATION
TABLE: 1
Yes 30 100
No 0 0
Total 30 100
ANALYSIS
100% of the respondents agree that as a financial planner RMF product falls
under customers product bucket.
PERCENTAGE
EXCELLENT
VERY GOOD
NUMBER OF RESPONDENTS
0 20 40 60 80 100
INTERPRETATION
All the respondents agree that as a financial planner RMF product falls
under their product bucket.
56
TABLE: 2
Rating the performance of Reliance Mutual Funds
NUMBER OF
PARTICULARS RESPONDENTS PERCENTAGE
Excellent 8 27
Very Good 20 67
Good 2 6
Moderate 0 0
Total 30 100
ANALYSIS
67% of the respondents rate performance of RMF is Very Good, 27% rate
excellent, and 6% rate Good
FAIR
GOOD
NUMBER OF
RESPONDENTS
PERCENTAGE
VERY GOOD
EXCELLENT
0 10 20 30 40 50 60
Interpretation
Majority of the respondents rate the performance of RMF is Very Good.
57
TABLE: 3
Rating the services provided by Reliance Mutual Funds?
Very Satisfied 5 17
Satisfied 17 57
Neither Satisfied 7 23
Nor Dissatisfied
Dissatisfied 1 3
Very Dissatisfied 0 0
Total 30 100
ANALYSIS
According to the analysis, 57% of the respondents rate the services provided by
RMF is Good, 23% rate Average, 17% rate Excellent, and 3% rate as Below
Average.
POOR
FAIR
PERCENTAGE
GOOD
NUMBER OF
RESPONDENTS
VERY GOOD
EXCELLENT
0 10 20 30 40 50
Interpretation
Majority of the respondents rate the services provided by RMF as Good.
58
TABLE: 4
AMC 0 0
Performance 22 73
Consistency 8 27
Service 0 0
Fund Manager 0 0
Total 30 100
ANALYSIS
73% of the respondents feel that while taking a investment decision
Performance matters a lot, and 27% Consistency is considered.
POOR
FAIR
PERCENTAGE
GOOD
NUMBER OF
RESPONDENTS
VERY GOOD
EXCELLENT
0 10 20 30 40 50
INTERPRETATION
Majority of the respondents feel that while taking a decision Performance
matters a lot.
59
Table: 5 RMF has a sizable impact as compared to its peers in MF industry
PARTICULARS PERCENTAGE
NUMBER OF
RESPONDENTS
Yes 30 100
No 0 0
Total 30 100
ANALYSIS
All the respondents tell Yes that RMF has a sizable impact as compared to
its peers in MF industry.
PERCENTAGE
NUMBER OF RESPONDENTS
0 20 40 60 80 100
Interpretation
All the respondents tell Yes that RMF has a sizable impact as compared to
its peers in MF industry
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TABLE: 6
NUMBER OF
PARTICULARS RESPONDENTS PERCENTAGE
Yes 26 87
No 0 0
To some extent 4 13
Total 30 100
ANALYSIS
87% of the respondents tell that RMF is very helpful in analyzing & making
right choice of investments to the investors, 13% tell To some extent.
GOOD
PERCENTAGE
VERY GOOD
NUMBER OF
RESPONDENTS
EXCELLENT
0 10 20 30 40 50
INTERPRETATION
Majority of the respondents tell Yes RMF is very helpful in analyzing &
making right choice of investments to the investors.
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TABLE: 7
RMF has a greater technological advancements when compared to other
AMC
NUMBER OF
PARTICULARS RESPONDENTS PERCENTAGE
Yes 25 83
No 0 0
To some extent 5 17
No knowledge 0 0
Total 30 100
ANALYSIS
Yes (83%) RMF has a greater technological advancements when compared
to other AMCs, and 17% feel To some extent.
GOOD
PERCENTAGE
VERY GOOD
NUMBER OF
RESPONDENTS
EXCELLENT
0 10 20 30 40 50
INTERPRETATION
Majority of the respondents tell Yes that RMF has a greater technological
advancements when compared to its peers in MF industry.
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TABLE: 8
NUMBER OF
PARTICULARS RESPONDENTS
PERCENTAGE
Excellent 13 43
Very Good 12 40
Good 5 17
Fair 0 0
Poor 0 0
Total 30 100
ANALYSIS
According to the rating, 43% of the respondents rate the equity performance
of RMF in long run is Excellent, 40% rate it Very Good, and 17% rate it as
Good.
POOR
FAIR
PERCENTAGE
GOOD
NUMBER OF
RESPONDENTS
VERY GOOD
EXCELLENT
0 10 20 30 40 50
INTERPRETATION
43% of the respondents rate the equity performance of RMF in long run is
Excellent
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HYPOTHESIS TESTING
HYPOTHESIS TESTING:
ALTERNATE HYPOTHESIS:
Ha: Performance and services are correlated
CORRELATION TEST :
Table 9:
Rating the services provided by Reliance Mutual Funds
PARTICULARS NUMBEROF
RESPONDENTS
Very Satisfied 5
Satisfied 17
Neither Satisfied 7
Nor Dissatisfied
Dissatisfied 1
Very Dissatisfied 0
Total 30
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Table 10 : Performance of Reliance Mutual Fund
Excellent 8
Very Good 20
Good 2
Moderate 0
Total 30
P value: 0.006
DECISION:
Reject H0 : P <
P value <
i.e 0.006<0 .05
So, Reject Ho
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SUGESSIONS AND RECOMMENDATION
Both- the economy and the corporate sector are doing well but the
valuations are fair and priced for perfection.
Asset allocation and Systematic Investment Plans are the best way to
safeguard against volatility. They insure optimal returns and not the
maximum return in volatile markets.
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Investors who able to wait for long time could look at value stocks,
which consistently perform over a period of time.
Investors should look at a mix of large and mid cap funds for 3-5
years horizon on systematic investment basis.
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FINDINGS
FINDINGS
1. 67% of the respondents rate performance of RMF is Very Good, 27%
rate excellent, and 6% rate Good .Majority of the respondents rate the
performance of RMF is very good.
(Table no. 2)
2. According to the analysis, 57% of the respondents are satisfied by
services provided by RMF ,23% are neither satisfied nor dissatisfied ,
17% very satisfied , and 3% are dissatisfied . Majority of the
respondents rate the services provided by RMF as Good
(Table no. 3)
3. All the respondents tell Yes that RMF has a good impact as compared
to other AMC in MF industry.
(Table no.5)
.4.87% of the respondents tell that RMF is very helpful in analyzing &
making right choice of investments to the investors, 13% tell To some
extent. Majority of the respondents tell Yes RMF is very helpful in
analyzing & making right choice of investments to the investors.
(Table no. 6)
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CONCLUSION
The research shows that Equity Funds are performing well, but the
investments from investors are less in equity funds, because of unawareness
about mutual funds.
Therefore company has to take some steps to make aware people of Mutual
Funds, through advertisements in Newspaper, Magazine, Commercial
advertisement, distributing leaflets, Television, Radios. And I came for
following conclusion :
All the workers and staff work together to increase the organizations
profit and thereby to increase its growth, each department works
without any failures.
Very less people knows about the service of Reliance.
Managing complex business processes is one of the important
management challenges of this new century. Moreover, globalization
and technological advancement are driving changes in all sectors. In
reliance organizational structure and management style are playing an
important role in Information Technology Management.
Structure is influenced by the external environment in which the
business operates as well as its culture and the nature of the work and
activities it undertakes.
The structure can have both a positive and negative impact on a
business.
Having the right structure allows a business to respond and adapt to
changes in the market quickly.
The company needs to adopt new strategys to have an efficient
departments
. The organization is following highly appreciable managerial practices,
which made it possible to the organizational goals more easily. The
HR policies set by the company are remarkable. Satisfied workers are
considered to be the assets of the organization and they are motivated
enough to perform well. The infrastructure facilities are very much
impressive. There is a high rate of capacity utilization. Quality
management system is also remarkable.
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By this study, I was able to understand how the various functional
departments of an organization co-ordinate and work towards
achieving the organizational goals in an effective and efficient
manner. I am sure that my study at Reliance capital asset management
was a success and hope that it will be an asset for my future.
Most of the investors dont know about the mutual funds so they want
advisory services from reliance which could provide them whole
information about the market situation of mutual fund.
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LEARNING EXPERIENCE
Before joining for internship I felt that making investment in mutual funds
was difficult task .but later joining to reliance mutual fund as an intern ..
1. I got a clear idea how to invest in mutual fund
2. What is the cut off time for liquid funds and equity funds
3. How to fill an application form without a single mistakes because if
even a single mistake or overwriting is found the application will be
rejected by RMF in such a case the units will not be allotted to the
investors on that particular NAV.
4. what is kyc- know your client, when a new investor want to invest in
mutual fund then KYC is mandatory before investing in any mutual
fund
5. what is KYCdetails change form in case of Individuals,
missing/not available details are as follows:
Fathers/Spouse Name,
Marital Status,
Nationality,
Gross Annual Income or Net worth as on recent date
6. SIP means systematic investment plan which allows the investors to
invest a fixed amount on a particular scheme on regular basis Your
money is auto-debited from your bank account and invested into a
specific mutual fund scheme. You are allocated certain number of
units based on the ongoing market rate (called NAV or net asset
value) for the day.
7. What is the difference between equity fund schemes and liquid fund
schemes what is the risk and return involved in it
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8. My guide ABISHAK SINGH,[ Relationship Manager ] who use
to say that practical knowledge is very important so he use to make
me travel along with him to banks , clients ,the way he use to
communicate, the way he use to identify the potential clients, the way
he use make the clients to understand about the benefits of newly
launched schemes and make them to invest in reliance mutual fund .
This gave me a clear idea how reliance mutual fund is successful in
attracting the clients to invest in reliance mutual fund and it also
improved my communication skills a lot .
I am really thank full to all the employees ,all the top level
managers especially regional manager and relationship manager [
Lucknow branch]for giving a chance to work as an intern for 3
months and who has helped me, guided me a lot in successfully
completion of the project .
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ANNEXURE
QUESTIONNAIRE
PERSONAL DETAILS:
Name :
Other_________________________
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3. Which Schemes of Reliance Mutual fund would you prefer the most?
4. Which Equity Scheme you prefer the most in Reliance Mutual Fund?
(Rank them from 1 to 5, 1 being the most preferred and 5 being the
least)
Reliance Growth [ ]
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6. How would you rate Reliance mutual fund when compared to the other
mutual Fund? (Rank them from 1 to 5, 1 being the Highest & 5 being the
lowest).
Reliance [ ]
HDFC [ ]
Franklin Templeton [ ]
UTI [ ]
ICICI [ ]
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9. While taking a investment decision what matters a lot ?
a. AMC
b. Performance
c. Consistency
d. Service
e. Fund Manager
10. Does RMF has a sizable impact as compared to its peers in MF industry?
a Yes
b. No
a. Yes
b. No
c. To some extent
a. Yes
b. No
c. To some extent
d. No knowledge
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13.How do you rate equity performance of reliance mutual fund in long run?
a. Excellent
b. Very Good
c. Good
d. Fair
e. poor
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BIBLIOGRAPHY
Book:
Research Methodology Methods & Techniques by C R Kothari
Philip Kotler, Gary Armstrong; Principle of Marketing Prentice-
Hall of India 10th Edition
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