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TABLE OF SHOULD I
PREFACE
PAGE 01 | STURDY WARES

CONTENTS
FURNITURE COMPANY

PAGE 09 |
I mean yeah. Probably should. I am
NOTHING TO in all senses of the word a maker.
SOMETHING CAMPAIGN I make flat things, physical things,
EPA CAMPAIGN real things, and fake things. I have

THIS
an insatiable hunger to make and

PAGE 15 | STOW
in whatever means I prefer in the
moment. In the words of the great
CLOSET COMPANION
Keith Haring: Whatever you do,
the only secret is to believe in it

PAGE 21 |
and satisfy yourself. Dont do it for
VENTURE BOX anyone else. So with that in mind,
SUBSCRIPTION COMPANY this portfolio represents my makes of
the graphic design variety. As you

WHOLE
look through this know that I made this

PAGE 27 | PLATONIC
FRIEND FINDER
because I had to and not because it is
common practice to have a portfolio.

PAGE 35 | THE CHARACTERS

CHILDRENS APP

PAGE 43 | GET MORE

AIRBNB CAMPAIGN

CONNOR BOUCHARD
 PROJ-
STURDY WARES
FURNITURE FOR THE SIMPLE CONTEMPORARY.
MODERN DESIGNS WITH A TOUCH OF COLOR AND
ECT 01
MORE THAN A LITTLE BIT OF STURDY CONSTRUCTION.

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This design was inspired by my love for making. Being a
multi-discipline artist I find myself working on many things
often at once and one such passion is making furniture.
Sturdy Wares comes from the types of furniture I enjoy making.
The concept is derived from the fact that modern furniture
needs two things: to be simple and to be able to take some
punishment because of its timeless designs. Sturdy Wares

GE GE
strives to put itself out there just enough and concisely so
that its target audience latches on.
The major design problem with this project was using the
limited design elements and the even more limited palette to
convey a sense of reliability to complement the simple and
modern design direction.

CONNOR BOUCHARD

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GE
WEB LAYOUT DESIGN
Sturdy Wares is a company founded on simplicity. The products
are meant to be easy for the target audience to access and as
such the web presence needed to reflect that concept. A secondary
design choice that Sturdy Wares makes is that all of their products
are easy to look at and simple visually so it was very important
that this consistency flows through all of their creative.
FURNITURE DESIGN
This particular work was made out of
reclaimed woods in order to perpetuate
the life of a material that people take
for granted. Within that same vein
the work is created out of only wood
without any fasteners of any sort.
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This work was designed and created
with triangle in mind. Destined to be
an accent table and to be paired with
a comfortable chair, a great book, and
the drink of your choosing.
This design along with a few others
have been featured as Sturdy Wares
products. Sturdy Wares tables are
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made in house and sourced responsibly.
Many products feature reclaimed or
reused materials from found resources.
Navigatability above all is the most important theme of the
website design. The site is intended to be very easy to navigate
and locate whatever a customer could be interested in.
With the target demographic in mind the entire site is as
simple as possible to completely accomodate the process of
ordering or viewing or simply asking questions.
COMMERCIAL TAG DESIGN
This design for the companys
commercial tags serves the purpose
of showing off what the product is
as well as telling information about
the construction of the piece and
reinforcing the brand.

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These tags would be seen at events
such as conventions as well as in the
Sturdy Warehouse as an accompaniment
to the work in question.

GE COASTER DESIGN FOR PROMOTIONAL MATERIAL

Sturdy Wares positions itself to believe that longevity and
sustainability are among the most important concepts for their
designs. They utilize advertising and promotional materials
such as coasters for their products. This touchpoint serves
double duty as it can blend into modern design as well as
protect Sturdy Wares products.
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 PROJ-
NOTHING TO SOMETHING
THE EPAS WAY OF SUBTLY UNDERCUTTING
THE YOUTHS WAY OF THINKING ABOUT THEM ECT 02
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AND MOTIVATING THEM TO SAVE THE PLANET.
The EPA remains the foremost U.S. government organization
for the conservation of the Earth we all live on.
Making a difference starts with a little something and the
younger generations alive today. The touchpoints and modes
of interaction for this campaign revolves around the youth;

GE GE
Music streaming sites, Instagram branding and exposure, and
interactive posters to name a few. The design direction of
the campaign revolves around being easy to view and easy to
access as to remove as many variables as possible.
The EPA wants the younger generations to be frightened but
also empowered and hopeful that its not too late.

CONNOR BOUCHARD
 FRONT OF PRINT AD
The compositions were all designed
around a subtle uneasiness in no
longer having things that people
take for granted such as fish, crops,
birds, and because of this the designs
were simple and with a lot of space

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between decisions. The typographic
elements at play for the headline of
these ads are very important. The
Words fade in and out in order to
symbolize the deterioration of alot
of overharvested resources. The
punctuation is also important because
it signifies the changing of a thought

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or a pause and reevaluation.

DIGITAL MEDIA COMPONENTS

The design choices to use interactive elements were made to
ease the task of getting the focus of the audience in a way
that seems effortless. The digital components would have a
sensitive hover coding switch in which the ad would go from
nothing to something with just a simple gesture.
REVERSE OF PRINT AD
The shift that is intended to happen is
the change from nothing to something
so it was important that the type
come back in on the reverse side of
the ad. The italic type choice was
also impostant because it symbolizes

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the speed at which something can be
altered and, in this case, how fast we
can make a difference.

GE INTERACTIVE ENVIRONMENTAL AD
The bus stop poster would be a large digital display that when
looked at from an angle would show nothing but when the
viewer looked on from straight in front of it it would show
something as to help grab the focus of the audience yet again
in an interesting and unexpected way and providing more
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information should the ad catch your eye.
 PROJ-
STOW
ECT 03
THE CLOSET COMPANION FOR ANYONE, ESPECIALLY

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YOU WITH ALL OF THE PEOPLE WHO BORROW YOUR
CLOTHES AND DONT BRING THEM BACK.
Stow is an all encompassing closet companion that helps the
user find clothes, organize by color, simulate outfits, and
much more without even having to open up your closet.
The inspiration for this app comes from a human centered

GE GE
design research study of individuals with people that are close
to them that like to enjoy the users clothes as much as their
own, specifically people that come from big familes with many
people that come around and can steal your favorite shirt.

CONNOR BOUCHARD
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GE
APP INTERFACE DESIGN
The basic concept of this app is to create a piece of software
that fits a user profile to serve as a closet companion and that
eases the experience of having to find an article of clothing
while simultaneously minimizing clutter for the intended user.
Stow addresses these concerns by implementing a system that
can register, organize, sort, and find any article of clothing
SECONDARY FEATURES
Closet companion doesnt just mean being able to see all that
exists within your collection, it means that when you get up in
the morning you can have all of the information you could need
for the day. The app is able to give live weather updates,
make a grid of all of your clothes to make possible outfits as
well as the most important feature, being able to track down
clothes upon registration.
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any missing article of clothing anywhere in the world with
the help of a system of chips that would be attached to the

that has ever been registered to the users personal collection.

 PROJ-
VENTURE BOX
A SUBSCRIPTION BOX DESIGNED TO UTILIZE ECT 04
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RECLAIMED MATERIALS TO KNOCK THE LAZIES
OFF OF YOUR DESK RIDDEN SELF
Venture is a company imagined by a designer for other
like-minded individuals. The Company is entirely vested in
getting people outside to do more and to live even more free
than ever before. The target demographic is one of anyone

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who spends way too much of their time indoors playings video
games, watching movies, working or anything else. The primary
goal of the company is to promote the great outdoors in anyway
possible, to get people engaged and active.

CONNOR BOUCHARD
PACKAGING DESIGN
Venture was an idea spurred
from the simple fact that many
people work with technology every
single day and it is inevitable
at this point but what if you
could separate yourself from it
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every once in a while. Thats the
idea and in order to get across a
friendly and outdoor-sy design was
the real challenge.
This particular box is family themed.
The products included are simple.
They include chalk to make great
drawings, bubbles to remember to
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feel the breeze on your face, and a
kite kit as a reminder to relax and go
with the flow.
SUSTAINABILITY
Venture prides itself on the
environment so it would only make
sense to have all of the packaging
for its subscription boxes to be
100% reclaimed and recycled.
Not only are all of the products made
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from recyclables and reclaimed items
but they can also be repurposed and
reused to do many things and if a
customer chooses to get rid of it it is
completely biodegradable.
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 PROJ-
ECT 05
PLATONIC
AN ORGANIZATION FOR PEOPLE WHO JUST
CANT ORGANIZE SOCIALLY, WE LIKE TO
IMAGINE ALL THE CRISP HIGH FIVES TOO.

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Platonic is all about finding friends and staying safe while
you do it. Its a brand as fun as anyone you would want as your
friend so in order to really convey that idea the brand needs
to be bright and happy and cheery. Platonic draws inspiration
from the philosopher Plato and his principles of love and
in this case Platonic Love. Platonic aims to be completely
contrary to any sad connotations or those of loneliness.

GE GE
For many people disorganization can ruin any decent plan.
Platonic is organized in order to make the customer
really feel like they can understand and be involve in any
activities offered. Organization means a better community.
The design problem with this was developing a company and a
brand that very clearly stayed away from the inappropriate side
of meeting people online... like it says, its Platonic!

CONNOR BOUCHARD
WEBSITE DESIGN
Platonic thrives on organized chaos and
happy participation. These two ideas
collide in the companys web presence.
Following the branding guidelines as
well as design elements, the website
aims to provide a fun layout that makes

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it easy for people to connect and
network to other events at which they
can make new friends and connections
that will last forever.

GE THE PIN SYSTEM

The pin system exists to be an easy way for possible friends
to be able to safely and surely identify anyone affiliated
with Platonic. These individuals could include a friend
finder, an event leader, or even another possible friend
or meet-up just to take the awkwardness out of meeting
someone for the very first time.
GE
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APP DESIGN
The app serves a similar purpose to the website with the
addition of a more personalized and convenient messaging
system as well as a wealth of meet-ups and events right at the
tip of your fingers, Perfectly suited for an on-the-go lifestyle.
GE
 PROJ-
ECT 06
THE CHARACTERS
APP DESIGN FOR KIDS THAT ISNT JUST
TEACHING THEM TO BUILD WITH CUBES, CRUSH
CANDY, OR KILL ZOMBIES WITH FLOWERS.

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App design for kids is hard. Theres a lot that goes into
designing for children that doesnt necessarily make sense
for designing for adults. Many choices and design decisions
that would seem clean cut and easy arent necessarily that
way with kids. Even though those decisions arent abundantly
clear they can be made easily if they are intuitive. Children
are clean slates and because of that testing new ways of

GE GE
designing can make the process more fun. The creative
concept behind THE CHARACTERS is that there is a group
of role models living in the attic of this old house and
those characters are THE CHARACTERS with quirky little
personalities and likenesses. These guys go by the moniker
because their intention is to teach kids about morality and
generally being a good person.

CONNOR BOUCHARD
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GE
APP CONCEPT
The market for apps for kids is saturated with games that rely
on the child getting hooked on a mindless and insignificant
task and that was the primary design challenge for this
app. The design needed more sustanance compared to the
competition and in that regard the app attempts to cloak
essential life lessons to help develop moral and ethical
range of seven and twelve years of age. All stages of the app
provide context, continue a narrative, and involve teaching
a lesson such as helping a friend in need because you should
rather than for any immediate gratification.
DIALOGUE AND CHARACTER DESIGN
The lesson of each stage is presented as a problem and a
solution that requires the user to interact in a way that is fun
and helpful. The narrative is carried between games through
the use of conversations between THE CHARACTERS themselves.
Each character was created with a demographic in mind and
different personalities to coincide. For example, seen above
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he is notoriously quieter and more reserved than some of the
other characters. For this scenarion Timi is approached by Noc
to help other characters because Timi can do something the
others cannot. Timi has to be brave and rise to the challenge
selflessly in order to save his friends.

character within the target audience of children between the are both Noc and Timi. Timi is the character on the right and
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GE
HOW THE LEVEL WORKS EXACTLY
Each level or stage is a game that is fun and provides a
challenge for the child playing it. This stage seen above is
a jumping game in which Timi has to reach and save othe
characters that are afraid of heights. The childs score grows
as they collect more and more buttons which represent points.
Upon completion of a stage the child will be congratulated and
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given the concept of the stage at hand.
 PROJ-
GET MORE
AIRBNBS NEWEST AD CAMPAIGN SETTING
ECT 07
ITS SITES ON ALL OF THE HOTEL ROOMS THAT

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ARE ALMOST TOO SMALL TO LAY DOWN IN.

Airbnb has situated itself highly among all of the other

vaction location finding programs and companies of today.
The companys brand follows a modular design and employs
strong color heavy imagery as well as simple type. For this
campaign the simple concept of too big into too small

GE GE
was conceived. This idea came about from the discussion of
what Airbnb possessed that other companies did not: space.
The campaign focuses on animals living in enclosures that
are far too small for them to live comfortably and why
should you either.

CONNOR BOUCHARD
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DESIGN DIRECTION AND IMAGERY
Concepting for the final design started with imagery of animals
such as cats and dogs in habitats that were just exaggeratingly
small for them but this idea was molded to accomodate a more
grand species of animals in much smaller animals houses to
really sell the idea of them not belonging.
PANDORA ADS
The pandora and wheat paste versions of the ads were created
with the intention of being used to more specifically target the
younger demographic that the campaign was geared towards.
The inclusion of of these pieces helps cast Airbnbs net over
multiple areas of influence of the demographic.
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INSTAGRAM POSTS
The peripheral designs such as the poster, promotional
materials, and public displays are the most obvious however the
instagram posts were employed to keep up the aesthetic of the
account as well as tie to the campaign through the utilization
of type and to connect directly to what some of the locations
that customers can vacation to.
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