Media Partner Proposal for Internet Marketing Conference

Purpose: Collaborate as media partners for “International Institute for Benchmarking

and Best practices (IBB) “for their forthcoming conference in Mumbai on Monday, 29th
Nov, 2010.
• Conference Theme: 2nd India National Summit: Internet Marketing 2010
• Topics - 2nd India National Summit: Internet Marketing 2010
(Focus on Mobile Marketing & Social Media Marketing)
o Job title target - Marketing Directors
o Target number of delegates - 100 + speakers
o Location - Bandra, Mumbai
RATIONALE – The targeted audience for this conference are the top level Marketing
executives of leading companies in Banking, FMCG, Manufacturing and Retail Sectors.
We have received a Media Partner Proposal from Ms. Navana Kundu regarding same as
attached below.
This opporunitity gives ITM an arena to increase brand visibility for its 2010-2011
placements and also position itself as a Digital Marketing Education Service provider.

Partner proposal from Ms.Navana Kundu (Conference Delegates Manager, IBB,

International, International Institute for Benchmarking & Best Practices)
IBB International offers:
· ITM Business School Logo placed as Media Partner in the following areas:
- summit webpage with a hyperlink to the school website
- summit e-brochure sent to all potential delegates
- on-site summit program guide (given to all delegates and speakers)
- on the welcome banner at the registration desk and inside the conference hall.
- in all marketing campaigns
- In press release
· Exclusivity to ITM Business School as the only business school as our media partner.
· Possibility to show 2 min. audio visual on ITM business school profile and the students
at breaks
· Free Delegate Pass for 2 professors
· Thank you note to ITM Business School at the beginning and at the end of the
conference
· Show ITM Business School Logo as Media Partner in TV broadcast of the event.
· Exclusive Discount to all participants registering under ITM Business school
referral.
· Commission on registrations coming through ITM referral followed up and closed

1
 by IBB / ITM team.

ITM Business School offers:

- Endorsing the event as a Supporting Association
- List the summit in the forthcoming events section in the website.
- Promoting the summit in marketing email/newsletter to be sent to ITM corporate
database thrice; at least end of September and mid/end of October (and third
time 3 weeks before the event date).
- Follow up call to the database from ITM or IBB to close the registration.
- On site support by 4 ITM students during the whole day (registration,
photos/video, microphone audience etc.)
- Bi-weekly report of the status of mailings/database follow up calls (e.g. an excel
overview who & when has been mailed/ called/ reactions etc.)