Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
(MBA)
On
MARKETING STRATEGIES OF
COCA-COLA
Submitted in Partial Fulfillment of
Master of Business Administration
(MBA)
Programmed: 2012 -14
Of
FUTURE INSTITUTE OF
MANAGEMENT&TECHNOLOGY
BAREILLY
ACKNOWLEDGEMENT
KSHITIJ AYUSH
Certificate
Dr.Pankaj Agarwal
Prof. Future
Institute Of Management& Technology
Bareilly
DECLARATION
Research Methodology:-
Secondary research: - Reports, Websites, Newspapers & journals.
Primary research: - Personal Interviews.
Data Analysis:-
Analysis using Pie charts & other graphical tools was done on both
Primary & Secondary data.
Suggestions:-
Change the entire approach from Commodity Selling to
Consultative Selling.
Market Mapping & Segmentation.
Effective Channel Strategy.
Appropriate organizational structure and decision making
authority.
TABLE OF CONTENTS Pg.No.
Acknowledgement 03
Executive summary 06
Introduction 10
With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a
company with a simple corporate objective - to manufacture, package
and market the purest possible edible oil that would offer healthier and
tastier solution to millions of consumers. Currently, B.L. Agro is in
the business of Refining, Quality Control, Packaging and Marketing of
branded mustard and other edible oils.
CHAPTER-1
COMPANY PROFILE
Company Profile Directors
Ghanshyam Khandelwal
Managing Director
AshishKhandelwal
Director - Finance & Sales
Post Graduate in Commerce, Ashish Khandelwal joined his father's
business at a very young age. A quick learner and a very hard worker
he learnt the nuances of the trade within no time and established
himself as a growth motivator by bringing in new-age marketing
concepts and fresh opportunities.
RichaKhandelwal
Director Marketing
BTech from IET, Lucknow and MBA from ICFAI, Hyderabad. Richa
Khandelwal adds a fresh dimension to the management competencies
at B.L. Agro. Among her many contributions to the organization is her
vision to take B.L. Agro to the highest national and international level.
With path-breaking ideas, Richa Khandelwal has played a key role in
further strengthening the Bail Kolhu and other B.L. Agro brands and
has led its expansion into Delhi NCR and other newer territories with
outstanding success. In a short span of time, she has turned Bail Kolhu
into a household name in Delhi that has already become the large15st
selling mustard oil in certain regions.
MISSION
To be the benchmark in purity and perfection. To achieve a leadership
position in the Indian market and to become the preferred Indian
edible oil name globally.
QUALITY POLICY
B.L. Agro Oils Ltd. is committed to total customer satisfaction, and
compliance with regulatory bodies at all times and at maximum
effectiveness.
We aim to-Consistently enhance our understanding of market
dynamics and changing customer needs so as to offer finest quality
products that at all times meet our customers' expectations and the
ever changing demands of the market place.
- Provide a high level of service to our customers with minimum cause
for complaint.
-Maintain a healthy & constructive work environment that enables
Personnel to produce optimal output.
- Continually comply with the requirements of ISO 9001:2000, ISO
14002:2004, HACCP and other government regulations and
continuously improve the effectiveness of our Quality Management
System.
With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a
company with a simple corporate objective - to manufacture, package
and market the purest possible edible oil that would offer healthier and
tastier solution to millions of consumers.
MANAGEMENT
the foundations of B.L. Agro were laid half a century ago by its
Managing Director, Shri Ghanshyan Khandelwal-a veteran of the
Indian mustard industry. Since then the management of B.L. Agro has
gained an unmatched, in-depth insight of the industry and the
continuously evolving customer needs. The leadership at B.L. Agro
has a vision for the future and their acumen in adapting to the
changing times has translated into consistent growth by the company.
GROWTH SO FAR
Later, the company took another stride when being a player in the lone
mustard oil segment; B.L. Agro diversified into Refined Soyabean oil
and then further to various blended edible oils. In 2006, B.L. Agro
achieved yet another milestone when it established its own state-of-
the-art Refinery.
Organization structure
& hierarchy
Organization design &
structure
Chairmen
BOARD OF
DIRECTORS
MANAGING DIRECTOR
TRANSPORT
ADVISOR
G.M
Dy. Audit
Regional
Managers
Controller
Dy.Accounts
Accoun e
Manag
t
er
Manag
ers
Staffs Assistant Assistant Assistant Assistant
Manager Manager Manager Manager
Bail Kolhu Kachchi Ghani Mustard Oil is the flagship brand of the
company. This is a Grade A Mustard Oil and due to its unique taste
and ideal pungency, it enjoys a tremendous consumer preference
throughout the states of UP, Uttaranchal and Delhi. Bail Kolhu is a
clear market leader in most of its distribution territories and
commands almost monopolistic leadership position in many of the
markets.
Mohan Dhara
Mohan Dhara is a well accepted brand in the Refined Soyabean Oil
segment At B.L. Agro.
Balance Lite
this is a fast growing brand that has facilitated the advent of B.L. Agro
in the Refined Vegetable Oil segment
Aviral Dhara
Aviral Dhara is a multi-product brand of Mustard Oil, Palmolein Oil,
and Vegetable Oils. Having gained instant acceptance in the market,
the brand is on a steady growth chart.
Training needsAssessment
and effectiveness in a
B.L.Agro
The operations of B.L. Agro Oil Ltd. are currently divided into the
domains of:
Sourcing
Quality Control
Processing
Refining
Blending
CORPORATE SOCIAL
RESPONSOBILIY
CORPORATE SOCIAL
RESPONSOBILIY
These include
Effluent Treatment Plant for Water Pollution Control as well as
Water Conservation.
Installation of advanced equipments for Air Pollution Control.
Use of only Agriculture Bio-Mass for steam generation; and many
more such measures.
Mustard Oil is one of the best cooking oil particular for heart patient
because it has an Omega 3 (MUFA) and 6 Fatty Acid composition
(Linolic and alpha
The most important success driver at B.L. Agro is its ability to offer
Consistency of Highest Quality Standards. Pack by pack, batch by
batch, consignment by consignment, the products of B.L. Agro carry
exactly the same quality and purity standards for which they have
gained widespread respect.
Strength
The processes and facilities at the B.L.
Agro plant match the highest standards
The Double Filter Process for Mustard
Oil ensures that only the purest product
is dispatched from the B.L. Agro plant. The Refining is undertaken by
Chemical Refining process through which flows out the purest form of
cooking oil that beats the best known brands on transparency tests.
Moreover, the oil is processed using the Nitrogen Blanketing process
that reduces the loss of nutritional values and ensures Maximum
Nutrition Retention (MNR) in the Refined Oils.
B.L. Agro Oils Ltd. is also one of the selected oil players in the
country that have been granted the Blending License thus enabling it
to further expand its product portfolio. With the vast possibilities in
Blending, the company is now in a position to develop many new
products and cater to the evolving consumer needs.
Whatever the product and whatever be the process, at B.L. Agro the
Purity & Hygiene factor is always the topmost priority. At its
technologically advanced refinery plant, all processes are designed to
be automated. Right from the un-loading of the crude oil tankers to the
As a result the established Edible Oil Brands of B.L. Agro are today
enjoying Market Leadership in a vast market and region. The unique
taste preference developed by the companys products ensures an
unflinching consumer loyalty that in turn results in the consistent
demand for the company.
The company has secured sources for supply of crude oil. The
identification of multiple regions ensures that supplies to B.L. Agro
are not affected by climatic adversities or any other form of
agricultural contingencies.
One of the unique strengths of B.L. Agro is that the company even
has its own facilities for manufacturing of packaging materials used
for its products. This results not just in controlling the costs and
enhancing value but also in maintaining the product purity to the last
possible level.
B.L. Agro Oils Ltd. possesses India's largest mustard oil packaging
facilities.
The company's lab is the biggest and best equipped in the entire state
of Uttar Pradesh.
CHAPTER-4
PROJECT OBJECTIVE
PROJECT OBECTIVE
What are the Quality, Price, and Promotion of the Bail kolh
product.Finding the Price, Quality and Promotion of Edible oils of
B.L. Agro & other competitors in Bareilly region & proposing a Total
Solutions Approach to help achieve sustenance & sufficiency.
RESEARCH
METHODOLOGY
An exploratory research focuses on the discovery of ideas and is
generally based on secondary data. It is primarily investigation which
does not have a rigid design. This is because a researcher engaged in
an exploratory study may have to change his focus as a result of new
ideas and relationship among the variables.
Problem Identification
To carry out the promotion requires preparing a database of corporate
houses, and specific location in different part in Bareilly. Kanpur and
find out contact name and phone number of concerned person.
Research Design
Respondents
Since the research objectives demand the feedback from the Retailer
and Customer, the respondents are the Consumer and Retailer of B.L.
Agro (Bail Kolhu) in Bareilly.
Sampling method
It is not possible to get the information from each and every Consumer
and Retailer under the limited time and limited resources. Therefore a
relevant and sizeable sample is drawn from the total number of
customers and Retailer.
Area sampling method is used along with judgment sampling via
Market Search and the data were collected.
Primary Data
Observation
Behavioral-data
OBSERVATION RESEARCH
Fresh data can be gathered by, observing the relevant actors and
settings.
SURVEY RESEARCH
Secondary Data
Company website:
RESEARCH INSTRUMENT
ANALYSIS
&
INTERPRETATION
100
80
% of Customer
60
40
20
0
Mustard Refined Blended Other
% Of Cust. 100 0 0 0
COMMENTS: On the basis of customer response we can say that all
customers mostly used the mustard oil for cooking food. Thats not
mean they are not use Refined oil. The entire customer use both
Mostly customer use mustard oil daily for cooking the vegetables,
Paraathe etc. But mostly they use Refined oil for making Puri.
No one customer use Blended oil for cooking food and also dont use
So, above chart shows that the entire customer mostly uses mustard oil
100%
% of Customer
80%
60%
40%
20%
0%
Price Promotion Advertise Brand
/Gift ment
% of Cust. 0 0 0 100
COMMMENT; The above chart shows that the entire customer wants
better quality than they will purchases the product. They will give
The above chart shows that the factors influence buying behavior of
consumer in case of mustard oil that is Brand. No one see the price
one
Finally, we can say that the most factor influence buying behavior of
customer in case of mustard oil is Brand, after the brand they choose
sale our product. Promotion is the part of sale; companies promote his
attracts You?
How much attractive
Packaging attract you
90
80
70
% of Customer
60
50
40
30
20
10
0
Very much Not at all To some Extent Depend up on
the Brand
8 0 4 88
the edible oil. 88% customer didnt take packaging seriously when
they buy the edible oil. They only wants brand .the 88% customer says
that the packaging of edible oil Depend upon the brands .the
does not matter when they buy the edible oil. But thats not mean that
customer not wants better packaging, firstly they wants quality after
the quality they wants packaging so we can say that firstly the
customer wants brand and the packaging of mustard oil depend upon
the brand. The matter doesnt Mustard or refined or blended oil but
70
60
50
Axis Title
40
30
20
10
0
Yes No Cant say
% of Cust. 64 28 8
attract them. They want only quality. They didnt mind that how is the
his product with different types packaging than company increase his
sale. In the market many types customer are present there and every
customer
80
70
60
% of Customer
50
40
30
20
10
0
Yes No
% of Cust 24 76
mustard oil company produces its product with a great packaging and
76% customer says that the mean of better packaging of better quality
of oil didnt right. Its mean 76% customer says that if a company
gives better packaging and company did not provide a better quality
a product is low but packaging is very good than firstly they buy the
4%
0% 12%
24% Fortune
Bail kolhu
Ravindra
Dalda
Dhara
60%
shows that how many consumers, which brand of mustard oil prefers.
So, above chart shows that 60% consumer consumed Bail Kolhu.
my region.
Bail kolhu is the leading mustard oil. Mostly customer uses this oil.
100
90
80
70
% of cust.
60
50
40
30
20
10
0
Yes No Can't say
% of cust. 96 0 4
Comment; when we ask to customer that you ask for a particular brand
Customer says that when they go to the market for purchases the oil
Only 4% customer did not ask for a particular brand of oil in his
region. They said that which brand a shop owner give him they use it.
They think a shop owner well known to the brand and quality of a
60
50
% of Customer
40
30
20
10
0
Bail Kolhu Fortune Dalda Dhara
% Of Cust. 60 20 12 4
We show with the help of chart that which a particular brand and how
region. And 20% customer ask for Fortune Mustard Oil; 12%
customer ask for Dalda Mustard Oil and 4% customer ask for Dhara
Mustard Oil. And only 4% customer they do not ask for a particular
So we can say that now time mostly Customer asks for a particular
brand of oil in his region. They know that what they want.
Q.8 - B.L. Agro (Bail Kolhu) products are available in
your home?
80
% Of Customer
60
40
20
0
Yes No
% Of Cust. 64 36
Bail kolhu in their home,and 36% customer not have Bail Kolhu in
their home.
64% customer like to Bail Kolhu Mustard oil and they currently use
the Bail Kolhu is the very high oil. Mostly customer says that
Bail Kolhu is the very high (weighted, Bharri) oil so they dont
use it.
The second reason that oils color is very dark. The color shows
The third reason that some customer says they never use this
So we can say that please correction these reason and please promote
the Bail Kolhu and give some attractive offer and scheme for making
50
40
% Customer
30
20
10
0
Very much Some time no
% o0f cust 48 44 8
Nature Price of oil is very much sensitive and 44% customer says that
the Nature Price of oil is some time sensitive and 8% customer says
So we can say that mostly customer says that the price of natural oil is
sensitive.
Q.12 -How are B.L.Agro products priced in
comparison to the competitive brand?
100
% of Customer
80
60
40
20
0
Competitive Low price High Price
% o0f cust 92 0 8
between Bail kolhu and other competitive brand than the response of
customer that 92% customer says that the price of Bail Kolhu is
brand and no one can say that the price of Bail Kolhu is low than other
competitive brand.
customer says that the price of Bail Kolhu is competitive than other
brand.
Q.13 -In the current edible oil Market brand of oil
30
25
20
15
10
5
0
Bail Kolhu Fortune Dalda
% of cust. 40 44 16
The above chart shows that 44% customer says that Fortune Mustard
Oil have the best Packaging. According to customer, they say that the
Fortune Mustard Oil have best packaging design, its poly pack is
also good.
Customer says that Fortune have modern packaging design. The
customer says that the look of Fortune Mustard oil also very good.
40% Customer like the Packaging of Bail Kolhu. For the Bail Kolhu
the customer said that its have many types of Packaging like 100ml,
200ml, 500ml, and 1ltr. Etc. and the Packaging Design also shows that
its name. Its poly pack is strong and suitable to carry to here and there.
the customer , Dalda mustard oil has very good packaging design , its
Finally we can say that Customer firstly like the Packaging of Fortune
Mustard Oil. Secondly they like Bail Kolhu and then they like the
you?
50
40
% of customer
30
20
10
0
Bail Kolhu Dalda Fortune Dhara
% of cust. 56 12 28 4
that 56% customer says that Bail Kolhu is the best brand. Customer
says that bail kolhu is very old and trustable brand, its color is look
like pure mustard oil. Bail kolhu have better taste and better quality of
oil.
Customer says that bail kolhu provide the best quality of mustard oil
Customer says that no one of brand provide quality as bail; kolhu. Its
28% customer likes Fortune Mustard Oil. The customer says that
Fortune Mustard oil is light oil, its smell also very good. The quality
of fortune mustard oil also is a very good taste is better than other
mustard oil looking modern. Its packaging shows that it is modern oil.
Bareilly region of Mustard oil brand. Customer says that this brand
of this oil looking also very good. Customer says that this oil has
According to 4% customer they said that it is very good oil for health
and it have better taste, it look pure mustard oil.it is light oil.
Q15. -In case you have anything more share with us,
edible oil?
Customer says that the Color of Bail Kolhu oil is very Dark.
Please decrease the color. The color looks like a mixture mustard
oil so please decrease the color. The color of Bail Kolhu Dark
other than Competitive Mustard oil. So please Decrease the Color
types of oil
You have
100
80
% of Retailer
60
40
20
0
Mustard Refined Both(Ref+ Blended
Must.
% of Retailer 4 0 96 0
Comment; The above chart shows that only 4% customer have only
Mustard Oil. And no one have only Refined Oil. But 96% Customer
have both Mustard Oil and Refined Oil. No one retailer has
Blended Oil.
Q.2 - What are the factors influences the buying
60
% of Customer
50
40
30
20
10
0
Price Promotion/Gi Advertiseme Brand
ft nt
% of Cust. 40 8 0 52
COMMMENT; the above chart shows that the entire Retailer says that
the Customer wants quality product. Retailers say that if the company
product, Customer will give some extra money for better quality.
The above chart shows that the factors influence buying behavior of
40% Retailer says that Price is the main factors influence the buying
Finally, we can say that the most factor influence buying behavior of
Retailer in case of mustard oil is Brand, after the brand they choose
sale our product. Promotion is the part of sale; companies promote his
attracts you?
60
50
40
30
20
10
0
Very much Not at all To some Depend up on
Extent the Brand
% of Cust 12 0 0 88
Comments; above chart shows that only 12% Retailer said that
attractive packaging attract them. Thats mean only 12% Retailer sees
oil.
88% Retailer says that they do not see the packaging when they buy
the edible oil. 88% Retailer didnt take packaging seriously when they
The 88% Retailer says that the packaging of edible oil Depend upon
the brands .the packaging doesnt matter when they buying edible oil.
On the basis Retailer response we can say that the packaging does not
matter when they buy the edible oil. But thats not mean that customer
not wants better packaging, firstly they wants quality after the quality
they wants packaging so we can say that firstly the customer wants
brand and the packaging of mustard oil depend upon the brand. The
attract you?
Attractive Packaging of
Mustard oil
70
60
% of Customer
50
40
30
20
10
0
Yes NO Cant say
% of Cust. 68 24 8
says that attractive packaging of mustard oil attract them. We can say
attract them. They want only quality. They didnt mind that how is the
Only 8% Retailer has confusion that they mind the packaging design
that maximum customer wants better quality with good packaging .the
Retailer says that if a mustard oil company produces his product with
market many types customer are present there and every customer
customer wants.
oil?
Yes
48%
No
52%
mustard oil company produces its product with a great packaging and
of oil didnt right. Its mean 52% Retailer says that if a company
produces its better packaging and company did not provide a better
is very good than firstly they buy the product but after this they dont
Dhara
6% Brands
Nutrela
3%
Fortune+
Dalda Bail kolhu
22% 32%
Ravindra
2% Bail Kolhu
35%
Mostly Retailer says that they dont have single Brand of Mustard oil.
Oil with its Competitors oil Like Dalda Mustard oil, Dhara mustard
So we can say that no one Retailer has single Brand of oil and
Mustard Oil.
Retailer says that Bail Kolhu and Fortune Mustard Oil is the Main
Mustard oil with its helpful brand like that Dhara ,Dalda, Nutrella,
70
60
50
% of Customer
40
30
20
10
0
Yes No Cant say
% of cust 68 32 0
particular brand of oil in your region? Then 68% Retailer says that
yes.
Retailer says that when Customer come to the market for purchases
the oil then they gives a particular name of brand to shop owner.
Mainly customer asks for a particular brand is bail kolhu than fortune
than dhara.
32% Retailer says that the Customer did not ask for a particular brand
of oil in his region. They said that which brand a shop owner give him
they use it. They think a shop owner well known to the brand and
40
35
30
% Of Customer
25
20
15
10
5
0
Bail Fortune Ravindr Dalda Dhara Engine
Kolhu a
% Of Cust 40 28 12 8 8 4
We show with the help of chart that which a particular brand and how
Retailers region. And 28% customer ask for Fortune Mustard Oil; 8%
customer ask for Dalda Mustard Oil and 8% customer ask for Dhara
So we can say that now time mostly Customer asks for a particular
brand of oil in Retailers region. They know that what they want.
Q.8 - B.L. Agro (Bail Kolhu) products are available in
Your home?
70
60
50
% of Customer
40
30
20
10
0
Yes No
% Cust. 68 32
his shop.
68% Retailer have the Bail Kolhu Mustard oil in his shop because
they says that mostly customer like to Bail Kolhu Mustard oil and they
currently use this oil But 32% Retailer dont have Bail Kolhu ,the
and price is high, so they dont sale the Bail Kolhu Mustard Oil.
The second reason is that Retailer didnt have Bail Kolhu Mustard
Bail Kolhu Oil very low so, they dont have Bail Kolhu Mustard
oil.
So we can say that please correction these reason and please promote
the Bail Kolhu and give some attractive offer and scheme for making
Nature Price Of
Oil Sensitive
60
50
% Of Customer
40
30
20
10
0
Very Much Some Time No
% Of Cust. 60 40 0
Comment On the Basis of research 60% Retailer says that the Nature
Price of oil is very much sensitive and 40% Retailer says that the
Nature Price of oil is some time sensitive and No one Retailer says
So we can say that mostly Retailer says that the price of natural oil is
sensitive.
Q.12 -How are B.L.Agro products priced in
70
60
% Of Customer
50
40
30
20
10
0
Competitve Low Price High Price
% Of Cust. 68 12 20
between Bail kolhu and other competitive brand than the response of
Retailers that 68% customer says that the price of Bail Kolhu is
brand and 12% Retailer says that the price of Bail Kolhu is low than
customer says that the price of Bail Kolhu is competitive than other
brand.
Q.13 -In the current edible oil Market brand of oil
30
25
20
15
10
5
0
Bail Kolhu Dalda Fortune Ravindra Other
% of Cust. 20 16 40 8 16
The above chart shows that 40% Retailers says that Fortune Mustard
Oil have the best Packaging. According to Retailers, they say that the
Fortune Mustard Oil have best packaging design, its poly pack is
also good.
Retailers says that Fortune have modern packaging design. The
Retailers says that the look of Fortune Mustard oil also very good.
20% Retailers like the Packaging of Bail Kolhu. For the Bail Kolhu
the Retailers said that its have many types of Packaging like 100ml,
200ml, 500ml, and 1ltr. Etc. and the Packaging Design also shows that
its name. Its poly pack is strong and suitable to carry to here and there.
the customer , Dalda mustard oil has very good packaging design , its
16% Retailers like the Packaging of many other Brand of Mustard oil
Like Baba ji, Jai Jawan and engine etc.
Finally we can say that Retailers firstly like the Packaging of Fortune
Mustard Oil. Secondly they like Bail Kolhu and then they like the
packaging of Dalda Mustard oil.
Q.14 -Which brand of edible oils has the best
Apply to you?
Best Brand
45
40
35
30
% of Customer
25
20
15
10
0
Bail Kolhu Fortune Dalda avindra Dhara Engine
% of Cust. 40 28 8 12 8 4
Comment; on the basis of Retailers response, the above chart shows
that 40% Retailers says that Bail Kolhu is the best brand. Retailers
says that bail kolhu is very old and trustable brand, its color is look
like pure
Mustard oil. Bail kolhu have better taste and better quality of oil.
Retailers says that bail kolhu provide the best quality of mustard oil
Retailers says that no one of brand provide quality as bail; kolhu. Its
28% Retailers likes Fortune Mustard Oil. The Retailers says that
Fortune Mustard oil is light oil, its smell also very good. The quality
of fortune mustard oil also is a very good taste is better than other
mustard oil looking modern. Its packaging shows that it is modern oil.
region of Mustard oil brand. Retailers says that this brand provide to
better quality, better smell, better taste. Packaging design of this oil
looking also very good. Retailers say that this oil has different
According to 8% Retailers they said that it is very good oil for health
and it have better taste, it look pure mustard oil. it is light oil.
Retailers say that the Color of Bail Kolhu oil is very dark.
the Quality as same price. Its quality is poor than other Mustard
Brand oil.
Improve the Quality at same price. Customer says that improve the
CONCLUSION
&
IMPLICATIONS
MAJOR FINDINGS
Customer.
7) Mostly Retailer & Customer have Bail Kolhu in his shop &
Home.
8) The Nature Price of Edible is sensitive.
9) Cost wise Bail Kolhu have Competitive price than any other
11) Bail Kolhu have No. one brand of Mustard oil than Fortune is
Mustard oil.
LIMITATION OF THE STUDY
Though I have tried my level best to make the study and the report
writing qualitative and excellent, the following limitation overcome in
the study
Bail Kolhu has a huge market at national level, which has sold
lots of products, but this study is limited to Bareilly City only.
The time period allotted for the study i.e. 2 months is a short
period for completing this type of activities.
After the comprehensive study of the secondary and primary data has
been found that Bail Kolhu holds numeric first position in Edible Oils.
This supremacy is due to its sound and promotes after sales services,
Retailer and mostly Respondent says that the Quality of is Very good,
SWOT ANALYSIS
Strength
competition.
Weakness
Bail Kolhu has not been able to establish an entry barrier for
competitors
Services provided by Bail Kolhu are not always up to the mark
Opportunities
opportunities it have
Lower rates of different models give opportunities to Bail
Threat
Bail Kolhu facing a big challenge because of their delays in service
facility.
Many other Local brands are doing the Best services in the
SUGGESTIONS
SUGGESTIONS
Relationship
To do any business requires a bridging between buyer and seller so
Bail Kolhu should appoint a term of dynamic marketing executive
who can establsh a good relationship with dealers. Frequent follow
ups will certainly prove fruitful for in the long run
Brand Image
Bail Kolhu has a strong brand image in the market. Brand image
always help in pushing a product into the market.
Hoarding of companys product should be at kept at prime
locations where maximum people can see it.
Bail Kolhu is also not advertising much for its products
frequently in print media and in television channel etc.
Advertising should be made frequent to let the people
remembered the name of Bail Kolhu.
Distribution Network
A strong distribution network always helps in becoming the front-
runner for any product in a market. Though Bail Kolhu has a good
network it has to strengthen it to a greater extend.
The time taken for delivery should be minimized to a larger
extent in order to make the faster deliveries.
They should enhance the number of channel partner in this
reason
Education, Inc.)
Hills)
WEBSITES
http://www.blagro.org
http://www.google.com
http://www.idcindia.com
http://www.dqindia.coms
MAGAZINES
Business Today
Business Standards
Outlook
QUESTIONNAIRE
Questionnaire
(KSHITIJ AYUSH)
Respondent`s Details
Age___________________________Gender___________________
region?
Q.8 - B.L. Agro (Bail Kolhu) products are available in your shop?
Ans.___________________________________________________
___________________________________________________
____________________________________________________
Ans. - ________________________________________________
_________________________________________________
_________________________________________________
Competitive brand?
Q.13 -In the current edible oil Market brand of oil has the best
design?
Ans.____________________________________________________
_____________________________________________________
_____________________________________________________
Q.14 -Which brand of edible oils has the best branding / graphic?
Ans.____________________________________________________
_____________________________________________________
_____________________________________________________
Q15. -In case you have anything more share with us, please feel free
Ans. -_________________________________________________
___________________________________________________
___________________________________________________
(Thank You)