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BEC Vantage Masterclass

Unit 8 Test

1 Match phrases 1–6 with phrases a–f to make complete sentences.

0 We’re planning to insert ads in

1 The ad is in this position so you can cut

2 The posters are appearing on

3 We’ve chosen early morning slots to target

4 We’ve already booked air time on

5 We’ve just placed our first banner ad on

6 You could try looking them up in

g

a

children when they’re watching cartoons.

the local radio station. c a newspaper’s website.

b

d the yellow pages.

e billboards throughout the city centre.

f the coupon out easily.

g all the main trade

magazines.

2 Complete the sentences below with a suitable future form of the verb in brackets. Use the present continuous, going to or will. Follow the example.

Example

The agency we used last time was very expensive, so for our next campaign we

(look)

are going to look

so for our next campaign we (look) are going to look for another one. 1 Can
so for our next campaign we (look) are going to look for another one. 1 Can

for another one.

1 Can we just concentrate on the schedule for the campaign now, please? At

the next meeting we (discuss)

the details of the printed ads.

2 I (meet)

the Marketing Manager at 10 o’clock tomorrow to

discuss the proposed TV advertisement.

3 I hope this commercial (attract)

a better response than our

last one.

4 No, don’t come into work if you’re not feeling well. I (go) to the meeting with the advertising agency, and Carol can handle my work for me.

5 The Albion range has been very successful in the Scandinavian market, so

the company (launch)

it in Germany some time next year.

BEC Vantage Masterclass

3 Complete the gaps in the sentences below by using one word from list A followed by one word from list B. Do not use any of the words more than once.

A B advertising buying direct campaign
A
B
advertising
buying
direct
campaign

media

card

publication

commercial

radio

date

reply

mail

special

market

target

offer

Example

The

advertising campaign

will start three weeks before we launch the product.

1 Our

1 Our

for this perfume is teenagers and young adults.1 Our

2 The

2 The

of our next issue is 15 January.2 The

3 The

3 The

is going out on both local and national stations.3 The

4 With the

price of two.

5 I hate receiving

stations. 4 With the price of two. 5 I hate receiving on this product you get

on this product you get three packets for the

hate receiving on this product you get three packets for the , so I throw it

, so I throw it away immediately.

get three packets for the , so I throw it away immediately. 6 The advertising agency
get three packets for the , so I throw it away immediately. 6 The advertising agency
6 The advertising agency is doing all the on our behalf. 7 I got a
6 The advertising agency is doing all the
on our behalf.
7 I got a ten per cent discount because I returned the
within a week.
Total
/25

BEC Vantage Masterclass

Unit 8 Test key

1

1

f

2 e

3 a

4 b

5 c

6 d

(1 mark for each correct answer)

2

1 will /’ll discuss

 

2 am/’m meeting

3 will attract

 

4 will/’ll go

5 is going to launch

 

(1 mark for each correct answer)

3

1 target market

 

2 publication date

3 radio commercial

4 special offer

5 direct mail

6 media buying

7 reply card

(2 marks for each correct answer)

(Total: 25 marks)