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decides to set up factories in Gujarat and for that purpose formed a partnership firm   

 
with other family members.

This firm manufactured and marketed low priced ball pens under the brand name 



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The company takes a bold step to launch Gel pens in the Indian market that has hitherto been dominated by the low-
end ball pens priced between Rs 4/- to Rs. 6/-.

Mr. M.C. Jain strikes a deal with 'OHTO' of Japan to provide technology for manufacturing Gel Pens.

Gel pens are launched at Rs. 20/- under the brand name .



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‘ Pens India Limited was formed.

The Gel series and Roller series are launched under the brand name .

Gel series and Gel Roller Series are launched



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The company's distribution network that was dependent on the wholesale market gradually became more retail
oriented.

Today hardly 5% of the company's business is serviced through the wholesale chain.


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The company ventures into the global market and starts exports of its products to many developed countries.



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‘ Pens is accredited with "#$Certificate by %&in recognition of its quality standards in
manufacturing.

The company is assigned rating by "#"'for its issue of Commercial Paper.



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The company moves towards professionalism by streamlining its operations to achieve accelerated growth in the
coming years.

‘ Corporation intends to retain all the initial core values which have been instrumental for its success.



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ue to a immense brand recognition in the writing instruments, Institutional Sales and B2B Sales division are
initialized. The Company was renamed as ‘ Corporation Limited.



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Getting further in to the gifting segment, ‘ launches premium gifting solutions in writing under ³‘ Exclusives´.
  The new launch series is promoted by TV media and below the line activities. This new launch move is
highly appreciated by the consumer.



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„ c Specifically EN - 71: Specification of migration of certain elements.

c EC irective 88/378/EEC (Toys irective)

 c ICS CE ‘ssessment Report No. RI91/2200/2005/05/04 dtd. 27th June, 2005



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‘ bags a export contract from a US stationary giant to supply pens and pencils as OEM.



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‘t our state-of-the-art facilities in Umbergaon & aman in western India, we combine international technology
with in-house expertise. Here, ingenious minds get the best out of fully automated machines, man's proficiency
working hand in hand with the world's finest technology.
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There's something about an pen at the first look. Stunning body styling, impeccable finish,
user-friendly features and of course, smooth writing. Our full fledged design cell ensures that the
pens are winners with the consumers - and in the marketplace.