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They [corporate executives] understand that CSR can promote respect for
their company in the marketplace which can result in higher sales, enhance
employee loyalty and attract better personnel to the firm. Also, CSR activities
focusing on sustainability issues may lower costs and improve efficiencies as
well.
So, the research generally indicates that CSR/CC/CSP, no matter how you
define it, does offer potential benefit to corporate profits.
For those that are not familiar with the abbreviations used above, CSR means Corporate Social
Responsibility, CC means Corporate Citizenship and CSP means Corporate Social Performance.
However, on further consideration of some of the included readers comments, an uncertainty
as to what really is important started to form. That uncertainty came to be expressed as in the
title of this blog: Investing in Sustainability: Should it be done just because it is the right thing
to do, or because it is good business? And more importantly, what does this writer believe is
the best or correct answer.
Comments such as the following, led to the mentioned uncertainty that was created:
From Darren Wheelers comments in Ron Robins paper:
Another interesting and extensive study was found in the Harvard Business Review on
sustainability and CSR in general entitled The comprehensive business case for sustainability,
and was written by Tensie Whelan and Carly Fink. Some relevant conclusions are reproduced as
follows: