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Spine: 0.125 in
GLOBAL SUSTAINABILITY —
SELECT GOALS AND TARGETS
Spine: 0.125 in
GLOBAL SUSTAINABILITY —
SELECT GOALS AND TARGETS
Dear Stakeholders:
In the midst of the global financial downturn, the economic, environmental
and social implications of business are more important than ever. There’s
no question that the world is undergoing a massive resetting of priorities,
values and expectations. The Coca‑Cola Company brands are among the
world’s most recognized and valued. The strength and sustainability of
our brands are directly related to our social license to operate, which we
must earn daily by keeping our promises to our customers, consumers,
associates, investors, communities and partners. It is an honor, and a
responsibility that we take very seriously.
Imagine a better world. We are dedicated to offering quality beverages for every lifestyle, life
A world where all people have access to safe water, where stage and occasion, marketing those beverages responsibly, and providing
information that consumers can trust. In 2008, we launched more than
packaging has a life beyond its original use, and where 160 low- and no-calorie beverages and continued to increase our number
communities are healthy and prosperous. This is our vision. of fortified products globally. And just a few weeks ago, we announced
that we will list the energy information per serving for our beverages on
the front of nearly all of our packages worldwide by the end of 2011.
The Coca‑Cola Company and our bottling partners are
committed to making a lasting, positive difference in the Productivity We constantly challenge ourselves, and our partners,
to find innovative ways to make our products and services affordable
world. We are constantly innovating to keep our products and our operations and supply chains economically beneficial to the
affordable and make our business more environmentally and communities we serve.
economically beneficial to the communities we serve. And In 2008, our Company committed to drive out $500 million in operating expenses by the end of
we believe that investing in the economic, environmental 2011, allowing us to reinvest in innovation and fuel our business growth for years to come. We
are assessing everything to increase productivity, minimize waste and maximize resources—a
and social development of communities will help our clear example of where sustainability goals and business objectives align. By reducing packaging
business grow. material use, improving water efficiency, installing more efficient lighting and using energy
conservation tools, among other productivity initiatives, we intend to deliver more than half
of the savings by the end of 2009. At the same time, we have invested in the world’s largest
bottle-to-bottle recycling facility, which is expected to generate long-term savings in the cost of
materials for the Coca-Cola system and provide benefits to local communities.
Sustainable Communities The private sector plays a pivotal role in developing sustainable
communities through economic development and community involvement. At Coca-Cola,
we have witnessed the effect that critical issues—like water needs—can have on a developing
economy and how addressing those needs helps both the community and our business. In
Kenya, for example, our system built a new water well for a remote village where women spent
the majority of their day walking miles to the nearest clean water source for their families’ needs.
Now, instead of walking hours a day to get water, the women are able to focus their time on
creating and operating a local catering and events business.
I also have seen our unique business model create opportunity in developing economies,
most notably, our micro distribution program in Africa. Instead of trying to use large trucks to
➜ Open these pages to read about our serve thousands of small retail outlets in areas where the roads are often in poor condition, our
recent performance and progress. bottling partners distribute to carefully selected entrepreneurs who sell our products exclusively
45%
Average plant ratios based on collected data
$413 million spent with (megajoules/liter of product)
10%
diverse suppliers in 2008 39,000 HFC-free
0.51
improvement
vs. 2004
CO2-refrigerated 0.49
No. 9 ranking in the annual DiversityInc coolers and vending 0.47
0.46 0.46
Top 50 Companies for Diversity, making machines placed
increase in supplier us the only company to be in the top 10 in the market
audits from 2007 to 2008 for six consecutive years through 20081 2004 2005 2006 2007 2008
200+ Our port folio has Virtually 100%2 of our beverage Recovered the
packages in the European equivalent of
nearly 500 brands Union included Guideline Daily more than 35%3
Spine: 0.125 in
juices and juice of the bottles
drinks launched inclusive of 3,000+ Amounts nutrition labeling by and cans sold
the end of 2008
in 2008 beverage products by our system
<100%:100%> <Description:
<Siz
$9 million
NATURAL FL AVORS
© 2009 The Coca-Cola Company Design: Methodologie Photography: Audra Melton, Walter Smith
Opened the world’s largest PET4
bottle-to-bottle recycling plant
CD Contents:
Low- and 2005 110+ in February 2009, which will A Video Message from Our Chairman and CEO
no-calorie 2006 150+ in charitable contributions to produce PET plastic for reuse 2008 The Coca-Cola Company Annual Review
2008/2009 The Coca-Cola Company Sustainability Review
beverages 2007 150+ support active healthy living each year equivalent to 2007–2009 Coca-Cola System Sustainability Reports:
launched 2008 160+ programs in 2008 2 billion 20-ounce PET bottles Eurasia & Africa Latin America
<Flavors:LEMON-LIME 2009 SAB Miller Sustainable Development Report 2008 ARCA Informe de Responsabilidad Social–Spanish
2008 Coca-Cola Hellenic Sustainability Report 2008 Coca-Cola FEMSA Informe de Responsabilidad
2008 CCS Coca-Cola Sabco Sustainability Report Social–Spanish
COMMUNITY WATER STEWARDSHIP
200+
2007–2008 Coca-Cola India Environment Report 2008 Coca-Cola Mexico Sustainability Executive
2007 Coca-Cola İçecek Sustainability Report Summary–English
Manual Distribution Coca-Cola system water use ratio 2008 Coca-Cola Mexico Sustainability Report–Spanish
Europe
$82
2007–2008 Coca-Cola Argentina Sustainability Report
Centers in Africa (efficiency) from 2004 to 2008 2009 Coca-Cola France Corporate Social Responsibility Report
(liters/liter of product) 2009 Coca-Cola HBC Austria GmbH Römerquelle Sustainability North America
2007 1,800+ Report–German 2008 Coca-Cola Enterprises Corporate Responsibility
2008–2009 Coca-Cola Norway Sustainability Report and Sustainability Report
2,600+
million
2008
2.68 2008 Coca-Cola Benelux Corporate Responsibility Report 2007–2008 Coca-Cola Canada Sustainability Report
9%
2008 Coca-Cola Drycker Sverige AB Sustainability Report
2.61 improvement
2.55 vs. 2004 community water 2008 Coca-Cola Enterprises Corporate Responsibility
and Sustainability Report
Pacific
2009 Coca-Cola Japan Sustainability Report
the Company and The Coca‑Cola than 60 countries 2008 Coca-Cola HBC Italy Rapporto Socio-Ambientale–Italian
2008 Coca-Cola Hellenic Sustainability Report
2008 Coca-Cola Korea Environment Report–English Summary
2008 Coca-Cola Korea Environment Report–Korean
2008 Coca-Cola Spain Sustainability Report–Spanish 2008 Swire Beverages Corporate Responsibility Report
Foundation in 2008 2004 2005 2006 2007 2008 as of August 2009 2008 Coca-Cola Ukraine Corporate Social Responsibility Report 2007 Coca-Cola China Sustainability Report
2007 Coca-Cola Sweden Sustainability Report 2007 Coca-Cola Thailand Corporate Responsibility Review
1 2
When used in cooling systems, carbon dioxide (CO2 ) is 1,430 times Excludes mineral waters
3
less potent than hydrofluorocarbons (HFCs) used in conventional Data is based on 2007 recovery figures and estimates for 2008 that are pending final recovery data published by the European Commission.
4
I The Coca-Cola Company cooling equipment. Polyethylene terephthalate (PET) II 2008/2009 Sustainability Review 45
THE COCA‑COLA COMPANY
2008–2009 PERFORMANCE HIGHLIGHTS COMPANY AND COCA-COLA SYSTEM REPORTS
45%
Average plant ratios based on collected data
$413 million spent with (megajoules/liter of product)
10%
diverse suppliers in 2008 39,000 HFC-free
0.51
improvement
vs. 2004
CO2-refrigerated 0.49
No. 9 ranking in the annual DiversityInc coolers and vending 0.47
0.46 0.46
Top 50 Companies for Diversity, making machines placed
increase in supplier us the only company to be in the top 10 in the market
audits from 2007 to 2008 for six consecutive years through 20081 2004 2005 2006 2007 2008
200+ Our port folio has Virtually 100%2 of our beverage Recovered the
packages in the European equivalent of
nearly 500 brands Union included Guideline Daily more than 35%3
Spine: 0.125 in
juices and juice of the bottles
drinks launched inclusive of 3,000+ Amounts nutrition labeling by and cans sold
the end of 2008
in 2008 beverage products by our system
<100%:100%> <Description:
<Siz
$9 million
NATURAL FL AVORS
© 2009 The Coca-Cola Company Design: Methodologie Photography: Audra Melton, Walter Smith
Opened the world’s largest PET4
bottle-to-bottle recycling plant
CD Contents:
Low- and 2005 110+ in February 2009, which will A Video Message from Our Chairman and CEO
no-calorie 2006 150+ in charitable contributions to produce PET plastic for reuse 2008 The Coca-Cola Company Annual Review
2008/2009 The Coca-Cola Company Sustainability Review
beverages 2007 150+ support active healthy living each year equivalent to 2007–2009 Coca-Cola System Sustainability Reports:
launched 2008 160+ programs in 2008 2 billion 20-ounce PET bottles Eurasia & Africa Latin America
<Flavors:LEMON-LIME 2009 SAB Miller Sustainable Development Report 2008 ARCA Informe de Responsabilidad Social–Spanish
2008 Coca-Cola Hellenic Sustainability Report 2008 Coca-Cola FEMSA Informe de Responsabilidad
2008 CCS Coca-Cola Sabco Sustainability Report Social–Spanish
COMMUNITY WATER STEWARDSHIP
200+
2007–2008 Coca-Cola India Environment Report 2008 Coca-Cola Mexico Sustainability Executive
2007 Coca-Cola İçecek Sustainability Report Summary–English
Manual Distribution Coca-Cola system water use ratio 2008 Coca-Cola Mexico Sustainability Report–Spanish
Europe
$82
2007–2008 Coca-Cola Argentina Sustainability Report
Centers in Africa (efficiency) from 2004 to 2008 2009 Coca-Cola France Corporate Social Responsibility Report
(liters/liter of product) 2009 Coca-Cola HBC Austria GmbH Römerquelle Sustainability North America
2007 1,800+ Report–German 2008 Coca-Cola Enterprises Corporate Responsibility
2008–2009 Coca-Cola Norway Sustainability Report and Sustainability Report
2,600+
million
2008
2.68 2008 Coca-Cola Benelux Corporate Responsibility Report 2007–2008 Coca-Cola Canada Sustainability Report
9%
2008 Coca-Cola Drycker Sverige AB Sustainability Report
2.61 improvement
2.55 vs. 2004 community water 2008 Coca-Cola Enterprises Corporate Responsibility
and Sustainability Report
Pacific
2009 Coca-Cola Japan Sustainability Report
the Company and The Coca‑Cola than 60 countries 2008 Coca-Cola HBC Italy Rapporto Socio-Ambientale–Italian
2008 Coca-Cola Hellenic Sustainability Report
2008 Coca-Cola Korea Environment Report–English Summary
2008 Coca-Cola Korea Environment Report–Korean
2008 Coca-Cola Spain Sustainability Report–Spanish 2008 Swire Beverages Corporate Responsibility Report
Foundation in 2008 2004 2005 2006 2007 2008 as of August 2009 2008 Coca-Cola Ukraine Corporate Social Responsibility Report 2007 Coca-Cola China Sustainability Report
2007 Coca-Cola Sweden Sustainability Report 2007 Coca-Cola Thailand Corporate Responsibility Review
1 2
When used in cooling systems, carbon dioxide (CO2 ) is 1,430 times Excludes mineral waters
3
less potent than hydrofluorocarbons (HFCs) used in conventional Data is based on 2007 recovery figures and estimates for 2008 that are pending final recovery data published by the European Commission.
4
I The Coca-Cola Company cooling equipment. Polyethylene terephthalate (PET) II 2008/2009 Sustainability Review 45
PERFORMANCE
HIGHLIGHTS BY YEAR 2005 2006 2007 2008 2005 2006 2007 2008
Dear Stakeholders:
In the midst of the global financial downturn, the economic, environmental
and social implications of business are more important than ever. There’s
no question that the world is undergoing a massive resetting of priorities,
values and expectations. The Coca‑Cola Company brands are among the
world’s most recognized and valued. The strength and sustainability of
our brands are directly related to our social license to operate, which we
must earn daily by keeping our promises to our customers, consumers,
associates, investors, communities and partners. It is an honor, and a
responsibility that we take very seriously.
Imagine a better world. We are dedicated to offering quality beverages for every lifestyle, life
A world where all people have access to safe water, where stage and occasion, marketing those beverages responsibly, and providing
information that consumers can trust. In 2008, we launched more than
packaging has a life beyond its original use, and where 160 low- and no-calorie beverages and continued to increase our number
communities are healthy and prosperous. This is our vision. of fortified products globally. And just a few weeks ago, we announced
that we will list the energy information per serving for our beverages on
the front of nearly all of our packages worldwide by the end of 2011.
The Coca‑Cola Company and our bottling partners are
committed to making a lasting, positive difference in the Productivity We constantly challenge ourselves, and our partners,
to find innovative ways to make our products and services affordable
world. We are constantly innovating to keep our products and our operations and supply chains economically beneficial to the
affordable and make our business more environmentally and communities we serve.
economically beneficial to the communities we serve. And In 2008, our Company committed to drive out $500 million in operating expenses by the end of
we believe that investing in the economic, environmental 2011, allowing us to reinvest in innovation and fuel our business growth for years to come. We
are assessing everything to increase productivity, minimize waste and maximize resources—a
and social development of communities will help our clear example of where sustainability goals and business objectives align. By reducing packaging
business grow. material use, improving water efficiency, installing more efficient lighting and using energy
conservation tools, among other productivity initiatives, we intend to deliver more than half
of the savings by the end of 2009. At the same time, we have invested in the world’s largest
bottle-to-bottle recycling facility, which is expected to generate long-term savings in the cost of
materials for the Coca-Cola system and provide benefits to local communities.
Sustainable Communities The private sector plays a pivotal role in developing sustainable
communities through economic development and community involvement. At Coca-Cola,
we have witnessed the effect that critical issues—like water needs—can have on a developing
economy and how addressing those needs helps both the community and our business. In
Kenya, for example, our system built a new water well for a remote village where women spent
the majority of their day walking miles to the nearest clean water source for their families’ needs.
Now, instead of walking hours a day to get water, the women are able to focus their time on
creating and operating a local catering and events business.
I also have seen our unique business model create opportunity in developing economies,
most notably, our micro distribution program in Africa. Instead of trying to use large trucks to
➜ Open these pages to read about our serve thousands of small retail outlets in areas where the roads are often in poor condition, our
recent performance and progress. bottling partners distribute to carefully selected entrepreneurs who sell our products exclusively
LIVE POSITIVELY Building a culture of sustainability and social responsibility begins at home,
with the people who work for our Company and our bottling partners. We have embedded our
commitment to sustainability into a framework we call LIVE POSITIVELY.
LIVE POSITIVELY is a way for us to think holistically and globally about sustainability efforts
throughout the Coca‑Cola system. It is a modern expression of our Company’s heritage of caring
about our people and our planet. LIVE POSITIVELY includes goals, metrics and principles for
our work in developing beverage benefits; supporting active healthy living programs; building
sustainable communities; improving environmental programs for our operations; and creating a
safe, inclusive work environment for our associates.
Ultimately, LIVE POSITIVELY is about all of us making the right decisions each day—the smart
decisions—to be the Company we know we can be. It is about continuing to challenge ourselves
to improve and do more. We discuss LIVE POSITIVELY in more detail throughout this report.
In this report, you will see global targets for water stewardship, climate protection, sustainable
packaging, active healthy living and the expansion of our MDCs in Africa, as well as increased
data disclosure. Though we highlight accomplishments, we also note areas where we need to
improve. We provide a four-year look at performance data for the Company and the Coca‑Cola
system, where available. And later this year, we are publishing our Company’s first full report
against the Global Reporting Initiative G3 Guidelines.
We are making progress. In fact, in 2009 our Company was placed on the Dow Jones Sustainability
World Index for the first time, after being on the North America Index since 2005. We joined some
of our bottling partners who also are on the World list and respective geography lists.
This report was developed to share our commitments and our progress in meeting them, and it
is one chapter in an ongoing story. We have accomplished many good things, but we still have
work to do to continue earning your trust and keeping our promises to you and the communities
we serve. We are dedicated to upholding those promises every day.
My best regards,
Muhtar Kent
Chairman and Chief Executive Officer
November 2, 2009
Suppliers
Warehouses Customers
Collect and store products for Supermarkets, convenience stores,
distribution to retail outlets restaurants and others who sell our
products directly to consumers
We aim to eliminate all waste over We aspire to safely return to We are working to grow our
the life of our packaging through communities and nature an amount of business without growing the
efforts to reduce, recover and reuse water equivalent to what we use in all systemwide carbon emissions from
materials and conserve resources of our beverages and their production our manufacturing operations
We are a global company We envision a world in We are committed We foster open work
with local roots in every which our packaging is to responsible water environments as diverse as
community where we seen as a valuable resource stewardship. Our goal is to the markets we serve. We
do business. We are for future use. We are safely return to nature and provide a healthy and safe
committed to fostering making this vision a reality communities an amount place to work and abide by
sustainable communities by creating value at every of water equivalent to internationally respected
through wide-ranging stage of our packaging what we use in all of our human rights principles.
programs geared to lifecycle, through efforts to beverages and their We strive to cultivate an
develop economies, reduce, recover and reuse. production. environment where people
improve lives and create are inspired to create
opportunity. superior results.
Beverage Innovation
“The source of the added sugar—whether sucrose, high fructose corn syrup, honey
or fruit juice concentrate—should not be of concern; rather it is the amount of total
calories that is important.”
American Dietetic Association
The Coca‑Cola Company is the world’s largest In 2008, we launched more than 700 new
nonalcoholic beverage company. We bring products globally, including more than
great-tasting, quality nonalcoholic beverages 160 low- or no-calorie beverage options. We
to consumers around the world at a rate of also continued to increase the number of
nearly 1.6 billion servings per day. While our fortified products we offer. We have a variety
Company is best-known for Coca‑Cola, we of product formulas with added nutrients,
have a beverage portfolio of nearly 500 brands minerals and functional ingredients and are
and more than 3,000 beverage products. constantly innovating new formulations to
meet the needs of our consumers.
Our portfolio includes a wide range of
full-, reduced-, low- and no-calorie sparkling
beverages, still beverages, waters, sports 2008 PRODUCT PORTFOLIO 1
and energy drinks, teas, coffees, and milk-
2%
and soy-based beverages. We are committed 3% 1%
to offering a beverage for every lifestyle, life 4%
stage and occasion, where it also makes 11%
sense for our long-term business growth. 38%
We focus our thinking on what consumers
want today and anticipating what they will
15%
want tomorrow. From the added benefits of
vitamins and minerals to new ingredients,
sweeteners, tastes and innovations in
26%
package sizes, we are constantly challenging
ourselves to identify high-quality additions
to our portfolio. • Juices/Juice Drinks 38%
• Sparkling 26%
• Ready-to-Drink Coffees and Teas 15%
• Water 11%
In 2008, we introduced beverages • Sports Drinks 4%
• Energy Drinks 3%
sweetened with rebiana—a natural • Soy and Value-Added Dairy 2%
sweetener marketed under the • Other 1%
Truvia™ brand—to our portfolio, 1
The figures in this chart reflect the percentage of total beverage
providing consumers with naturally products by beverage category, not by unit case volume. Our
global unit case volume percentages differ from the figures in
sweetened, reduced- and this chart.
low-calorie beverage options.
2008/2009 Sustainability Review 9
BEVERAGE BENEFITS
implement preventive action; and define Saccharin has been a calorie-free sweetener for foods
and beverages for more than a century. Saccharin is
problem-solving methodologies and tools to permitted for use in foods and beverages in more
drive continuous product safety and quality than 100 countries around the world.
improvements. Sucralose is structurally similar to sugar but is 600
times sweeter. It is permitted for use in foods and
beverages in more than 40 countries, including
To learn more, visit Australia, Canada, Mexico and the United States.
www.quality.thecoca-colacompany.com.
Encouraging Active
Healthy Living
“The key to a healthy weight is simple arithmetic—calories in cannot exceed calories out.
Physical activity helps boost the ‘calories out’ side of the equation. Our goal is to make
sure patients have the tools they need to successfully fill their prescriptions for exercise.”
Robert E. Sallis, M.D. Immediate Past President, American College of Sports Medicine, and Chair,
Exercise is Medicine™ (Coca-Cola is a founding partner of the Exercise is Medicine Global Initiative.)
The Coca-Cola system cares about the to the nutrition principle that all foods
health and well-being of its consumers. and beverages can be part of a balanced,
We create affordable products with safe, sensible diet, combined with regular physical
quality ingredients and fact-based ingredient activity. An individual’s overall diet should
and nutrition information to suit a range fulfill his or her nutrient needs without
of lifestyles, life stages and occasions. Our exceeding the calories they require and
products provide people with refreshment, expend every day.
enjoyment, nutrition and hydration. Our
range of full-, reduced-, low- and no- We provide product and package variety
calorie products, and portion sizes, enables across our markets. We have more than
consumers to choose products that meet 750 low- and no-calorie beverages in our
individual energy and nutritional needs. portfolio, and we continue to introduce
new low- and no-calorie options, as well
We aspire to help people around the world as nutritionally fortified products, each
lead active healthy lives through the variety year. We also have package sizes ranging
and availability of the beverages we produce; from single-serve cans to resealable large
our assortment of package sizes; the bottles, so consumers can manage their
ingredient, nutrition and health information portions and choices.
we provide; our responsible marketing
practices; and our support for physical
activity programs. We also support health An adequate intake of energy and
and wellness education programs in certain nutrients is essential to an active
countries around the world to help empower healthy lifestyle. We developed
consumers to achieve active healthy lifestyles. NutriJuice™, an orange juice fortified
with iron, zinc, lysine and vitamins A
In some markets, our products are criticized and C, to help address iron‑deficiency
for their ingredients and even blamed for anemia and malnutrition in children
causing overweight and obesity. People in the Philippines. Approximately
consume many different foods and 30,000 children have benefited from
beverages, so no single ingredient, food or consuming this product.
beverage alone is responsible for overweight
or obesity. But all calories count, including To learn more, visit
those from our beverages. We subscribe www.activehealthyliving.thecoca-colacompany.com.
Consumer Education
and Marketing
• Packaging 43.1%
40%
• Retailer/Vending (Refrigeration) 24.5%
• Ingredients 14.0%
• Manufacturing 11.0% 20%
• Distribution 6.7%
• Consumer Use and Disposal 0.7% 0%
To see the other carbon footprint calculations done in this evaluation, visit www.cokecorporateresponsibility.co.uk/carbontrust.
Climate Innovations
“Coca-Cola recognizes the conditions and opportunities for creating climate reductions across its
global reach. The company’s newly established set of global climate targets demonstrates its focus
and commitment to playing an active role in protecting our global climate system.”
Samantha Putt del Pino Co-Director, Business Engagement in Climate and Technology,
Climate and Energy Program, World Resources Institute
Throughout the Coca-Cola system, we are In Mexico, the Coca‑Cola system introduced
creating enhancements in bottling and new diesel-electric delivery trucks to its
manufacturing operations, adding more distribution fleet. The new trucks are
fuel-efficient modes of transportation to our 30 percent more fuel efficient and reduce
distribution fleet, and upgrading cooling and CO2 emissions by 40 percent.
vending equipment to reduce HFCs from
our emission profile. Throughout 2009, the Company is updating
all of its 85 diesel fuel delivery trucks in
In our manufacturing operations and office New Delhi, India, to be powered by
facilities, our improvements range from compressed natural gas. CCE, our largest
fixing leaks, insulating pipes and putting bottling partner, will add an additional
in efficient lighting to installing renewable 186 diesel-electric delivery trucks to its fleet
and biodiesel energy sources. In 2009, our in 2009, bringing its total fleet to 328 trucks
Company office in Belgium made significant in the United States and Canada. This will
lighting, heating and cooling efficiency create the largest heavy-duty hybrid electric
upgrades and switched to 100 percent delivery fleet in North America.
renewable energy, reducing its ecological
footprint by more than 25 percent. The Coca‑Cola system continues to
make progress toward our commitment
Fuel and emission reduction efforts for our to improve the energy efficiency of our
delivery fleet continue to grow. In Uruguay, cooling equipment by 40–50 percent by the
we are using 30 compact, electric-powered end of 2010. We developed a proprietary
trucks to efficiently and conveniently deliver energy management system that delivers
our products to smaller retail locations in energy savings of up to 35 percent. We have
congested areas while reducing emissions. placed 1.6 million of these units in markets
This new model averages one-fifth the fuel around the world. We also have transitioned
consumption of the earlier model. to HFC-free insulation foam for all new
equipment, eliminating approximately
75 percent of direct greenhouse gas emissions.
Our production facility in And we intend to add 100,000 HFC‑free
Chaudfontaine, Belgium, is using coolers by the end of 2010. We have installed
geothermal energy to heat its 39,000 of these HFC-free coolers in the
buildings, reducing energy marketplace to date.
use by 11 percent.
2008/2009 Sustainability Review 19
We believe the private sector can play a Because of their price and portability,
our products are distributed and sold
powerful role in meeting the Millennium in a variety of outlets throughout the
Development Goals. The relationships the developing world. In many cases,
Coca-Cola system has with small business individuals operate local distribution
and delivery systems, such as
enterprises and community initiatives pushcarts and bicycle carts, in
around the world provides an opportunity low-volume or hard-to-access areas.
to help build and develop sustainable To learn more, visit www.community
.thecoca-colacompany.com.
communities where we operate.
COMMUNITY
Economic Development
Our unique distribution model allows the Since 2000, we have helped
Coca‑Cola system to build relationships independent entrepreneurs create
with small enterprises, creating economic more than 2,600 MDCs in Africa,
opportunity and wealth creation at the directly employing approximately
community level in developing markets. 12,000 people.
These micro distribution businesses,
commonly known as Manual Distribution
Centers (MDCs), are run by local small-scale Their recommendations included exploring
entrepreneurs who employ local workers to ways to facilitate access to credit for women
deliver our products to small retailers in MDC owners and to enhance financial and
their neighborhoods. They typically reach marketing training offered to MDC owners
consumers in dense urban areas in the and staff. We are taking action as a result
developing world where traditional truck of these recommendations in the form of
delivery is not feasible. a project that is currently under way with a
group of MDCs in Dar es Salaam, Tanzania,
Scaling up this model is our commitment led by a nongovernmental organization
to the Business Call to Action, an (NGO) partner.
initiative being led by the United Nations
Development Programme (UNDP), which Throughout our work in this area, we
calls on companies to identify ways that continually engage with a wide range of
they can help accelerate progress toward government, civil society and private sector
the MDGs. By 2010, we have committed to stakeholders, all of whom are helping us
forming 1,300 to 2,000 new MDCs, which understand how we can best unlock the
will create 5,300 to 8,400 new jobs. power of small enterprises as engines of
development. In November 2008, we held a
As we scale up, we also are committed stakeholder meeting in Tanzania to hear the
to enhancing the positive development insights of community-level and international
impacts of the MDCs. Harvard University development experts, and we are planning
and the International Finance Corporation additional consultations in the near future.
recently studied a group of MDCs in Kenya
and Tanzania to help us identify ways we To learn more, visit
can maximize MDC development impacts www.harvardcasestudy.thecoca-colacompany.com.
while preserving their core business value.
Charitable Contributions
product donations and investing our Programs that address local needs.
2
Sustainable Agriculture
Agricultural products are ingredients in many In partnership with WWF, we are studying
of our beverages. The Coca‑Cola system is sustainable agriculture at points across
among the world’s top purchasers of sugar, our supply chain. Starting with sugar from
citrus, tea and coffee. Thus, the sustainability sugarcane, we have initiated a number of
of our business depends on the health of pilot projects to improve production and farm
our agricultural supply chain. Additionally, practices. Longer term, WWF will help us
agricultural practices impact water quality, assess other ingredients and further develop
soil and the livelihoods in the communities our policies and procedures for more
where we operate. sustainable ingredient sourcing.
Our Sustainable
Packaging Vision
The value of packaging is often seen as a Today our packaging goals focus on four
paradox. Packaging plays an essential role priority areas for effectively preventing waste:
in meeting consumer needs and preventing optimizing packaging efficiency; increasing
waste by effectively protecting products renewable resource use; recovering packages
during delivery. However, once emptied, for reuse; and increasing recycled material use.
many consider packaging to be a wasteful
and burdensome problem. We are actively
working throughout the Coca‑Cola system 2008 GLOBAL PACKAGING BREAKDOWN
to create solutions by advancing a global (based on 23.7 billion unit cases)
Packaging Innovation
Water is vital to our business. It is the In 2007, The Coca‑Cola Company became
primary ingredient in our products and is one of the first six companies to commit
used in our manufacturing process. Water to the CEO Water Mandate, a program
also is vital to sustaining every community designed to help companies better manage
in the world. Our goal is to safely return water use in their direct operations and
to communities and nature an amount of throughout their supply chains. The
water equivalent to what we use in all of our guidelines of this mandate help frame the
products and their production. Throughout content of our water stewardship reporting.
our operations, we adhere to rigorous quality
standards that cover both source water and
finished products. COCA-COLA SYSTEM WATER USE RATIO
(EFFICIENCY) FROM 2004 TO 2008
We practice our water stewardship in three (liters/liter of product)
While we work to improve our water efficiency Our bottling partners build their own on-site
for each liter of product we produce, we also wastewater treatment systems where needed.
recycle the water we use in our operations. This is an expensive and time-consuming
Our goal is to return all the water we use activity, but we believe alignment with our
in our manufacturing processes to the global standards is critical to help preserve
environment at a level that supports aquatic local water resources. In 2008, 88 percent
life, throughout the Coca‑Cola system, by of our facilities were in compliance with our
the end of 2010. internal wastewater treatment standards.
such standards do not exist and, in some Total Nitrogen 2–5 mg/L2
Associate satisfaction is very important to our In 2009, our Company was named
Company. We believe that associates who are one of the “Best Companies to Work
inspired and valued create superior results. For®” by the Great Place to Work®
We strive to be a great place to work for all Institute in Argentina, Australia,
of our 92,400 associates globally by fostering Brazil, Chile, France, Ireland, Mexico,
safe, open, inclusive and healthy work Peru and the United Kingdom.
environments. We also believe that every Coca-Cola France received the
associate has the right to work in a place organization’s Gold Award.
that is fair and respectful.
Our Workplace Rights Policy and Human To people around the world, Coca-Cola is
Rights Statement establish a consistent more than just a beverage. It is a moment of
approach to managing our business around refreshment and connection that transcends
the world in accordance with high standards cultural differences and helps tie our diverse
of integrity. They confirm the Company’s world together. Our ongoing workplace
commitment to abide by applicable laws efforts in diversity, inclusion and fairness—
and regulations with regard to labor along with our focus on multicultural
practices. They also state the Company’s marketplaces, customers, consumers,
principles concerning freedom of association; communities and supplier diversity partners—
forced labor; child labor; discrimination; work are critical components for sustaining our
hours and wages; occupational health and business. The extraordinary diversity of ideas,
safety; and workplace security. Associates cultures and beliefs of our global workforce
receive education and training with regard is undeniably one of the most important
to our workplace standards and have the competitive advantages we have as a system.
right to report any violation without fear
of retaliation. We also strive to create an inclusive work
environment free of discrimination and
One of our top people priorities is to achieve physical or verbal harassment, where every
true diversity throughout our business. In associate is treated fairly, with dignity
keeping with the intrinsic diversity of the and respect.
Coca-Cola system, diversity also is one of
the Company’s seven core values. To learn more, visit
www.workplace.thecoca-colacompany.com
www.diversity.thecoca-colacompany.com.
Managing
Workplace Safety
COMPANY WORK-RELATED
INJURY AND ILLNESS RATES
Data above reflects the total collected data for associates and casual contractors of The Coca‑Cola Company and Company-owned
bottling operations, not the Coca-Cola system. For 2007, we have 23 percent more associates represented in the data versus 2006 due
to increased data collection, new hires and acquisitions. For 2008, we have 21 percent more associates represented in the data versus
2007 due to increased data collection, new hires and acquisitions.
Lost Time Incident Rate (LTIR)—Based on lost-time incidents per 200,000 hours worked. Our definition of incidents is inclusive of those
with days lost, restricted or transferred.
Managing Supplier
Relationships
Having a sound, stable and ethical supply we conducted 1,898 supplier audits,
base is important for our growth and the a 45 percent increase over 2007.
footprint we leave in local communities
around the world. Our suppliers provide our Just as diversity is essential in our workplace,
system with materials, including ingredients, it also is important in our supplier base.
packaging and machinery, as well as goods Supplier diversity helps create long-term
and services. As a company, we have a growth and competitive advantage for
responsibility to hold our direct suppliers and our Company. We seek procurement
bottling partners to standards commensurate opportunities and build relationships with
with our own operations. We also have an MWBEs as suppliers, contractors and
opportunity to support community subcontractors of goods and services.
development by purchasing goods and Since 2000, we have tracked and grown
services from minority- and women-owned our spending with MWBEs. In 2008, we
business enterprises (MWBEs). spent $413 million with first- and second-tier
MWBEs, a 13 percent increase over 2007.
Our suppliers are expected, at a minimum,
to conduct business in an ethical manner
CHILD LABOR
and comply with all applicable laws and We are taking steps to address child labor
regulations. Our Supplier Guiding Principles in sugarcane harvesting because we are a
(SGPs) communicate our values and significant buyer of sugar worldwide. We
recently hosted two convenings of experts
expectations for our bottling partners and on this topic to seek advice on the most
business partners. The SGPs are a part of all constructive role that we can play in addressing
this complex issue. These convenings included
supplier agreements, and a pre-certification representatives of the U.S. Departments of State
system is in place for trademark marketing and Labor, the International Labour Organization,
suppliers. Suppliers also are provided training Save the Children, CARE and socially
responsible investors.
and assistance programs on an as-needed
As a result of these discussions, we developed
basis for areas where they need to improve an action plan focused on raising awareness
their operations. at the international level and taking concrete
actions at the country level in collaboration with
our suppliers, local government and industries
As a part of our SGPs, we perform routine to address child labor in sugarcane harvesting.
supplier audits. If we find that a supplier
fails to uphold any aspect of our SGPs, the
supplier is expected to implement corrective To learn more, visit
actions or risk contract termination. In 2008, www.suppliers.thecoca-colacompany.com.
Board of Directors
At The Coca‑Cola Company, we are guided required to read and understand the Code
by our established standards of corporate and follow its precepts in the workplace and
governance and ethics. We continually larger community. The Code is administered
review our systems to ensure transparency by the Ethics and Compliance Committee
and accountability. Our Board of Directors (various members of the Company’s senior
(“Board”) is elected by the shareowners to leadership), with oversight by the Company’s
oversee their interest in the long-term health Chief Financial Officer, General Counsel
and overall success of the Company and and the Audit Committee of the Board,
its financial strength. The Board serves as which is composed solely of independent
the ultimate decision-making body of the Directors. Non-employee Directors of
Company, except for those matters reserved The Coca‑Cola Company and its subsidiaries
to or shared with the shareowners. The are bound by a Code of Business Conduct
Board carries out certain responsibilities for Non-Employee Directors that reflects
through the work performed by its seven the same principles and values as the Code
standing committees: the Audit Committee, but focuses on matters of most relevance
Compensation Committee, Committee to non-employee Directors. This non-
on Directors and Corporate Governance, employee Director Code is administered by
Executive Committee, Finance Committee, the Committee on Directors and Corporate
Management Development Committee and Governance of the Board, which is composed
Public Issues and Diversity Review Committee. solely of independent Directors.
The Board selects and oversees members
of senior management, who are charged EthicsLine is a website and toll-free telephone
by the Board with conducting the business line for associates, customers, suppliers and
of the Company. Our Board currently has consumers of The Coca‑Cola Company to
14 members, 13 of whom are not employees ask questions or make a report regarding
of The Coca‑Cola Company. the Company’s Code of Business Conduct,
Workplace Rights Policy or other ethics
The Corporate Governance Guidelines, and compliance matters. The information
along with the Board Committee Charters submitted is treated confidentially.
and the key practices of the Board, provide
the foundation for corporate governance at Anti-Corruption
The Coca‑Cola Company. The Corporate Our Company’s long-standing commitment to
Governance Guidelines address such areas as doing business with integrity means avoiding
the Board mission and responsibilities; Director corruption in any form, including bribery,
qualifications; determination of Director and complying with the anti-corruption laws
independence; Chief Executive Officer of every country in which we operate. The
compensation and performance evaluation; Company’s Anti-Bribery Policy provides
and management succession planning. guidance on how to conduct business in
a fair, ethical and legal manner.
Codes of Business Conduct
Our Company Code of Business Conduct We conduct periodic anti-bribery audits of
(“Code”), which is available in 19 languages our business to raise overall awareness, detect
on both our internal and external websites, potential misconduct and monitor compliance
guides our business conduct, requiring with anti-corruption laws and Company policy.
accountability, honesty and integrity in all We have assessed all our business units for
matters. All associates of the Company risks related to corruption and concentrate
and its majority-owned subsidiaries are our auditing on the highest‑risk locations.
Governance: Anti-Corruption:
www.governanceethics.thecoca-colacompany.com www.anticorruption.thecoca-colacompany.com
23.7
billion
• Eurasia & Africa
• Europe
• Latin America
• North America
• Pacific
4% 3.1 billion
13%
Associates
33%
• Local Community Initiatives 33%
20%
• Environment
• Education
30%
20%
2,400
• HIV/AIDS 13%
• Active Healthy Living 4% Bottling Investments
Associates
9% 534 million
Associates
• Active Healthy Living 63%
28% • Local Community Initiatives 28%
• Education 9%
2,300
Bottling Investments
63%
Associates
5% 575 million
20% Associates
• Education 38%
3,600
38%
• Environment 37%
• Local Community Initiatives 20%
• Active Healthy Living 5%
Bottling Investments
Associates
37%
Total Contributions $15.3 million 7,800
North America
2008 CHARITABLE CONTRIBUTIONS 1 Population
5% 346 million
9%
Associates
9% • Local Community Initiatives 50%
50%
• Education
• Arts & Culture
27%
9%
12,300
• Environment 9%
Bottling Investments
• Active Healthy Living 5%
Associates
27%
4% 2.1 billion
11%
Associates
• Disaster Relief 42%
21%
42% • Environment
• Active Healthy Living
22%
21%
2,300
• Local Community Initiatives 11%
• Education 4%
Bottling Investments
Associates
EarthColor Inc. printed this report using 100 percent This report is printed on Mohawk Options PC 100, which is
renewable wind power and following sustainable manufactured using 100 percent renewable wind energy,
manufacturing principles, including socially responsible composed of 100 percent recycled content and FSC-certified
procurement, lean manufacturing, green chemistry principles to well-managed forestry standards. The CD hub is printed
and the recycling of residual materials, as well as reduced on board made of 100 percent recycled material, 90 percent
volatile organic compound (VOC) inks and coatings. In of which consists of post-consumer waste.
addition, carbon and VOC reduction strategies were
Environmental impact savings:
employed to destroy residual VOCs via bio-oxidation. Offsets
were purchased where carbon could not be eliminated to 0.28 acres preserved via well-managed forestry
render this report carbon-managed and climate-balanced. 328 trees preserved for the future
The environmental impact of this sustainability report was a 230 million BTUs energy not consumed
main consideration from the inception of the project, which is
70,798 net greenhouse gases prevented
the result of a collaborative effort of The Coca-Cola Company
and its supply chain partners with the highest regard for the 119,463 gallons water saved
planet and its ecosystems. Care was taken to use
environmentally sustainable products and to follow socially
responsible manufacturing processes to ensure a minimized
environmental impact.
ED US
NT IN
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10
GY
%
0
W E
IND EN
Supplied by Community Energy
Principle 1: Support and respect protection of internationally proclaimed human rights 35, 37
Principle 2: Make sure business is not complicit in human rights abuses 35, 37
Principle 4: Support elimination of all forms of forced and compulsory labor 35, 37
Principle 10: Work against all forms of corruption, including extortion and bribery 38–39
9 10
Forward-Looking Statements
This report may contain statements, estimates or and other risks discussed in our Company’s filings
projections that constitute “forward-looking statements” with the Securities and Exchange Commission (SEC),
as defined under U.S. federal securities laws. Generally, including our Annual Report on Form 10-K, which are
the words “believe,” “expect,” “intend,” “estimate,” available from the SEC. You should not place undue
“anticipate,” “project,” “will” and similar expressions reliance on forward-looking statements, which speak only
identify forward-looking statements, which generally as of the dates they are made. The Coca‑Cola Company
are not historical in nature. Forward-looking statements undertakes no obligation to publicly update or revise any
are subject to certain risks and uncertainties that forward-looking statements.
could cause actual results to differ materially from
The Coca‑Cola Company’s historical experience and Environmental Statement
our present expectations or projections. These risks A healthy environment, locally and globally, is vital to
include, but are not limited to, obesity and other health our business and to the communities where we operate.
concerns; scarcity and quality of water; changes in the We view protection of the environment as a journey,
nonalcoholic beverages business environment, including not a destination. We began that journey a number
changes in consumer preferences based on health and of years ago, and it continues today. Each employee
nutrition considerations and obesity concerns, shifting of The Coca‑Cola Company has responsibility for
consumer tastes and needs, changes in lifestyles and stewardship of our natural resources and must strive
competitive product and pricing pressures; the impact to conduct business in ways that protect and preserve
of the global credit crisis on our liquidity and financial the environment. Our employees, business partners,
performance; our ability to expand our operations in suppliers and consumers must all work together to
developing and emerging markets; foreign currency continuously find innovative ways to foster the efficient
exchange rate fluctuations; increases in interest rates; use of natural resources, the prevention of waste and the
our ability to maintain good relationships with our sound management of water. Doing so not only benefits
bottling partners; the financial condition of our bottling the environment, it makes good business sense.
partners; our ability and the ability of our bottling
partners to maintain good labor relations, including the Equal Opportunity Policy
ability to renew collective bargaining agreements on The Coca‑Cola Company values all employees and the
satisfactory terms and avoid strikes, work stoppages or contributions they make. Consistent with this value, the
labor unrest; increase in the cost, disruption of supply Company reaffirms its long-standing commitment to
or shortage of energy; increase in the cost, disruption of equal opportunity and affirmative action in employment,
supply or shortage of ingredients or packaging materials; which are integral parts of our corporate environment.
changes in laws and regulations relating to beverage The Company strives to create an inclusive work
containers and packaging, including container deposit, environment free of discrimination and physical or verbal
recycling, eco-tax and/or product stewardship laws or harassment with respect to race, gender, color, national
regulations; adoption of significant additional labeling origin, religion, age, disability, sexual orientation, gender
or warning requirements; unfavorable general economic identity and/or expression, or veteran status. We will
conditions in the United States and other major markets; make reasonable accommodations in the employment of
unfavorable economic and political conditions in qualified individuals with disabilities, for religious beliefs
international markets, including civil unrest and product and whenever else appropriate.
boycotts; changes in commercial or market practices and
business model within the European Union; litigation The Company maintains equal employment opportunity
uncertainties; adverse weather conditions; our ability functions to ensure adherence to all laws and regulations,
to maintain brand image and corporate reputation as and to Company policy in the areas of equal employment
well as other product issues such as product recalls; opportunity and affirmative action. All managers are
changes in legal and regulatory environments; changes expected to implement and enforce the Company policy
in accounting standards and taxation requirements; our of nondiscrimination, equal employment opportunity
ability to achieve overall long-term goals; our ability to and affirmative action, as well as prevent acts of
protect our information systems; additional impairment harassment within their assigned area of responsibility.
charges; our ability to successfully manage Company- Further, it is a part of every individual’s responsibility to
owned bottling operations; the impact of climate change maintain a work environment that reflects the spirit of
on our business; global or regional catastrophic events; equal opportunity and prohibits harassment.
Spine: 0.125 in
GLOBAL SUSTAINABILITY —
SELECT GOALS AND TARGETS