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their intended audiences, and underlying purposes. students to use recorded sounds, music, still im-
It also helps them think independently about their ages, text, and/or video to effectively persuade their
involvement in these communities. Its our job, target audiences to act or think in a certain way. For
then, as English teachers to help students identify instance, students designed PSAs that addressed
those places and communities that are personally social and environmental issues such as teen preg-
significant, and engage them in meaningful work nancy, family health, bullying, and the dangers of
that deals with real issues and real audiences. smoking.2 By doing this work, they were able to see
One assignment that I found can help amplify themselves as valuable contributors to local issues
students investment in community and writing and agents of social change.
is Derek Owenss place portrait, which he out-
lines in Composition and Sustainability: Teaching for
Finding a Way In
a Threatened Generation. The place portrait, Owens
explains, calls attention to the particular environ- Using place as an entry point into discussions of
ments and places in which students live and work community, writing, and language has garnered re-
with the understanding that place-related issues cent attention in English language arts and writing
often go unaddressed or remain invisible in aca- instruction. The January 2011 English Journal was
demic settings (70). Oftentimes, we approach writ- devoted to Green English,
ing instruction with a predetermined list of topics to pedagogies of place and I wanted students to
that might be of interest to students but arent environment. Its authors identify a specific issue,
necessarily grounded in their personal experiences. highlight the importance choose a community, and
Writing a place portrait invites students to explore of raising awareness about then gather research that
these experiences by considering all aspects of a local community issues
would help them create
particular place (home, school, or work), including and encouraging students
a public document, in
physical and emotional characteristics. They detail to develop as active think-
how this place makes them feel about themselves, ers and members of society. this case a public service
their relationship to the place itself, and their re- Heather Bruce writes that announcement (PSA).
lationship with the people who inhabit it. Because we must see students for That way, students might
this assignment emerges out of students inter- their potential as participa- transform their personal,
ests, concerns, and local histories, it can easily be tory citizens who can make reflective writing into a
adapted for secondary classrooms, whether urban, a difference in the commu-
public text that addresses
suburban, or rural. It positions students as critical nities in which they live
investigators of the places and communities they (22). This commitment is real-world concerns
may typically take for granted. supported by place-based for local or national
Based on these personal reflections, I directed education, which engages communities.
students attention outward to a range of local audi- students in authentic learn-
ences and communities being affected by the issues ing regarding the places and communities about
they raised in their writing. I wanted students to which they care deeply. These places and communi-
identify a specific issue, choose a community, and ties represent relationships with people that affect
then gather research that would help them create their continued development. Place-based writing,
a public document, in this case a public service then, connects students and teachers to the stories
announcement (PSA). That way, students might of people past and present (Lundahl 44) and leads
transform their personal, reflective writing into a to the creation of documents written for and about
public text that addresses real-world concerns for communities that reinforce a sense of civic respon-
local or national communities. These community sibility (Bruce; Jacobs).
audiences can include but are not limited to par- The students I worked with were aware of
ents, teenagers, school board members, working place and how it functioned in their lives. Many
professionals, government officials, industry lead- grew up and continue to live in culturally diverse
ers, religious leaders, and public safety volunteers. neighborhoods with distinct practices and tradi-
The multimodal aspects of this project encouraged tions that influence food, language, customs, and
English Journal 71
72 March 2012
Figure 1. Place Portrait Assignment Handout texts, I wanted to get students talking about how
they envisioned urban and suburban communities.
Think about a place that matters to you. This place Helping them unravel preconceived notions helps
could be where you live, where you work, or where
you go to school. Describe this place in writing, using as
challenge stereotypes about communities. Owens
many details as possible to give readers a sense of the reminds us that students need to realize how nega-
location and surrounding areas, including the names of tive judgments prevent them from seeing the value
streets, local stores, and businesses. Be sure to include of the communities in which they live. Similarly,
your observations about how this place makes you feel,
what you like or dislike about it, and any ideas or Elliot Jacobs, in his article in EJs Green English,
thoughts you associate with it. For example, you may suggests that a pedagogy that embraces writing
associate your job with feelings of success or failure; or, about place also embraces all places as worthy of
you may associate your neighborhood with feelings of
kinship or boredom. Describe the types of tasks you writing about (53; italics added). By extension, we
perform in this place, the responsibilities you hold, and must honor all communities as worthy of study and
the kinds of people with whom you interact (remember resist labels that inherently become part of our stu-
to think about issues related to ethnicity, culture, race,
gender, religion, and class).
dents thinking and limit their ability to imagine
Here are some published samples of student work positive social change.
from Derek Owenss Composition and Sustainability:
Teaching for a Threatened Generation:
I remember playing house, tag, red light/green light, Moving Outward
spud and ice cream parlor in the street. . . Now you
have to worry about not being killed when crossing
Community writing offers students a more dynamic
the street. As I grew older I started seeing that many engagement with audience, purpose, and context.
families were leaving for summer homes on Long It motivates authentic writing designed to achieve
Island. The block became lonely at times and my real results. In an EJ issue devoted to authentic
friends and I would put on shows for the neighbors.
Rosa (63) learning, Grant Wiggins argues that this type of
My town [in Brooklyn] is very small. In my block, it
writing is typically not assigned in schools, wherein
has just two big, white buildings. People might think students write repeatedly for an audience of one (the
that it is very pleasurable to live here. Yes, it looks teacher) and are rarely asked to consider the impact
clean and nice, but I can not feel anything from it. It of their writing. By keeping with this static, artifi-
is just like one big matchbox. . . All my neighbors
hate noise. They close their doors and windows just cial model, Wiggins claims, we are not adequately
like their minds. Esther (62) preparing students for the
The developments that are supposed to be going kinds of tasks faced by pro- Community writing
underway in Nassau [County] are attempts to just fessionals in the field, adult offers students a more
eat up land and destroy our environment. Its what I citizens, and/or consumers
like to call Lego City. Remember as kids when we dynamic engagement
used to play with those Lego pieces? . . . This is (32). Put another way, we with audience, purpose,
meant to lessen traffic and make the motorists com- are not preparing students
fortable so they can get to work on time. I hate this and context. It motivates
to become sophisticated
concept that people live to work, I always thought authentic writing
that it was to live to live life. Oscar (53) communicators in the com-
munities in which they will designed to achieve
live and work in the future. realresults.
More recently, Arthur N.
these places worth writing about. Some of Owenss Applebee and Judith A. Langer highlight the bleak
students even acknowledged a common belief that circumstances of writing instruction in middle
living in communities that were less like a city schools and high schools today. Based on a four-year
was often preferred, and that the unique qualities study, they conclude that although secondary stu-
of urban placessuch as living among people of di- dents are being asked to write across disciplines and
verse cultural backgroundsare often overlooked. for their peers, they write less often, write shorter
Oscar (see fig. 1) highlights the fact that develop- assignments, and write predominantly for their
ments mirroring suburbia arent always sought-af- teachers-as-audience. Due in large part to the con-
ter, especially if they reinforce conformity through straints of high-stakes test preparation, writing as
efficiency. Based on our reading of these sample a way to study, learn, and go beyondas a way to
English Journal 73
construct knowledge or generate new networks of real problems by offering solutions. They helped
understandings (Langer, Envisioning Knowledge, En- generate new knowledge by comparing prior ex-
visioning Literature)is rare (Applebee and Langer periences with new information gathered through
26). Thus, we must provide time and space in our research and reflection. By allowing students to
curricula for the kinds of audience-driven writing grapple with issues of place, community, and audi-
characteristic of life outside school, instead of lim- ence, we can better prepare them for the writing
iting students writing to fill-in-the blank or test- demands that lie ahead in college and thereafter.
based responses.
This approach to writing instruction is nec-
Going Public: Designing a Public
essary at both secondary and postsecondary levels.
ServiceAnnouncement
First-year basic writers and high school students
share similar difficulties with learning to write be- Part of what I hoped to achieve with students was
yond the test and with greater confidence in mak- for them to slow down and discover new ways of
ing decisions independently. A writing pedagogy thinking about and responding to specific commu-
that involves community writing, outside audi- nities. I wanted them to consider the rhetorical ele-
ences, and a critical exploration of place engages ments of context, audience, purpose, and message in
students in real writing tasks to reach communal light of their communitys needs. One student, who
goals. In Teaching the Neglected R, Thomas Deans worked as a parking garage attendant, decided to
and Megan Marie delineate between writing about, create an informative public service announcement
for, and with community to highlight key distinc- that would advise his employers about the dan-
tions in purpose and audience. They argue that stu- gers of inhaling toxic fumes. He noticed that while
dents need to realize the different choices they make working in an enclosed garage over long periods of
when writing for community members versus gov- time, older coworkers experienced health problems
ernment or business leaders, and with or without due to poor air quality and lack of adequate ventila-
the aid of nonprofit organizations (19092). The tion. As a result, he designed a PSA using Micro-
place portrait I assigned invited students to write soft PowerPoint that could potentially be viewed at
about community in the form of a personal, reflec- a company meeting. He was determined to reach
tive narrative, while the public service announce- a professional, corporate community in a position
ment served as a text written for community. In to effect greater change on behalf of employees. To
this way, the students produced rather than simply him, this meant more powerful results.
interpreted texts about community and dealt with Since PSAs may include original photographs
and videos, still images and music downloaded
from websites, and/or original sound recordings, I
wanted students to better grasp the effects of work-
ing with different modes. In groups, students ex-
amined sample PSAs from the Ad Councils website
(http://www.adcouncil.org/), which offers useful
models of this real-world genre, arranged by topic.
They rotated among four stations that I had pre-
viously set up, each of which featured a different
PSA (print, audio, or video). At one station, stu-
dents gathered around a laptop to view and then
analyze a video PSA about high school drop-outs.
The PSA incorporated footage of a single mother
working two jobs, her testimony, images of her son
outside of school, and heartfelt music. Together,
students discerned the purpose of the PSA, its in-
Upon closer inspection, urban landscapes provided enriching opportu-
nities for learning, critical thinking, and purposeful writing. Photo by tended audience, and how effectively it persuaded
Alex Nartowicz. viewers to take action. Additionally, I encouraged
74 March 2012
English Journal 75
our students and their families continually feel the Bruce, Heather. EJ in Focus: Green(ing) English: Voices
aftershocks of economic failure and unemployment, Howling in the Wilderness? English Journal 100.3
(2011): 1226. Print.
it is essential for us to further teaching that empow- Deans, Thomas, and Megan Marie. Composition as Com-
ers change and growth. We are in a position to help munity Action. Teaching the Neglected R. Ed.
students realize their ability to make a difference, Thomas Newkirk and Richard Kent. Portsmouth:
Heinemann, 2007. 18697. Print.
however small, and achieve specific goals in writ- Hicks, Troy. The Digital Writing Workshop. Portsmouth:
ing, in print or multimodal texts. Its when we take Heinemann, 2009. Print.
our commitment to teaching writing and connect Jacobs, Elliot. Re(Place) Your Typical Writing Assign-
ment: An Argument for Place-Based Writing.
it to real-world situations that we help students see English Journal 100.3 (2011): 4954. Print.
themselves as knowledgeable, active contributors Knobel, Michele, and Colin Lankshear. Profiles and Per-
to the larger community. spectives: Discussing New Literacies. Language Arts
84.1 (2006): 7886. Print.
Lundahl, Merrilyne. Teaching Where We Are: Place-Based
Notes Language Arts. English Journal 100.3 (2011):
1. I want to thank Patricia Dunn for this lesson idea, 4448. Print.
which I observed her use in a class with preservice English National Writing Project with Dnielle Nicole DeVoss,
teachers. Elyse Eidman-Aadahl, and Troy Hicks. Because Digi-
2. While creating their PSAs, students also worked tal Writing Matters: Improving Student Writing in Online
on a more traditional research paper addressed to the same and Multimedia Environments. San Francisco: Jossey-
audience. The research students found on their topic pro- Bass, 2010. Print.
vided valuable background information for both the PSA The New London Group. A Pedagogy of Multiliteracies
and the paper, but the information was incorporated in Designing Social Futures. Multiliteracies: Literacy
varying ways based on genre and purpose. Learning and the Design of Social Futures. Ed. Bill Cope
and Mary Kalantzis. London: Routledge, 2000.
937. Print.
Works Cited Owens, Derek. Composition and Sustainability: Teaching for a
Applebee, Arthur N., and Judith A. Langer. EJ Extra: A Threatened Generation. Urbana: NCTE, 2001. Print.
Snapshot of Writing Instruction in Middle Schools Wiggins, Grant. EJ in Focus: Real-World Writing: Mak-
and High Schools. English Journal 100.6 (2011): ing Purpose and Audience Matter. English Journal
1427. Print. 98.5 (2009): 2937. Print.
Lauren Esposito is a PhD candidate in English at Stony Brook University. She has taught English and writing at Farmingdale
High School and Briarcliffe College in New York. Her research interests include writing pedagogies, rhetoric and composition,
multiple literacies, and place-based learning. She has been an editorial associate for English Journal since 2009. Email her at
Lauren.esposito@gmail.com. Editors note: This essay was blind reviewed by three referees.
76 March 2012