CHAPTER IV

DATA ANALYSIS AND INTERPRETATION

TABLE 4.1
AGE OF THE RESPONDENT

Frequenc Percent Valid Cumulative

y Percent Percent
Below 27 24.1 24.5 24.5
20
21-30 38 33.9 34.5 59.1
Valid 31-40 20 17.9 18.2 77.3
41-50 23 20.5 20.9 98.2
above 50 2 1.8 1.8 100.0
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observed that 25% of the respondent are aged between the below 20
years, 35% of the respondent are aged between the 21-30 years,18% of the respondent are aged
between the 31-40 years, 21% of the respondent are aged between the 41-50 years and 02% of
the respondent are aged between the above 50 years.
CHART 4.1
AGE OF THE RESPONDENT
TABLE 4.2
GENDER OF THE RESPONDENT

Frequenc Percent Valid Cumulative

y Percent Percent
Male 55 49.1 50.0 50.0
Valid Female 55 49.1 50.0 100.0
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 50% of the respondent are male and 50% of the respondent are
female.
CHART 4.2
GENDER OF THE RESPONDENT
TABLE 4.3
MARITAL STATUS OF THE RESPONDENT

Frequen Percent Valid Cumulative

cy Percent Percent
Married 56 50.0 50.9 50.9
Valid Unmarried 54 48.2 49.1 100.0
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 51 % of the respondents are married and 49% of the
respondent is unmarried.
CHART 4.3
MARITAL STATUS OF THE RESPONDENT
TABLE 4.4
EDUCATIONAL QUALIFICATION OF THE RESPONDENT

Frequenc Percent Valid Cumulative

y Percent Percent
SSLC 26 23.2 23.6 23.6
HSC 38 33.9 34.5 58.2
Graduate 20 17.9 18.2 76.4
Valid Post 21 18.8 19.1 95.5
Graduate
others 5 4.5 4.5 100.0
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observed that 24% of the respondent are qualified in SSLC, 35% of
the respondent are qualified in HSC , 18% of the respondent are qualified in graduate , 19% of
the respondent are qualified in post graduate , 06% of the respondent are qualified in others.
CHART 4.4
EDUCATIONAL QUALIFICATION OF THE RESPONDENT
TABLE 4.5
MONTHLY INCOME OF THE RESPONDENT

Frequen Percent Valid Cumulative

cy Percent Percent
Below 10000 25 22.3 22.7 22.7
10001-20000 37 33.0 33.6 56.4
20001-30000 22 19.6 20.0 76.4
Valid 30001-40000 22 19.6 20.0 96.4
40001-50000 2 1.8 1.8 98.2
Above 50000 2 1.8 1.8 100.0
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 23% of the respondent earns the monthly income is
below 10000, 34% of the respondent earns the monthly income is 10001-20000, 20% of the
respondent earns the monthly income is 20001-30000, 20% of the respondent earns the monthly
income is 30001-40000, 02% of the respondent earns the monthly income is 40001-50000 and
02% of the respondent earns the monthly income is above 50000.
CHART 4.5
MONTHLY INCOME OF THE RESPONDENT
TABLE 4.6
ARE YOU AWARE ABOUT THE PATANJAI PROJECTS?

Frequenc Percent Valid Cumulative

y Percent Percent
Yes 49 43.8 44.5 44.5
Valid No 61 54.5 55.5 100.0
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 44% of the respondents are aware about the patanjali
products and 56 % of the respondents are no aware about the patanjali products.
CHART 4.6
ARE YOU AWARE ABOUT THE PATANJAI PROJECTS?
TABLE 4.7

IF DO YOU AGREE PATANJALI OFFERS A LARGE VARIETY OF PRODUCTS?

Frequenc Percent Valid Cumulative

y Percent Percent
Strongly agree 39 34.8 35.5 35.5
Agree 36 32.1 32.7 68.2
Neutral 15 13.4 13.6 81.8
Valid Disagree 12 10.7 10.9 92.7
Strongly 8 7.1 7.3 100.0
Disagree
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 36% of the respondent are strongly agree with the
patanjali offers variety of the products, 33% of the respondent are agree with the patanjali offers
variety of the products, 14% of the respondent are says that neutral 11% of the respondent are
says that disagree and 03 % of the respondent are strongly disagree with the patanjali offers
variety of the products.
CHART 4.7

IF DO YOU AGREE PATANJALI OFFERS A LARGE VARIETY OF PRODUCTS?

TABLE 4.8
DO YOU AGREE THAT PATANJALI PRODUCTS ARE OF HIGH QUALITY

Frequenc Percent Valid Cumulative

y Percent Percent
Strongly agree 27 24.1 24.5 24.5
Agree 39 34.8 35.5 60.0
Neutral 17 15.2 15.5 75.5
Valid Disagree 22 19.6 20.0 95.5
Strongly 5 4.5 4.5 100.0
disagree
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 25% of the respondent are strongly agree with high
quality of patanjali products, 36% of the respondent are agree with high quality of patanjali
products, 16% of the respondent are says that neutral with high quality of patanjali products 20%
of the respondent are says that disagree and 06% of the respondent are strongly disagree with
high quality of patanjali products..
CHART 4.8
DO YOU AGREE THAT PATANJALI PRODUCTS ARE OF HIGH QUALITY
TABLE 4.9
DO YOU AGREE THE PRICES OF THE PATANJALI PRODUCTS ARE FAIR

Frequenc Percent Valid Cumulative

y Percent Percent
Strongly agree 32 28.6 29.1 29.1
Agree 37 33.0 33.6 62.7
Neutral 15 13.4 13.6 76.4
Valid Disagree 23 20.5 20.9 97.3
Strongly 3 2.7 2.7 100.0
disagree
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 29% of the respondent are strongly agree with price of
patanjali products, 34% of the respondent are agree with price of patanjali products, 14% of the
respondent are says that neutral with price of patanjali products 21% of the respondent are says
that disagree and 03% of the respondent are strongly disagree with price of patanjali products.
CHART 4.9
DO YOU AGREE THE PRICES OF THE PATANJALI PRODUCTS ARE FAIR
TABLE 4.10
DO YOU AGREE THAT THE PATANJALI PRODUCTS HAVE APPEALING
PACKAGING

Frequenc Percent Valid Cumulative

y Percent Percent
Strongly agree 29 25.9 26.4 26.4
Agree 35 31.3 31.8 58.2
Neutral 16 14.3 14.5 72.7
Valid Disagree 26 23.2 23.6 96.4
Strongly 4 3.6 3.6 100.0
disagree
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 27% of the respondent are strongly agree with packaging
of patanjali products, 32% of the respondent are agree with packaging of patanjali products, 14%
of the respondent are says that neutral with packaging of patanjali products 24% of the
respondent are says that disagree and 04% of the respondent are strongly disagree with
packaging of patanjali products..
CHART 4.10
DO YOU AGREE THAT THE PATANJALI PRODUCTS HAVE APPEALING
PACKAGING
TABLE 4.11
DO YOU AGREE THAT PATANJALI PRODUCTS HAVE NATURAL INGREDIENTS

Frequenc Percent Valid Cumulative

y Percent Percent
Strongly agree 30 26.8 27.3 27.3
Agree 46 41.1 41.8 69.1
Neutral 28 25.0 25.5 94.5
Valid Disagree 2 1.8 1.8 96.4
Strongly 4 3.6 3.6 100.0
disagree
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 27% of the respondent are strongly agree with have
natural ingredients of patanjali products, 42 % of the respondent are agree with have natural
ingredients of patanjali products, 26% of the respondent are says that neutral with have natural
ingredients of patanjali products 02% of the respondent are says that disagree and 04% of the
respondent are says that strongly disagree..
CHART 4.11
DO YOU AGREE THAT PATANJALI PRODUCTS HAVE NATURAL INGREDIENTS
TABLE 4.12
DO YOU AGREE THAT YOU ARE SATISFIED WITH THE PATANJALIPRODUCT

Frequenc Percent Valid Cumulative

y Percent Percent
Highly satisfied 29 25.9 26.4 26.4
Satisfied 45 40.2 40.9 67.3
Neutral 30 26.8 27.3 94.5
Valid Dissatisfied 2 1.8 1.8 96.4
Highly 4 3.6 3.6 100.0
dissatisfied
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 27% of the respondent are highly satisfied with patanjali
products, 41% of the respondent are satisfied that the patanjali products, 27% of the respondent
are says that neutral that the patanjali products 02% of the respondent are says that highly
dissatisfied that the products and 04% of the respondent are dissatisfied that the patanjali
products.
CHART 4.12
DO YOU AGREE THAT YOU ARE SATISFIED WITH THE PATANJALIPRODUCT
TABLE 4.13
DO YOU AGREE THAT YOU HAVE NOT FACED ANY PROBLEM WHILE USING
THE PATHANJALI PRODUCT

Frequenc Percent Valid Cumulative

y Percent Percent
Strongly agree 28 25.0 25.5 25.5
Agree 41 36.6 37.3 62.7
Neutral 19 17.0 17.3 80.0
Valid Disagree 18 16.1 16.4 96.4
Strongly 4 3.6 3.6 100.0
disagree
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 26% of the respondent are strongly agree with have
faced any problem than patanjali products, 37% of the respondent are agree with have faced any
problem than patanjali products, 17% of the respondent are says that neutral with have faced any
problem than patanjali products 16% of the respondent are says that disagree and 04% of the
respondent are says that strongly disagree have faced any problem than patanjali products..
CHART 4.13
DO YOU AGREE THAT YOU HAVE NOT FACED ANY PROBLEM WHILE USING
THE PATHANJALI PRODUCT
TABLE 4.14
DO YOU AGREE THAT PATANJALI PRODUCTS ARE CHEMICAL-FREE

Frequenc Percent Valid Cumulative

y Percent Percent
Strongly agree 34 30.4 30.9 30.9
Agree 42 37.5 38.2 69.1
Neutral 22 19.6 20.0 89.1
Valid Disagree 9 8.0 8.2 97.3
Strongly 3 2.7 2.7 100.0
disagree
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 31% of the respondent are strongly agree with chemical
free than patanjali products, 38% of the respondent are agree with chemical free than patanjali
products, 20% of the respondent are says that neutral with chemical free than patanjali products
08% of the respondent are says that disagree and 03% of the respondent are says that strongly
disagree that chemical free than patanjali products..
CHART 4.14
DO YOU AGREE THAT PATANJALI PRODUCTS ARE CHEMICAL-FREE
TABLE 4.15
DO YOU AGREE THAT PATANJALI PRODUCTS HAVE MADE A GOOD BRAND
IMAGE

Frequenc Percent Valid Cumulative

y Percent Percent
Strongly agree 28 25.0 25.5 25.5
Agree 38 33.9 34.5 60.0
Neutral 19 17.0 17.3 77.3
Valid Disagree 23 20.5 20.9 98.2
Strongly 2 1.8 1.8 100.0
disagree
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 26% of the respondent are strongly agree that patanjali
products have made good brand image , 35% of the respondent are agree that patanjali products
have made good brand image, 17% of the respondent are says that neutral that patanjali products
have made good brand image ,21% of the respondent are says that disagree and 02% of the
respondent are says that strongly disagree that that patanjali products have made good brand
image.
CHART 4.15
DO YOU AGREE THAT PATANJALI PRODUCTS HAVE MADE A GOOD BRAND
IMAGE
TABLE 4.16
PLEASE INDICATE THE REASON WHY YOU PREFER PATANJALI PRODUCT

Freque Percent Valid Cumulative

ncy Percent Percent
Convenient 34 30.4 30.9 30.9
Affordable 26 23.2 23.6 54.5
Valid Clean 25 22.3 22.7 77.3
others 25 22.3 22.7 100.0
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 30% of the respondent are prefer that the patanjali
products is Convenient, 24% of the respondent are prefer that the patanjali products is
Affordable , 23% of the respondent are prefer that the patanjali products is Clean, 23% of the
respondent are prefer that the patanjali products is others.
CHART 4.16
PLEASE INDICATE THE REASON WHY YOU PREFER PATANJALI PRODUCT
TABLE 4.17
ARE YOU SATISFIED WITH THE PRODUCTS OF PATANJALI AYURVED

Frequenc Percent Valid Cumulative

y Percent Percent
Yes 37 33.0 33.6 33.6
No 68 60.7 61.8 95.5
Valid Sometimes 4 3.6 3.6 99.1
4.00 1 .9 .9 100.0
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 34% of the respondent is satisfied that products of
patanjali ayurved, 62% of the respondent is not satisfied that products of patanjali ayurved, 04%
of the respondent is sometimes that products of patanjali ayurved.
CHART 4.17
ARE YOU SATISFIED WITH THE PRODUCTS OF PATANJALI AYURVED
TABLE 4.18
WHAT ARE THE UNIQUE SELLING PROPOSITIONS OF PATANJALI AYURVED

Frequenc Percent Valid Cumulative

y Percent Percent
Quality 24 21.4 21.8 21.8
quantity 33 29.5 30.0 51.8
Valid Price 29 25.9 26.4 78.2
location 24 21.4 21.8 100.0
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 22% of the respondent are says that quality of pantanjali
ayvurved products, 30% of the respondent are says that quantity of pantanjali ayvurved products,
27% of the respondent are says that price of pantanjali ayvurved products, 22% of the respondent
are says that location of pantanjali ayvurved products.
CHART 4.18
WHAT ARE THE UNIQUE SELLING PROPOSITIONS OF PATANJALI AYURVED
TABLE 4.19

WOULD YOU LIKE TO SWITCH TO OTHER BRAND OF YOU GET SAME

PROMOTIONAL SCHEME WITH THAT BRAND

Frequenc Percent Valid Cumulative

y Percent Percent
Yes 55 49.1 50.0 50.0
Valid No 55 49.1 50.0 100.0
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 50% of the respondent is satisfied that promotional
scheme with that brand patanjali products, 50% of the respondent is not satisfied that
promotional scheme with that brand patanjali products.
CHART 4.19

WOULD YOU LIKE TO SWITCH TO OTHER BRAND OF YOU GET SAME

PROMOTIONAL SCHEME WITH THAT BRAND
TABLE 4.20
WHO INFLUENCE YOUR PREFERENCE FOR PATANJALI PRODUCTS

Frequenc Percent Valid Cumulative

y Percent Percent
Friends 25 22.3 22.7 22.7
Family 38 33.9 34.5 57.3
Advertiseme 25 22.3 22.7 80.0
Valid
nt
Self 22 19.6 20.0 100.0
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 23 % of the respondent are says friends preference that
patanjali products, 35% of the respondent are says family preference that patanjali products, 23%
of the respondent are says advertisement that patanjali products, 20% of the respondent are says
friends self that patanjali products,.
CHART 4.20
WHO INFLUENCE YOUR PREFERENCE FOR PATANJALI PRODUCTS
TABLE 4.21
IN WHAT WAY ADVERTISEMENT INFLUENCED YOU

Frequenc Percent Valid Cumulative

y Percent Percent
Better to call 20 17.9 18.2 18.2
Positive 30 26.8 27.3 45.5
Impression
Valid
Interest 34 30.4 30.9 76.4
No Impact 26 23.2 23.6 100.0
Total 110 98.2 100.0
Missing System 2 1.8
Total 112 100.0

INTERPRETATION
From the table it can observe that 18% of the respondent are influenced that the better to
call buy the products, 27% of the respondent are influenced that the positive impression that the
products, 31% of the respondent are influenced interest for the products, 24% of the respondent
are influenced that no impact for buy the products.
CHART 4.21
IN WHAT WAY ADVERTISEMENT INFLUENCED YOU
 TABLE 4.22

IS PATANJALI AYUVED PRODUCTS ARE BETTER THAN THE OTHER

FMCG PRODUCTS

Frequency Percent Valid Percent Cumulative Percent

yes 58 51.3 52.7 52.7

Valid no 52 46.0 47.3 100.0

Total 110 97.3 100.0

Missing System 3 2.7

Total 113 100.0

INTERPRETATION

From the table it can observe that 53 % of the respondent are satisfied that patanjali
ayurved products are better than the other FMCG products , 47 % of the respondent are
dissatisfied that patanjali ayurved products are better than the other FMCG products.
CHART 4.22

IS PATANJALI AYUVED PRODUCTS ARE BETTER THAN THE OTHER FMCG

PRODUCTS
TABLE 4.23

DO YOU THINK PATANJALI AYURVED CAN BE TRIUMPHAT OVER ALL ITS

COMPETITORS

Frequency Percent Valid Percent Cumulative

Percent

yes 38 33.6 35.2 35.2

no 34 30.1 31.5 66.7

Valid have not thought about 36 31.9 33.3 100.0
that

Total 108 95.6 100.0

Missing System 5 4.4

Total 113 100.0

INTERPRETATION

From the table it can observe that 35% of the respondent are satisfied that patanjali
ayurved products are over all its competitors , 32 % of the respondent are dissatisfied that
patanjali ayurved products are over all its competitors and 33% of the respondent are neutral that
patanjali ayurved products are over all its competitors.

CHART 4.23

DO YOU THINK PATANJALI AYURVED CAN BE TRIUMPHAT OVER ALL ITS

COMPETITORS
 From the table 4.1 find the majority of 25% of the respondent are aged between the
below 20 years, 35% of the respondent are aged between the 21-30 years
From the table 4.2 find the majority of 50% of the respondent are male
From the table 4.3 find the majority of 51 % of the respondents are married
From the table 4.4 find the majority of 24% of the respondent are qualified in SSLC,
35% of the respondent are qualified in HSC
From the table 4.5 find the majority of 23% of the respondent earns the monthly income
is below 10000, 34% of the respondent earns the monthly income is 10001-20000
 From the table 4.6 find the majority of 56 % of the respondents are no aware about the
patanjali products.
From the table 4.7 find the majority of 36% of the respondent are strongly agree with the
patanjali offers variety of the products, 33% of the respondent are agree with the patanjali
offers variety of the products
From the table 4.8 find the majority of 25% of the respondent are strongly agree with
high quality of patanjali products, 36% of the respondent are agree with high quality of
patanjali products
From the table 4.9 find the majority of 29% of the respondent are strongly agree with
price of patanjali products, 34% of the respondent are agree with price of patanjali
products,
From the table 4.10 find the majority of 27% of the respondent are strongly agree with
packaging of patanjali products, 32% of the respondent are agree with packaging of
patanjali products
From the table 4.11 find the majority of 27% of the respondent are strongly agree with
have natural ingredients of patanjali products, 42 % of the respondent are agree with have
natural ingredients of patanjali products
From the table 412 find the majority of 27% of the respondent are highly satisfied with
patanjali products, 41% of the respondent are satisfied that the patanjali products
From the table 4.13 find the majority of 26% of the respondent are strongly agree with
have faced any problem than patanjali products, 37% of the respondent are agree with
have faced any problem than patanjali products
From the table 4.14 find the majority of 31% of the respondent are strongly agree with
chemical free than patanjali products, 38% of the respondent are agree with chemical free
than patanjali products
From the table 4.15 find the majority of 26% of the respondent are strongly agree that
patanjali products have made good brand image , 35% of the respondent are agree that
patanjali products have made good brand image,
From the table 4.16 find the majority of 30% of the respondent are prefer that the
patanjali products is Convenient, 24% of the respondent are prefer that the patanjali
products is Affordable
 From the table 4.17 find the majority of 34% of the respondent is satisfied that products
of patanjali ayurved, 62% of the respondent is not satisfied that products of patanjali
ayurved,
From the table 4.18 find the majority of 30% of the respondent are says that quantity of
pantanjali ayvurved products, 27% of the respondent are says that price of pantanjali
ayvurved products
From the table 4.19 find the majority of 50% of the respondent is satisfied that
promotional scheme with that brand patanjali products
From the table 4.20 find the majority of 23 % of the respondent are says friends
preference that patanjali products, 35% of the respondent are says family preference that
patanjali products,
From the table 4.21 find the majority of 27% of the respondent are influenced that the
positive impression that the products, 31% of the respondent are influenced interest for
the products.