2. What beverage would you prefer?

13% 14%

22%

44%
7%

Hot beverages Iced beverages Fruit teas Blended coffee Blended cream coffee free

Figure 2

Preferred Beverages of the Respondents

Figure 2 above summarizes the preferences of the respondents in terms of

beverages. It shows that 44 % or 146 of the overall respondents preferred iced beverages,

22 % or 73 respondents chose blended coffee, 14 % or 48 respondents on hot beverages,

13 % or 43 respondents for blended cream coffee free, and only 7 % or 24 respondents

wanted fruit teas.

It can be concluded that the iced beverages will probably be the most in demand

product while fruit teas will be the least preferred among the beverages.
 2. WHAT BEVERAGE WOULD YOU PREFER?
(BASED ON LOCATION)
Trece Martires Tanza General Trias Dasmarinas Amadeo

Blended cream coffee free

Blended coffee

Fruit teas

Iced beverages

Hot beverages

Blended cream
Hot beverages Iced beverages Fruit teas Blended coffee
coffee free
Trece Martires 14.55% 41.82% 9.09% 20% 14.55%
Tanza 20% 50% 0% 20% 10%
General Trias 13.40% 45.88% 6.19% 22.16% 12.37%
Dasmarinas 15.49% 36.62% 9.86% 23.94% 14.08%
Amadeo 25% 75% 0% 0% 0%

Figure 2.1 Location

As shown in above graph, respondents from Trece Martires, Tanza, General Trias,

Dasmarinas, and Amadeo all preferred Iced Beverage the most while Fruit Teas was

chosen by the least respondents among all beverages.

Iced Beverages get the percentages of 41.82% from Trece Martires, 50% from

Tanza, 45.88% from General Trias, 36.62% from Dasmarinas and 75% from Amadeo.

Meanwhile, Fruit Teas only has 9.09% from Trece Martires, 6.19 % from General Trias,

9.86 % from Dasmarinas, and None from Tanza and Amadeo.

 2. WHAT BEVERAGE WOULD YOU PREFER?
(BASED ON AGE)
Adult Young Adult Teenage

Blended cream coffee free

Blended coffee

Fruit teas

Iced beverages

Hot beverages

Blended cream
Hot beverages Iced beverages Fruit teas Blended coffee
coffee free
Adult 25% 8.33% 16.67% 33.33% 16.67%
Young Adult 13.98% 43.55% 5.91% 23.66% 12.90%
Teenage 13.97% 47.06% 8.09% 18.38% 12.50%

Figure 2.2 Age

Figure 2 illustrates the preference on beverages of the respondents based on age range

where each respondent belongs. It shows that most of the respondents that is classified as adult

will most likely ordered Blended coffee with the percentage of 33.33% or a total of 4 out of 12.

On the other hand, respondents that fall as Young Adult and Teenage mostly preferred to order

Iced Beverages with percentages of 43.55 % or 81 out of 186 respondents and 47.06% and 64

out of 136 respondents.

 2. WHAT BEVERAGE WOULD YOU PREFER?
(BASED ON SEX)
Transgender Male Female

Blended cream coffee free

Blended coffee

Fruit teas

Iced beverages

Hot beverages

Blended cream
Hot beverages Iced beverages Fruit teas Blended coffee
coffee free
Transgender 33.33% 33.33% 0% 33.34% 0%
Male 21.09% 45.31% 4.69% 18.75% 10.16%
Female 9.85% 42.86% 8.87% 23.65% 14.78%

Figure 2.3 Sex

Figure 2.3 answered the question of What beverage would you prefer? based on

sex. The graph depicts that 45.31 % or 58 out of 128 male respondents and 42.86 % or 87 out of

203 female respondents picked Iced Beverages as their most preferred beverage while 3

Transgender equally chose Hot Beverage, Iced Beverage and Blended coffee.
 2. WHAT BEVERAGE WOULD YOU PREFER?
(BASED ON CIVIL STATUS)
Widow Single Married

Blended cream coffee free

Blended coffee

Fruit teas

Iced beverages

Hot beverages

Blended cream
Hot beverages Iced beverages Fruit teas Blended coffee
coffee free
Widow 0% 100% 0% 0% 0%
Single 13.93% 44.58% 6.81% 21.67% 13%
Married 30% 10% 20% 30% 10%

Figure 2.4 Civil Status

The graph above presents the preferences on beverages of the respondents based on civil

status. It can be seen in Figure 2.4 that 44.58 % or 144 out of 323 respondents that is classified as

Single wants Iced beverages while both Hot Beverages and Blended Coffee gets a 30 %

percentage on Married respondents. The only Widow respondent picked Iced Beverages as his

most preferred beverage.

 7%
4. What time of the day would
0% you
usually go to a coffee shop?
0%
19%
27%

54%

12:00pm-4:00pm 4:00pm-6:00pm 6:00pm-11:00pm

Figure 4

Figure 4 answers the question regarding the time of the day that the customers usually go

to a coffee shop. 54 % or 162 of the total respondents want to go to a coffee shop from 4 P.M.

6 P.M., 27 % or 79 of the total respondents finds it more appropriate to visit in the evening from

6:00 P.M. 11:00 P.M and only 19% or 57 of the total respondents preferred to go on the mid-

afternoon from 12:00 P.M. 4:00 P.M. This means that most of the respondents want to visit the

coffee shop during late afternoon likely because most of the potential customers are students that

usually end their classes on the afternoon.

 4. WHAT TIME OF THE DAY WOULD YOU
USUALLY GO TO A COFFEE SHOP? (BASED ON
LOCATION)
Trece Martires Tanza General Trias Dasmarinas Amadeo

6:00pm-11:00pm

4:00pm-6:00pm

12:00pm-4:00pm

12:00pm-4:00pm 4:00pm-6:00pm 6:00pm-11:00pm

Trece Martires 14.58% 64.58% 20.83%
Tanza 30% 40% 30%
General Trias 21.14% 53.14% 25.71%
Dasmarinas 16.39% 52.46% 31.15%
Amadeo 0% 50% 50%

Figure 4.1 Locations

Figure 4.1 above shows the visiting time that the respondents preferred based on their

locations. 64.58% respondents from Trece Martires, 40% from Tanza, 53.14% from General

Trias and 52.46% in Dasmarinas prefer the visiting time of 4:00 P.M. 6:00 P.M while

respondents from Amadeo gets divided in half in choosing between the visiting time of 4:00

P.M. 6:00 P.M. and 6:00 P.M. 11:00 P.M.

 4. WHAT TIME OF THE DAY WOULD YOU
USUALLY GO TO A COFFEE SHOP? (BASED ON
AGE)
Adult Young Adult Teenage

6:00pm-11:00pm

4:00pm-6:00pm

12:00pm-4:00pm

12:00pm-4:00pm 4:00pm-6:00pm 6:00pm-11:00pm

Adult 22.22% 77.78% 0%
Young Adult 17.61% 57.86% 24.53%
Teenage 20.77% 48.46% 30.77%

Figure 4.2 Age

Figure 4.2 illustrates the visiting time that the respondents preferred based on their age

range. In the adult age, 77.78% or 7 of the total respondents want to visit at 4:00 P.M. 6:00

P.M. Young adult respondents has a percentage of 57.86 % or 64 of the total respondents while

teenage respondents with 48.46 % or 92 of the total respondents, both favored 4:00 P.M. 6:00

P.M. as their most preferred visiting time.

 4. WHAT TIME OF THE DAY WOULD YOU
USUALLY GO TO A COFFEE SHOP? (BASED ON
SEX)
Transgender Male Female

6:00pm-11:00pm

4:00pm-6:00pm

12:00pm-4:00pm

12:00pm-4:00pm 4:00pm-6:00pm 6:00pm-11:00pm

Transgender 0% 100% 0%
Male 20.51% 57.26% 22.22%
Female 18.44% 51.96% 29.60%

Figure 4.3 Sex

Figure 4.3 shows the visiting time that the respondents preferred based on their sex. 57.26

% or 67 out of 117 male respondents and 51.96 % or 93 out of 179 female respondents both

answered 4:00 P.M. 6:00 P.M. as their preferred visiting time. In addition, all transgender

respondents also chose 4:00 P.M. 6:00 P.M.

 4. WHAT TIME OF THE DAY WOULD YOU
USUALLY GO TO A COFFEE SHOP? (BASED ON
CIVIL STATUS)
Widow Single Married

6:00pm-11:00pm

4:00pm-6:00pm

12:00pm-4:00pm

12:00pm-4:00pm 4:00pm-6:00pm 6:00pm-11:00pm

Widow 0% 100% 0%
Single 19.66% 53.79% 26.55%
Married 0% 71.43% 28.57%

Figure 4.4 Civil Status

Figure 4.4 shows the visiting time that the respondents preferred based on their civil

status. Widow respondents all chose 4:00 P.M. 6:00 P.M. as their preferred visiting time. On

the other hand, 53.79% or 156 out of 290 single respondents as well as 71.43% or 5 out of 7

married respondents answered 4:00 P.M. 6:00 P.M. as their preferred visiting time.
 6. What do you think about dog caf?
3.33% 4.00%
4.00%

25.33%

63.33%

Love to visit one I would visit one if a friend asks me to

I would visit one if its on trend I do not want to visit
Im afraid/ not fond of dogs

Figure 6

As shown in the Figure 6, 63.33% or 190 of the total respondents love to visit a dog caf

while 25.33% or 76 of the total respondents would visit a dog caf if a friend asks them to come.

Further, 4% or 12 of the total respondents answered that they would visit one if its on trend and

they are afraid/ not fond of dogs. Meanwhile 3.33% or 10 of the total respondents said that they

do not want to visit a dog caf.

According to the data, it can be concluded that a large percentage of the respondents is

willing to visit the dog caf voluntarily, if asks by a friend or on a trend, and even if he/she is not

fond or afraid of dogs while some are not willing to go.

 6. WHAT DO YOU THINK ABOUT DOG CAF?
(BASED ON LOCATION)
Trece Martires Tanza General Trias Dasmarinas Amadeo

I'm afraid/not fond of dogs

I dont want to visit

I would visit one if it's on trend

I would visit one if a friend asks me to

Love to visit one

I would visit one if

I would visit one if I dont want to I'm afraid/not
Love to visit one a friend asks me
it's on trend visit fond of dogs
to
Trece Martires 71.43% 24.49% 2.04% 0% 2.04%
Tanza 70% 20% 0% 0% 10%
General Trias 64% 24.57% 3.43% 3.43% 4.57%
Dasmarinas 54.84% 30.65% 6.45% 4.84% 3.23%
Amadeo 50% 0% 25% 25% 0%

Figure 6.1 Location

Figure 6.1 shows the perception of the respondents about dog caf based on their

location. In all locations, voluntary visit has the highest percentage. Voluntary visit got the

following percentages: 71.43% or 35 out of total respondents from Trece Martires; 70% or 7 out

of total respondents from Tanza; 64 % or 112 out of total respondents from General Trias;

54.84% or 34 out of total respondents from Dasmarinas; and 50% or 2 out of total respondents

from Amadeo.
 6. WHAT DO YOU THINK ABOUT DOG CAF?
(BASED ON AGE)
Adult Young Adult Teenage

I'm afraid/not fond of dogs

I dont want to visit

I would visit one if it's on trend

I would visit one if a friend asks me to

Love to visit one

I would visit one if

I would visit one if I dont want to I'm afraid/not
Love to visit one a friend asks me
it's on trend visit fond of dogs
to
Adult 77.78% 22.22% 0% 0% 0%
Young Adult 69.38% 22.50% 3.12% 2.50% 2.50%
Teenage 54.96% 29.01% 5.34% 4.58% 6.11%

Figure 6.2 Age

Figure 2.2 shows the perception of the respondents about dog caf based on their age.

The graph shows that no matter what age group they belong, the highest percentage of the

respondents loves to visit a dog caf. 77.78% or 7 out of total respondents from adult group,

69.38% or 111 out of total respondents from young adult group, and 54.95% or 72 out of total

respondents from teenage group, all wants to visit a dog caf.

 `

6. WHAT DO YOU THINK ABOUT DOG CAF?

(BASED ON SEX)
Transgender Male Female

I'm afraid/not fond of dogs

I dont want to visit

I would visit one if it's on trend

I would visit one if a friend asks me to

Love to visit one

I would visit one if

I would visit one if I dont want to I'm afraid/not
Love to visit one a friend asks me
it's on trend visit fond of dogs
to
Transgender 50% 50% 0% 0% 0%
Male 69.49% 23.73% 1.69% 2.54% 2.54%
Female 59.44% 26.11% 5.56% 3.89% 5%

Figure 6.3 Sex

Figure 2.3 illustrates the perception of the respondents about dog caf based on their sex.

Based on the data, 69.49% or 82 out of total male respondents as well as 59.44% or 107 out of

total female respondents love to visit voluntarily a dog caf. Moreover, 50% or 1 transgender

also wants to visit a dog caf voluntarily.

 6. WHAT DO YOU THINK ABOUT DOG CAF?
(BASED ON CIVIL STATUS)
Widow Single Married

I'm afraid/not fond of dogs

I dont want to visit

I would visit one if it's on trend

I would visit one if a friend asks me to

Love to visit one

I would visit one if I would visit one if I'm afraid/not fond

Love to visit one I dont want to visit
a friend asks me to it's on trend of dogs
Widow 0% 100% 0% 0% 0%
Single 63.36% 25.68% 3.77% 3.08% 4.11%
Married 71.43% 0.00% 14.29% 14.29% 0%

Figure 6.4 Civil Status

Figure 6.4 shows the perception of the respondents about dog caf based on their civil

status. The graph displays that 63.36% or 185 out of total single respondents and 71.43% or 5 out

of total married respondents love to visit a dog caf. Meanwhile, all widow respondents will visit

a dog caf if a friend asks.

 8. How long would you spend in a dog caf?

32.09%
38.18%

29.73%

30 mins - 1 hour 1 hour- 1 hour and 30 mins 1 hour and 30 mins- 2 hours

Figure 8

Figure 8 depicts the length of time the respondents want to spend in a dog caf. Most of

the respondents wanted to spend 30 mins 1 hour of their time in a dog caf with a percentage of

38.18% or 113 out of total respondents. Next with the highest percentage is 1 hour and 30 mins

2 hours with 32.09% or 95 out of total respondents. Lastly, 1 hour- 1hour and 30 mins got

29.73% or 88 out of total respondents. Based on the data gathered, respondents is only willing to

spend shorter time on a visit in a dog caf.

 8. HOW LONG WOULD YOU SPEND IN A DOG
CAF? (BASED ON LOCATION)
Trece Martires Tanza General Trias Dasmarinas Amadeo

1 hour and 30 mins. - 2 hours

1 hour - 1 hour and 30 mins.

30 mins. - 1 hour

30 mins. - 1 hour 1 hour - 1 hour and 30 mins. 1 hour and 30 mins. - 2 hours
Trece Martires 32.65% 36.73% 30.61%
Tanza 60% 10% 30%
General Trias 35.47% 29.65% 34.88%
Dasmarinas 44.26% 29.51% 26.23%
Amadeo 75% 0% 25%

Figure 8.1 Location

Figure 8.1 shows the length of time the respondents want to spend in a dog caf based on

their location. According to the graph, large percentage of respondents is willing to spend 30

mins- 1 hour regardless of their location. 60% or 6 out of total respondents from Tanza, 35.47%

or 61 out of total respondents from General Trias, 44.26% or 27 out of total respondents from

Dasmarinas, and 75% or 3 out of total respondents from Amadeo answered that they are willing

to spend 30 mins- 1 hour in a dog caf while 36.73% or 18 out of total respondents from Trece

Martires answered 1 hour 1 hour and 30 mins.

 8. HOW LONG WOULD YOU SPEND IN A DOG
CAF? (BASED ON AGE)
Adult Young Adult Teenage

1 hour and 30 mins. - 2 hours

1 hour - 1 hour and 30 mins.

30 mins. - 1 hour

30 mins. - 1 hour 1 hour - 1 hour and 30 mins. 1 hour and 30 mins. - 2 hours
Adult 33.34% 33.33% 33.33%
Young Adult 33.96% 28.93% 37.11%
Teenage 43.75% 30.47% 25.78%

Figure 8.2 Ages

Figure 8.2 illustrates the length of time the respondents want to spend in a dog caf based

on their age range. The graph displays that 37.11% or 59 out of total respondents that belong to

young adult group is willing to spend 1 hour and 30 mins 2 hours in a caf while 43.75% or 56

out of total respondents from teenage group wants to spend only 30 mins- 1 hour in a dog caf.

Meanwhile, the adult group is divided equally on each alternative choices.

 8. HOW LONG WOULD YOU SPEND IN A DOG
CAF? (BASED ON SEX)
Transgender Male Female

1 hour and 30 mins. - 2 hours

1 hour - 1 hour and 30 mins.

30 mins. - 1 hour

30 mins. - 1 hour 1 hour - 1 hour and 30 mins. 1 hour and 30 mins. - 2 hours
Transgender 50% 0% 50%
Male 37.61% 26.50% 35.89%
Female 38.42% 32.20% 29.38%

Figure 8.3 Sex

Figure 8.3 shows the length of time the respondents want to spend in a dog caf based on

their sex. Based on the graph above, 37.61 or 44 out of total male respondents and 38.42 % or 68

out of total female respondents is willing to spend 30 mins 1 hour in a dog caf. On the other

hand, 50% of the transgender respondents chose 30 mins- 1 hour and another 50% to 1 hour and

30 mins- 2 hours.
 8. HOW LONG WOULD YOU SPEND IN A DOG
CAF? (BASED ON CIVIL STATUS)
Widow Single Married

1 hour and 30 mins. - 2 hours

1 hour - 1 hour and 30 mins.

30 mins. - 1 hour

30 mins. - 1 hour 1 hour - 1 hour and 30 mins. 1 hour and 30 mins. - 2 hours
Widow 100% 0% 0%
Single 37.85% 29.51% 32.64%
Married 42.86% 42.86% 14.28%

Figure 8.4 Civil Status

Figure 8.4 displays the length of time the respondents want to spend in a dog caf based

on their civil status. It can be seen in the graph that regardless of the civil status, most of the

respondents preferred to spend 30 mins- 1 hour in a dog caf. 37.85% or 109 out of total single

respondents, 42.86% or 3 out of total married respondents, and 100% of the widow respondent

answered 30 min 1 hour.

 10. On a scale of 1-5 (5 being the highest)
how important are the following qualities to
you when choosing a coffee shop?

1500

1000

500

0
Ambiance Noise level Price Location Quality of Wifi Friendliness
Coffee accessibility of staff

Figure 10

Figure 10 shows the importance of different qualities in choosing a coffee shop. As

shown in the graph, ambience got an accumulated score of 1409 points which is the highest

among the qualities. Next in line is the friendliness of staff which has 1392 points, then the

quality of coffee which has 1385 points, Wifi accessibility for 1339 points, price with 1185

points, and lastly is the noise level which has 1155 points. Based on the data, ambience has the

greatest effect on the consumers followed by the friendliness of staff, quality of coffee and wifi

accessibility. On the other hand, price and noise level has the least impact on the consumers and

will least likely to be considered in choosing a coffee shop.