TITLE

REPORT UNETHICAL ADS

STUDENT NAME
MOHD AKHMAL ADIYAN BIN ABDUL SAMAT
(2015149771)

COURSE CODE
GDG554
LECTURER NAME
IDA HARTINI
Introduction
Advertising is the action of calling public attention to something, especially by paid
announcements. Advertising not limited to print media, television, internet, or any other
specific medium. But, it only says that attention is called to something, not specifically good
attention. Anyone that has turned on the TV or reading a magazine even walking down a
street knows that advertising can be negative sometimes. In this report I will explain what is
ads, and how it can become unethical.

Definition of Ads.

Advertising is an audio or visual form of marketing communication that employs an openly

sponsored, non-personal message to promote or sell a product, service or idea.
Type of advertising
Online advertising

Online advertising is ads that show at digital world (Internet) such as world wide web. Most
page in the internet there are ads because they are the primary revenue driver for the
internet.

Print advertising

1.Periodical Advertising

If it's in a magazine, a newspaper, or anything else that comes out at regular intervals, then
it's periodical advertising (aka a print ad). For decades, print ads were the gold standard for
advertisers and their clients. To grab the center spread of a big magazine, or the back cover
of a newspaper, meant millions of people were seeing the message.

2.Brochures, Leaflets, Flyers, Handouts and Point of Sale Advertising

Although some of these can be placed within the pages of newspapers and magazines, they
are treated as a separate entity . From something that sits on a counter or customer service
desk, to a glossy car brochure, this is a more intimate, and long-form, way of engaging the
consumer. Use this when you have more information than you can cram into a print ad.

3.Direct Mail Advertising

Either of the techniques mentioned above can be incorporated into direct mail. It simply
means that your printed pieces are mailed direct to the consumer. This is a technique that
has been, and continues to be, abused by inferior marketing agencies that have turned the
craft into "junk mail." Done right, direct mail can be a fantastic way to engage the customer,
if it is creative and intelligently conceived and executed. Do not count it out.

Guerrilla Advertising

Also known as ambient media, guerrilla advertising (or marketing) has become prominent
over the last 20 years. It is a broadly used term for anything unconventional, and usually
invites the consumer to participate or interact with the piece in some way. Location is
important, as is timing. The driving forces behind guerrilla advertising or marketing are
creative ideas and innovation, not a large budget.

Outdoor Advertising

Also known as out-of-home (OOH) advertising, this is a broad term that describes any type
of advertising that reaches the consumer when he or she is outside of the home. You will
know it as billboards, bus shelter posters, fly posters, and even those big digital boards
Public Service Advertising

Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed
to inform and educate rather than sell a product or service. PSAs traditionally appear on TV
and radio, but are also being heavily promoted online these days.

Product Placement Advertising

In a nutshell, product placement is the promotion of branded goods and services within the
context of a show or movie, rather than as an explicit advertisement. If you have ever seen a
movie and wondered "wow, they sure are driving a lot of Ford cars in this scene," or "does
everyone in this TV show drink Pepsi?" then you are noticing product placement. It's a way
that these films and shows get funding, and is a great way for advertisers to reach a targeted
demographic.
Basic Principles of Advertising
AIDA

Attention: be compelling enough to grab the prospects attention. Use interesting headlines
and eye-catching design.

Interest: be interesting. Frame content in a way that makes the reader want to keep reading.
Avoid clichs, jargon and meaningless buzzwords.

Desire: outline benefits of your product or service that make people want to buy. Dont just
use a laundry list of features.

Action: include a call to action, whether its asking prospects to call, click or come in, dont
leave any doubt that you want them to act now.

Keep It Simple

Make sure the design of your ad is clean and uncomplicated. Use short, powerful headlines
and minimal copy. Dont make the mistake of trying to put too much in your ad it will only
overwhelm readers and cause them to pass you by.

If youre using photography, especially stock, choose images that look genuine and not
clich or cheesy. If you can swing it, pay more for exclusive rights and stay away from
royalty free. This will reduce the chances that your image might appear in some other
business ad that features the same photo.

Differentiate Your Business and Product

The last thing you want your ad to do is blend in with all the others. Use every means at your
disposal to stand out from typography to color and imagery so that your ad doesnt get
overlooked.

Many businesses are afraid to take risks with their ads, which leads to ones that are bland or
invisible. Since youre paying a fair amount to run your ad in the first place, be sure your ad
stands out by being unique.

Know Your Target

Place your ads where your audience will see them, and run them as long as you can afford
to make an impression. This is referred to reach and frequency, and the greater of each
the more likely your ad will get noticed. If you need help deciding where to advertise, a
media planner can assist you by suggesting tactics that match your audience.

Ethics

Ethics is a branch of philosophy which seeks to address question about morality, that is about
concepts such as good and bad, right and wrong, justice, and virtue.

Unethical advertising

Advertisement is considered unethical if it have the following situations

1.when it has degraded or underestimated the substitute or rivals product

2. when it gives false or misleading information on the value of the product

3.when it fails to give useful information on the possible reaction or side effects of the
product and it is immoral.
Intel Ads.
This ads consider unethical because it represent racism. It show the black athlete as a worker (slave)
and the white man as a boss or leader. It trigger the community to see that the black man is a slave to
the white guy.

REFERENCE

Figure 2f from: Irimia R, Gottschling M (2016) Taxonomic revision of Rochefortia Sw.

(Ehretiaceae, Boraginales). Biodiversity Data Journal 4: e7720.
https://doi.org/10.3897/BDJ.4.e7720. (n.d.). doi:10.3897/bdj.4.e7720.figure2f

Figure 2f from: Irimia R, Gottschling M (2016) Taxonomic revision of Rochefortia Sw.

(Ehretiaceae, Boraginales). Biodiversity Data Journal 4: e7720.
https://doi.org/10.3897/BDJ.4.e7720. (n.d.). doi:10.3897/bdj.4.e7720.figure2f

Figure 2f from: Irimia R, Gottschling M (2016) Taxonomic revision of Rochefortia Sw.

(Ehretiaceae, Boraginales). Biodiversity Data Journal 4: e7720.
https://doi.org/10.3897/BDJ.4.e7720. (n.d.). doi:10.3897/bdj.4.e7720.figure2f

Figure 2f from: Irimia R, Gottschling M (2016) Taxonomic revision of Rochefortia Sw.

(Ehretiaceae, Boraginales). Biodiversity Data Journal 4: e7720.
https://doi.org/10.3897/BDJ.4.e7720. (n.d.). doi:10.3897/bdj.4.e7720.figure2f

Figure 2f from: Irimia R, Gottschling M (2016) Taxonomic revision of Rochefortia Sw.

(Ehretiaceae, Boraginales). Biodiversity Data Journal 4: e7720.
https://doi.org/10.3897/BDJ.4.e7720. (n.d.). doi:10.3897/bdj.4.e7720.figure2f