REPORT ON

 Establish After marketing

 Develop Event Marketing and Sponsorship

 Consumer Perception

 Suggestion for Improving Current Position

On the basis of
Using survey questioner through ‘Rc Lemon’
Brand user in Bangladesh.

1
 LETTER OF TRANSMITTAL
28th April, 2009
Mohammad Nazmul Huq
Assistant Professor
Department of Business Administration (Marketing)
Stamford University Bangladesh

‘
Subject: Report on “survey the present situation or condition of Rc Lemon’ brand for
establishing Aftermarketing, Event Marketing and Sponsorship in Bangladesh”, as a part of
academic activities, to complete our survey.

Dear Sir,

‘
We are pleased to submit this report on “survey the present situation or condition of Rc
’
Lemon brand for establishing after marketing, event marketing and sponsorship in
Bangladesh” for particular fulfillment of BBA Degree.
We honestly believe that this research program gives us an opportunity to know about how
to’ establishing aftermarketing, event marketing and sponsorship, consumer perception
suggestion for improving current position in Bangladesh’ and fulfill the requirements of the
assignment for BBA. We have given our cordial effort to accomplish and furnished this
report with applicable information which has been collect from our target market by
through survey questioner,

We appreciate having this assignment and would like to mention for your kind
consideration that there might be some errors & mistakes of our limitation knowledge. We
hope that you will forgive us considering that we are still learner and still process of
learning.
Sincerely,
Signature:-

01. Md. Rashedul Islam BBA 02707161 ……………………………

02. Md. Shah Paran BBA 02707156 …………………………….

03. Md.Manir Hossain BBA02707213 …………………………....

04. Md. Iqbal Kobir BBA02606717 * …………………………….

05. Md. Riajul kobir BBA0260 6703* …………………………….

Department of Science in Business Administration. Batch: 28(A)

Stamford University Bangladesh.

2
 LETTER OF AUTHORIZATION

28th April , 2009

Mohammad Nazmul Huq
Assistant Professor
Department of Business Administration (Marketing)
Stamford University Bangladesh

Subject: Letter of authorization.

This is certify that the group of Rashedul Islam, Shah Paran, Manir Hossain, Iqbal Kobir,
Riajul Kobir student of Stamford University Bangladesh have successfully completed the
research report from 1st April-2009 to 28th April-2009 on survey the present situation or
condition of Rc Lemon brand for establishing after marketing, event marketing and
sponsorship and consumer perception, suggestion for improving current position in
Bangladesh. I believe during prepare of their report they have acquired particular
knowledge about Soft Drinks, and that will improve their ability, increase knowledge and
enhance efficiency as well as experience of that sector.

I completely satisfied to their overall performance, and I wish every success in there future
life.

Signature:

…………………………………….

Mohammad Nazmul Huq

Assistant Professor
Department of Business Administration (Marketing)
Stamford University Bangladesh.

3
 ACKNOWLEDGEMENT

We could not but thank all of those people who have contributed valuable time of
themselves directly or indirectly in preparing this report successfully.
Our heartiest gratitude to our guide teacher Mohammad Nazmul Huq, Assistant Professor
Department of Business Administration (Marketing), Stamford University Bangladesh,
whose enthusiastic guidance and critical command during the entire phase of study, and
valuable suggestions to prepare this report.

We are also grateful about all Respondents who fulfilled our questionnaires and give us
information with an excellent cooperation and cordial behave.
We are also grateful to our group members and also our all classmate most valuable
cooperation, inspiration and suggestions.

This performance will be helpful in our practical life, at the same time it will improve our
ability, increase our knowledge and enhance our efficiency as well as experience. It also
introduces us with wide range of research, which done by organization to take decision
about the organization product or services.

4
 TABLE OF CONTENTS

No Heading Page No.

A OBJECTIVE OF THIS RESEARCH 9

B PROBLEM IDENTIFICATION 10

C APPROACH TO THE PROBLEM 11

D RESEARCH DESIGN 12-13

E DATA ANALYSIS AND INTERPRETATION 14

F INTRODUCTION 15

G GRAPHS 16-24 & 28

H TABLE 25

I FACTOR ANALYSIS- SPSS OUTPUT 26-29

J DISCRIMINANT - SPSS OUTPUT 30-35

K RESULTS AND CONCLUSION 36-37

L LIMITATIONS OF THE STUDY 38-39

M EXIBITS 40-46

N TOTAL SPSS INPUT 47- Above (1-18)

5
 EXECUTIVE SUMMARY

This study research report highlights on our practical experience on establishing after
marketing, event marketing and sponsorship, consumer perception suggestion for
improving current position in Bangladesh for ‘Rc Lemon’ brand. During our short
working period, we tried to gather information from our target respondent as we are
dealing with filed label by the help survey questionnaires to 75 respondents. But some
respondent does not want to provide adequate time for fulfillment the questionnaires.

To complete this report, we have gained practical knowledge about various types of Soft
Drinker’s preference and its implementation opinion about this sector. For example, such
as awareness, association, loyalty, brand equity, perceived quality of the current customers
of Rc Lemon in Bangladesh.

We completed the factor analysis, cross- tabulation, correlation , regression about the Rc
Lemon soft drink.

In this way, we are getting knowledge not only this sector, but also the implementation
opinion of some factors in soft drinks industry in Bangladesh.

OBJECTIVE OF THIS RESEARCH

We can gain knowledge about the Rc Lemon in the field of beverage industry through
marketing research .As following aspects of research we can learn from this study:

• To obtain the idea about how to make survey questions.

• To get proper idea or experience how to conduct a report and how to make decision
about particular product or service, depend on interpreting consumer responds.
• To get the knowledge about the beverage industry.

6
• To get the idea about different types soft drinks that is consumed by the different
people in different area in Bangladesh

• To get the idea about who are wide consumer of Rc Lemon..

• To get the idea about the present performance Rc Lemon in Bangladeshi market.
• We can know the limitations and strength and weakness of Rc Lemon of different
respondents or consumer.
• We can get different types of opinion about beverage industry such as awareness,
preference, and brand loyalty.
• We can get an opportunity to communicate with mass people.
• We also get idea about brand that are more favorable and the reasons.

PROBLEM IDENTIFICATION

Problem Definition
The determination of the problem definition is divided into two divisions. One is the
background of the problem, which represents the evolution of the definition of the problem
and how/why this appropriate and specific subject has been chosen to conduct the study and
the second portion concludes the formal definition of the problem.

7
 Background and an approach to the problem
This research report is for observing the present situation of a particular brand and
understanding of the people thinking and their desirability in mind of people of Bangladesh.
The objective of the research is to determine, locate and verify the brand awareness of the
consumer and the reason of their choosing brand and what more they expect from the brand
in Bangladesh.
Also, this has been observed by our course teacher that there are several beverage industry in
the country. This research has increased the choices among the existing and potential
consumers. Moreover, the reason of diversification among the several brands among
numerous numbers of people should be find out, and this must need a research and a study to
predict the conclusion.
Besides, some pre-determined factors are considered to affect consumers’ preference level.
But there might be more underlying basis on which the level of preference by a consumer
changes, or be stable.

Another study is done in this same research to find out the choice, preference, desirability,
price, packaging and other factor examining by the consumer related to the purchase of a
particular brand.

Statement of the problem

The formal definition of the problem is:

 To find out the preference level of consumer about the brand and establishing an After
marketing and developing Event marketing.
 Identify the various factors of choosing brand by the consumer and their expectation
from the brand.

APPROACH TO THE PROBLEM

8
As it is a descriptive research, we were determined to define the problem. For the report the
first approach was to obtain data from the respondent, which is related to perception or
preferences perception data, which may be direct or derived.

In direct approach to gathering perception data the respondent were asked to judge how
similar or dissimilar the various answer of the question or stimuli area, using their own
criteria. Respondent were often requested to rate all possible answer in terms of similarity
on a liket scale. And all of the data were referred to as similarity judgment. Respondent
were also asked to rank-order all of the possible pair from the most similar to lest similar.
In another method the respondent were asked to rank-order with in order to their
preference label.

In direct approach the similarity judgments are obtained, rating of the habit on researcher
supplied attribute. After providing direct similarity or preference data, the respondent were
requested to indicate the criteria they used in making their evaluations.

The objectives and characteristics of the habit are used as an aid in interpreting the result.
The out put or result of the research are the interpreted by examining the coordinates and
relative positions of the answer.

RESEARCH DESIGN

TYPE OF RESEARCH DESIGN

While, the problem definition part was not disclosed to the researcher and before conducting
the research, the problem was well established and defined to the researchers, an exploratory
research was no longer required conducting the research. Rather a conclusive research
process and design method was followed to construct the research designing procedure.

9
 INFORMATION NEEDS
The survey was based on direct asking to the individual for knowing the reason of choosing
brand of Rc Lemon. For performing the specific task, we needed to develop a questionnaire
on the basis of different characteristic of respondent. To classify the respondent characteristic
the questioner has been developed depend on Age, Profession, gender, education and
different type of opinion about brand of Rc Lemon.

DATA COLLECTION FROM PRIMARY SOURCES

Because of the characteristics of the research methodology and other asking discussed latter
in this reports, the data was collected directly from the respondent through a established
questionnaire. Moreover there have not been done any specific research on this particular
problem. Only this is the why the research has been conducted on the basis of collecting
primary data.

The data for this research had been gathered 75 chosen respondent.

DATA COLLECTION FROM SECODARY SOURCES

Although this is a report about the preference level of the consumer within the brand
nevertheless secondary data might be important, and helpful to prepare the report. But it is
not certain that the human characteristic will remain unchanged. Because of the reason and to
avoid the unexpected mistakes, no secondary data is used to prepare this report.

QUESTIONNAIRE DEVELOPMENT

For developing the questioner in the survey, the sample number was 75. Among which 92%
are ‘Male’ respondents and 8% were ‘Female’ respondents. The questionnaire contains
22close ended questions, starting with the questions associated with the very basic
information about the Rc Lemon. After step by step we design all questions based on
awareness, association, perceive quality, brand loyalty, brand equity, profession, age, gender,
education.

Later also by the help of SPSS the factor and discriminant analysis has been done for each of
these questions to determine the actual and most discriminant factors which is responsible for
the specific choice behind the customers preference.

10
 SAMPLING TECHNIQUES
As the number of the sample was directed by the course teacher (Mohammad Nazmul Huq
Assistant Professor, Department of Business Administration, Stamford University
Bangladesh) the sample number was previously determined. The sampling procedure was
followed as the samples are chosen as the nearby located and mostly available people around
our living place and different area. In the procedure of choosing sample, 95 percent were
taken from the urban area, and rests were taken from out side of the urban area. The
respondents were chosen from the urban were mostly employed, highly qualified, and young-
aged persons. These persons were expected to provide thoughtful, un-biased responses which
provide less-error.
Each individuals of the group have chosen 15 respondents by following the above mentioned
methods. All the five group members were engaged in collecting information through
questionnaires. So a more diversified opinion was estimated to be collected.

FIELDWORK
It was lovely to think that we are going to be a part of a research. But when we go for field
work, it was not an easy task; we faced lots of problem such as respondents were not
willing to give their time. But we have given our cordial effort to accomplish and
furnished this report with applicable information which has been collect from our target
sample by through survey questionnaires.

DATA ANALYSIS
11
 AND

INTERPRETATION

INTRODUCTION
In the survey, the sample number was 75. Among which 92% are ‘Male’ respondents and 8%
were ‘Female’ respondents. The questionnaire contains 22 close ended questions, starting

12
with the questions associated with the very basic information about the respondent such as
awareness of the brand. After step by step we design all questions based on awareness,
association, perceive quality, brand loyalty, brand equity, profession, age, gender, education.
Rating the most or to choose respondents’ favorable option among the several options
provided in the questionnaire.

The following are the data which was obtain from the study and followed by their
interpretation.

28-
ABOVE

25-27
AGE OF THE RESPONDENT
3-D Bar 6
28-ABOVE
22-24 25-27
22-24
19-21
19-21 16-18

13
16-18
75
65
Male
Figure: Age
55 female
The above figure shows that the respondents of 28-above aged belongs to 1% of the 75
respondents and the respondents whose age are25-27,22-24,19-21,16-18 belong to
19%,68%,8%and4% respectively. Where as whose age range is 22-24 has the highest

45respondents.

35 MALE AND FEMALE RESPONDENTS

25
15
5
-5 14
Male female
Figure: Gender

The figure shows the male and the female respondents where the male is92 %and female is
8% of 75 respondents where the male belongs to the highest numbers of the respondent.
E
IF
W

STUDEN
SE

Profession in the respondendts

U
O
H

SERVICE
SS

DER
NE

BUSINES
SI
U
B

HOUSEW
ER
LD
O
EH

15
C
VI
ER

T
 under S.S.C
Figure: Profession

The figure shows that the respondent of student, service holder, businessman and housewife
whose percentage are 91%, 6%, 1%, 0% respectively of the 75 respondents.

S.S.C
Where as the highest respondent are students.

doctorate
H.S.C post gradu
undergrad
Education in the respondents
undergraduate H.S.C
S.S.C
post graduate
under S.S.
doctorate

0 50 100
16
Figure: Education

The figure shows that the respondents of education such as doctorate, post graduate,
undergraduate, H.S.C,SSC and under SSC belong to 0%,7%,83%8,%,0%and0% respectively
where as the highest number of respondent is undergraduate 83%.

TABLE: - 1

17
 SOME IMPORTANT OPINION BY
RESPONDENT

NO Opinion about Rc Lemon Brand by respondent.

A Price is reasonable but taste is not so good

B Quality should be increased

C Bottle design should be attractive

D Color of the Rc Lemon doesn’t match with the lemon perfectly

E Company must be take responsibility for saving environment pollution.

F Advertisements should be relevant to the performance or quality.

18
 TOTAL
SPSS
OUTPUT

FACTOR ANALYSIS
Here,
In the survey, the sample number was 75 and we want determine the factor analysis. Here
we choose most five factors to determine which one is most important for growing up and
19
establishing after marketing, develop even marketing and suggestion for improving current
position. We denote the five factor as an 1 (awareness), 2 (association), 3 (perceived
quality), 4 (loyalty), 5 (brand equity),

Strongly Agree 7

Agree 6

Somewhat agree 5

Neutral 4

Somewhat disagree 3

Disagree 2

Strongly Disagree 1

Factor Analysis

Descriptive Statistics

Mean Std. Deviation Analysis N

aw 4.72 1.321 75
ass 4.48 1.349 75
pq 4.45 1.349 75
llt 3.47 1.588 75
be 4.60 1.461 75

20
 Correlation Matrix

aw ass pq llt be
Correlatio aw 1.000 .463 .474 .411 .480
n ass .463 1.000 .993 .474 .510
pq .474 .993 1.000 .487 .518
llt .411 .474 .487 1.000 .140
be .480 .510 .518 .140 1.000
Sig. (1- aw .000 .000 .000 .000
tailed) ass .000 .000 .000 .000
pq .000 .000 .000 .000
llt .000 .000 .000 .116
be .000 .000 .000 .116

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling

Adequacy. .686

Bartlett's Test of Approx. Chi-Square 379.608

Sphericity df 10
Sig. .000

Total Variance Explained

Componen
t Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings
% of Cumulative % of Cumulative % of Cumulative
Total Variance % Total Variance % Total Variance %
1 2.593 51.853 51.853 2.593 51.853 51.853 2.295 45.907 45.907
2 1.174 23.489 75.342 1.174 23.489 75.342 1.472 29.435 75.342
3
.876 17.520 92.863
4 .354 7.084 99.946
5 .003 .054 100.000

Extraction Method: Principal Component Analysis.

A When analyzing a covariance matrix, the initial eigenvalues are the same across the raw and rescaled solution.

21
 Scree Plot

2
lu
nE
ig
a
v
e

Component Matrix (a)

0
Component
1 1 2 2 3 4 5
awareness .810 .419 Component Number
association .935 -.049
pquality -.292 .615
loyalty -.592 .692
bequity .791 .374
Extraction Method: Principal Component Analysis.
a 2 components extracted.

Rotated Component Matrix (a)

An Only one component was extracted. The solution cannot be rotated.

22
 Component Transformation Matrix

Component 1 2 3
1 .726 .680 .103
2 .670 -.733 .115
3 -.154 .015 .988
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Component Score Coefficient Matrix

Componen
t

1
aw .232
ass .302
pq .305
llt .204
be .221
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Component Score Covariance Matrix

Component 1
1 1.000
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

INTERPRETATION
The number of factors was to be determined by the help of SPSS. But prior to the input or
obtaining of the data, the number of the factors were predicted by the researchers to be ten.
The priorly determined to be obtainable factors with higher variance were, A1 (awareness)
and A2 (association) of Rc Lemon.

In the table of ‘total varience explained’ the first two components have the highest values.
Component 1 has the value of, 51.853 and component 2 has the value of 23.489. So, the first
two variables or the first two components have the highest values. And those are the factual
factors which mostly affect the growing up Rc Lemon brand.

23
Correlation: correlation is a simple but power ful way to look at the linear
relationship between two matrix variable.
In marketing research we are often interested in summarizing the strength of
association between two matrix variable which are as follows:

Correlations between awareness vs. perceive quality

Descriptive Statistics

Mean Std. Deviation N

Awareness 4.72 1.321 75
PQuality 4.45 1.349 75

Correlations

Awareness PQuality
Awareness Pearson
1 .474(**)
Correlation
Sig. (1-tailed) . .000
Sum of Squares
and Cross- 129.120 62.520
products
Covariance 1.745 .845
N 75 75
PQuality Pearson
.474(**) 1
Correlation
Sig. (1-tailed) .000 .
Sum of Squares
and Cross- 62.520 134.587
products
Covariance .845 1.819
N 75 75
** Correlation is significant at the 0.01 level (1-tailed).

Decision: as the correlation is .474 a value is not close to 1

Therefore, respondents’ awareness is not strongly associated with the perceived quality.

24
Correlations between awareness vs. association

Descriptive Statistics

Mean Std. Deviation N

Awareness 4.72 1.321 75
association 4.48 1.349 75

Correlations

Awareness association
Awareness Pearson
1 .463(**)
Correlation
Sig. (1-tailed) . .000
N 75 75
association Pearson
.463(**) 1
Correlation
Sig. (1-tailed) .000 .
N 75 75
** Correlation is significant at the 0.01 level (1-tailed).

Decision: as the correlation is .474 a value is not close to 1

Therefore, respondents’ awareness is not strongly associated with the association.

Correlations between gender vs. association

Descriptive Statistics

Mean Std. Deviation N

gender 1.08 .273 75
association 4.48 1.349 75

Correlations

gender association
gender Pearson
1 .078
Correlation
Sig. (1-tailed) . .254
N 75 75
association Pearson
.078 1
Correlation
Sig. (1-tailed) .254 .
N 75 75

Decision: as the correlation is .474 a value is not close to 1

Therefore, respondents’ gender is not strongly associated with the association.

25
Cross tabulation: A statistical technique that describes two or more
variable simultaneously and result in table that reflect the joint distribution of two or
more variable that have a limited numbers of categories of distinct value.

Cross tabulation between genders vs. perceive quality

Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
gender * pquality 75 100.0% 0 .0% 75 100.0%

gender * pquality Crosstabulation

pquality Total
2 3 4 5 6 7
gender 1 Count 9 8 17 17 16 2 69
% within pquality 100.0
100.0% 89.5% 85.0% 94.1% 100.0% 92.0%
%
2 Count 0 0 2 3 1 0 6
% within pquality .0% .0% 10.5% 15.0% 5.9% .0% 8.0%
Total Count 9 8 19 20 17 2 75
% within pquality 100.0
100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
%

Chi-Square Tests

Asymp. Sig.
Value df (2-sided)
Pearson Chi-Square 3.252(a) 5 .661
Likelihood Ratio 4.514 5 .478
Linear-by-Linear
.518 1 .472
Association
N of Valid Cases
75
a 7 cells (58.3%) have expected count less than 5. The minimum expected count is .16.

Symmetric Measures

Value Approx. Sig.

Nominal by Phi
.208 .661
Nominal
Cramer's V .208 .661
N of Valid Cases 75
a Not assuming the null hypothesis.
b Using the asymptotic standard error assuming the null hypothesis.

26
 Interpretation
For the selected ten questions from survey questioner a crosstabulation analysis has been
done.
This analysis has been done on the basis of gender and perceived quality

Ho ; The Null hypothesis shows that there is no relationship between Gender and perceived
qualiy
Hi ; The alternative hypothesis is that there is relation between Gender and perceived quality

On the basis of 95% significance level & the degree of freedom 5, So, calculated value 3.252

Accepted Area

Rejected Area

1.145 3.252

Above figure shows that the null hypothesis accepted so there is no relationship between
gender and perceived quality.

Cross tabulation between age vs loyalty

Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
age * loyalty 75 100.0% 0 .0% 75 100.0%

age * loyalty Crosstabulation

27
 loyalty Total
1 2 3 4 5 6
age 1 Count 0 1 0 0 1 1 3
% within
.0% 8.3% .0% .0% 8.3% 11.1% 4.0%
loyalty
2 Count 0 0 1 4 1 1 7
% within 22.2%
.0% .0% 7.7% 8.3% 11.1% 9.3%
loyalty
3 Count 9 10 10 12 7 4 52
% within
81.8% 83.3% 76.9% 66.7% 58.3% 44.4% 69.3%
loyalty
4 Count 2 1 2 2 3 2 12
% within
18.2% 8.3% 15.4% 11.1% 25.0% 22.2% 16.0%
loyalty
5 Count 0 0 0 0 0 1 1
% within
.0% .0% .0% .0% .0% 11.1% 1.3%
loyalty
Total Count 11 12 13 18 12 9 75
% within
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
loyalty

Chi-Square Tests

Asymp. Sig.
Value df (2-sided)
Pearson Chi-Square 20.006(a) 20 .458
Likelihood Ratio 19.297 20 .503
Linear-by-Linear
.069 1 .793
Association
N of Valid Cases
75
a 24 cells (80.0%) have expected count less than 5. The minimum expected count is .12.

Symmetric Measures

Value Approx. Sig.

Nominal by Phi
.516 .458
Nominal
Cramer's V .258 .458
N of Valid Cases 75
a Not assuming the null hypothesis.
b Using the asymptotic standard error assuming the null hypothesis.

28
Interpretation:
For the selected ten questions from survey questioner a crosstebulation analysis has been
done.
This analysis has been done on the basis of age and loyalty

Ho ; The Null hypothesis shows that there is no relationship between age and loyalty
Hi ; The alternative hypothesis is that there is relation between age and loyalty
On the basis of 95% significance level & the degree of freedom 20, so, calculated value 20

Accepted Area

Rejected area

10.851 20

But the critical value 10.851 so the null hypothesis is rejected

So the alternative hypothesis is accepted. Therefore there is a relation between the age and
Brand loyalty.

29
They are doing the followings:
.

Establish
After
Marketing

30
Develop Event
Marketing and
Sponsorship

31
Consumer Perception:
Most of the consumer aware of the Rc Lemon brand but they are not
brand loyal because of the perceived quality. So most of the consumers
think that the quality of the brand should have to be increased for
extension brand image and for competition with the competitor.

32
 Results and conclusion

The research was conducted to determine the brand preference of Rc Lemon in the
Bangladesh market. The preference level among the different group (profession, education,
male and female and age) have been found. We found the correlation among the perceived
quality and awareness, and similarly we found the correlation among the other factors to
determine the decision of the Rc Lemon whether it should be run in the market or not.
We also conducted the factor analysis to find out the factor influence to buy the Rc Lemon.

33
 LIMITATIONS OF
THE STUDY
Conducting a research like this was not an ease job. As a researcher we have faced a lot of
limitation for the first time. At the very beginning of the task we tried to accomplish our
assignment with a reasonable and competently in the field of marketing research. In during
the efforts some internal conflict occurred while we prepare the questioner, and during the
field work there also some shortcoming viewed.

Some major limitations of our assignment are as below:

• Time limitation: Though the assignment was given earlier. But the time was not enough
to conduct a diversified and vast research, like this. A longer period of time is required to
get a representative outcome.

• Sample size: As we know that a big sample size gives most reliable result, but our
sample was too small to conduct a study over such a complex definition of problem.

• Lack of knowledge: As because we are doing this type of work for the very first time
by the group members, so lack of skill and knowledge over the research process has been
noted as well.

• Lack of interrelation: On the personal note, as a result of the above reason, lack of
coordination between the group members occurred.

• Unwillingness of respondent: Most of the respondents were not willing to response.

Some time some respondent did not provide educate information to the survey, so a big
portion of response error has been occurred at the primary stage.

• Problem in questionnaires: As we were doing this type of work for the very first time so
there is a lack of knowledge about developing questionnaire at the beginning stage.

34
• Complicated: For the above reason, the ranking and rating questions were to some extent
complicated for the respondents.

• Problem in coding: In case of coding and procedure of analysis by the SPSS and
interpretation skills were limited to the respondents.

• Inexperienced in research: The coding for the survey was not appropriate because of the
lack of experience over this field.

EXIBITS
35
 SURVEY QUESTION
Please mark the () that best reflects your response to each question.

Gender  Male
 Female

Between 16-20
Between 21-25
Age:
Between 26-35

Between 35 to above

Business
Service
Occupation: Fisher man
Worker
Student
House wife

o 2-3 members

Number of Family member: o 4-6 members

o 7-above members

o Yes

36
Are you familiar with dry cell? o No

1- 4 Battery

You purchase battery monthly: 5-10 Battery

11-19 Battery
20 to above

Which brand you prefer beast:-

o Sunlite
o Olyampic
o 555
o Sony
o National
Reason for choosing selected brand:-
o Durability
o Low price
o Well packaging
o Convenient

You prefer making purchase from:-

o Local office
o Shopping mall
o Small retail store

o Yes
You intend to purchase from in the future:
o No

Which size you prefer:-

o AA size
o AAA size
o Regular size

Which type of battery you will prefer:-

o Sigel usage
o Rechargeable
o Auto rechargeable

37
Why do you purchase battery:-
o For kids toy
o For wall clock
o For torch light
o For radio
o Others

You say to the people:-

o Positive thing
o Negative thing
o Say nothing

38
 Agree Strongly Neutral Disagree Strongly
agree disagree
o Duration of the battery is quite ok.
o Price of the battery is reasonable.
o Packaging of it should change.
o Producing company must take
responsibility of useless battery.
o Useless battery polluting
environment.
Agree Strongly Neutral Disagree Strongly
agree disagree
o Durability of battery should be
increased.
o Electric charger is taking place of
battery.
o Useless battery should repurchase
by the company.
o Damaged battery is cause of
various human diseases.
o People are satisfied with the
present performance of battery?
o Battery is available in everywhere.
o Now a day’s battery becomes an
essential for daily life.
o All brand of battery performance
are same.
o Bangladesh should more invest in
battery industry sector.
o Demand for the battery will
increase in Bangladesh.
o Users of battery located only urban
area.
o Using processes of battery should
be described for the users.
o Company should only emphasize
the rechargeable battery.
o All branded price of battery should
be equal with quality.
o Brand is matter for choosing
battery.
o New technology should introduce
for producing battery.
o Child labor must be prohibited in
battery industry.
o Advertisements are explaining
actual thing of the product.

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If you have any personal opinion / suggestion / advice.........

Thank you
Good-Luck and have an exciting future.

TOTAL
RESPONDE
NT NAME

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