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Principles of Data Visualization

Multiview Data Visualization

 Multiple View Methods
! Multiform visual encoding
! Shared visual encoding
! Overview and Subsets
! Multiple Data Layers
! Navigation
! Small Multiples

2
 Shared Encoding
! Visualization encoding of the data may be different or the same
! Different encoding of the same data is called multi-form

Different Same

Tamara Munzner 3
 Overviews & Subsets
! Visualization encoding of the data may be different or the same

Different Same

Tamara Munzner 4
 Creating Data Layers
! When data contains the same variables and visual encoding,
layering data into a single view becomes possible

Layered
Visualization

Tamara Munzner 5
 Views Sharing Navigation
! Frame Based Data Narratives
! Animation
! Video Presentation

Navigation Arrows

Tamara Munzner 6
 Multiple View vs. Navigation
! Can the audience keep track of the data elements?
! Are discrete side by side comparisons useful?

7
 Small Multiples
! Similar to the frames in a historic film
! Separate multiple views into spatial regions of screen
! Partition of a data set based on variables
! Visual encoding must be the same
! Uses spatial processing for comparison

Tamara Munzner 8
 Limitations of Small Multiples
! Limitation of screen real estate
! Limitation of number of data elements that can be successfully
presented

Tamara Munzner 9
 Applications for Small Multiples
! Sales by country
! Sales by region (state)
! Sales by geographic office
! Sales by team
! Any customer demographic (age, income, zip code)

10
Rename Fields to Blend Data

11
Simple Small Multiple

12
Dual Axis

13
What happens if I have 12?

14
Or more with 18?

www.dataz.io 15
Insight with the Mean

Washington Post 16
 Problem of Overplotting

Stephen Few, Perceptual Edge 17

 Small Multiple Improves Visibility

Stephen Few, Perceptual Edge 18

Multiple View Decision Matrix

Tamara Munzner 19
 Linked Highlighting
! Selection in one view filters/highlights another view

1"

2"

3"

Tamara Munzner 20
 Matrix Dot Plot Small Multiple
Median

Median

Tamara Munzner, Becker 21

Layered Small Multiple
Year data now overlay
the same spatial
region

Data labeling error is

now obvious

Tamara Munzner, Becker 22

Know What you are Measuring

Randall Monroe Heatmap 23

What is the Context

Robert Kosara Tableau Research 24

 Creating a Comparable
Analysis > Create Calculated Field

25
 Context Starters
! City Comparisons population, gross domestic product, area
! People Comparison age, income, size, education
! Business Comparison customer churn, revenue, net profit
! Industry Comparison skilled workers, number of
participants
! Country Comparison population, gross domestic product,
area

26
 Small Multiple Comparisons

Quartz Ritchie King Data: Glass Door 27

Comparison between Countries

Roberto A. Ferdman - Wonkblog 28

Comparison between Workers

Robert Kosara Tableau Research 29

 Small Multiple Bar Chart

Mike Bostock, http://bl.ocks.org/mbostock/3887051 30

 Stacked Bar Chart

Mike Bostock, http://bl.ocks.org/mbostock/4679202 31

 Multiples

Mike Bostock, http://bl.ocks.org/mbostock/4679202 32

 What are the Insights?

Nathan Yau, Visualize This 33

 Where is it Safe to Live?

Nathan Yau, Visualize This 34

 Summary
! Multiple view visualization solves visualization problems
! Small multiples provide many views of the same phenomena
! Small multiple work best with a common measure / mean
! Understand the context of your data
! Make sure you know what you are really measuring

35
 When do I use Multiple Views?

Baldanado, Woodruff & Kuchinsky, Guidelines for Using

Multiple Views in Information Visualization 36
 QlikView- New File
! Create new QlikView file
QlikView Upload Data
QlikView Create Trellis Chart
 QlikView Create Trellis Chart

Select"Chart"Type"
QlikView Create Trellis Chart

Selected"Dimensions"

Table"Columns""
QlikView Create Trellis Chart
QlikView Create Trellis Chart
Slider"

List"Box"