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  • BorgmanReview UniversityofTorontoQuarterly

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    BorgmanReview-UniversityofTorontoQuarterly

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    9 visualizzazioni2 pagine

    BorgmanReview UniversityofTorontoQuarterly

    Caricato da

    Lukman
    Review

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    © All Rights Reserved
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    Maco Gladwell The Tipping Pit Ha ite Things Can Mae Lite Brown ap U8 500 In this daring and wide-ranging book Malcolm Gladwell d nature of ap soc change appvng mesial ml tthe ens: Like epidemic diseases tens aves upping pint where {row exponents: Hess and products and messages ant Spread ast ike viuses do. How ae cess ae disease tar? ‘ng to Gladwell most diseases reach the epidemic state Decssea ‘umber of ndividual se conagus toa large number of poop {his the ‘Law ofthe Few’) In lke fashion sweeping 03a Spacked by the ations of minoity with the charisma and ‘spread ideas, fds and behaviours For example, Hush Pups ‘scared relic fom the suburban past, were transformed ito 3 allonwie fashion statement forall North American yous peopel ‘forts ofa few Manhattan hipsters. Theva ho tok sh Puppies were zalous enough to promete them through ‘mouth’ Uimately the product came apealing aga toa we of people. People hkly to provoke sca change fll nto ths ‘gmups:theConnecors(thosewhobvingdinparatesocal worlds {he Mavens thos eager to share tee cute ege knoe Salzsmen (dhe who persuade others ogo alongwith thet eas ‘As well a the energte fe, Cadwell pons the need for message, bahaviout oF Meat be ‘sic, or persistent He ake from epidemic diwense ere a wel any epidemic willbe more the its or bacterium i stongand enduring Ashe explores in the realm of ides, Gladwell considers Ine nice of such s Sestme sre an Blu’s Cus in promoting juve tera, d Ingfactors sucha eepetiion ndather engaging elements ‘pices stick inheminds of cldren. Fray, Cladiel estabi ‘ran epidemic ores or phenomenon fo ip! mina Se Pantculrs, and comtitons make acral diterenc, as a Inake a difeence n the spread ofa disease, lawl hypothe ‘hepreciptous drop incre in New York City nthe 1990 38 not by the passing cack ccaie a the dro cole, ever reasel poi presence, but father by the eles ofthe city {rll the subway and in athe public paces. smal change ‘Physical eavironmentsgnfcaly reduced criminal behav. things make adiference ‘Gall seems to hve taken his own advice about sickine praxduced a book whose arguments inger long afer fis reading {aehylaity may tate an academe audience; the models of ‘nd social change can seem seductive or overly gi Gladwell ee ines he component of epidemic cha (he Law ofthe Fe Stick fe ower fC ones) but inns preiesboat thebaance of factors encat, Axwell te book rele tos heavily on Ibe ike Com yd Saesnenwhichscem moresulted toa motivational seminar eat aout socal change On the therhand, whe docsn treed some thane on fom he to time? TAs book will speak to entrepreneur acer alist and anyone whose work equltes creat and wikntcrocton.Therange of examples (om Hush Pupp o New York Sel psec Strectobestaelingbook)sexilarating. nan age where ie ena comporations dominate, The Tipping Pov places navi aan ageay in the centre of intleetal and seca endeavour. Many ‘ner willbe inspire by Gladwell’ Vision of epidemic social change fens N72) cigs Ando Light and David Strong. elitr Teche Gt Le? Univer of Chega Pre ne 83.00, 08 50 ‘The cighcen essays that make up this volume present an extended hevsuen between philosopher of technology Albert Borgmar al 9 Jgoupot his cespectleriics The dual mandate ofthe book to evalate EEtcly Borgmonn’s philosophy and to make pulosophy of technology eter known among academics andthe general public onpmann's dicen of focal and device tecinologis (the “device potas’ Is the univing tren fr the essays in the Book. Bargmann Aides iechrologuesintotnobroad categories Jo technologies( ing far nora tethnologies (devices), Devices conceal thet operations from and snpliy aspects our ives thing allow sto experience the ‘commanding presence’ of eyo feel continuity with our worl, and ‘cenit oussves ough eling of connection with piel atats ‘labour. For example the elephone conceals operation fromm us and ene us the opportunity foe meaningful interactions inthe presence of ‘thos. Wood staves, hoteve, low oe involved in he process of Irating and cooking maintaining the stove hough abou (gathering, ‘ating drying, toring and burning of wood), thas leseing open the Posh of fea expesonce oygmana’scracilnormativecimis that we ned moe things inoue li they are part of the god’ in he tile He dows not avecate the wholesale roection of concealing and simplifying devies in order to Improve ourlives Rather he argues fr a bette balance of both kinds of ‘shnloge along with a reistbtion af labour ape industry to we vice wchosogis and cl kchologis where they are appeopeate). rgmann’serts cit historical examples of dices atthe centre of fc 168 urrmasiveasAD4 2000 ves 169 atin Redehall. rao and he Exroement oe Ama erection Sata Pio ohn Hopkins Univer Pes. 24 (8545.0 151095 pate (eg fy th telephone, andthe Internet) and hy g rete St hs examples of ol enon ae rosa “Ghent egos men prepreg, ad Senge of tact erg seeps soe ofthe counter examples given the enougt equation wether toy seepresetatv and here (eee a ote cases however, he args that neptns ae

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