Truth Serum1

Jason “Profit” Moffatt Presents The...
2 TI
CKE
PA C T S T O
We K YOU PARAD
Lea R
TRUTH-SERUM September 2009 www.profitmoffatt.com
ve T BAGS ISE:
onig
ht!
“Never apologize for

showing feeling.
When you do so,
The Truth Shall Set You Free! you apologize for
the truth.”
And Make You A Bunch Of $$$ Benjamin
Disraeli
DEAR FRIEND AND ONLINE ENTREPRENEUR
I write this report to you today as

someone who truthfully cares about
your success. In life, in business and
all of your personal relationships, I
simply care. Even if we’ve never met
and shook hands in person, I still
want the absolute best for you in your
lifetime. .
What you are about to read may

shock you a bit. Some of it may even
piss you off.
The sad fact is more then 95% of

online marketers will never make any
substantial amount of money. I pray
that you are one of the 5% that is “When money
proving them wrong, or actually has a speaks, the truth is
shot, but if we are to be totally silent”
truthful, your chances are quite slim Russian Proverb
unless you heed the advice that
follows in this report.
www.thetruthserum.com
Jason “Profit” Moffatt’s... The Truth Serum! PAGE 2
What I Learned As A Private Investigator

Towards the beginning of my online To be honest, I wasn’t doing this
career I was employed as a Private snooping and research to protect
Investigator in the state of Oregon. you or other marketers at the time. I
was selfishly digging deep into the
While researching all the truth because
different marketers to learn from I I wanted to
consistently ran into a big have success
problem... with lightning
speed myself.
MANY OF THEM WERE I didn’t have
time to screw
FULL OF SHIT AND EVEN around trying
BLATANT LIARS! fifteen My Private Eye License
different
My intention here isn’t to name
marketing systems.
and shame these marketers, but
rather to serve as a consumer
I had just come out of a recent
advocate for those of you wanting
bankruptcy, an unfortunate divorce
to get a legitimate head start in the
sometimes seedy world of internet
and had been previously homeless. I “A man is never
marketing.
needed the fast track to real income, more truthful
and I needed it now. There was no than when he
other choice for me. acknowledges
As a paid investigator it’s my job
to do one and one thing only... himself a liar.”
So when I started analyzing all
“Report The Truth”. And when
the marketers I could potentially
I got started online, I tried to take ~ Mark Twain
learn from, you can understand that
the same philosophy to my internet
I was overwhelmed, and very
business that I did with my Private
skeptical about who really had my
Investigation practice.
best intentions at heart.
In my research files I kept a Now here’s where many I remember one particular
folder on just about every people would think... “I knew evening at Frank Kern’s
marketer I stumbled across. it. Them damn pesky gurus headquarters in La Jolla CA.
Gurus, mid level marketers, are full of shit. I knew it”. About 7 or 8 of the top guns
and even some newbies. of marketing flew in from
Inside the folders lay files Believe it or not, the around the world for a
chock full of tips, websites, overwhelmingly majority of strategic mastermind session.
ebooks, videos and opinions the well known marketing I’m talking about all the usual
on each individual marketer. I gurus are actually on your suspects you’d recognize in
wish I could say that it’s all side. Most of them are on the Frank’s crew. You know the
favorable stuff. It’s not. up and up. Great guys and guys if you’re in the
However, it’s 100% true to the gals. Legit as can be. (Keep in marketing scene.
best of my abilities. mind I said MOST.)
What shocked me that
Through all my intensive Sure, we could easily cite a evening was the focus of the
studies I found a solid group few examples of successful chat wasn’t about how they
of men and women with guys that have done our could make more money. It
tremendous honor, admirable community wrong in the wasn’t how they could attain
character, and an extremely recent past, but in my better subscriber rates. And it
giving nature. You’ll know experience that is not the wasn’t about acquiring more
many of these folks by paying norm. Most wealthy people in leads or more money. They
attention to the crowd whom I our industry are successful for were simply brainstorming
frequently hang out with or a really good reason. They how they could “HELP” their
mention. My peer group is bust their ass. And it becomes customers to achieve more
made up of some absolutely easy to nit-pick at the gurus success. And they were
brilliant and loving friends. on top of the game when insanely passionate about it. I
I’m beyond lucky for those things aren’t so hot at the shit you not. (Of course
relationships. bottom for a struggling anyone with half a brain
marketer. I know what realizes that your customers
That said... “Nearly 50% struggling and frustration feels having more success inevitably
of the marketing stuff I’ve like. So do most of the top leads to more prospects, more
witnessed on the internet is earners in marketing as well. fans, and more money)
UTTER BULL$HIT!
What I’m trying to say is, in the business, there is one sure helps if you take the time
there isn’t a big bad guru club thing you usually have to do. to help yourself by dedicating
out there trying to yoke every It’s simple, yet it can be a lot time and effort to whatever
last penny out of your pocket. of work. Here’s what you have process you are studying.
to do...
But if you’ve read any of Magic pills rarely exist.
the popular marketing forums, You have to PROVE
you might be led to believe yourself. Simple as that. What does exist in massive
that there is a Internet abundance is honorable
Marketing Illuminati group However, too many just marketers who are more then
that controls all the cash flow want a short cut. Short cuts willing to share their success
on the internet. And if you’re do exists, but they are few and with you. We really want you
a newbie, there’s no chance far in between. ( I will show to succeed, not just take
for you to play with the big you the ultimate shortcut in another $2000 from you.
dogs. my upcoming project “The It
Factor”) But just as honorable
This type of thinking will marketers exist, so do shady
never serve you much good. In the hundreds and snake oil salesmen who care
In fact, it’s just plain silly and hundreds of JV requests I’ve only about one thing... YOUR
detrimental to your business. received over the years, less MONEY. I mean, THEIR
than a dozen ever spent the MONEY.
Sure, there are elite time to provide any sort of
groups of marketers who proof that their system was How do I know this?
bond together but this is actually viable and worked. I
mostly to protect their either had to take their word, Simple. I’ve caught them
industry and customers, not to or deny their request. Guess drinking the Truth Serum and
rape and pillage their wallets. which happened about 99% spilling their guts and true
of the time? intentions to me.
I’ll tell you right now, if
you want to break into the Listen, there are a lot of What follows is the real
marketing world and do joint really great people out here Truth Serum that opened my
ventures with the top names willing to help you out. But it eyes big time.
“Beer is proof
that God loves us
and wants us to
be happy.”
Benjamin Franklin
Let’s get on the topic of the juice. drink in hand. Not always, but
The sauce. The bottle. The most of the time.
booze. The good ole... “Cold If you’d like to see
Squeezer”. Before we go any further, some of the best
please let me say that I’m not a Beer Commercials
Alcohol is the freaking advocate of alcohol abuse. in existence you
gotta check out the
almighty power drug and Addiction is a nasty beast and
Errol Morris
ultimate truth serum that could I’ve seen it ruin many people and collection. Pure
potentially make or break your even my own family. If you can’t classics...
career in just a few short hours. drink like a mature, responsible
When networking at a marketing adult, then don’t drink at all. Click Here For The
Errol Morris
event the opportunities for true That’s all I’m going to say on that
“Miller High Life”
bonding are dramatically issue. And oh yeah, take a cab! Commercials
increased by hanging in the bar
as opposed to the seminar room. So where were we? Oh yeah,
getting sauced with gurus in the
People let their guard down. bar.
They are in a better mood. They
are relaxed, happy and typically Here’s why booze is so
much more liberal with sharing awesome...
their feelings and emotions with a
People Tell The Truth When They Are

Really F***ed Up!
Remember when Mel Gibson The point I’m trying to make
lost his marbles and screamed all is alcohol will get
kinds of anti semitic slurs to people to say the
Malibu Police officers a few years things they’ve
ago? been secretly
holding back
Do you think for some odd inside.
reason that it was the Miller High
Life’s fault Mel hated Jews that And
evening? I mean I’ve said some sometimes, this
pretty dumb stuff when drinking information is
Tequila, but I’m pretty sure no incredibly important or valuable.
amount of alcohol would allow
me to go on bigoted tirades about I remember Russell Brunson
an entire race of people. created a product of some sorts
all about being the sober guy at
It sucked. I mean, here we are the bar while all the genius
talking about Mad Max. William drunks like myself were spilling Huge Tip For
Hiring Employees:
Freaking Wallace. We all loved their guts with money making
this guy. ideas. Take the applicants
out and get them
Then... a few drops of the old Smart guy that Russell is. hammered. See how
Truth Serum and baam, he turns they respond when
they are 5 drinks
into a mini Hitler. Way to go Mel. But to get a little deeper about
deep. Their actions
That really sucked. But I’m glad I why the bar connection is so will tell you alot
know the truth. And hey, I’m a important, we should look at the about who you can
forgiving guy, so hopefully Mel unique experience it can offer. and can’t trust in
gets some help and chills out. trenches.
Most marketers I know are chance you’ve just shot wild night out until 7 am in
always trying to land the joint yourself in the face. the morning. When leaving
ventures via email and phone, the club, you are blinded by
but they are neglecting the Here’s what you should rays of daylight and don’t
“unique experience”. do... “Share a unique even get me started about the
experience”. stench of that foreign cab
The truth is the bar is driver. All in all, pretty wild
great, but even tossing back How unique is it for the night.
brewski’s at the bar isn’t guru to have dinner with you
always enough to get the deal at the table? Not very. He Now which experience do
done. Sometimes you need does it all the time. It may be you think is going to get you
even more. Here’s what I exciting for you, but he may closer to the prize? Of course
mean... forget about it in 30 minutes that is somewhat of a
when he’s back at the bar outrageous example.
Let’s say you go to a tossing back Jack & Cokes.
seminar and get a invite to the And how unique is it for him But don’t worry, your
VIP speakers dinner. (There’s to hear a JV pitch from you? unique experience doesn’t
almost always a private VIP Sorry, the truth sucks. have to be XXX rated or
dinner). You have a good involve intoxicating
time, toss back a few drinks Now lets take this substances. Maybe your
and you share your ideas example... daughter has Autism and so
about a new product you have does the marketer you are
coming up with the other Let’s say you go to a trying to connect with. That is
gurus at the table. Everything seminar, get the invite to a unique experience.
is good so far right? dinner and you listen intently
on what everyone is doing Maybe your wife runs a
WRONG! later on that night. They are charity for homeless kids, and
going to a strip bar. Since the marketer you are
If you get invited to a you’ve been cool, listening, connecting with has
speakers dinner and you start and not jockeying for position experience with 501 c3’s that
talking about your products all night they invite you along. contribute to homeless youths.
and services there’s a good And lets say you guys have a That’s something unique.
There are lots of ways you Be smart. Recognize that person. Once I had done that,
can find the common most marketers have ulterior I’d examine the results and see
characteristic so you can motives. Use your thinking if there was any unique
achieve this unique cap and ask your self... “Why” connection that I shared that
experience. this may be happening. Or, most other marketers didn’t.
“Who” will benefit? You
The easiest way is just by know, simple obvious stuff. Let’s say I noticed Joe liked
listening and paying attention. RC Race Cars. Perfect. I used
Soon enough you will find a Because of all the social to race RC cars as a kid. I
common characteristic that networks and communication know a thing or two about
you can leverage in your favor. sites like Twitter, Facebook, em. So, I’d probably go buy
However, you’ll likely only Friendfeed, etc, etc, etc it’s Joe a cool new RC Car, but
find it if you are in your easier than ever to know I’d paint the cover all custom
detective mode. You must be people’s likes and dislikes. to match the marketer. Maybe
aware. You must be interested. get some silly stickers of the
And you must contribute in If I was trying to land a guy for the decor. Maybe use
some sort of way. deal with Joe Schmoe, here’s his product as the “Sponser”
what I’d do. on the race car. (That would
Anyhow, I’ve partied with be pretty cool).
the best of best in the I’d peruse all his social
marketing industry, and I’ve networking profiles and start Now how stoked would
had the misfortune of learning about his likes and Joe Schmoe be when he gets a
partying with the worst of dislikes. I’m looking for a new RC car and it has his
them as well. common bond. Something company logo on it? Pretty
that I enjoy or is important to damn stoked. That deal is
Taking into consideration me in my life and his. going to be pretty easy to
all my time listening to the close.
conversations of drunk I’d Google their name and
marketers I can easily give you see what kind of things come You have to think about
this advice... “Don’t trust a up. Maybe some clues exist in this stuff in a smart and
marketer unless they have the results. Anyhow, I would calculated fashion, and that’s
given you reason to do so”. just want to genuinely learn as what I’m about to show you.
much as possible about that
Investigating Success
I want to help you think like a process that goes a little
investigator. So what we need to something like this.
do is really focus on the truth, the
whole truth, and nothing but the 1. Observe - Collect facts
truth. without bias. Grab all info that
exists regardless of any
In order to do this, you must personal beliefs.
2. Analyze -
first recognize that everyone has
classify the facts,
their own truths. What may be
find similar
true to you is not necessarily the
patterns.
truth for someone else.
3. Deduct -
Remove any items
Truth is often a very that clearly do not
ambiguous thing. It sounds like fit the mold or are Rhoncus tempor placerat.
something that should be solid, obvious duds.
factual, and non flexible but that 4. Test - Put into
is just not the case. Everyone action whatever variables you
holds their own unique truths and have not deducted to come to
trying to change those truths is a a conclusion.
very difficult thing. “The advantage of
The problem with doing this the emotions is that
is that we are emotional they lead us astray.”
Even your own truths can get
creatures. We make most
in the way of accurately assessing ~ Oscar Wilde
decisions on emotions, not logic.
a situation if you are not careful
to set aside subconscious biases
I’m sure you’ve heard sales
you have developed. This is way
trainers talk about customers that
harder then you may think.
make purchases on emotions and
back it up with logic.
Anyhow, when I’m trying to
make a decision I use a 4 step
As a sales guy, I’m If you are the one to help Still, despite all evidence
probably shouldn’t tell you someone come to a conclusion sitting right in front of peoples
that I’m targeting your of what that truth is, you are faces, they choose to believe
emotions and not your in a very very very powerful lies because it fits into their
intellect. But hey, this is the position. In fact, a belief system.
Truth Serum and I’m not dangerously powerful
holding back. Listen, the big position. Or, a wonderfully Beliefs are insanely
reason you see people powerful position. It all powerful, and sometimes they
crushing it online is because depends on how you much are terribly limiting.
they are exploiting the hell out you take responsibility when
of emotions. People don’t buy changing people’s beliefs. If you believe internet
products and services, they marketing is hard, then I have
buy solutions to problems and So how do you convince really bad news for you. It will
quick injections of enjoyment. someone of the truth? be hard. Very hard.
The product is nearly There are a few ways. One If you believe internet
irrelevant 95% of the time. of the simplest and most used marketing is easy (as I do),
Let’s face it, it’s going to be method is as easy as repeating you’ll see more opportunities
sitting on the shelf collecting something over and over then you could possibly ever
dust most of the time right? again. ask for.
Give yourself a pat on the
back if you even took the Said enough times, it will
wrapper off. It’s a sad truth, become true (to some).
but it doesn’t have to be your Weapons Of Mass
truth. Destruction is a perfect
example.
How a person comes to a
conclusion about truth will Millions of people still
have immense impact on the believe Saddam Hussein was
types of criteria they place involved with Al Queda which
upon deciphering the truth vs has been obviously debunked
fiction. by countless credible sources.
“Only the man who is neither a theist nor an

atheist, neither a believer nor a non-believer can
undertake the journey to truth.” ~ Osho
I know that quote above is Unfortunately, unbiased or change your beliefs. I’m
some pretty heavy stuff. I’ve witnessing is near impossible going to simply ask you to
contemplated taking it out for most people as our belief “Watch Them”.
numerous times, but I think it system has been hard wired
serves a really good point. and coded into our About 14 years ago I had a
subconscious for years. teacher named Tom Gadbois.
What I’d like you to do is Tom was a classical music
drop the religious implications Simply put, our beliefs get instructor and a spiritual
of the quote and focus on the in the way of seeing things for teacher. What Tom taught me
meaning. Don’t ruin the how they really are. will live inside forever.
meaning by injecting your
emotions, beliefs, or religion. And quite often our beliefs Every morning I would
create emotions that distorts awake in Nampa Idaho atop
The above saying is simply the facts. of a hill that overlooked the
an encouragement to be an mighty Snake River. And each
authentic witness. To observe So how does someone stop morning that I awoke, I had a
without interference or analyzing with emotions and few exercises that I was
personal beliefs and drop beliefs when required to participate in. If I
prejudices. To let the truth investigating? didn’t participate, then I was
come to you. cheating the entire group out
This is something I’ve of growth potential. We lived
This is something that is been practicing for about 14 in a communal environment,
rarely done in life or business. years now and it’s changed my so work on yourself was a
It’s almost nonexistent in life in such a profound way. mandatory if you were to
religion. Please keep in mind that I’m participate in the growth of
am not trying to manipulate the entire group.
So here is how the 100% positive what number

exercises work. I encourage “Meditating be frustrating you are on, you have to go
you to adopt this into your life when you try. Effort alone back to zero. Don’t cheat
as it will give you so much curbs the whole reason why. yourself.
clarity about your internal You’re searching for an
dialogue and the circus of emptiness but found a Quickly you’ll realize that
thoughts going on in your cluttered mess. Blissfulness even something as simple as
head. occurs when there is a pause breathing in rhythm and
from the mind stir.” remaining fully aware is a
These practices won’t hard task.
violate any religious beliefs Okay, here’s the exercises.
and they are totally safe. So we’d do that for at least
However, you may encounter To start out the day we a half an hour every morning.
some emotional issues within would do a half an hour of I never made it to 1000 by the
if you are brave enough to rhythmic breathing. (The way.
watch and admit your own breathing we did was similar
personal truths and thoughts. to the example you can find Next came the 2nd part of
by clicking here) the exercise... “Watching Your
The point of meditation is Thoughts”.
to become thoughtless. A state After each breath in and
of no mind. Unfortunately, out, we’d count one, two, I know this is sounds like a
most of us have a million three and so on. The goal was weird concept but if you
things running through our to get to 1000 breaths without master this, your entire life
heads at any given time. To missing a single count. As will change and you’ll finally
slow them down is very tough. you’ll quickly discover, it’s master your emotions.
tough to get passed 70.
One can attempt to For 30 minutes after the
meditate for years, even a Thoughts will creep into breathing exercise we would
lifetime and never really grasp your mind while you are simply lay on our back, or in
the true meaning. I wrote this trying to breathe and count. the lotus position (legs crossed)
rhyme about a decade ago You’ll lose track of what and watch our thoughts.
that kind of sums up number you are on. Is that 53
meditation in my view... or 54? The second you are not
The idea of “Watching For me personally, I More then a dozen years

Your Thoughts” seems simple realized that most of my later I can say the watching
enough, but it can be very thoughts weren’t even my my thoughts exercise is the
confusing. own . most beneficial thing I’ve ever
learned. It’s been beneficial
The goal here is to simply They were ideas, beliefs for my personal life and my
observe. Be aware. To watch and conditioning that had business life.
the ideas and thoughts that been forced upon me by
come into your head. parents, teachers and fellow And because of this, I’m
peers. It was a cluttered mess. able to decipher problems and
Watch where they came make decisions from a much
from, where they lead, what It took some time for me more open, grounded and
do they mean? to realize this, but after openly truthful place.
examining my thoughts I was
The purpose of watching saddened. Not only did I not This has taken a ton of
these thoughts is so hopefully like the thoughts in my mind, work. And I still work on this
one day you can eliminate but I started to dislike myself. everyday. The more I learn,
many of the unnecessary ones the more ignorant I feel. But
and much of the noise that From that day forward I growth from that ignorance
lingers in your head. always force myself to watch, and striving for more lets me
examine and grow from my experience my own truths in a
It also prepares you to thoughts? I’m very picky very mature and exciting
experience true mediation about the type of things I’ll let manner.
where thoughts, anxieties, and into my life. Witnessing my
past issues evaporate. thoughts after watching a I love growth, truth and
violent movie or listening to hard work!
But you can’t eliminate the hard core rap music is not a
noise and confusion if you pleasant experience. Being And I love earning lots of
don’t witness, understand and aware of all the subtleties can money by doing things that I
come to terms with it. And create some severe discomfort know make myself and others
that is why we watch our within. feel great. Which brings me
thoughts. to...
Marketing With Truth

In my opinion, the easiest way more to protect the consumers.
to make money on the internet is More on that in a minute.
to become an Ambassador Of
Most people in our marketing
Truth. community know that I learned
much of my online education
So many people are looking from working with guys like
for real answers to their problems Frank Kern, Ed Dale
on the internet and way too often and John Carlton.
marketers impede the browser What many people
from ever getting what they don’t know is that
actually need. before learning from
those guys, I actually
When a prospect gets burned gobbled up most of my Alice Seba & Lynn Terry
marketing info from 2 Ambassadors Of Truth
by a marketer online this hurts us Work At Home Moms
all. Sadly, subpar products are so named Alice Seba and
common online that it’s almost a Lynn Terry.
accepted part of doing business
on the internet. This is pure crap. Lynn was the very first person
to help me online and she was so
patient, so understanding, and so “Love all,
Don’t believe me? Just take a truthful. trust a few”
look at the products in the
Clickbank Marketplace. It’s a Because I trusted her, I William
freaking cesspool of pretend followed nearly everything she Shakespeare
experts making outlandish claims told me to do. And it worked!
about every problem under the
sun. And what I noticed in her
community and in Alice’s
Don’t get me wrong, I love community was that they had
Clickbank and many of the created a atmosphere of massive
products. Heck, I’ve made authority by doing something as
hundreds of thousands of dollars simple as just telling the truth.
from them. However, they still
need to clean that place up a bit
It was plain as day obvious They finally feel like not only make more cash,
that Lynn and Alice had a someone is on their side and you’ll sleep much better at
very loyal following. And not just trying to make a night.
because of that following, and commission off of them.
their willingness to interact One thing many marketers
and spend time with them, I I’ve had similar don’t take into consideration
trusted them too. experiences. I’ve told a few is the “LIFETIME VALUE
customers to not buy a OF A CUSTOMER”.
Of course I wanted to particular product during a
learn the aggressive launch and you’d think that They are just focusing on
copywriting and sales tactics, I’d given them a $1000 dollars getting the sale at any cost but
but that was a separate in cash. They were so happy they blow any chance of a
mission. that I would actually say true long term relationship.
“don’t buy that”. They are
The time I spent learning now customers for life. In the world of instant
from Lynn and Alice was feedback, message boards,
much more about I’ve even turned down well web2.0 and sites that
“Community Building” and over $15,000 in sales from one encourage user feedback and
leveraging “Trust” and of my best friends products. participation you simply
“Honest Communication”. (Frank Kern’s Mass Control) cannot afford to blow your
The truth was, they weren’t relationships online. A site like
Here’s an example of ready for Frank’s program Yelp.com can help make or
using trust to sell. Have you and I honestly couldn’t sell it break a small start up cafe by
ever seen Lynn Terry do to them without feeling bad. favorable or horrible reviews.
product reviews? Big hint: If
your product sucks, make sure People are shocked and People want transparency
she NEVER reads it. She’ll appreciate honesty because and honesty in business and
actually tell her subscribers it it’s so freaking rare in the they are getting it more &
sucks. Of course, she’ll pad it marketing world. If you more each day. The internet is
with nicer language but she’s structure your review pages evolving at a rapid pace
not afraid to tell you exactly and review sites more around offering consumers more
what she thinks. And the the truth, the whole truth and protection and a larger voice.
subscribers go nuts over that. nothing but the truth you’ll
Transparency That Goes Above And Beyond

During the last year I’ve heard during work hours, you almost
a lot of marketers talk about never have to wait for your
transparency on the web. answer. It’s almost like having
your own assistant when you need
I’m not entirely convinced help.
they really offer transparency in
their business, but they sure do Because of this level
talk about it. of transparency I don’t
have a bunch of pissed
For the last year I’ve done off customers,
something that is unprecedented complaints on the
in our industry. To this day I’m internet, and am
still the only marketer who I obviously someone
know of that has offered LIVE who doesn’t turn his True Customer Service
customer support where you can back on his customers.
visibly see my support guy. You People really appreciate
could call him, communicate via this.
text, and get help with any
questions you have. Truth is, I’m baffled why
more marketers don’t offer this “Quality in a
When you become a customer type of support in their business. service or
product is not
of mine, we take care of you and It easily pays for itself if done
what you put into
make sure you have the tools right. In fact, it’s a big time it. It is what the
needed to be successful. money maker when you train client or
your support staff in a smart way. customer gets
I know how frustrating it can out of it.”
be to submit support tickets that On camera customer support
never get answered and may have been the smartest thing
PETER
evaporates into the ether. We do I’ve ever done in my online
DRUCKER
our very best to make sure every business. Well, the smartest thing
support query is taken care. And right behind learning to write
if you visited the support desk really good copy.
Turning Your Pencil Into An ATM Machine

I’ll admit, my grammar is not nothing new to any of you that
the greatest. It used to be know the importance of good
atrocious. I do try to learn and copy. But I’m just constantly
get better each day. 2 years ago in shocked at how much people
an Australia hotel room John neglect the importance of
Carlton taught me the difference learning salesmanship in
between their, there and they’re. print.
To this day, I really don’t know
how to punctuate all the well Want the truth?
either. I receive emails from
grammar Nazi’s all the time. Read the quote to
the right by John. I
However, despite my lack of swiped it from one of
John Carlton & J-Mo
proper grammar, it never slowed his salesletters.
down my ability to write a sales
letter that put money into my Don’t murder your chance for
pocket. Lots of money! success. Make sure you learn a bit
“Most rookie
of copy skills. Whether it’s from marketers murder
It is blatantly obvious to me my Pencil Money course or from their chances of
that the people who spend time one of the old school masters like success before they
learning to write good copy make Victor Schwab, John Caples, even begin.
more money then those who Gary Bencivenga, Eugene But the lucky ones --
don’t. Unfortunately, most never Schwartz, Dan Kennedy, Joe and the smart ones
spend any time practicing it and Sugarman, Gary Halbert, etc etc -- figure out early
view it as boring or hard. etc. You can find most of these that nothing good
will ever happen...
materials on Amazon.com for a
Listen up. You really need to very reasonable price. Until You Learn
learn how to create irresistible How To Write Ads
offers and write compelling copy. Or you can learn from todays That SELL.”
Without that, your sites are pretty masters in my Pencil Money
John Carlton
much dead in the water. This is course. Just learn it somewhere.
Thank You, Thank You Very Much

I want to thank you for Run your business with Last but not least, love
spending the time to read truth, honor and compassion those around you and do all
through this short report. and you’ll develop you can to listen to their
relationships that will last a beliefs and ideas.
I know that I didn’t offer a lifetime.
bunch of marketing I know of no greater skill
information or specific “how Run your business with a then that of LISTENING
to” instructions on making flexible and open mind and and OBSERVING.
your business better. you’ll experience
opportunities that once passed Until next time, stay
What I wanted to focus on you by. observant and stay true.
was making “You” better.
And run your business Sincerely,
Accomplish this, and the with people of the utmost
marketing side of things just character. Surround yourself Jason “Profit” Moffatt
kind of magically fall into by peers who mean something
place. to you and the world. PS: To Be Continued.

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Jason “Profit” Moffatt Presents The...

“Never apologize for

I write this report to you today as

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The sad fact is more then 95% of

What I Learned As A Private Investigator

People Tell The Truth When They Are

“Only the man who is neither a theist nor an

So here is how the 100% positive what number

The idea of “Watching For me personally, I More then a dozen years

Marketing With Truth

Transparency That Goes Above And Beyond

Turning Your Pencil Into An ATM Machine

Thank You, Thank You Very Much

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