Marketing Research Problem :

•To find out the consumer perception on NANO car in Baroda city.
Scope of the Study :
•This study would be useful for companies to know what people perceive and thinking
about “Small Fight”that is NANO.
•This study would be useful to other students as a secondary data.
•This study would be useful to form strategies according to perception of people about
NANO.
Objective of the Study :
•To know the consumer perception on “NANO”car.
•To find out the Acceptance level of people.
•To find out the awareness level about “NANO” car.
•To know about factors affecting purchase decision of “NANO”.
•To know how purchase decision of “NANO”.varies from different Income group.
Limitation of the study
: A research design is a master plan or model for the conduct of formal investigation. It
is blue print that is followed in completing study.THE research conducted by me Is a
descriptive research. This is descriptive in nature because study is focused on fact
finding investigation in a well structured form and is based on primary data.
RESEARCH PLAN

•Type of study:

For completing my study I have gone for sample study because looking at the size of
population & the time limitation it was not convenient for me to cover entire population.
Hence I have gone for sample study rather than census study.

SAMPLING PLAN

A sample design is a definite plan for obtaining a sample from a given population. It
refers to the technique or the procedure that researcher would adopt in selecting items
from sample. Sampling plan may as well lay down the member of items to be inched in
the sample i.e. the size of sample. Sampling plan is determined before data are collected.
STEPS IN SAMPLING PLAN
Sampling frame :
The list of sampling units from which sample is taken is called sampling frame.
BARODA city map was studied thoroughly and samples were selected from the places in
a scattered manner to get effective result.
SAMPLING SIZE:
Total sample size is 300 .The following sample size according to area wise is as follows:
40 O.P.ROAD
20 ALKAPURI
35 FATEGUNJ
30 MANJALPUR
30 VIP ROAD
35 KARELIBAUG
40 NIZAMPURA
30 RAOPURA
40 WAGHODIA ROAD

SAMPLING PROCEDURE
:

The selection of respondents were accordingly to be in a right place at a right time and so
the sampling were quite easy to measure, evaluate and co-operative. It was a randomly
area sampling method that attempts to obtain the sample of convenient elements.
FIELD WORK:
I have collected the data through medium called questionaire collecting the responses
from 300 people in all. I had done my field work in the following area. O.P.ROAD,
ALKAPURI, FATEGUNJ, MANJALPUR, VIPROAD, KARELIBAG, NIZAMPURA,
RAOPURA, WAGHODIA ROADI started my project very first educating the
respondents about my entire project, and ask them to co-operate with me. Mostly all the
respondent were aware of this type of surveys. So I didn’t face any type of difficulty
during my project in the process of explaining and taking there responses on the
questionnaire.

QUESTIONNAIRES :
Through the questionnaire I was able to get an insight in to the consumers mind and to
learn about there perception about “NANO”. All of the questions mentioned in the
questionnaires were helpful to me in knowing the consumer acceptance level