Organization: Coca Cola Beverages Ltd

Group Members:

Hamza Islam (18010015)

Madih Ali Ahmad (18010017)

Muhammad Bilal (18010002)

Muhammad Anns Bin Ibrahim Chaudhry (18010016)

Sana Iqbal (18010058)

Project Scope:

The project intends to study the route to market of coca cola beverages and the challenges that
the company faces due to changing business environment shift from traditional to modern retail
and understanding different channel strategies in rural and urban markets. Moreover, will also
look at the horizontal and vertical conflicts that arise in the channel and will identify the main
players and stakeholders in the value chain.