PROJECT CREATIVE BRIEF glitschka studios 1976 Flat ve {URPOSE: te mare how bot yo, ot ure, Yo pry veh bees moe fo Slow, OF 97306 fay Sdn ont beter in any four navy enotogy, Proce sobre ‘ic yel nares nd lar Sk hoa Bee ens Hoag sn ibe ca atron ph. 971.225.6148 info@glitsehka.com ‘his process allows me eden tom on normed perpecve aie geet help ou hk ough ht www.venglitsehka.com recy blow cach question oop yout eigonte ta he pln ar scene a pose wen you tne woe be apt h gener reve norton» stays beter en ce enya eveog yout eromer| wl low vp wih ery cere querion te ‘ty any moran leon store igh igh need bore proceeerg wh te cee NAME: SIGNATURE: DATE: WHO ARE YOU? ‘What is your business, product or service? Whats your busines, p YOUR OBJECTIVES ‘Wihere do you want ogo with your busi 5 EFOW? What are your short range goals after launching? DESIRED RESULTS & VISION How would you lke your business tobe perceived by those experiencing it on a dally basis? TARGET MARKET ‘Wo i your audience? Your primary demographic focus? How o you see your business engaging with them? COMPETITION ‘ois your primary national or local competition? (Dtecty or Indirect) How is your company diferent from them? SUCCESS CRITERIA Define how you wil udge a successful project?PROJECT VOICE \What do you want your identity to say about you? How would you ike to see people react tot? What personality should your brand have? COLOR PREFERENCES What is yur favorit and least favorite colo? Explain why GAUGING PERCEPTION Name a brand logo you lke and explain why. What is something most people like that you don'tlike or car for in respect ta its design aesthetics? EQUITY Were would you lke tobe inten years wth your business? KeywoRDs CO orrevonauc =) essusico — E) ewmwsusric ©) mL rrtesston What keywords best esribe your business?) pnosnessve [E-) eney Co ome sere: 5) oem, Cl rworion. — sone Ef necrry cn) wsra Co ronnie Yavmicwrc Ey rnacrca, —— errecrne 2) wonenn ADDITIONAL INPUT This is your opportunity tobe part of the creative cirecton. Fel free to share any additional comments you thnk are important to take into consideration as | begin the creative process. Ifyou have any visuals tha clarity your input in this brie please include those within and email and send them along with your filed out brit t:info@gtitsebka.com Email this brit bach te: info@glitsehka.com Mal Haf Down Deposit on araectt: (Request payment by CC. We precess all CC payments via Paypal.cam) Giitschha Studios 1975 Fitapatrick Ave SE Salem, OR $7308,