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Prof. C. S. PURUSHOTHAMAN
MSc, DBM, DOM, Dip.Pkg(INDIA), Grad.I.I.Ind.Engg, Dip.Pkg(NETHERLANDS),
Dip.Ind Safety., M.Inst.Pkg(UK), MASQ(USA), AMIIRSM(UK), MISQ,MIQR, FIC, FCS, L.F.I.I.,
QMS Auditor(UK), Six Sigma Black Belt
RETIRED CHAIR PROFESSOR DIRECTOR - SIES SCHOOL OF PACKAGING
VISITING PROFESSOR & EXAMINER UNIVERSITIES OF MUMBAI & SNDT
BACKGROUND
In this lecture we are addressing the NEW INSGIGHTS INTO PACKAGING FOR EXPORTS. The key words are
Packaging, Export and New Insights. So let us understand the real concept of these words.
PACKAGING CLASSIFICATION
Consumer / Unit/ Primary Package Touches product and in hands of consumer
Secondary/Intermediate Package contains primary packs for retail distribution
Bulk Package - contains secondary packs for bulk distribution
FACTORS TO BE CONSIDERED
Configuration, Surface Design, Utility, Marketing, Protection and Economics.
TYPES OF MARKET
Domestic & Exports
FUNCTIONS OF DISTRIBUTION
Reach product to consumer in factory fresh condition
Production & consumption are dependent on distribution
There is always a time lag between production and consumption
STAGES OF DISTRIBUTION
Inherently involves certain stages
Storage
Handling
Transportation
These are pillars of bridge of distribution. There is always a time lag during these stages
PROCESS OF DISTRIBUTION
Hazards exist during the various stages of distribution
Inherent by virtue of its process
Hazards exists during the time lag
Time lag itself is an hazard
PACKAGING & DISTRIBUTION
Packaging is a function which attempts to protect the product from hazards ofdistribution. Hence packaging
should be aware of the distribution mechanism to take care of the hazards
TRANSPORTATION HAZARDS
Vibration
Vertical Impact
Compression
Horizontal Impact
Roll
Most vibration occurs during transport. Vibration may cause a package's contents to settle, which makes
them more vulnerable to shock and compression because of increased void space. Vibration may also cause
migration of some types of packing materials, such as expanded polystyrene. Such migration may leave the product
resting in the bottom of the box, relatively unprotected from shock. Potentially damaging vibration may occur during
transit by road, rail or air. The severity of motion is low compared to shock, but long exposure times (hours or
days) can cause abrasion and scuffing, loosening of closures and fasteners, fatigue and cumulative damage.
Distribution companies use a number of different transport modes, including trucks of various types, trailers
on flatbed railcars, aircraft and others. The modes can have unique vibration characteristics, and packaged
products can react differently to each. Long-haul vehicles are loaded to utilize essentially all of the interior
space. This means that package orientation within the load cannot be predetermined, and therefore, packages
STORAGE HAZARDS
Compression
Compression is the greatest hazard to box integrity, and void fill minimizes this risk. Research shows that
packers often use more void-fill material than necessary, just to be safe. Warehouse storage is generally considered
in distribution, but packages are stacked in the long-haul transport vehicles and the resultant compression forces
are dynamic (varying due to vibration) during transit. Dynamic compression can be several times the magnitude
of static compression.
CLIMATIC HAZARDS
Temperature (High & Low) & Cyclic Change of Temperature
Humidity (High & Low) & Cyclic Change of Humidity
Condensation
Salt
Rain
ENVIRONMRNTAL HAZARDS
Microbial
Infestation
Light (High Intensity sunlight)
IMPORTANT
ONLY GENERAL DATA CAN BE GIVEN IN NOTES AS THE
AUDIENCE HAVE DIFFERENT INTERESTS. HOWEVER, YOU WILL
GET MORE DETAILS ON SPECIFIC AREAS DURING QUESTION
SESSION OF THE LECTURE
Departments
Department of Commerce
Department of Industrial Policy & Promotion
Attached Offices
Directorate General of Foreign Trade (DGFT)
Directorate General of Supplies and Disposals (DGS&D)
Indian Patent Office
Statutory Bodies
Export Inspection Council (EIC)
Export Inspection Agency at Delhi, Mumbai, Kolkata, Kochi and Chennai
Autonomous Bodies]
Agricultural and Processed Food Products Export Development Authority (APEDA)
Federation of Indian Export Organisations (FIEO)
Indian Diamond Institute
Indian Institute of Foreign Trade (IIFT)
Indian Institute of Packaging (IIP)
Intellectual property Appellate Board (IPAB)
Indian Rubber Manufacturers Research Association (IRMRA)
Marine Products Export Development Authority (MPEDA)
National Institute of Design
National Numbering Organisation (EAN-India)
Boards
Coffee Board
Rubber Board
Spices Board
Tobacco Board
Tea Board
National bee board[2]
Commissions
Tariff Commission
Promotion Councils
Basic Chemicals, Pharmaceuticals and Cosmetics Export Promotion Council (CHEMEXCIL)
Cashew Export Promotion Council of India (CEPCI)
Chemical and Allied Products Export Promotion Council (CAPEXIL)
Council for Leather Exports
Engineering Export Promotion Council (EEPC)
The Gem and Jewellery Export Promotion Council (GJEPC)
National Manufacturing Competitiveness Council (NMCC)
Plastics Export Promotion Council (PLEXCONCIL)
Project Exports Promotion Council of India (PEPC)
Sports Goods Export Promotion Council (SGEPC)
National Council Of Educational Research And Training (NCERT)
He is an authority in the Packaging of Food Products and Shelf life Studies of these products in the package. He is a
Research Guide to M.Sc. (Food Science) studentsat the Mumbai & SNDT Universities. He has also worked in Multinational
like Colgate, Palmolive, Hindustan Unilever as a Senior Development Manager heading the Development and Quality
Control. He has rare ability of a Team Builder and as established successful teams in these companies. His Man-Management
ability is remarkable. He has been the member of the task force on various crucial projects of the companies on trouble
shooting and strategic issues in the field of Packaging and Quality Assurance. He has the unique ability to work in a team
and motivate, which is his worthy of mention. He was instrumental with developing packages, packaging system and testing
equipment and has patent to his credit. These patents are the ownership of the organization for which he worked, with, him
as the inventor.
He was trained in the MNCs subsidiaries in Philippines, Thailand, Hong Kong, and Korea. He was nominated for Advanced
Management Programmes by the MNC organisations. He was instrumental global sourcing of moulds and packaging
machinery and has played a role of Technical Expert in negotiations with companies in Singapore, Taiwan, Korea and China.
He was twice awarded the Colgate Chairmans Global You Can Make A Difference Award for his different innovations.
He has authored more than 60 papers and articles and he is associated with various educational institutions and forums as
a faculty and programme co-coordinator.He is a regular speaker at the Bombay Chamber of Commerce, College of Insurance
and NIBM etc on Packaging and Management subjects. He has been a Consultant to Asian Paints, Hindustan Lever, Lakme,
Cussons International Limited, Marico, Ahmed Mills, Castrol India, Parle Products etc. In this new assignment as the
consultant he has completed following assignment for the clients. (a)Exhibitions conducted for clients in Dubai, Delhi, Germany
and Bombay. (b) Market and packaging study for the client ion Aalsameer (Netherlands. (c) Technical meeting and
representation in Mariestead - Sweden, Manchester & London- UK , San Francisco and Chicago - USA, Singapore, Hong
Kong, China, Taiwan and Korea.
In the late nineties as per the request of one of his multinational client Castrol India Limited he become an entrepreneur and
set up the Crest Packaging Private Limited, in which he is the Founder Managing Director. This organization is Professional
Contract Packaging Unit. This company has two units with an investment of Rs. 3.6Crores with a monthly production of 3000
tons of Lubricating Oil.In addition is also a Director of Packaging Professional Group a Packaging Management Advisory
organisation and Nanda Enterprises manufacturing seamless plastic tubes for Cosmetic and stationery industry. All along
his passion for academics and research has made him closely associated with various institutions.
This passion for academics, has made him took up the position of Full Time Chair Professor Director of SIES School of
Packaging and Packaging Technology Centre wherein he has brought in modifications in the academic by bringing out the
industrial approach to the academics so that the students passing out are more useful and acceptable to the industries. His
objective in the institute is to setup the second line of defence with a group of qualified young professional and later work as
their mentor.He was the Programme Director & Chair for the AVERY DESNNISON FOUNDATION USA PROGRAMME atthe
SIES SCHOOL OF PACKAGING PACKAGING TECHNOLOGY CENTRE.
He is a Visiting Professor Examiner at the Universities of Mumbai, SNDT and Government of Kerala for MSc Nutraceuticals,
MSc BioAnalytical, MSc (Food Science & Nutrition), MSc (Food Processing & Preservation). He is a member of the team for
forming the course, Examiner and Moderator at the University of Mumbai. He is a member of American Society for Quality,