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Declaration
I, Sahib Singh, do hereby declare that the project titled customer preference
towards various Air conditioner brands is an original piece of work prepared by me.
It is not copied one and has not been submitted to any board/university earlier. While
preparing this project, I have followed all the guidelines issued by CBSE in this
regard.
(Sahib Singh)
XI-comm. /B
Roll.No-36
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Certificate
It is to certify that the project titled Customer preference towards various Air
CBSE, the student has worked under my supervision and carried out the original
work.
(Giridhar Gopal)
(P.G.T. Economics)
(G.P.S)
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Acknowledgement
Every project big or small is successful largely due to the effort of a number of
wonderful people who have always given their valuable advice or lent a helping
hand. I sincerely appreciate the inspiration; support and guidance of all those people
At this juncture I feel deeply honoured in expressing my sincere thanks to Mr. Manoj
kumar (H.O.D Economics dept.) for making the resources available at right time and
Last but not the least I place a deep sense of gratitude to my family members and
my friends who have been constant source of inspiration during the preparation of
(Sahib Singh)
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CONTENTS
Acknowledgement
Declaration
Certificate
1 Introduction
3 Research Methodology
5 Findings
6 Suggestions
7 Conclusion
8 Annexure
INTRODUCTION
Meaning of customer
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facing businesses, because it is the customer who creates demand for goods and
services. Businesses often compete through advertisements or lowered prices to
attract an ever-larger customer base.
Description: Preferences are the main factors that influence consumer demand.
Economists study preferences to perceive the demand for each commodity and the
future implications it may cause.
Consumer preferences describe the reasons for the choices people make when
selecting products and services. Analyzing the factors that determine consumer
preferences helps businesses target their products towards specific consumer
groups, develop new products and identify why some products are more successful
than others.
Advertising
Social Institutions
Social institution, including parents, friends, schools, religion and television shows
also influence consumers' preferences. For example, kids might want to have the
same toys their schoolmates have, while young adults may purchase the same
products their parents used to buy.
Cost
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Consumers usually choose to purchase more of a good if the price falls. For
example, a sale or reduced prices may increase consumption of a good. On the
other hand, an increase in price may cause reduced consumption, especially if the
good has available substitutes.
Consumer Income
Consumers often desire more expensive goods and services when their income
increases. If they suffer a decrease in income, they are more likely to choose less
expensive goods and services. For example, a business selling luxury goods, such
as jewellery, will probably be more successful in a high-income areathan a low-
income area.
Available Substitutes
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draws upon social science disciplines of anthropology, psychology, sociology and
economics.
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MAJOR PLAYERS OF THE INDUSTRY
Voltas
The Indian AC major Voltas is the most favourite AC brand of Indian people. It is
offered by an Indian conglomerate the Tata Group. The product is manufactured by
Voltas Limited, a subsidiary of the Tata Group, headquartered in Mumbai,
Maharashtra. The Voltas ACs are famous for their performance and high durability.
Voltas All Weather Smart ACs are becoming increasingly popular day by day. Voltas
is popular in India as well as abroad alike. The price range of Voltas is Rs. 25,000
Rs. 55,000. Some of the most popular Voltas AC models are mentioned below:
This South Korean private conglomerate is spreading its wings in India further and
further everyday. The air conditioners from Samsung are amongst the most sought
after and most popular in India. Samsung ACs are famous for their features and the
level of comfort they offer. The prices range of Samsung is Rs. 20,000 Rs. 70,000.
Some of the most famous Samsung AC models are mentioned below:
Triangle Inverter AC
AR18JV5DAWKNNA 1.5 TR
AR18JC5HATPNNA
AR18JV5HATQNNA
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Daikin
Daikin is a Japanese major operating for almost a century now. This speaks volumes
of Daikin's success in the world market. The brands popularity has increased
manifold ever since it started operating in India. The brand owes its popularity to its
high-quality products and affordable rates. The prices range of Daikin ACs is Rs.
18,000 Rs. 50,000. Some of the widely sold AC models from Daikin are mentioned
below:
FTXR Series
FTXG Series
FTXR Series
DTKM Series
ATKM Series
LG
Another South Korean brand that enjoys great command in Indian consumer
appliances market is LG. LG's air conditioners are appreciated for quality. Apart from
that, great service and performance, affordable price and smart cooling are what LG
boasts of. The price range of LG air conditioners varies between Rs. 18,000 and
78,000. Some of the most popular AC models from LG are mentioned below:
BSA18IMA
BS-Q186C8A4
BSA12IMA
BS-Q126B8R8
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Whirlpool
VSQ55.DT3-MUA
VSA55.RW1-MAA
VSA55.WW1-MAA
VSN55.RV1-MDA
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Blue Star
Founded in 1943, Blue Star is one of the oldest consumer electronics companies
based in India. The company started off with reconditioning refrigerators and air
conditioners. The company feels proud of having catered to the cooling needs of a
large number of residential, commercial and corporate customers by providing best
air-conditioning services. The price range of Blue Star ACs begins from Rs. 22,000
and ends at Rs. 1,00,000. Some of the most popular Blue Star AC models are
mentioned below:
Hitachi
Zunoh 300f
Zunoh 200f
Kaze Neo
Kashikoi 400i
Kashikoi 200i
Summer TM
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Haier
Haier from China is rated amongst the leading consumer electronic brands in India. It
produces, sells and markets a wide range of consumer goods such as air
conditioners, refrigerators, washing machines and the likes. Haier ACs are lauded for
their excellent cooling, longevity and superior performance. Moreover, low energy
consumption and reliability are the features that set Haier apart from the rest. Haier
ACs prices range is Rs. 18,000 Rs. 45,000. Some of the most trusted Haier AC
models are mentioned below:
HSU-18CKCS(R2D)
HSU-13CNFG5N
HSU-24CXAS3N-BWNA
O General
Bureau of Energy Efficiency has honoured O General with five stars for its energy
saving features. It commands a great deal of trust in all quarters of Indian consumer
electronics. It is a joint venture of Japan's Fujitsu General and Dubai's ETA-ASCON
STAR formed in 2000. It ensures excellent cooling service to its users on a
consistent basis. O General ACs price range is Rs. 25,000 Rs. 60,000. Some of
the most popular O General AC models are mentioned below:
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RESEARCH METHODOLOGY
their choices.
Comparison between various branded Air Conditioners
Find out the factors influencing peoples choice at the time of purchasing Air
Conditioner.
Instrument used-questionnaire
Sample size- 40
LIMITATIONS
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While surveying I encountered some problems like:-
questionnaires filled.
Many of the respondents were not ready to get the questionnaires
filled.
Some people were in a hurry while filling the questionnaires due to
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Options Numbers Percentage
LG 8 20
General 6 15
Voltas 9 22.5
Whirlpool 9 22.5
Any other 8 20
total 40 100%
Air Conditioner. 20 percent of the people like LG Air Conditioner too. However
General are least prefer. 20 percent of people are the ones who like any other Air
Conditioner.
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Q-2.Where do you buy Air Condition from?
Conditioner form shops. Some percentage of people buy Air Conditioner from
both shops and the internet. However very small percentage of 12.5 percent
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Options People Percentage
Once in a 5 Years 21 52.5
Once in 3 Years 14 35
Once in a Year 2 5
No at all 3 7.5
Total 40 100
Interpretation-we can conclude that most of the people buy Air Conditioner once
percent people buy Air Conditioners once in a year. And just 5 percent people
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Q-4.If prices of your preferred brand increase will you purchase again?
Conditioner even after their prices increase. However 15 percent of people will
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Q-5.Which factor influences you to go for a particular brand?
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Q-6.Do you normally switch over the brand?
different brands. However 32.5 percent people do not switch over the brands.
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Q-7.What kind of promotional tool do you prefer?
tool by the people, followed by free gifts, buy one get one free offer, and lucky
coupon.
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Q-8.Would you buy preferred brand at low cost with negligible quality?
quality standards. However just 27.5 percent of the people would buy their
Q-9.what is the least you would spend on an Air Conditioner (in rupees)?
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More than 40000 13 12.5
30000-40000 5 32.5
25000-30000 19 47.5
More than 50000 3 7.5
Total 40 100
between 30000-40000. Just 12.5 percent people spend less than 40000 rupees
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Total 40 100
preference for Split Air Conditioner and 25% people prefer Window A/c.
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Interpretation- it is concluded that most of the people have no effect of
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Interpretation- it is concluded that more than 77 percent people would buy Air
Conditioner during a Festival Seasons. However just 22.5 percent people wont
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Interpretation - it is concluded that most of the people use Air Conditioner daily.
Just 17.5 percent people dont use Air Conditioner Daily. However 12 percent
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Interpretation- it is concluded that more than 87 percent people prefer brand
FINDINGS
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It is concluded that most of the people prefer buying Air Conditioner form
shops. Some percentage of people buy Air Conditioner form both shops and
the internet. However very small percentage of 12.5 percent prefers buying
Air Conditioner online.
we can conclude that most of the people buy Air Conditioner once in 5 Years,
followed by people buying Air Conditioners Once in a 3 Years. 7.5 percent
people buy Air Conditioners once in a year. And just 5 percent people dont
buy Air Conditioners at all.
it is concluded that the factor of durability affects the customer preference the
most, followed by variety, quality, price.
It is concluded that 67.5 percent people normally switch over different brands.
However 32.5 percent people do not switch over the brands.
Most of the people wont prefer buying preferred brand at low quality
standards. However just 27.5 percent of the people would buy their preferred
brand even at negligible quality standards.
It is concluded that most of the people spend more 25000-3000 on their Air
Conditioners, followed by 32.5 percent people spending money between
30000-40000. Just 12.5 percent people spend less than 40000 rupees on
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their Air Conditioner. However a marginal population of 7.5 percent people
spend more than 50000 rupees on their Conditioner.
It is concluded that most of the people contacted have their preference for
Split Air Conditioner and 25% people prefer Window A/c.
it is concluded that more than 77 percent people would buy Air Conditioner
during a Festival Seasons. However just 22.5 percent people wont buy Air
Conditioner during a Festival Seasons.
It is concluded that most of the people use Air Conditioner daily. Just 17.5
percent people dont use Air Conditioner Daily. However 12 percent
sometimes prefer to use sometimes.
SUGGESTIONS
After accessing the whole project, what came out in picture is as follows:-
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After going through the market research it is found that branded Air Conditioner
are increasing day by day in India. That sounds good for international as well as
increasing the product quality to grasp more customers. New offers should be
advertisement of products.
CONCLUSION
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It was a wonderful and learning experience for me to work on this project. This
project took me through the various phases of project development and helped
the thrill of tackling the various challenges and problems gave me a feel of
economists.
It was through this project that I came to know how to design a questionnaire. I
enjoyed each and every bit of work I had done in this project.
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