Code No: RT42052 R 13 Set

No. 1
IV B.Tech. II Semester Regular Examinations, April-2017
MANAGEMENT SCIENCE
(Common to computer science & Engineering, Information
Technology and Automobile Engineering)
Time:3 Hrs Max
marks :70

Note: 1. Question paper consists of two parts (Part-A and Part-B)

2. Answering ALL Sub question from Part-A
3. Answer any THREE questions from Part-B
*****

PART-A

1. a) What do you mean by Organizing?

[4M]

2M for defining Organizing as below

Organizing refers to the process of grouping the related activities and assigning them to a
manager with authority to supervise it. Organizing is an essential function that makes the plans
operational by identifying and classifying necessary activities.

2M for enlisting and elaborating functions of Organizing as below

It also involves creating job positions at various levels and establishing mutual relationships
between them in term of authority and responsibility. Organizing consists of dividing as well as
grouping of work and jobs and establishing superior- subordinate relationship between them in
term of authority and responsibility.

b) Define Quality Control? [4M]

4M for enlisting and explaining all 4 of the below points

Quality is defined as customer satisfaction in general and fitness for use in particular.
Quality control is a management tool. It is used to produce quality goods.
Quality control may be defined as that industrial management technique or group of techniques
by means of which products of uniform acceptable quality are manufactures- Alford and Betty.
Quality control refers to the systematic control of those variables encountered in a
manufacturing process which affect the excellence of the end product. Such variable
result from the application of materials, men , machines and manufacturing
conditions- Bethel, Atwater and Stackman.

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 c) Write a short note on Standardization
[3M]

3Mfor enlisting and explaining any 3 aspects as below

Achieving maximum productivity through standardization of service product

and service design and delivery achieving global economy of scale and lowest
unit cost which is an import tenet of economics (product or production
orientation)
The process of setting generally uniform characteristics for a particular good
or service.
Standardization is assumed to be the best method as it could give a maximum
profit. The process of defining and applying the conditions to ensure that a
given range of requirements can normally be met with a minimum of variety
and in reproducible and economic manner on the basis of the best techniques.
The development and application of a standard for a particular product or type
of component or range of products or components or a given procedure.

d) What is Gantt chart?

[4M]

4M for explain Gantt chart as below

A Gantt chart is a type of bar chart that illustrates a project schedule. A Gantt chart is a Matrix
Consists of: Horizontal Axis Vertical Axis Graph Area. Horizontal Axis. The Gantt chart is
constructed with a horizontal axis representing the total time span of the project, broken down
into increments (days, weeks, or months).
It was introduced by Henry Gantt around 1910 1915.( Gantt chart given below)

Reasons to use Gantt chart are a great deal of time, resources, energy, emotion spent on
identifying solutions. It assures a smoother execution of the project and provides details steps,
predecessors, and timeline for the successful completion of the project within the time .

e) Mention the Mission Statement?

[4M]

2Mfor enlisting and explaining Definition from below

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 Mission is a statement which defines the role that an organization plays in a society.
Mission Statement defines the essential purpose of the organization, concerning
particularly why it is in existence, the nature of the business it is in, and the customers it
seeks to serve and satisfy, and purpose or reason for the organizations existence.
Mission is an enduring statement of purpose that distinguishes one firm from other similar
firm.
In short the mission describes the product, market and technological areas of emphasis
for the business.

2Mfor enlisting and explaining Characteristic from below

Following are the seven characteristics that must be presented in a mission statement :-
they are
1. A mission statement should be feasible, keeping in mind the resources
available to achieve those missions
2. A mission statement should be precise.
3. A mission statement should give a clear idea about the main purpose of the
organization.
4. A mission statement should be formulated in such a way that the employees of
the organization are motivated to strive hard and think of the organization as
a well reputed one.
5. A mission statement should be distinctive.
6. The major components of the organizational strategy must be indicated by the
mission statement.
7. The mission statement should indicate how objectives are to be accomplished
by the management.

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f) What is Bench Marking ?
[3M]

2Mfor enlisting and giving definition for Bench Marking as below

Benchmarking is the process of comparing an organizations operations and internal

processes against those of other organizations within or outside its industry. The other
organizations against which the comparisons are made, known as benchmarking
partners, are usually those that are perceived to be the best performers in their class.
Benchmarking must be performed on a specific area or activity only, such as operational
best practices, information technology, staffing, compensation packages, distribution
system, budgeting, and the like.

1 M for enlisting and giving further explanation for Bench Marking as below
A systematic process benchmarking needs a frame work and utilizes a standard set of
attributes that are measurable so that multiple organizations, of the same field, may be
compared objectively. Benchmarking pertains to 4 steps.
1. Internal Benchmarking
2. Competitive Benchmarking
3. Functional Benchmarking
4. Generic Benchmarking.

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 PART-B
2. a) What is Management? Describe the nature and features of
Management
[8M]
3M for Definition of Management:-

Management is concerned with the systematic organization of economic resources and its task
is to make these resources productive. By Peter F. Drucker
To manage is to forecast and plan, to organize, to command, to coordinate and control By
Henry Fayol
Management is effective utilization of human and material resources to achieve the enterprise
objectives
By W .F Glueck.

5M for describing nature and features of Management:-

Management is a social process-

Management is a body of people involved in decision-making-
Management is omnipresent and universal-
Management functions are complex in nature-.
Management is an inexact science-
Management is an art and also science-
Management is a profession
Management is inter-disciplinary-
Management is situational in Nature-

b) Explain the levels of Management and their functions.

[8M]

3M for elaborating the levels of Management as below

5M for describing the functions of Management as below:-

Luther Gullicks POSDCORB Functions of Management

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 Planning
Organizing
Staffing
Directing
Coordinating
Reporting
Budgeting

3. a) Define Method study. Illustrate neatly with a diagram the

basic procedure of a Method study.
[8M]
2Mfor defining the method study as below

Method study is concerned with the ways in which a worker performs his/her work. Method study is defined as
critically examining and recording of the existing and proposed ways of doing work in an organized manner, as a
means of developing and applying easier and more effective methods reducing costs and increasing efficiency.
Method study provides answers to the following questions: What? When? How? and Where?

3Mfor illustrating the method study with a diagram as below

3Mfor illustrating the method study with a diagram as below

Basic procedure for Method study:-
1. Select-
2. Record-
3. Examine-
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 4. Develop and Define-
5. Install-
6. And Maintain -

b) Describe the Henry Fayol 14 principles of Management.

[8M]
1Mfor describing the role of Henry Fayol as below

Henry Fayol often proclaimed to be the father of modern management theory; Fayol defined
management function as planning, organizing commanding, coordinating, and controlling. Fayol
tried to understand an enterprise from top to bottom, trying to identify and arrive at the way it
should function, so as to allow its resources to do optimal work. In keeping this line of thinking he
developed 14 principles of management. They are as follows:-

7Mfor describing the role of Henry Fayol as below

Division of work
Authority and responsibility
Discipline
Unity of command
Unity of direction
Subordination of interest
Remuneration
Centralization of authority
Scalar chain
Order
Equity
Stability of tenure
Initiative
Esprit de Corps

In short, these 14 principles reflect how the organization should be structured and also how the managers and
employees should be taken care of. Fayol be rightly termed as the father of modern management because of his
contribution to the growth of professional management.

4. a) What is product life cycle? Elaborate the various stages in

product life cycle.
[8M]

4Mfor describing product life cycle with an example:-

Product means, any physical good or service, or a combination of both, which can satisfy the needs of
the buyer is called a product. Each product has some Cleary visible attributes and some which are not
clearly defined, both of which the seller puts forth to a potential buyer.

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Product Life Cycle means a new product progresses through a sequence of stages from introduction to
growth, maturity, and decline. This sequence is known as the product life cycle and is associated with
changes in the marketing situation, thus impacting the marketing strategy and the marketing mix.

Example for Product life cycle: - the decline in the sales of Gramophone records when the superior
quality and convenient CDs were launched. Also the disappearance of wood-based stoves with the
emergence of electric and pressure cookers is a classic example for product life cycle.

4Mfor describing Stages in product life cycle:-

Stages in Product life cycle

Introduction stage-
Early growth stage-
Rapid growth stage-
Maturity stage-
Saturation stage-
Decline stage-

.
b) Describe the human resource management in the context of
globalization. [8M]

2Mfor defining human resource management

Human resource management is the process of managing the human resources of an organization in
tune with the vision of the top management. In other words, it is through the human resources that the
management attempts to convert its vision and mission into action. HRM is a strategically driven process.
It represents an intensely unified and holistic approach. HRM directly addresses the business related
issues.

4Mfor describing human resource management functions

HRM functions include the following

Empowering employees and institutionalizing the employee involvement
Focusing on productivity and team building
Developing flatter organizational structure
Developing a more people sensitive management style and organizational culture
Developing human resource information systems
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 Strengthening of organizational communications
Evaluating self-appraisal and providing feedback

2Mfor describing human resource management in the context of Globalization:-

Several key factors make Global HRM different from domestic management:
i. Different labor markets
ii. Mobility problems: legal, economic, cultural barriers
iii. Different management styles
iv. Varied compensation practices
v. Labor laws.
Global HRM is concerned with
Equipping the available staff in terms of necessary language and skill requirements
Modifying the management practices to accommodate the varying interests of a diverse work
group.
Meeting technology changes through adequate training and development
Minimizing conflict through defined policies and procedures.

5. a) Differentiate between PERT and CPM [8M]

2Mfor enlisting and explaining the PERT and CPM

PERT stands for Program Evaluation Review Technique. PERT charts are tools used to plan tasks within a
project making it easier to schedule and coordinate team members accomplishing the work. PERT charts
were created in the 1950s to help manage the creation of weapons and defense projects for the US Navy.
While PERT was being introduced in the Navy, the private sector simultaneously gave rise to a similar method
called Critical Path.
C P M stands for Critical path method is based on mathematical calculations and it is used for scheduling
project activities. This method was first introduced in 1950s as a joint venture between Remington Rand
Corporation and DuPont Corporation. In the critical path method, the critical activities of a program or a
project are identified. These are the activities that have a direct impact on the completion date of the project.

6Mfor Differentiate between the PERT and CPM

PERT CPM
It is event oriented It is activity oriented
It is based on three time estimates: It is deterministic, time estimates are
1. Optimistic, 2. Most likely , 3. based on past data
Pessimistic
In PERT, Time is not related to costs. Here time is related to costs
PERT terminology includes network CPM terminology involves arrow
diagram, event, slack and so on. diagrams, nodes and float.
PERT assumes that all resources are CPM considers the constraints on the
available as and when required resources. It is more realistic.

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 b) Explain different types of floats in Network Analysis.
[8M]

2Mfor defining and explaining the float as below

Floats in Network analysis represent the difference between the maximum time available to finish
the activity and the time required to complete it. Float is calculated for activities. Float represents
underutilized resources. It also shows the degree of flexibility available for starting a given activity.
A critical path in a network is that path which has least float. This represents some degree of
flexibility in a project. Otherwise, it may result in a state of crisis that can be avoided or taken care
of if there had been some float.

6Mfor describing different types of floats as below

Total Float
Independent Float
Free Float
Negative Float

6. a) Explain the steps in corporate planning process.-

[8M]

2M for explaining the corporate planning

Corporate planning refers to the process of planning undertaken by the top management
to achieve their organizational goals. Two significant phases in corporate planning are:
environmental scanning and strategy formulation.

2M for explaining the basic concepts of corporate planning

Mission
Goal
Objectives
Policy
Strategy
Purpose
Programmes

4M for explaining the Steps in Corporate Planning Process as below

Corporate Mission

Formulate strategic objectives

Appraise internal and external environment

Develop and evaluate alternative

strategies

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 Select the best strategy

Fix key targets and allot resources to strategic business units (SUBs)

Develop operating plans

Monitor the Performance

Revise, where necessary

An outline of the corporate planning process

b) What do you mean by SWOT analysis and explain its significance?

[8M]

4M for explaining the SWOT analysis

SWOT analysis is an acronym for strengths, weaknesses, opportunities, and threats and is a structured
planning method that evaluates those four elements of an organization, project or business venture. A
SWOT analysis can be carried out for a company, product, place, industry, or person. It involves
specifying the objective of the business venture or project and identifying the internal and external factors
that are favorable and unfavorable to achieve that objective. Some authors credit SWOT to Albert
Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s
and 1970s using data from Fortune 500 companies.[1][2] However, Humphrey himself did not claim the
creation of SWOT, and the origins remain obscure. The degree to which the internal environment of the
firm matches with the external environment is expressed by the concept of strategic fit.

4M for explaining the significance of SWOT analysis

SWOT analysis groups key pieces of information into two main categories:

Internal factors the strengths and weaknesses internal to the organization

External factors the opportunities and threats presented by the environment external to the
organization

Analysis may view the internal factors as strengths or as weaknesses depending upon their effect on the
organization's objectives. What may represent strengths with respect to one objective may be
weaknesses (distractions, competition) for another objective. The factors may include all of the 4Ps as
well as personnel, finance, manufacturing capabilities, and so on.

The external factors may include macroeconomic matters, technological change, legislation, and
sociocultural changes, as well as changes in the marketplace or in competitive position. The results are
often presented in the form of a matrix.

Below is an example SWOT analysis of a market position of a small management consultancy with
specialism in HRM.
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 Strengths Weaknesses Opportunities Threats

Reputation in Shortage of consultants Well established position Large consultancies

marketplace at operating level rather with a well-defined operating at a minor level
than partner level market niche

Expertise at partner Unable to deal with Identified market for Other small
level in HRM multidisciplinary consultancy in areas consultancies looking to
consultancy assignments because of other than HRM invade the marketplace
size or lack of ability

One of the major benefits of SWOT analysis is that it generates information and perspectives that can be
shared across a variety of functional areas in the firm. The SWOT process should be a powerful stimulus
for communication outside normal channels. The final outcome of a properly conducted SWOT analysis
should be a fusion of information from many areas. Managers in sales, advertising, production, research
and development, finance, customer service, inventory control, quality control, and other areas should
learn what other managers see as the firms strengths, weaknesses, opportunities, and threats. This
allows the marketing manager to come to terms with multiple perspectives before actually creating the
marketing plan.
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7. What is end user computing? How does it benefit the end user?
Explain with examples
[16M]

4M for enlisting & explaining End User Computing:-

End-user computing (EUC) refers to systems in which non-programmers can create working
applications. EUC is a group of approaches to computing that aim to better integrate end users into
the computing environment. EUC is a group of approaches to computing that aim to better integrate end
users into the computing environment. These approaches attempt to realize the potential for high-end
computing to perform problem-solving in a trustworthy manner. End-user computing can range in
complexity from users simply clicking a series of buttons, to writing scripts in a controlled scripting
language, to being able to modify and execute code directly.

4M for enlisting & explaining benefits to End User:-

Key Benefits of End User Computing

Improves business continuity and disaster recover This will reduce capital
and operating costs through desktop and application virtualization.
Migrate and upgrade operating systems With less down time, eliminating the
need to recode, retest and recertify applications and get more out of existing
desktop assets.
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 Reduce need for IT staff at remote and branch offices by delivering virtual
desktops to remote and temporary users while protecting corporate data.
Centralized desktop management with reduced operating and support costs.
Quicker desktop deployments with reduced operating and support costs.

2M for enlisting & explaining End User Computing with diagram:-

4M for application End User Computing:-

Application of EUC
Service Desk Global Service Desk handling 10mn trouble tickets and 7mn service desk calls
per annum in 20 languages. 17 Global delivery centers spread across the world with 7 near shore
centers
Client Application Management services Deliver Application Packaging, Imaging, Software
Distribution and Patch Management services in a centralized factory construct. 5000+
Applications packaged and distributed annually.
Messaging & Collaboration Services Build, operate and provide professional services on
email and collaboration platforms like Microsoft Exchange, IBM Lotus Notes. Monitor and support
more than 800,000 mailboxes globally
Asset Management Provide a complete Asset Management Lifecycle service right from
ordering to ongoing management and tracking of client assets.
Client Support Services Provide onsite support for Desktops, Laptops, Printers, Handheld
devices at client locations spread globally. Global Network of Client support specialists supporting
approximately 3 million client devices distributed globally.
Infrastructure Application Build and Manage Infrastructure Applications in customer
environments. These services include Directory Services, File and Print services, Remote Access
Management, Application delivery using Citirix, Microsoft App-V etc.

2M Examples for End User Computing:-

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Fourth Generation Programming Languages These languages allow users to develop their own computer programs
and even link a series of them together to form a small system. These languages can be run on most types of
computer.
There are many classes of fourth generation languages: query language/report writers graphics languages
statistical analysis packages decision support/financial modeling tools
Office Automation
Presentation graphics
Spread sheets
SQL
Email
Database PIM

Summary
PART-A PART-B
Q MARKS Q MARKS Q MARKS Q MARKS
# # # #
1A 4 2A 8 4A 8 7 16
1B 4 2B 8 4B 8
1C 3 5A 8

1 4 3A 8 5B 8
D
1E 4 3B 8 6A 8

1F 3 6B 8

*as per the detailed plan above Puttu Guru

Prasad
S&H DEPT
VASIREDDY VENKATADRI INSTITUTE OF TECHNOLOGY (BQ)-NAMBUR
807 444 95 39
puttuguru@vvit.net
puttuvvit@gmail.com

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