COUSTOMER: -

Q. Which company do you prefer most?

Q Shop
Big bazaar

Q. Are you satisfied with company?

Yes
No

Q. On what basis you choose the store for purchasing?

Price
Quality
Availability
Packaging
Consumer Awareness
Brand Image

Q. How do you come to know about the companys?

News paper
Friends
From the nearest shopkeeper
Any other

Q. Do you want any improvement in company?

Yes
No
If, yes then what type of improvement do you want?

Quality
Price
Packaging
Availability
Any other

Q. What is your opinion about the quality of product?

Excellent
Good
Average
Below Average
 Is there regular defect in the packaging of parag milk?
Yes
No
Need to be improved

SELLER: -
Q. What are the products you usually keep in your shop?

Parag
Amul
Mother Dairy
Gyan
other

Q. Does packing play any role in promoting sales?

Yes
No
Q How you sold the product?

At M.R.P.
Less than M.R.P.
More than M.R.P.

Q. Customer purchase product because of?

Price
Quality
Availability
Others

Q. Behavior of home delivers?

Good
Excellent
Bad
Average

Q. Quality of the products?

Good
Excellent
Bad
Average
Q. Product delivery time
Good
Bad

Q. Margin on sales
Yes
No