FE DE ERRATAS

CHAPTER 13 PROMOTION
DECIDING ON MESSAGES, MESSENGERS, AND CREATIVE STRATEGIES

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is strengthened
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publications, fishery management plans
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website, mobile app, presence on social
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for consumers, partnership, and retailers
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want your communications to counter. And what was their response when you
asked
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Smokey Bear or McGruff the Crime Dog. Others have used current popular
characters
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be inspired by asking yourself, if you had only one thing you could say about your
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These researchers have even demonstrated successful application of self-prophecy
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Are you going to stop using today? is probably not going to work.
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or said anything about the smoke in our workplaces. Until last year, I had no idea
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Psychographic traits such as personality, lifestyle, values,
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process can also help you choose the most effective options or eliminate the least
effective. It provides an opportunity to refine materials prior to production and distribution.
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9. What doesnt work well for that purpose?
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message among several potential ones, revising and/or crafting new ones and
defending
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2. Focus on audience benefits.
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to incluence an impressive 27% of adults to
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Joyously: An American Delegation Learns From the Dutch.
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last several years. And the fourth and
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Every presentation we Heard tied
 CHAPTER 14 PROMOTION
SELECTING COMMUNICATION CHANNELS

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Familiarize you with the major communication channel options you have
Review eight factors that can guide your decisions
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reward. This orientation is reflected in
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a cross-functional team from the Blood
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Karma Zone, established next to the
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key objectives of the campaign were met,
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blood themselves and to then reach out to
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entertainment media, and governmental signage.
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defined formally, advertising is any paid form of nonpersonal presentation of ideas,
goods, or services by an identified sponsor. More commonly, you probably think of
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120,000 violations by multinational and local companies in China. At least 900 have
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Featured on the New York Times editorial blog, the video reached beyond the
confines of
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accompanying script and frequently asked questions have been provided to helpline
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to celebrate his sons fifth birthday. Those viewing the video are encourage to share
on
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advocacy organizations to share information with writers and producers about the
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In the James Bond film Die Another