KIMBERLY

ANN SOREL
SCHEETZ 2016
2016 ATHENA
ATHENA YOUNG
LEADERSHIP PROFESSIONAL
AWARD LEADERSHIP
RECIPIENT AWARD
RECIPIENT

THE ATHENA
33Annual
rd

2017
LEADERSHIP
MODEL
CANANDAIGUA

AT H E N A
Awards
Courageous
Acts LEADERSHIP
Standing up and
standing firm in the
face of fear.
Taking risks COURAGEOUS ACTS
to speak the truth
or challenge the way
things have always been done.
Advertising supplement to the
Daily Messenger for November 12, 2017

RELATIONSHIPS
Collaboration
Courageous

The ATHENA Foundation

Celebration supports, develops and
FIERCE
& Joy honors women leaders;
Acts

ADVOCACY
inspiring women to achieve
their full potential and
GIVING Learning creating balance in
BACK leadership worldwide.
2
ATHENA Leadership Awards Supplement November 12, 2017

ab
33rd ANNUAL
PAST ATHENA Awards Dinner
ATHENA LEADERSHIP Courageous Acts
AWARD RECIPIENTS November 17, 2017
2016 2006 1995 Finger Lakes Community College Student Center
Ann Scheetz Janet E. Tenreiro Gail Love Cocktails 5:30 - 9:00 pm
2015 2005 1994 Dinner & Program 6:45 pm
Lauren Kolb Rhoda Childs Judith Stewart
2014 2004
2017 ATHENA LEADERSHIP NOMINEES
1993
Vicki B. Mandrino Denise E. McKenzie Terrie L. Meyn
Deborah Wilbur Marci Diehl Linda
Amy Pauley Laurie Riedman Patricia D. Schwarzweller
2013 2003 Farchione
Stephanie Karen Hawks 2017 ATHENA YPLA NOMINEES
Kunes Davison Blazey 1992 Stephanie Friel Marie A. Lopez Lauren Moore Sayeh Rivazfar

2012 2002 Joyce Ezrow SPONSORS

Sharon Gullo Deborah 1991 FOUNDING SPONSOR: Randall Farnsworth Auto Group
Weymouth Linda Welch ab
2011
Barbara G. 2001 1990 DIAMOND SPONSORS:
Risser Valerie Kay James Five Star Bank Pinnacle North
ab
2010 Knoblauch 1989
PLATINUM SPONSORS:
Lynne Erdle 2000 Lois Canandaigua National Bank & Trust CIG Insurance Agency
2009 Lauren Dixon Kozlowski Friends of Brian Kolb Messenger Post Media - Daily Messenger
Ginny Clark 1999 1988 UR Medicine Thompson Health
ab
2009 Gail OBrien Gail
Margaret & 1998 Herman GOLD SPONSORS:
Bonn Dioguardi & Ray, LLP
Randy Sharon Pepper 1987 Canandaigua Federal Credit Union #16176
Farnsworth 1997 Barb Nelson Chrisanntha Construction Corporation
2008 Teresa Hall 1986 Constellation Brands Finger Lakes Community College
Deborah M. 1996 Tarry Shipley Finger Lakes Technologies Group, Inc. Lyons National Bank
Denome Pioneer Library System The Friend Team
Ellen Polimeni 1985 Wegmans Food Pharmacy & Market Cafe
2007 Diane Reed ab
Barbara Fuge
RECEPTION SPONSOR: Fuller Funeral Home, Inc.
 3

ATHENA Leadership Award Supplement - November 15,

2009
ATHENA Leadership Awards Supplement November 12, 2017
COURAGEOUS ACTS
Past Canandaigua ATHENA Leadership Award recipients
talk about overcoming obstacles with courage.
By Melody Burri | Freelance Writer

Stephanie Kunes Marci Diehl Ginny Clark Linda Farchione Hawks Joyce Ezrow

Success is not final, failure is not fatal: it is the courage to
continue that counts.
Winston Churchill may have said it, but 33 Canandaigua
ATHENA Leadership Award recipients have lived it
publicaly and privately, day after day, and their examples
shine.
STEPHANIE KUNES comes to mind, the 2013
ATHENA Leadership Award recipient and president and
CEO of the National Multiple Sclerosis Society for Upstate
New York.
Kunes struggled mightily with a pivotal decision to become
a candidate for her current position. It was enormously risky,
she said.
It was never a position I aspired to, she said. For more than
20 years I had worked as a social worker, supervising program
staff in different offices around the state. And I loved it
helping individuals living with MS live their best lives.
confident, I think as the risk grows our confidence lessens,
she said.
Kunes said she eventually found that courage, quite simply,
from the support of family, friends and colleagues.
They helped me realize that to be a good fundraiser, you
have to be able to tell the story of what its like to live with
MS, said Kunes. Working with so many individuals and
families through the years gave me those powerful stories
to share. Ive been the president for eight years now and I
cant imagine doing anything else, building relationships and
raising funds to find a cure.
Kunes advice to others facing a risky decision is dont be
afraid to be afraid.
Articulate that to yourself and your support system, she
said. Once you do that, youll be able to think more clearly
and get some great advice.
In some cases, courage just means sticking with a dream and
or at times, barely making a living as a writer since
1980.
Ive been called brave, and sometimes been told I have
courage in following my dreams, said Diehl. But there are
days when I wonder how much you should risk.
The obstacles have been there the obstacles keep
coming, she said. I keep climbing the mountain.
That courageous tenacity has afforded Diehl a richly creative
and fulfilling, if sometimes unpredictable, life.
GINNY CLARK, senior vice president of public affairs at
Constellation Brands, received her Canandaigua ATHENA
Leadership Award in 2009.
Her most daunting professional challenge was undoubtedly
when Clark was charged with building a sustainable business
for Constellation Brands Marvin Sands Performing Arts
Center (CMAC) after it had already lost $1 million.

Then she got the call from the NMSS National office in
Denver.
Dont you think its time? the voice on the phone asked
Kunes. Why wouldnt you apply?
It was that question that got me to look more deeply into
myself and find the answer, which was, what if I fail? said
Kunes.
The position involved building relationships and
fundraising, she said. I was confident I could build
relationships but I was never a fundraiser.
Her courage began to buckle.
Although Ive always been what I believe to be self-
not giving up.
MARCI DIEHL, 2004 Canandaigua ATHENA
Leadership Award recipient and professional writer, gave a
speech in 1997 thats hung with her for two decades.
It was in a professional development competition at the state
conference of New York Business and Professional Women.
Diehl discussed the many obstacles women face in the
workplace.
My speech was on fear and risk, she said. I ended up being
named New Careerist that year.
Now, 20 years later, she still thinks about the constant risk
shes taken in following a path that has her making a living
There were two obvious problems with that plan, she said.
I had no knowledge of the music industry, and it was the
single biggest challenge I had ever undertaken, Clark said.
The scope of the project was mammoth and the risk was
high, she said. The nuts and bolts of managing a large
venue including its maintenance, staffing, security and
sourcing while running back-to-back large-scale events
was formidable. The challenge of bringing in the right talent
that would draw concert-goers and drive ticket sales was
unnerving. Finding a way to keep CMACs bottom line in
the black presented a steep learning curve, to say the least.
The task tested her intellect, her heart and her soul. But, like
Continued on next page...
4 ATHENA Leadership Awards Supplement November 12, 2017
Kunes, Clark found courage close at hand.
It was knowing I could reach out to the trusted relationships of
three female colleagues that had different expertise than I, and
together we could prevail, said Clark.
Those trusted colleagues were Constellation Treasurer, Sandy
Dominach, house lawyer, Barb Laverdi, and previous Director
of Community Affairs and now Rochester Sales Manager, Sarah
Axelrod.
Its a strategy Clark recommends to others facing an intimidating
challenge.
Dont be afraid to look beyond yourself to find answers, she
said.
In the meantime, be building and maintaining strong, honest
relationships throughout life, she said. It will make reaching
out much easier when the need arises.
LINDA FARCHIONE HAWKS, who received her
Canandaigua ATHENA Leadership Award in 1993, struggled to
choose just one particularly challenging moment in her 21-year
career as CEO of Thompson Health Systems.
Its been constant, she laughed.
Hawks was appointed CEO of Thompson Health Systems in
1991 and continued through her retirement in 2012.
A lot of women dont trust that they have the knowledge
and ability to take a leadership role, and to have the vision to
accomplish some great things, she said. I think it takes a lot of
courage to step up to the plate and say I can do great things.
She defines courage as stepping outside of ones comfort zone to
do something for the greater good.
That greater good is something women are already thinking
about all the time, but dont realize how their talents can be used
and may not have confidence to do it, said Hawks.
Theres got to be some kind of motivation, she said, and women
have to be willing to put the time and energy investment into it.
They need to recognize that they can do this job, and they need
support from other people.
The reason I applied for (CEO) was because everybody was
encouraging me to apply, said Hawks. I had a strong vision, but
also had great encouragement to move forward. They respected
me and my ability, and therefore encouraged me. So many times
women dont have that opportunity for encouragement.
After earning her position, every step that followed was a
courageous act, she said.
We built 10 additions, created corporations, developed
programs, forged partnerships, recruited many new physician
specialists, said Hawks.
Her vision, throughout her 21-year tenure, was to have services
here so people didnt have to go outside the community to get
them, said Hawks.
It took support, vision and courage to take a risk and step out of
her comfort zone to do something for the greater good, she said.
LAUREN DIXON, 2000 Canandaigua ATHENA Leadership
Award recipient and CEO of Dixon Schwabl, remembers vividly
the blinding challenge that nearly destroyed her thriving
advertizing business.
It was a cold March 3rd when a blizzard hit suddenly, the snow
began falling heavily and travel became treacherous.
We thought if we dont leave now well be snowed in here for
days, said Dixon. So around noon we let everybody go because
the roads were so bad. Fifteen minutes after we all left, the roof
collapsed.
As the snow had piled up, the roof-mounted AC unit had come
crashing through the roof, into the lobby, crushing the front
desk.
If we had been in the building that could have played out very,
very differently, said Dixon. We lost everything, I mean even
our popcorn popper everything. And, what wasnt smashed, our
sprinkler system destroyed. We came back to the office at 4 a.m.
and it was the scariest moment of my life.
That was the year, even the month, that Dixon Schwabl got its
biggest client ever Frontier. Which meant bringing on more
staff when there was no work space even for existing staff.
We had to be firing on all cylinders, said Dixon. We had to
start the business all over again.
So, at 3 a.m. Dixon was in Wegmans buying a Mr. Coffee, coffee
mugs, number 2 pencils and note pads. They had no phones or
computers, and all the work that had been created and saved
digitally had been lost. Team members sat cross-legged on the
floor, recreating the old campaigns.
There are moments when you dont think you have the
stamina, said Dixon. For months we were working 16-hour
days, but we were doing it together. To all our clients outside
of Rochester, we did not skip a beat. Thank the Lord we had an
insurance policy that allowed us to pay people overtime.
A few decades have passed, and so has Dixons view of that
catastrophic roof collapse.
I will tell you today, it was the best thing that ever happened
to us, she said. All the people who were with us then are still
with us today. And feeling the effects of what transpired the
relationships, the notion of Ive got your back and youve got
mine that vibe has helped develop a culture we may have
not had otherwise.
Team members have an attitude that anything is possible,
because they know theyll work together to make it happen,
she said. And when a client calls with a big new idea theyve
never tackled before, everybodys answer is always the same
absolutely. We can do that, said Dixon.
Im grateful, and I feel kind of blessed that that event happened,
she said. It was a very special moment in time in our business
life. We can even laugh about it now, and it taught us a lot about
ourselves.
JOYCE EZROW, who received her Canandaigua ATHENA
Leadership Award in 1992, was the first woman Rotarian on the
Canandaigua Rotary Club. Firsts pave the way for others, and
Ezrow was no exception.
I was a business owner of a direct mail advertising company
when a friend who belonged to the club came to me and
suggested that I become the first woman member, said Ezrow.
My first reaction was, why would I want to do that? I am a
person who works under the radar to facilitate change not
be the one in the spotlight looking to draw everyones attention
and get the credit.
Eventually, she agreed to join because no one else was stepping
forward. It was a change that would open the door for other
women business owners in Canandaigua, she reasoned.
The courage came from my conviction that there is a glass
ceiling in the business world, said Ezrow. The integration of
women into civic organizations was critical for small business
owners in a small city environment.
At that time, there were 150 members of the club and they were
all white males with the average age being in the mid 50s, Ezrow
said.
I was 38 at that time, but most members referred to me as the
girl, said Ezrow. About one-third of the club members were
welcoming, one-third were oblivious and one-third avoided me
at meetings and never introduced themselves.
Younger club members, who were also building their businesses,
realized that for the club to grow and accomplish their goals,
more hands were needed. They didnt care whether they were
male or female hands, said Ezrow.
I saw the opportunity to apply my skills and talents to the club
goals, and that is what I focused on, she said. At the same time,
I was an officer in the Canandaigua Business and Professional
Womens Club, and knew other women that I could help by
getting them into the club as well.
Once she became a member, Ezrow became very active in the
clubs largest fundraisers, and within three years she was on the
board and club secretary.
As I became known in the community, I was asked to join
more boards where I focused on getting on the membership
committees to bring more women on board, said Ezrow. My
focus was to provide leadership opportunities for women.
Many of the women she knew in Canandaigua had businesses,
but had no outside leadership experience. That experience is
critical to grow and expand a business, she said.
Joining Rotary was a huge step out of my comfort zone, but I did
it for the women coming up the ladder behind me, said Ezrow.
I have never regretted it.

MARTHA MAYHOOD MERTZ
ATHENA founder, champion of women, architect
of the ATHENA Leadership Model
Im so certain that what were doing is the right thing to be doing.
Its a force for good, in my view. And its unstoppable.
By Melody Burri | Freelance Writer
Just five seconds into a conversation with ATHENA founder
Martha Mayhood Mertz and it becomes crystal clear that a
tenacious champion, advocate, change agent and mentor is
leading the charge on behalf of women everywhere.
Ive always thought we all have the capability of doing pretty
amazing things, and that if we are focused on something that
were passionate about, all kinds of creative potential can be
tapped, said Mertz.
Driving that passion was her lifelong awareness of
the many ways women didnt have the opportunities
or options that many men did. Mertz saw women she
admired skilled, strong, inspiring women denied
recognition for and access to leadership positions.
The more she saw, the more she became convinced: if
womens strengths and contributions as leaders were publicly
acknowledged, they could no longer be dismissed.
An experience with her local Chamber of Commerce added more fuel to her fire.
I was asked to be a board member, and I was the only woman, she recalled. I needed a
couple more people like me on that board, so I nominated two women.
Mertz was told by the other male board members that the women werent real leaders and
those two nominees were rejected.
I couldnt accept that, she said. One of those women is now in her third term as a US
Senator. Another became the chief of staff of a large regional hospital.
So in 1982, Mertz spearheaded a new leadership award program: The ATHENA Award,
named for the strong, enlightened goddess. The award went to individuals who excelled in
their professions, gave back to their communities, and helped raise up other leaders, especially
women.
In order to give wings to the project, Mertz sought the support of local business leaders with
national reach.
Oldsmobile executive, Lynn Myers, said she and Mertz first became acquainted in Lansing,
Michigan, when Mertz pitched the ATHENA Leadership Model and award concept. Myers
was Oldsmobiles director of marketing at the time, and later became director of planning.
I was the first point person at Oldsmobile that Martha saw, said Myers. She very wisely
left an ATHENA sculpture on my desk for me to contemplate on, said Myers. The more
I thought about it, it made all kinds of sense, not only for women but for all our dealers.
Fortunately, we had some men there who strongly supported it.
Ultimately, Oldsmobile became ATHENA Programs national supporter, and General Motors
first division to support the initiative, Myers said.
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ATHENA Leadership Awards Supplement November 12, 2017
Martha is a real visionary to put this in place, starting
with the Lansing Chamber of Commerce, said Myers.
Shes strong and really aggressive. Shes a giant in her
own right.
Myers had similar praise for local longtime ATHENA
champions Randy and Margaret Farnsworth, who
have been key players in advancing the program in
Canandaigua.
Theyre two of my favorite people, aside from being great
dealers and business owners, said Myers.
Three decades later, ATHENA International,
headquartered in Chicago, has fostered leadership
recognition, mentoring and training programs, and
presented more than 6,000 awards in over 500 communities
in the United States, Canada, China, Russia, the United
Martha Mayhood Mertz Arab Emirates and the United Kingdom.
Mertz admits she didnt set aside professional pursuits or family responsibilities in order to
promote ATHENA. But each time she had a chance to do something that would advance
this passionate advocacy for opening opportunities for women, she jumped at the chance.
Every one of us has something within us that we care very deeply about, said Mertz. Lots
of time a passion comes from pain, and that memory creates a space in your soul. You dont
want that pain to go out to anyone else, so you want to make sure others dont have to face it.
The question women need to ask themselves, Mertz said, is what is it I cant avoid because I
care too much?
An essential step to finding that something is spending a little time understanding yourself,
she said. Its really important to answer for yourself the question, who am I?
One way to do that is to keep a journal not to be read by anyone else or to impress anyone
but to write the thoughts you have during the day, to write things down that happen to you
and your response to them, said Mertz.
It helps women keep an awareness about whats going on inside them, and allows them to
check in and understand whats happening, she said.
One of the pleasures of doing this writing is going back and reading something you wrote
several months earlier and seeing change, she said. Living authentically starts with knowing
who you are and coping with the challenges in your life. It opens the way to be calm and steady
and clear, and to be able to handle all the stuff thats coming at you from many directions.
On the subject of courage, Mertz takes a comprehensive view.
Courage is a whole spectrum, she said. We tend to think of a courageous person as a
lionhearted person someone whos rescuing people.
 Vicki B. Mandrino
6
ATHENA Leadership Awards Supplement November 12, 2017 2017 ATHENA LEADERSHIP AWARD NOMINEES
CURRENT POSITION: Senior Vice President -
Compliance Officer, Canandaigua National Bank & Trust
EDUCATION HISTORY: Rochester Institute of
Technology - B.S. - Applied Arts & Sciences, summa cum
laude. Finger Lakes Community College - A.A.S. - Applied
Science & Technology. Canandaigua Academy - Regents
Honors Diploma. American Bankers Association: Graduate
School of Compliance Risk Management; National
Compliance School; National Trust School; Compliance
Management School; Bank Compliance School.
IMMEDIATE FAMILY: Husband Frank C. Mandrino,
daughter Lindsay M. Mandrino and son Frank J. Mandrino.
Describe your top business and/or professional accomplishments. My career with
Canandaigua National Bank & Trust began 37 years ago, when I accepted an offer to fill
a temporary vacancy for an employee who was on maternity leave. Advancing from an
entry-level position to being a member of Senior Management is my highest professional
accomplishment. Since that first day, I have strived to continue my education, to learn
all that I can about CNB, our customers, our community and my colleagues. I have
developed relationships throughout each line of business and learned from business
partners who enjoy working in a synergistic approach to meet corporate objectives.
This collaboration has allowed me to implement a successful Consumer Compliance
Program that fulfills all federal regulatory requirements as determined by the Office of
the Comptroller of the Currency.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. By volunteering in the Canandaigua City School District
(CCSD) and St. Marys Church Faith Formation Program, I have learned from educators,
students and parish leaders, and hopefully, made a difference in a childs life. As a weekly
classroom volunteer and through involvement with the CCSD Music Department, I
gained a greater appreciation for the dedication of our school districts personnel and the
quality education our children receive. As a Thompson Health Guild Board member, I
have learned about our regions health care system and how critical community service
is to Thompson Health Systems. Participating in fundraising events and developing
community relationships has allowed me to assist in fulfillment of the Guilds mission of
providing assistance and support to the Thompson Health Systems, its patients, residents
and associates.
How have you demonstrated support for the advancement and leadership of women in
your profession. My first supervisor at CNB encouraged me to do more than what was
expected, and told me that extra efforts at CNB would not go unnoticed. I embraced
her advice, and as a home-grown CNB success story, Ive climbed the corporate ladder
through hard work and dedication. I now have the opportunity to help a younger
colleague in much the same way, as I mentor her to become CNBs next Compliance
Officer. My goal is to inspire her to motivate herself, to draw upon her own passion
and others talents and diversity, and to understand how listening carefully and clearly
communicating is so very important in building relationships and trust. By doing this,
she too, will be a role model to other women in our profession.
How you have integrated this years theme, Courageous Acts, in your professional
and/or personal life. Im the eternal optimist, seeking the positive in every situation. It
takes courage to face the trials of everyday life and to embrace change, especially when
our reaction provides the opportunity to lead by example. Challenges are opportunities
for growth, for demonstrating our values and beliefs, and for accepting personal
responsibility. I endeavor to be brave enough to be the person I was meant to be:
as a parent, standing firm when decisions were met with resistance;
as a professional, having difficult conversations in the workplace;
as a daughter, helping an infirmed parent;
as an adult student, seeking a degree at an advanced age;
as a friend, showing compassion during death or sickness; and
as a community member, being involved in making our world a better place.
Denise E. McKenzie
CURRENT POSITION: Community Care Pastor
EDUCATION HISTORY: BS in Nursing: Specialties
Med-Surg /Critical Care. NYS Licensed Credentialed
and Licensed as Ordained Minister in Wesleyan
Denomination. Enrolled in Northeastern Seminary for
MS (Part Time Study.)
IMMEDIATE FAMILY: William, husband of 37 years
William, three children - Brian, Dave and Suzanne.
Describe your top business and/or professional accomplishments. My work is
ministering to those in need in the Canandaigua community and surrounding
communities. I am dedicated to bringing spiritual and healing support through grief
support, hospital visitation, spiritual counseling and mentoring women. I believe that
my life purpose is to comfort others and to bring them love and support.
I have two dynamic careers; 10 years as a cardiac care nurse, and now over these many
years as a community care pastor. I founded and developed the Caring Ministries at
Crosswinds Church, created and launched Womens Retreat Ministry, developed and
mentored support teams, facilitated womens book study groups, and initiated a holiday
grief program Hope for the Holidays. By no means does this aforementioned list
embrace the many accomplishments that that have been achieved with little or no
compensation.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. My goals include restoring hope, building trust by respecting
the emotions of others and self, and being a gentle counselor. I encourage healing and
moving beyond grief over time by combining group strategy sessions of community
members along with individual meetings. The results have been remarkable as
demonstrated by the numerous thank you notes of participants in past years, as well
as, those that have gone on to join my teams offering support to ones beginning their
grief journey. The return of joy and desire to give back to community is a sure sign of
positive results and true healing.
How have you demonstrated support for the advancement and leadership of women
in your profession. As a community pastor I hold passion for women to grow in
self knowledge, self worth, purpose and leadership. Five years ago I launched a day
retreat ministry for women. Twice a year, the retreat team and I collaborate, develop,
and present a day event offering physical, emotional and spiritual renewal, growth
challenging activities, authentic connections, a thought provoking seminar with
celebration and gratitude. This program encourages women to find opportunities to
share struggles, freedom to gain new perspectives of self and clarity of purpose as they
look to the future. The majority of participants have shared a renewed sense of self, as
well as, leaving with lighter hearts as a result of attending. This along with individual
counseling and the Book Study group advances education and leadership among
women.
How you have integrated this years theme, Courageous Acts, in your professional
and/or personal life. Community Care Pastor is a privileged role offered to community
members in need of a listening ear, a caring heart and supportive presence. This work is
intense and unpredictable, requiring energy, strength and courage. As stated in a support
letter: The ultimate definition of courage is willingly exposing your body, heart and soul
to risk, in the name of service to others. That is what I have done for almost a decade and
a half. I willingly walk into the darkest moments of other peoples lives and helps them
lift themselves up. This act of walking alongside requires an authentic presence. It is
vital to show up in that dark hour, caring and participating in the struggle. Courage is
required to support those experiencing complicated grief where depth of heartache and
hopelessness exist.

ANN SCHEETZ
2016 Canandaigua ATHENA Leadership Award Recipient
Each day we have to make a choice, to surrender or have the courage to seize the day.
I choose to seize the day every time.
By Melody Burri | Freelance Writer
Ontario ARC Executive Director, Ann Scheetz, knows that effective
leadership requires courage and action. It means understanding that
the path may be difficult, but choosing to take that path anyway.
Why? Because its the right thing to do, she said.
Courageous leadership also means constantly challenging the status
quo and continually looking to the future with the goal of leaving
things better than they were.
In her personal life, the 2016 Canandaigua ATHENA Leadership
Award recipient has sometimes had to reach deep for courage just to
make it through the day.
When I was a young mother, our son had a brain tumor, said
Scheetz. We also had a house fire and lost everything, and my
mother was diagnosed with breast cancer and passed soon after.
Professionally, Scheetz was put to the test once again when she was
faced with the decision to accept the position of ARC Executive
Director.
I have never regretted that leap of courage, and I am honored to
have this position, she said.
Each day we have to make a choice, to surrender or have the
courage to seize the day, said Scheetz. I choose to seize the day every time. And its easy
when you have the love and support of family, friends and colleagues.
Theres also a steady influx of inspiration for Scheetz at Ontario ARC. Its an environment
just bursting with people who inspire her to uphold the tenets of the ATHENA Leadership
Model, she said.
As a leader, theres no better feeling than to play a part in the career development of staff
who look to you for insight, encouragement and inspiration, said Scheetz. And undoubtedly
what keeps me going everyday is seeing the individuals we support become as independent
as they can be.
Shes excited by the innovative programs offered at Ontario ARC, including its Pet
Connections program, and North Star Coffee program. Shes seen how animals help people
make significant progress in healing, increasing self esteem and sparking independence.
At ARCs new North Star Coffee, the first coffee shop in the area run by individuals with
disabilities. There Scheetz sees the pride of staff and the individuals that are employed because
they are part of the community, giving back and making a difference.
This is full inclusion at its finest, she said of North Star Coffee. In this case, we are moving
our community toward acceptance of diversity, one cup at a time.
How is Scheetz inspiring and empowering the women around her?
As our organization is predominantly made up of women, Id like to think I challenge and
encourage them to think differently, to consider a different point of view or to look at things
from a different perspective, she said. Her goal is to create an atmosphere where people
7
ATHENA Leadership Awards Supplement November 12, 2017
feel comfortable voicing their own point of view, and trust that their
ideas will be welcomed and encouraged.
Im always looking for potential in people and harnessing that
potential to move the vision of Ontario ARC forward, said
Scheetz. Ive played a role in the career growth of many women in
our organization, and I believe Im a role model for acceptance of
diversity and finding something to appreciate in everyone.
But obstacles remain for women in leadership. The struggle for
balance between work and home life is real, and continues to be
difficult to this day, Scheetz said.
When the kids were little, I struggled with the guilt of missing a
game or a school play, she said. Now I struggle with spending too
much time at work and not taking care of myself or the relationships
that are important to me. Even with reminders and a supportive
family, I continue to struggle with taking a breath and finding time
for myself.
Receiving the 2016 Canandaigua ATHENA Leadership Award was
an enormous honor, Scheetz said. It was also a reason to celebrate,
because she accepted it on behalf of Ontario ARC.
For me the ATHENA Award is a reminder of how far our community
has come in recognizing the potential and strengths of people with disabilities or other
challenges, said Scheetz. However, it also a constant reminder that we need to continue
to educate and encourage acceptance of the vision of Ontario ARC, that all people with
disabilities or other challenges are one with their communities. Every time our community
embraces a person with a disability, acceptance grows and it is our job to encourage and
educate the community and businesses on what it means to be inclusive. We are well on our
way, but there is always more work to be done.
For tomorrows leaders, Scheetz urges them to be true to themselves.
Listen, listen, listen, she said. A strong leader connects with people. There is no better way
to learn, than to get out of your office and see what is happening in the field.
By talking to people at all levels of the organization, she said, youll find valuable information,
and usually more than expected.
Be honest and fair, said Scheetz. The old rule, treat others how you would want to be
treated, remains true and powerful.
Be humble and lead by example, she said. And dont ask others to do something you wouldnt
do yourself.
You will have to make tough decisions, but holding true to the values of integrity and respect
in all your decision-making will keep you centered, said Scheetz. Understand that you will
make bad decisions at times, but forgive yourself and move on, and dont forget the lessons
learned.
Continued on Page 9...
8
Terrie Meyn
ATHENA Leadership Awards Supplement November 12, 2017 2017 ATHENA LEADERSHIP AWARD NOMINEES
CURRENT POSITION: Executive Vice President -
Chief Operations Officer
EDUCATION HISTORY: Bachelor of Science -
Physical Therapy
IMMEDIATE FAMILY: Husband Charles M. Son
Charles R., daughter-in-law Mary and granddaughter
Kara Meyn. Son Gregory, daughter-in-law Jenna and
granddaughter Jocelyn Meyn, daughter Kimberly
Crowley, son-in-law Brent, grandson Jack and
granddaughter Leigh. Son Jeffrey, daughter-in-law
Corey and granddaughter Abagail.
Describe your top business and/or professional accomplishments. I have played an
integral part in developing the operational structure that allows Happiness House,
CP Rochester and Rochester Rehabilitation to function as affiliated companies under
a passive parent. Utilizing the strengths of each of the agencies for the betterment
of all three has improved the services provided by each of the agencies. Sharing
executive team members and central functions such as quality assurance has reduced
administrative cost and improved fiscal stability. The savings have been reinvested
into our workforce, as well as, program enhancements. This experience has positioned
our agencies to engage in other collaborations such as the Golisano Autism Center
- Rochester and Monroe Housing Collaborative. Collaboration is the future for all
non-profits and all three agencies I work for are positioned well to meet that future.
Describe your most meaningful leadership roles in community service and the
results that were accomplished. Serving as a school board member for Phelps - Clifton
Springs and Wayne Finger Lakes BOCES is my most meaningful service role. Boards
adopts: the vision, budget, polices and strategic plans but much more importantly they
monitor the successes of students and employees. I have and continue to advocate for
the resources and regulations that public schools need to ensure all students realize
their full potential. I dream of the day when all students have the same opportunities
regardless of where they live and their parents income. During my service, I have
witnessed improved graduation outcomes at my home district. Locally and statewide,
school boards have advocated for many actions that benefit students and staff. I am
proud to have played a role in those efforts.
How have you demonstrated support for the advancement and leadership of women
in your profession. The women I work for and with are a very impressive group. I have
written a few hundred policies and procedures and strongly believe that policy and
procedure play a very important role in protecting institutional knowledge. However,
providing role-modeling has played a bigger role in promoting the success of other
women. Helping all employees understand the importance of making day-to-day
decisions based on the agencies visions, missions and guiding principles is the greatest
responsibility I have. Acknowledging their successes and encouraging them to take
on new and more challenging roles is something I have been lucky enough to do for
several women. I am grateful to each of them, as I have learned more from them, than
they from me.
How you have integrated this years theme, Courageous Acts, in your professional
and/or personal life. Some people believe that other people love change and enjoy
conflict. If those other people exist, Ive never met one. To differing degrees we all
fear change and change never occurs without conflict. On the flip side, progress never
occurs without change.
My accomplishments have resulted from hard work and the ability to find the courage
not only to accept change but to lead it. My courage comes from my faith and is
strengthened by the love of my parents, husband, family and friends. It is humbling to
witness the courage that individuals with different abilities and their families display
every day as they take on the world, the least the rest of us can do is our best to
combine our courage with compassion.
Amy I. Pauley
CURRENT POSITION: Director of Development
and Government Relations, Finger Lakes Community
College, Executive Director, FLCC Foundation
EDUCATION HISTORY: A.B. in Mathematics from
Smith College. MBA, Sports Management Robert Morris
University.
IMMEDIATE FAMILY: Mother Judith, Sister Becky
and Niece Abigail.
Describe your top business and/or professional accomplishments. Every day, I have
the opportunity to do something to help change a life. I find the most satisfaction
in the day to day work of raising funds to support all of FLCCs initiatives. I know
that gaining an education and earning a degree or credential is transformational. For
many students, attending college is a real struggle, and the daily challenges can be
insurmountable. One small change in routine or an unexpected expense can be the
difference between success and failure. So a small gift to an emergency fund or a $1,000
scholarship is just as much of an accomplishment as a large gift to a capital project.
Each gift and the donor behind it contributes to the well-being of our students and
the college.
Describe your most meaningful leadership roles in community service and the
results that were accomplished. For about ten years, I was a member of the ATHENA
steering committee, including several years as chair. I led a team that was focused on
recognizing the accomplishments of women.
During my tenure, the young professional award presented to a woman under 40
who excels both in the community and professionally was added. Attendance at
the event grew from 220 to over 400 people. The result was more money raised to
support scholarships for women, along with increased awareness of the wide range of
professional and volunteer opportunities in the community.
The ATHENA committee and nominees have become a network that supports each
other. Most of my volunteer work in the community was a result of my personal
involvement with ATHENA.
How have you demonstrated support for the advancement and leadership of women
in your profession. I attended a womens college and quickly learned that there is a
female equivalent to the Old Boys Network. It hasnt been around as long and isnt
as well-known, but it exists and its powerful. I intentionally try to create this type
of network in my community. Whether its a colleague who is looking to advance
her career, a friend who is looking for an opportunity, or a student who needs either
financial support, a mentor, or a job, I am adept at finding someone in my network
who can assist. This idea of a network is a tool that I use when mentoring a student or
a peer. I ask them to develop their own network as there is strength in numbers and
power in connections.
How you have integrated this years theme, Courageous Acts, in your professional
and/or personal life. Most people who know me say that my candor is one of my
signature traits. I know that my parents instilled a value system in me that serves as
the base for everything I do. My Smith experience nurtured my voice and gave me the
confidence to not back down when challenged. I can be a fierce advocate for people
and causes that serve the greatest good to the community at large and for high quality
programs that support students at FLCC.
I stand up for what I believe in and try to persuade others to follow my leadership. My
directness and willingness to challenge the status quo if it impedes progress is rooted in
a genuine desire to facilitate communication and help others.
 ATHENA Leadership Awards Supplement November 12, 2017 9
Continued from Page 7...
When all has been said and done, Scheetz hopes to
have bestowed some essential gifts to those around
her.
To my family, I hope to have given them enough
love, confidence and courage to become their best
self, while having the humility to see all people for
the strengths they possess, she said.
To the community, I hope to have provided
education on the importance of accepting
difference, she said. Acceptance of diversity
makes a community stronger. For sure, we are all
more alike than different.
And to her colleagues, Scheetz hopes to have
inspired them and provided the leadership
necessary for them to thrive in their careers and feel
they made a difference every day.
I hope they are proud of what we are accomplishing
together, and will celebrate all that is Ontario
ARC, she said.
10
Laurie Riedman
2017 ATHENA LEADERSHIP AWARD NOMINEES
ATHENA Leadership Awards Supplement November 12, 2017
CURRENT POSITION: Owner / CEO
Riedman Communications
EDUCATION HISTORY: Marist College -
BA Communications
IMMEDIATE FAMILY: Husband Richard, daughters
Elizabeth, Hannah and Rebecca Riedman.
Describe your top business and/or professional accomplishments. My greatest
professional accomplishment is being an entrepreneur and running a woman-owned
business for almost 30 years serving local businesses and companies from Fortune 100
companies to start-ups across the world. Riedman Communications helps companies
share their story via strategic PR and marketing programs. I love connecting the dots
be it people, ideas or like-minded organizations. There is nothing better!
I feel fortunate to have grown my business while doing what I love. As a working mom
of three girls, it was hard to balance the needs of my clients, community and family. I
must have done something right as clients stay with me, including one for almost
27 years. My clients are my second family. We work, have fun and ultimately take care
of each other.
Describe your most meaningful leadership roles in community service and the
results that were accomplished. Winston Churchill said We make a living by what we
get. We make a life by what we give.
I have been fortunate to make a life by giving time, talent and funds to many
organizations including supporting Literacy Volunteers, Community Foundation,
Sonnenberg Gardens, Canandaigua Farmers Market and The Wood Library. My
beekeeper husband says I am the busy worker bee. Friends say Im the girl who just
cant say no.
Im most proud of creating Love Your Schools at a time of crisis in our community.
Public education funding is complicated. I stepped up along with many others to
demystify educational funding, lobby our legislators and create awareness of how our
tax dollars support our children. We saw a need and didnt skip a beat.
How have you demonstrated support for the advancement and leadership of women
in your profession. Over my 30+ years in my career, I have supported professional
mentoring programs and met with many students and colleagues offering career advice
and connections. I love helping people find and live their passion.
One great example of how I value mentorship is my work supporting Empowered
Girls Alliance (EGA). How amazing our world would be if girls were inspired to see
themselves as valuable, powerful and beautiful young women.
I am proud of the EGA Mentor Training, I helped develop and run, because it challenged
other women to learn authentic mentorship. I loved that I was not only mentoring but
helping create mentors, that in turn, were helping young women discover their inner
confidence and learn skills so they could embrace all of who they are.
How you have integrated this years theme, Courageous Acts, in your professional
and/or personal life. Winston Churchill said Fear is a reaction. Courage is a decision.
Creating Love Your Schools was a courageous decision.
I didnt know anything about education state aid formulas. I had never lobbied for
legislative reform. I knew we had to do something and made the decision to step up.
I used my communications skills but was out of my element in this subject. I had to
learn fast, find experts and ask for their help. I had to continually inspire and tirelessly
engage others to join us. It isnt easy to get folks to commit to anything, whether a
short meeting or the major LYS Rally we hosted downtown for several years. I worked
alongside so many other courageous people it was one of the best things I have ever
done.
Patricia D.
Schwarzweller
(Patty)
CURRENT POSITION: Senior Director of
Development, Cystic Fibrosis Foundation
EDUCATION HISTORY: Bachelor of Arts in ANR
Communications, Michigan State University
IMMEDIATE FAMILY: Husband Thomas, son Luke, son
Adam, daughter Anna.
Describe your top business and/or professional accomplishments. Working for the
Cystic Fibrosis Foundation, for me, is the perfect combination of using my skills as a
development professional and inciting my passion for the organizations mission. This
Foundation is very close to finding a cure for cystic fibrosis, and after meeting some of
the 200 families in our region that are dealing with the disease, I am focused on doing
all I can to help them live the best possible lives while working toward better therapies
and one day (quite possibly in my lifetime) finding a cure. I believe that in some small
way I am helping those with cystic fibrosis face challenges most would never imagine,
and to be a very small part of the Cystic Fibrosis Foundations success is humbling and
exciting.
Describe your most meaningful leadership roles in community service and the
results that were accomplished. While working at Ronald McDonald House
Charities of Rochester, I was instrumental in the founding of The Red Tie Society,
a Young Professionals group, created to support the organization and to guide those
involved in developing their networks and experiences as future leaders in the
Rochester community. Members of this group, over the past five years, have gone on
to serve on charity boards, raise significant funds (at least $10,000 each year) and
expand the groups mentor and peer network throughout the region. My work with
young professionals continues in my current job with the Rochesters Finest program.
Last year, 14 young professionals raised over $30,000 in support of the Cystic Fibrosis
Foundations mission and this year, 22 honorees have raised over $45,000.
How have you demonstrated support for the advancement and leadership of women
in your profession. In addition to my work with young professional groups, I have had
the privilege of working with some exceptional young women through internships
and while involved in the Genesee Valley Chapter of the Association of Fundraising
Professionals. At Ronald McDonald House Charities I worked with women studying
accounting, nursing, education and communications. They were smart, successful
students with the potential to be leaders in their chosen profession and as volunteers.
Now, with the Cystic Fibrosis Foundations Finest program, I have mentored young
women, helping them understand how to take passion for a cause and turn it into
positive results. Finding a passion for helping others and then acting on that passion
can validate our place in our world. We each have talents and skills unique to us, and
valuable to others.
How you have integrated this years theme, Courageous Acts, in your professional
and/or personal life. The courage of those I meet is remarkable. I am inspired by those
around me who face fear every day with a smile and a take-charge attitude. My role
with the Cystic Fibrosis Foundation is to help those with a fatal disease, making sure
they have the support they need to keep going each day, and believing that, against
nearly impossible odds, there will be a cure. I continue to invest my time and energy,
beyond what is expected, to encourage and support those I meet as they take risks and
reach for goals that may be thought by others, to be impossible. We are in this world
together, and we owe it to each other to be courageous and lead by example.
ATHENA Leadership Awards Supplement November 12, 2017 11
 12 ATHENA Leadership Awards Supplement November 12, 2017

Advertising Supplement to
MESSENGER POST MEDIA

73 buffalo street canandaigua ny 14424

585-394-0770 www.MPNnow.com

LOCAL ROOTS
The Canandaigua ATHENA Leadership Awards
By Melody Burri | Freelance Writer
The Chosen Spot
When Canandaigua selected its first ATHENA
Leadership Award recipient in 1985, it was truly a
groundbreaking moment. This historic community has
claimed the honor of having hosted the first ATHENA
Leadership Award Program in the state and the second
in the nation.
History was made again in 2010 when Canandaigua
introduced the ATHENA Young Professional
Leadership Award, the second such award program
statewide.
Key players in the 1985 local launch were Randy
and Margaret Farnsworth, who partnered with the
Canandaigua Chamber of Commerce to bring The
ATHENA Leadership Awards Program to the Chosen
Spot. This collaboration eventually expanded to
include the Professional Women of the Finger Lakes,
formerly known as the Business and Professional
Women.
The initial seed was planted locally when a proposal
for the ATHENA program came to Oldsmobile dealer
Randy Farnsworth. His wife, Margaret Farnsworth,
had graduated from the University of Albany with a
plan to teach womens studies, but life had taken her
in a different direction until then.
He knew my feelings about feminism, said Margaret. So when this came to his desk, he
came to me and we were so excited and both wanted to do it. Were so proud of this program,
and its grown nationally and internationally. There was such a need for it, and although its
better than it was, systemic sexism still exists in our culture and workforce.
Receiving the ATHENA Award actually prompts increasing excellence, she said.
Once theyre recognized, they feel an obligation to continue and step up what theyre doing,
and help other women forward, said Margaret. Not only is it an honor, its a motivating
factor, and they pay it forward and mentor other women. Its not only a recognition program,
but it perpetuates growth.
Margaret is a firm believer in the Plato quote from Republic, Book VIII: What is honored in
a society will be cultivated there.
Thats why she believes the Canandaigua ATHENA Leadership Award has the power to steer
the future for local women.
It has created cohesiveness among those who have received the award, Margaret said.
Theyve been invited to speak and theyre sharing their stories and wisdom on a personal
level. Its women supporting, helping, teaching other women, its a win-win all around.
ATHENA Today
Fast forward more than three decades and the Canandaigua ATHENA Leadership Awards
Program is thriving, as are local women in leadership. This year, six highly qualified, deeply
13
ATHENA Leadership Awards Supplement November 12, 2017
gifted women have been nominated to receive the
33rd Canandaigua ATHENA Leadership Award.
Four emerging, inspiring women leaders have been
nominated to receive the 8th Canandaigua ATHENA
Young Professional Leadership Award.
Canandaigua ATHENA Leadership Award nominees
exemplify the qualities of leadership in the 21st century:
learning, authentic self, collaboration, courageous acts,
relationships, celebration and joy, giving back and
fierce advocacy.
The six nominees are:
Vicki B. Mandrino, Senior Vice President-
Compliance Officer, Canandaigua National Bank &
Trust
Denise E. McKenzie, Community Care Pastor
Terrie L. Meyn, Executive Vice President/Chief
Operating Officer, Happiness House
Amy Pauley, Director of Development and
Government Relations, Executive Director, FLCC
Foundation, Finger Lakes Community College
Laurie Riedman, Owner, Riedman Communications
Patricia D. Schwarzweller, Senior Director of
Development, Cystic Fibrosis Foundation
Also celebrated are Canandaigua ATHENA Young
Professional Leadership Award nominees. These emerging women leaders are 40 years of age or
younger who demonstrate excellence, creativity and initiative in their business or profession.
They provide valuable service to improve the quality of life for others in the community, and
clearly serve as personal and professional role models for young women.
The four ATHENA Young Professional Leadership Award Nominees are:
Stephanie Friel, Quality Improvement Coordinator, Thompson Health
Marie A. Lopez, Business Banking Officer, Canandaigua National Bank & Trust
Lauren Moore, Executive Director, Pioneer Library System
Sayeh Rivazfar, Investigator, New York State Police
About the ATHENA Leadership Sculpture
The bronze and marble sculpture, designed by artist Linda Ackley, has become the signature
of ATHENA International and the symbol that emphasizes the reinforcing, interdependent
relationship between the principles and the practices of leadership. It is both strong and
gracious, reaching with open and inclusive arms toward a new and better future that is
reflected in its globe-like prism.
The marble base provides the solid foundation for leadership, and represents two of the basic
tenets: dedication to knowing the authentic self and continuous lifelong learning. It serves as
a foundation upon which all other qualities of an ATHENA leader stand.
Continued on Page 15...
14
ATHENA Leadership Awards Supplement November 12, 2017
ALLISON PETRACCHI
2017 High School Scholarship
Canandaigua ATHENA Leadership/Professional Women of the Finger Lakes
High School Silver Scholarship Recipient
By Melody Burri | Freelance Writer
Just a few months out of high school, Allison Petracchi is looking
ahead to a future full of possibility, and shes not alone.
Over the years, more than $90,000 in scholarship money has been
awarded to local girls and women, thanks to funds raised by the
Canandaigua ATHENA Leadership Awards program. These annual
scholarships are then distributed by the Professional Women of the
Finger Lakes.
Petracchi is one of this years ten $750 High School Scholarship
Silver recipients. She graduated from Midlakes High School in June
and now attends Finger Lakes Community College. The 18-year-old
is pursuing an Applied Associates Degree in Science with a major in
business administration. Her target graduation is Spring 2019.
Im the first in my immediate family to go to college, Petracchi
said proudly. Her parents income was too low for her to consider
higher education, she said. Being the eldest child, Petracchi actually
put her high school paychecks toward family bills. College wasnt a
priority without scholarship assistance, she said.
Enter the Canandaigua ATHENA Leadership Awards program and
the Professional Women of the Finger Lakes.
Just a few months into her first semester at FLCC, Petracchis
colleagues and professors describe her as a hardworking, optimistic, goal-oriented problem-
solver. These characteristics come in handy as she attends classes full time and works 25 to 30
hours each week at the Tops customer service desk in Farmington.
Im at school until 2 p.m., then work from 4 p.m. until closing, which may be midnight on
weekends, said Petracchi. I try to work through it the best I can, because I want to see the
best outcome. College is very different from high school and its taking some getting used to.
2016 CANANDAIGUA ATHENA LEADERSHIP AWARDS HIGHLIGHTS
Pictured Above: 2016 ATHENA Leadership and AYPL Nominees
Its tough to balance schoolwork and a job, not to mention renting
her first apartment thats close to campus and carving out a little
down time to have a social life.
It takes a lot of planning, but I can be flexible to juggle my
schedule so I can make enough money to pay for my apartment
and get enough sleep so I can be awake in classes, she said. I
literally make myself have a naptime so I can stay awake at night
(for work).
To have fun, Petracchi plays tennis, and is a member of FLCCs
video game club and the treasurer of FLCCs Magic: The Gathering
Club. Im trying to use my business skills, so I volunteered to be
treasurer, she said. I just started playing Magic about a month ago,
Ive beaten a lot of people, and I didnt have to invest in my own
set of cards.
After school, Petracchi hopes to work up the chain of any job that
I get so that I might get a manager position.
My goal in this is to make more than minimum wage the rest of my
life, Petracchi wrote in her scholarship application. My parents
have been a good example of what will happen if I dont step up
now for my education.
Petracchi has clearly put into action the advice she learned early on. My dad always said
nothing in this world is ever free I have to work hard to get what I want, said Petracchi.
Its pretty simple, but I think everyone can relate.
She stepped up when asked to speak to Canandaigua ATHENA Leadership Awards attendees,
which is a leap all its own. Ive never done any public speaking before, but I wanted to
challenge myself and try something new, said Petracchi.
 15

ATHENA Leadership Awards Supplement November 12, 2017

2016 CANANDAIGUA ATHENA LEADERSHIP AWARDS HIGHLIGHTS

At right: Randy Farnsworth explains the meaning of the ATHENA

Leadership Sculpture.

Below left: 2016 ATHENA Young Professional Leadership Award

Recipient, Kim Sorel.

Below right: 2016 ATHENA Leadership Recipient, Ann Scheetz.

Continued from Page 13...

The bronzed body of the sculpture represents the sources of power in the ATHENA
Leadership model. Those include collaboration based on trust, a belief in the capacities of
others, moving beyond individual accomplishment in order to find a greater good, and leading
from a perspective of transformation.
The upper portion of the sculpture embodies the generosity of spirit that exemplifies the heart
and soul of the ATHENA Leadership Model. It represents the basic tenets of relationships,
courageous acts and giving back.
The sculptures arching and open arms are symbols of celebration and joy, and summon all to
embrace a fierce advocacy that engages the world in a quest for a better life and a more caring
society.
Within those welcoming arms rests a crystal prism. Like the ancient Greek goddess, Athena
inventor of weaving and music, fierce advocate of new life, superior strategist and protector
of the people the crystal prism radiates the multi-faceted qualities of ATHENA leaders.
16
ATHENA Leadership Awards Supplement November 12, 2017

KIMBERLY SOREL I believe its important to be supportive, empathetic and genuine, she said.
The greatest obstacle or pitfall women of Sorels generation face, she says, is finding balance
balance in being a mother, a wife and a leader.
2016 Canandaigua ATHENA Thats why her advice for herself and others is to be passionate about what you do. Be
courageous, push boundaries, and always lead by example.
Young Professional When all has been said and done, said Sorel, I hope that my family is proud of me, that Ive
Leadership Award Recipient left a positive impact on my colleagues, and that Ive made a difference in our community.

Great leaders dont set out to be a leader,

they set out to make a difference.

Congratulations
Its not about the role, the position, or title
its about making a positive impact.
By Melody Burri | Freelance Writer
to the 2017 ATHENA and
Canandaiguas 2016 ATHENA
Young Professional Leadership
Award recipient, Kimberly Sorel, is
ATHENA YPLA Nominees
leading the charge for up and coming
women in leadership. And shes
finding a way to have her cake, and
eat it too.
As an assistant vice president at
the Canandaigua National Bank
and Lakeshore Community office
manager, Kim has invested herself
wholly into a job she loves and family
she adores. Her third child and a
second daughter was born in January,
and Sorel says its her children who
inspire her to continue being an
effective, enlightened leader.
My love for my children is what
gives me strength, said Sorel. They
are my lifes three most precious gifts, Newspapers that put their focus
and I have been enriched by the love they have inspired in me.
She describes each as being filled with hope rather than worry, optimism rather than
on all things local, all things you!
sadness, and excitement rather than regret.
As a mother of three, she is actively instilling the principles of the ATHENA
Leadership Model in her children.
Eight principles define the effective, admirable, enlightened leadership that is MESSENGER POST MEDIA
ATHENA. They are living authentically, learning constantly, advocating fiercely,
acting outrageously, fostering collaboration, building relationships, giving back and
celebrating. Superior Reach | Targeted Delivery
A year after receiving the 2016 Canandaigua ATHENA Young Professional Leadership
Award, Sorel is continuing to nurture and mentor others.
73 Buffalo Street Canandaigua NY 14424
Great leaders dont set out to be a leader, they set out to make a difference. Its not
about the role, the position, or title its about making a positive impact, Sorel says. 585.394.0770 MPNnow.com
Sorel hopes to inspire and empower women around her by leading by example.
 2017 ATHENA YOUNG PROFESSIONAL LEADERSHIP AWARD NOMINEES 17

ATHENA Leadership Awards Supplement November 12, 2017

2017 ATHENA
Young Professional Leadership Award
recognizing and honoring exceptional role models
The ATHENA Young Professional Leadership Award (YPLA) recognizes emerging She provides valuable service while improving the quality of life for others in
women who are leaders; who demonstrate excellence, creativity and service in their her community.
professional and personal lives. The YPLA recipient serves as a role model for young women in her profession and
An extension of the prestigious ATHENA Leadership Award, YPLA honors women who in her personal life.
lead, excel in their professions and give back to the community. Inspiring other women to YPLA recipients are nominated, then selected, by a selection committee comprised
strive for their full potential, these young professional women lead by example. of community leaders with diverse backgrounds. To qualify, a nominee must be 40
The Canandaigua Chamber of Commerce in cooperation with the Professional Women years of age or younger, live in the Canandaigua Chamber of Commerce service
of the Finger Lakes presents the YPLA each year at the ATHENA Leadership Awards to area, and come from either the profit or not-for-profit sectors. Nominees stand apart
recognize outstanding local women who have made significant contributions locally. Their as aspiring women leaders, celebrated through the ATHENA movement.
accomplishments bring us closer to a more balanced distribution of leadership by women. The Canandaigua ATHENA Leadership program is a model that creates ways for women to
YPLA honorees receive this award to mark their unique qualities as they meet and, in some use the tenets of the ATHENA leadership model the authentic self, relationships,
cases, exceed established criteria. giving back, collaboration, courageous acts, learning, fierce advocacy and
The YPLA recipient is an emerging leader who demonstrates excellence, creativity and celebration and joy. Since the inception of ATHENA International in 1982,
initiative in her profession. the prestigious ATHENA Leadership award has been presented to women in over
500 communities worldwide.

Stephanie Friel Marie Lopez

Quality Improvement Coordinator for Thompson Health Business Banking Officer with Canandaigua National Bank

Stephanie Friel is the Quality Improvement
Coordinator for Thompson Health, the
wife of Kerth Friel and the mother of Alexa
and Tyler.
Thompsons leadership team credits
Stephanie with enhancing quality on the
front lines so staff can offer high-level care
while maintaining a personal touch. She has
played a key role in completing the rigorous
requirements for a number of prestigious
certifications and recognitions for various
services within the hospital and is currently
charged with leading Thompsons efforts to
best serve LGBTQ patients, employees and
visitors.
Stephanie is the founder and leader of a Girl
Scout Troop and an active volunteer with
the free community meals coordinated by
Finger Lakes Dental whose other volunteer
contributions encompass the MS Walk, the
St. Marys Shoppers Showcase and more.
Always enthusiastic, she mentors not only Congratulations, Stephanie!
the girls in her troop but
also women just starting
out in their nursing careers,
sharing her experiences and
advice.
Marie Lopez is a Business Banking Officer
with Canandaigua National Bank. In
her work, Marie goes over and above for
customers, developing opportunities to help
customers with their banking needs. Marie
also coaches her team members and mentors
women in her group, providing guidance in
many areas.
Maries passion is her community
involvement. She is a Board member of
the Farmington Chamber of Commerce,
manages the Chambers Facebook page, and
volunteers at Chamber events. Marie is
also a board member for Victor Kiwanis and
volunteers at Kiwanis events. In addition,
Marie volunteers at Serenity House and
Cobblestone Arts Center.
two dogs.
Marie comes from a large family, with six
siblings. She has numerous nieces and Marie strives to help others
nephews and has been an aunt since she in everything she does, and
was two years old. She lives in Victor with succeeds!
her boyfriend of seven years, Alex, and her Congratulations Marie!
18
ATHENA Leadership Awards Supplement November 12, 2017 2017 ATHENA YOUNG PROFESSIONAL LEADERSHIP AWARD NOMINEES

Lauren Moore PAST

Executive Director of the Pioneer Library System
Lauren Moore is the Executive Director of
the Pioneer Library System, overseeing 42
public libraries. Her passion for literacy,
lifelong learning, and community-building
guides her personally and professionally.
As executive director, Lauren gives one-
on-one coaching, leading by example,
and advising her directors. She advocates
legislatively on behalf of libraries, negotiates
contracts, and creates new training and
education opportunities for trustees,
directors, and staff. She is a member of
the steering committee of New Yorkers for
Better Libraries, the first political action for
libraries in the country.
Lauren serves as Treasurer on the Board of
Trustees of Our Childrens Place; often acts
as a mentor and job coach to other women;
and has given personal, hands-on help to a
Syrian refugee family from Aleppo settling
in Canandaigua. She and her young daughter
Tess marched in the 2017 Womens March
in Washington.
She believes that libraries,
and the equitable access
to lifelong learning they
provide, are critical to a
thriving community.
Congratulations Lauren!
ATHENA YOUNG PROFESSIONAL
LEADERSHIP AWARD RECIPIENTS
2016 2013
Kimberly Sorel Erica Bapst
Assistant Vice President, Community Office Owner, Adorn Jewelry and Accessories
Manager, Canandaigua National Bank & Trust
2012
2015 Margaret (Maggie) Whelehan
Teresa Deacon Assistant Vice-President and Personal Banking
Family Assessment and Support Worker, and Insurance Services Manager,
Child & Family Resources Canandaigua National Bank & Trust
2014 2011
Nadia Harvieux Tracey Fuller
Conservation Outreach Educator, General Manager of Heiser Logistics and
Muller Field Station and Adjunct Faculty L&J Fire Equipment.
Member, Conservation Department,
Finger Lakes Community College;
Education Program Manager, Finger Lakes 2010
Institute at Hobart and William Smith Colleges Teresa Pare
The Law Offices of Teresa M. Pare

Sayeh Rivazfar
New York State Police Investigator

Sayeh is a NYSP Investigator, one of few

females in that position for this area. She is
an instructor at the NYS Police Academy,
Nationwide Conferences on child abuse,
National Center for Missing and Exploited
Children, and annually at the Finger Lakes
Technical and Career Center for Criminal
Justice.
Sayeh mentors teens and children with
difficult backgrounds through her
educational endeavors to encourage hope
for their futures. Her willingness to share
her story of survival, the murder of her
sister, Sara, to fierce advocacy for crime
victims led to the Certificate of Special
Congressional Recognition for outstanding keeps Saras memory alive,
service, insight, and diligence as a Police while working for children
Officer. In 2017, Ontario County and womens safety. Shes
recognized her through the National Crime married to Nicole, son
Victims Rights Award by Michael Tantillo, Noah, one brother, 4
District Attorney. sisters, and father Ahmad.
Sayehs courage to triumph over trauma Congratulations, Sayeh!
ATHENA Leadership Awards Supplement November 12, 2017 19
20 ATHENA Leadership Awards Supplement November 12, 2017