Sei sulla pagina 1di 33

PA Consulting Group

Brand guidelines.

April 2014 | Version: 1.0


April 2014 | Version: 1.0

Welcome i

Our brand identity is made from a number of basic


elements. This document is intended as a quick-reference
guide tohelp show how to use these basic elements
andcombine them consistently across avariety ofmedia.
Use the icon links below to take you straight to the relevantsection.

The basic elements that make our brand identity. Examples of the basic elements applied to different media.

Video & Digital media 8.1

Contact information 13.1


Signage & events 11.1
Presentations 9.1
Tone of voice 6.1
Photography 4.1
Typography 3.1

Stationery 10.1
Illustration 5.1

Product 12.1
Our logo 1.1

Colour 2.1

Online 7.1
April 2014 | Version: 1.0

Our logo 1.1

Master artworks, suitable foruse in print or digital formats, can be obtained from: logo@paconsulting.com

Never try to alter or recreate the PA logo

Primary. Lock-up.

Category descriptor.

Minimum size digital. Minimum size print. Minimum size digital. Minimum size print.

h.20px h.8mm h.86px h.16mm


April 2014 | Version: 1.0

PA logo and lock-up primary and reversed guidelines 1.2

Master artworks, suitable foruse in print or digital formats, can be obtained from: logo@paconsulting.com

PA logo.

Primary used on light backgrounds.


PA red PA dark-grey
Clearspace:
PA website c12 m91 y75 k2 c78 m58 y43 k38
only.
clearspace/exclusion zone. r209 g50 b57 r41 g57 b71
PMS 1797c PMS 7546c
The blue dashed boundary line indicates the area
within which no other graphic elements or text
shouldappear. PA mid-grey PA grey-dot
c56 m37 y31 k12 c40 m18 y21 k2
The blue dashed boundary line also marks the closest r94 g112 b125 r154 g177 b197*
that the logo can come tothe edge of a page. PMS 7544c PMS 7542c
*RGB value for primary logo only.

PA lock-up.
Reversed used on dark backgrounds.
PA red PA grey-dot
c12 m91 y75 k2 c40 m18 y21 k2
Centre axis.
r209 g50 b57 r155 g170 b180*
The centre axis of the logo bisects PMS 1797c PMS 7542c
theredholding circle.
PA light-grey White
Single colour.
c16 m6 y6 k0 c0 m0 y0 k0
Where colour is limited, single colour r222 g227 b230 r255 g255 b255
versions of logo and lock-up are available. PMS 538c *RGB value for reversed logo only.

Centre axis.
April 2014 | Version: 1.0

PA logo size and placement for digital and print literature 1.3

Master artworks, suitable foruse in print or digital formats, can be obtained from: logo@paconsulting.com

logo size. 1/10th Printed documents.


6pt
Use the formula in the table below baseline
grid.
All PA printed communications conform to
for standard digital and print formats. international standardsizeswhere possible:
For all non-standard formats use the
nearestproportional equivalent. ISO A-size
US equivalent formats
For A5 (or US equivalent) and larger page sizes,
(for US-only communications).
the logo is 1/10th the short side ofthe page.

For A6 (or US equivalent) and larger page sizes,


white border.
the logo is 1/10th the long side ofthe page.
Standard sized documents use the formula
TiTle goes here in the table below. Non-standard formats
logo placement.
Subtitle goes here. use the nearest proportional equivalent:
Centre line.
Use the placement guide shown inthe
DD Month YYYY
A4example (right) for standard sized A0: 40mm
A1: 28mm
digital and printed documents. A2: 20mm
A3: 14mm
For all non-standard formats, use the A4 and US-letter: 10mm
A5 and Half US-letter: 7mm
clearspace guideline shown on page 1.2. A6: 5mm
Business card: 3mm.

A thinner border is used fordigita formats:

Tablet: 12px.
April 2014 | Version: 1.0

PA logo colour variations 1.4

Master artworks, suitable foruse in print or digital formats, can be obtained from: logo@paconsulting.com

Primary. Reversed. On Imagery. Secondary. Tertiary. Metallic. Watermark.

Used on light Used on dark All parts of the Approved Used only when Approved Approved
backgrounds. backgrounds. logo must be use only. colour is limited. use only. use only.
completely clear.
April 2014 | Version: 1.0

PA logotype dos and donts 1.5

Master artworks, suitable for use in print or digital formats, can be obtained from: logo@paconsulting.com

Approvals. Dont recreate the logo. Dont obscure the logo. Dont distort the logo.

Non-templated use of the logo or lock-up Never try to alter or recreate Ensure all elements of the Ensure you use the correct
must have prior approval, please contact: thePA logo. Useonly the logo can be seen clearly; size and file format
logo@paconsulting.com master artworks from PA. use the correct version. fortheapplication.

Logo.

Lock-up.

PRODUCT
April 2014 | Version: 1.0

Colour 2.1

Colour balance. Primary colours Secondary (accent) colours.

Across the entirety of any oneof our


communications, the ratio of colour
PA orange PA dark-orange
used shouldfeel comparable with the PA blue PA red
c0 m40 y75 k10 c12 m39 y34 k59
proportions shown here. c73 m38 y0 k0 c12 m91 y75 k2
r215 g133 b57 r93 g66 b62
r56 g118 b190 r209 g50 b57
Secondary (accent) colours should be PMS 285c PMS 1797c
PMS 157c PMS 7518c
used sparingly, eg: small blocks ofcolour
within charts and diagrams, or to PA purple PA dark-green
highlight specific pieces of information PA dark-grey
c70 m96 y28 k25 c59 m20 y100 k60
within infographics and diagrams. c78 m58 y43 k38
r69 g25 b78 r44 g67 b16
r41 g57 b71
White space is a key component PMS 2603c PMS 371c
PMS 7546c
oftheoverall colour balance.
Red is reserved for the PA logo only PA green PA light-green
PA mid-grey
(including photography, where c58 m22 y91 k4 c30 m0 y60 k0
c56 m37 y31 k12
possible). Red may be usedwhere r121 156 b75 r174 g211 b115
r94 g112 b125
convention denotes a specific meaning, PMS 576c PMS 365c
PMS 7544c
eg: traffic light rating systems.
PA light-blue
c46 m17 y0 k0
PA light-grey r117 g167 b221
c16 m6 y6 k0 PMS 284c
r202 g216 b224
PMS 538c
Tints.

When using large blocks of PA light-grey in digital applications, use a 66% tint. All colours in the PA palette may be tinted,
with the exception of PA red.
April 2014 | Version: 1.0

Typography 3.1

Our corporate typeface. Gotham and gotham narrow.

Gotham and Gotham Narrow is used Even though the Gotham1 family of
for our marketing communications. typefaces has a variety of font weights,
weonly use a select few for the
Arial is used as our secondary typeface majorityofour communications.
when Gotham is not available,
forexample: Microsoft Word and
PowerPoint presentations and within
some digital applications.
We use BOLD
Templates and style sheets.
capitalised
A wide range of templates are available
Unlock sUstainable
growth in the Uk gotham For
cover Titles
Bringing talent management
from our Design Studio. For non-standard processes to life.
formats, choose the most appropriate
styleoption and scale as required.
We use sentence case
7 March 2014

GothamNarrow for
mostother styles.
Gotham can also be used within fixed
graphic elements in digital applications.

Example: InDesign cover-page type styles.


G=Gotham GN=Gotham Narrow:

Title: G-Bold, 28/30pt


Subtitle: GN-Book, 24/26pt
Rule: 0.35pt
1. Licences for Gotham and Gotham Narrow Date: GN-Book, 14/24pt.
are available from typography.com
April 2014 | Version: 1.0

Typography guidelines for layouts 3.2

19 20
Page layout 4 Running head style Running head style 5

Templates are available


1 Main headings should be limited to two lines In this layout
example, the extra
78% lorem
and should not require a full stop column is used for

ipsum.
acaption.

in a variety of formats 2 Subheads should work visually with the main heading
forMicrosoft Word, and not run the width of the page. 16 Where appropriate, captions
may also be used like this but
the caption must always remain

PPTand Adobe InDesign. completely readable.

Style sheets, guides and Photo credit. 17


grids should be used 3
Liqui a volorae doluptatiis molesequi corepta Pudi dessinvernam am, consect ecabore cum Cit et aut enimint fugiam ex elenienimin

creatively, while retaining 4 tioribus as non reptaturio totatet, quis cus


di con eos rese nonsecto offictorio molorat
ium nus cullest verspis ea nem volo quist
aspernatium quam que autem quiberion aut
nostrum nobitatiisci re nim, ut oditiasimus
aliquo el iminventis ipitatur? nullaboribus dolor
quam quisinus, occab repudae pelitatur, alis in cor ad qui doluptur? autatur, nimusaectem doluptaercil ipsandi di
the PA look and feel seen solenitis asimusam audis intur, tem nissecea
7 Subheading level 2.
consequibusa dolest ut endelignam est ipsus
si core explam quistia omni ut laut pedionet magnam ipsus, blaudi volorernat.
throughout this document. la volorep editaspedios laci bersped quas aut
velent, id quo dolupic iliquissenis soluptiunt
Usant, officit ibusanisqui cum, ommoluptam
nos cus non et perum repelent pro et pelestia
Ucia volesequae. Et eos volorepudis volupid
quis volor si berferiant, inturiati venihitem es
ommodicil in consero quam etureptatem dempos evenistia in pliquatenim ipsam quati
sitatus molo vollabore vernamusda disit erum
doluptas sus, omni re none reperiberi atus senihicium ius dolorpor repudit ionsequodi
et re pel ipiet, si volor sapellupta vel endaeped
Example: InDesign text-page type styles. dolumquae rem qui odigenderat. berum esciat acersperum consequi volest,
a doluptas aut exceped ipictemporum eum
etur aut etusaeperum endamet, a dolore
Pudi dessinvernam am, consect ecabore cum volupie nihicime velestibus doloreperum ati ra
G=Gotham GN=Gotham Narrow: sus aliquibus, od quas apit faccusa nducidem
5 ium nus cullest verspis ea nem volo quist
1. Notes may also be es eaque eos1 dolupta conet etur reri abore
esto temquiandae volecum ipsandame prepta
aspernatium quam que autem quiberion aut quati con estis eosam que voluptio temquos
positioned in the pa erferum re, seque eatiund enietur iberspi
alis in cor ad qui doluptur? margin. Thenote sita vent dem ipienditatur sequis sit ipsam, od
ducipidi rati odis est laut doluptatem atem quo
modipsandit quam adit, niscipiet veniet reprate
1. Heading: G-Bold, 21/22pt 14 $1.6 billion Usant, officit ibusanisqui cum, ommoluptam
number in this
example overhangs
dusant, ut laut latem quia con provitasi omnis
occuptu mquosantiat.
nos cus non et perum repelent pro et pelestia iducid minctio ritius.
2. Large subheading: GN-Book, 15/16.5pt by adistance equal

sales. dempos evenistia in pliquatenim ipsam quati to the indented


Itation cus ut aut re, solum et quam el in Subheading level 3. 8
3. Rules and keylines: 0.35pt senihicium ius dolorpor repudit ionsequodi space: 18pt.
poreicae. Lorem dolenis doles acipit excest
berum esciat acersperum consequi volest,1 Sed enihiliquos estrumet, sinimin tota verchic
4. Intro paragraph: GN-Medium, 15/16.5pt The caption for this photo goes here and has a doluptas aut exceped ipictemporum eum
volupta tesequi sitius veritem re consequo
toribus, sus et diam sit, quas net, omnimil
15 vero exceati simodisquas re, conse percias
5. Body text: GN-Book, 9.5/12
been combined with a key fact to capture sus aliquibus, od quas apit faccusa nducidem ipsaperspist aperit odis eraecti ra illeni dolorep
the reader's attention. eaqui dollorernam ipsanderatus sus aliquibus,
es eaque eos dolupta conet etur reri abore tinctotae pla se del ma que culluptum net
od quas apit faccusa nducidem dolorum
6. Subheading L1: GN-Medium, 10/12pt pa erferum re, seque eatiund enietur iberspi
uscium esto quodis sed molorum ius dicabor
quosa il inihitias et expliasperum quaeratqui
ducipidi rati odis est laut doluptatem atem quo quam que seque quis imus que cus sit fugiatur,
7. Subheading L2: GN-Medium, 9.5/12pt dusant, ut laut latem quia con provitasi omnis
emquaeserum, nos experepe volupidesto
eum faccum dolecerum quiantibus.
excerum aut omnimagnam, totatur, conserem
8. Subheading L3: GN-Book, 9.5/12pt iducid minctio ritius.
hario te con pligent estendis re volupta tisqui Bullets look like this. 9
9. Bullets: GN-Book, 9.5/12 Subheading level 1.
tectia doloris quae molorer uptaspelent.
Indented bullets look like this, using an
6 10
10. Indented bullet: GN-Book, 9.5/12 Itation cus ut aut re, solum et quam el in
em-dash (not an en-dash or hyphen).

11. Numbered bullet: GN-Book, 9.5/12 poreicae. Lorem dolenis doles acipit excest
harchit, sum aspeleceaNulluptat volupta
12 Reading a sentence aloud 1. Numbered bullets look like this. The space
allows for high numbers.
11
12. Quote: G-Light, 20/22pt volupta tesequi sitius veritem re consequo
vero exceati simodisquas re, conse percias
can often help decide where Poremque veleniet est es aut odi doles persper
13. Quote-name: GN-Book, 7.5/10pt eaqui dollorernam ipsanderatus dolorum to break a line. atquost otaecae stincia in re cullest.

14. Pull text: GN-Medium, 20/22pt ne conseque voloreh enimos es ut eumquat Verspis ea nem volo quist odianda quaerchit
emquaeserum, nos experepe volupidesto eum quia vitiatur sus re mossimusda et venist.
15. Caption: GN-Book, 6.5/9pt excerum aut omnimagnam, volupta tesequi
Pudi dessinvernam am, consect ecabore cum
16. Caption white: GN-Medium, 7/9pt hario te con pligent estendis re volupta tisqui
tectia doloris quae molorer uptaspelent.
ium nus cullest verspis ea nem volo quist
aspernatium quam que autem quiberion aut nis
17. Photo credit: GN-Light, 6/9pt Cit et aut enimint fugiam ex elenienimin dolorei ciundiat volorrumquia invendae et, nos
18. Footnote: GN-Light, 6.5/10pt nostrum nobitatiisci re nim, ut oditiasimus. 13 NamE SUrNamE, TITLE, ComPaNy NamE. dem ime voleceaquo eos simus corepta.

19. Running head: GN-Book, 7.5/11pt


18 1. Footnote style looks like this.
20. Folio: GN-Book, 7.5/11pt.
April 2014 | Version: 1.0

Typography layout examples 3.3

Title. 12 Running head style RUNNING hEAD STYlE 13 Quick reference style Dos and donts:
A more comprehensive writing style guide can be found in section 6.
These examples show how to create
7
Ma vit, Do: Dont:
moluptatur
designs with impact, without resorting alique ut
PA Consulting Group PA Consulting
ditaspelisi
togratuitous colour or graphical effects. Nem ut et nusti dolupta rendae. and PA thereafter or PACG
Is volum quam aut ut ut odiae perate volorpore
que nonsedit aut qui rem net fuga. Ut eture
volorposant, es eos quunt liberumquam re opta
ipsanis cidempor am quam, con nem quaestiis
erspienihic to explici doluptas alis duci ipit laut
ilitas cus dolupta.
while, among whilst, amongst
Typography should:
3 March 2014 March 3 2014
use sentence case Ra simpor alitia il esequatiis et optatest,
omnis reiurep eratatio eum et rem 58%
22%
Diagram 1: Sim reiure quae
nest eum lit optatec tatiscia
solenis magnihi lition eum lit

23.05.14 23/05/14 or 23-05-14


faces del magnatistio. Itasperis volupta Solorro dus simos et, qui quunt alit.

verferferum simi, officilla doluptia volest, Aperibus mod

always set text as left aligned.


tet dolupta spelenet et eos aut ratiamus
exero earchicid quis mostore pelent.
Fugia di simus sim reium entem faccum
labo. Ximperi aeperae sumet, si tempeli
20%
Nam cusaessin
gnihil il ma volo verio quo qui dolo
berovit, ab ipsus aut et ut velit volectem
ea iducips andipid quiae nienihil inullique
rehenimporum faccull uptatemquas
exceptatur sunt. tectatus aut ipsunt volore
porro optia.
16:10 or 4.10pm 16.10 or 4.10 p.m.
Nim re qui adipsam sincien diaspeliam
22%
quibus, volor ad et il elignis dolo qui vitat lorem ipsum.

Typography should NOT:


abo. Eventi aut porepra tquat.

The caption for this photo goes here and has

internet, website, email Internet, Web site, E-mail


been combined with a key fact to capture the
reader's attention.

1. Footnote style looks like this.

use italics or underlining for emphasis eg: ie: e.g.: i.e.:


overuse bold for emphasis
PASSIONATE one, two, ... eight, nine there are 3 sectors
EXCEPTIONAL
use typefaces other than Gotham, DriVeN
Gotham Narrow andArial EXCITINg 10, 11, 12 ... we created twelve groups
INSPIrINg
grADUATes
use effects like drop shadow or drop caps A career in technology
chart 3, figure 4 chart three, figure four
andinnovation

make logos
PA Consulting Group is a leading management,
systems and technology consulting firm.
Employee-owned, award-winning, independent,
highly successful, global, and ambitious for further
growth PA is a different kind of consulting firm.
We look to hire exceptional people and provide them
50% (or 50 percent) fifty per cent
use hyphenations.
with opportunities that they will not findelsewhere.
We are looking to recruit talented individuals from
the Engineering Department to our Technology
andInnovation practice, PAs centre of excellence
for the development of new products, process
equipment, engineering systems and technologies.

paconsulting.com/careers
What you need: Please note:
1 million or 1MM 1M or 1Mn
a laptop with a wireless card this hotspot is for business useonly
web browser proxy settingsdisabled clients use the hotspot at their ownrisk

Clockwise from top:


username and password. PA will not be held responsible forany damage
incurred while using thehotspot.

Settings:
and ampersand (&) unless a
a marketing brochure spread,
For PA staff.
SSID: Guest

recognised acronym, eg: R&D


To use this hotspot you should enable your wireless
Username: paguest
cardusing the switch on the front or side of your laptop

information poster, graduate


and connect toLondonHotspot.
Please ensure you are not connected with a network
cable and that you turn off your wireless card after

recruitment campaign poster.


usingthe hotspot.

To apply: Submit your CV and a covering letter before 7 May 2014, via our website: paconsulting.com/careers
02001-6
April 2014 | Version: 1.0

Photography 4.1

People Close Cropping Capture a moment in time

We use photographs of Closely cropped images focus attention Use a reportage style, avoiding
PA people working in on subject, colour andform. clichs like handshakes.
realistic situations. Always
Collectively, the use of tightly cropped Frame the subject with anobject or
ensure photographs feel images help create aPA style, replacing background to create context.
realistic and avoid clich thestock image feel associated with
corporate communications.
or unnatural looking
subjectmatter.

PA red

35%
The right team Text over imagery
Red is reserved for the
Compose photographs of ourpeople Close cropping helps focus on
PAlogotype. Wherever
possible, remove red
in pairs and groups; supporting our
promise to deliver The Right Team.
prepuda thetext.

fromall photographs. ditem. Blurring may help with legibility but


must look natural.

Focal length CV thumbnail portrait

Blurring can help bring focus to a point Show our people as engaged
intheimage. andapproachable.

Ensure the final effect looks as if ithas


been achieved in camera.

Keep a copy of the original image.


April 2014 | Version: 1.0

Illustration 5.1

Illustration style.
NK

Our graphic and illustration style BA

communicates the message in the most


direct and uncomplicated way.
DAIL
NEW Y
S

Illustrations should: TO
OY P UP
PAYSTER
HER
E

make use of our colour palette, applying


the same proportional use of colour
where possible (as shown on page 2.1)
make use of geometric shapes
avoid clich or unnatural looking
subjectmatter.
Graphics are simple yet engaging,
Illustrations should NOT: using colour from our palette.

use unedited stock library or clip art that


does not conform to the PA style
use unnecessary embellishment. Stock libraries

Many of the elements used to construct the isometric illustration


above were sourced from a stock library with each item edited
to bring into line with PAs style. Use the stock librarys search
function, including the terms isometric and vector plus the item
or subject required.
April 2014 | Version: 1.0

Illustration icons 5.2

Icon style.

Icons are made from a basic set ofsimple


shapes, for example: an oval shape has been
reusedforall theicons on thetop row (right).

Use the grid below (including the inner circle)


to guide your design.

Icon design should: Icon design should NOT:

use one colour only use stock library or clip art


feel like part of a PA-style set. use unnecessary embellishment.
April 2014 | Version: 1.0

Illustration diagrams, charts and graphs 5.3

58 %
Oditis ugit. 22% Otat xerroa.
Voluptatquos.
Graphical style. Mus dolor erci
cuseturio eaquo.
Our graphics are made from simple blocks,
circles and lines. 22%
75%
Itatatis autetur
CO2
Otat xerroa sre.
eritincturi.

Mus dolor erci


Diagrams, charts and graphs should: cus eturio eaquo
dellorp orerspiet
make use of our colour palette ditas alibus.

make use of geometric shapes Et que quistii stesectur


Mus dolor erci asimet, con plique si quis
cus eturio eaquo sequi imaiorerro. Fuga ut
use the minimum number of guide lines. 90+ 83+ oditis ugit lite.
dellorp orerspiet 83

79%
82 80
78 79
qui odit ditas
alibus. Rum ellor
Diagrams, charts and graphs should NOT: molupiet eius 2013
iusam quid ent,
use clip art in nis sumquis. Aribus quaspicia earum, idut
2012 ped enem. Natis nonsenistis
qui comnisquas.
use unnecessary embellishment. WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7

2013

2012
24 %
Otat xerroa sre rendips
antent orate perro.
2011

2010

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
2009

1 2 3 4 5 6 7 8 9 10
55% Mus dolor erci cus eturio eaquo
dellorp orerspiet odit ditas.
April 2014 | Version: 1.0

Illustration infographics 5.4

The visual display of quantitative data.

Infographics are used tocommunicate


data or knowledge more quickly and
withgreater impact than text can alone. UNAWARE
38.24 kg
used per day
16 kg
used per day
AWARE
(kg) (kg)

Infographics should:
9.5 9
Thermostat on 25C Thermostat on 24C

make use of our colour palette


CARBON CONSCIOUS
make use of geometric shapes. Tweak your day. Snack of strawberries
5.75

0.5 Snack on an apple

Agnissitis verspitas maximus maionsequia


5.7
Infographics should NOT: qui omnimustis magnisquis aligenis moditis Heavy meat diet
3.2 Vegeterian diet
aliquid quodis doloratetur.

use clip art Commute by car 3.5 0.01 Commute by train

use unnecessary embellishment. Having a shower 2.8 1.3 Water-saving shower head

Tumbledryer 2.4
0 Clothesline

Desktop computer 1.3


0.1 Laptop

Bottle of imported wine 1.3


0.2 Carton of local wine
April 2014 | Version: 1.0

TONE OF VOICE 6.1

Effective communication. Do: Dont:


PAs tone of voice is confident, business-like and
Tell a story. Dont just list capabilities and deliverables: Neglect your audience. Before you start writing, always
action-oriented. It should make the reader feel that think ofthe human angle and leave a lasting image in consider your reader andwhat they are likely to know.
we are knowledgeable, approachable and prepared thereadersmind.
to think differently. Go overboard with adjectives. Your text will sound
Make a strong first impression. Use an attention-grabbing title unconvincing if you overuse words likeinnovative, very, key
that makes people want to read on. and major.
Always think about your audience bear in mind what
you know about their background and knowledge. Sound human. Use plain language that anyone can understand. Be lazy. Avoid hackneyed phrases and management clichslike
Avoidjargon and consultant-speak. singing from the same hymn-sheet and perfectstorm.
Always read aloud what you write. If it sounds
complicated, unnatural orbland to you, thats how Be bold. Use can and will; avoid could, may have Be meaningless. Avoid almost unique, revert back and
andhopefully. collaboratetogether.
itslikely to sound to everyone else.
Be interesting. Include powerful facts and figures to bring your Try to sound clever. Avoid overly academic and technical
For more information, please see our writing guide subjecttolife show dont tell. language aim for clarity and use recognisable words.
Effective Writing at PA.
Be accessible. Use we, you and they, not PA, client and it. Write for print. Assume your document will be read on a tablet
or mobile: break up paragraphs into bullets and shorter sections
to make it easier to read online.
Be concise. Wherever possible, use simple words: reach, not
attain; use, not utilise; me, not myself.
April 2014 | Version: 1.0

Tone of voice writing style guide 6.2

Abbreviations and acronyms. Avoid using bold text for individual Capitalisation. Collective nouns. Do not use commas to link two Dates and times. Always give the full name and date
words within bodycopy. separate sentences. Other general of any publication cited, in italics.
Spell out acronyms on first mention In some cases, capitalisation can If a collective noun stands for a For dates, write the day, month
Italics should be used for titles rulesinclude:
if there is any chance that some give a sense of over-importance single entity then a singular verb and year in that order in full,
readers may not understand them, of publications or reports, eg: to words and phrases that implies should be used, eg: the team use commas in pairs, or none at eg:25 June 2010. Do not Full stops.
eg: Foreign and Commonwealth Harvard Business Review, and for a lack of familiarity for example, is working well, the army is all, when inserting a clause in the include commas or suffixes after Use plenty of full stops: they keep
Office (FCO). (There is no need to non-English words or phrases, think how archaic it would look makingcutbacks. middle of yoursentence the number (eg: 1st, 24th). sentences short and sharp. They
give the initials in brackets if the eg:inter alia. Avoid using italics for now to write Web Site rather than do not use commas before Ingeneral you should give the
However, if you are referring to its should be followed by a single
term is only used once.) emphasis within body copy. website. Write cloud computing and at the end of a list, unless date inall communications, as
constituents, then a plural verb is space only.
Consider your audience when Underlining should never be used rather than Cloud Computing. needed, eg: the army [meaning the preceding item includes last week or this year can cause
Do not use full stops between
deciding whether or not to spell to createemphasis. Use capitals for: the soldiers] are above average another and (eg: The scope confusion or become dated, and
initials or the letters of
out acronyms. If you were writing height; the team [meaning its of the assignment included recently istoo vague.
proper names abbreviations (eg: Dr, Mr,
for a UK government audience, Brackets. members] are in disagreement project management, sales For times, use the 12-hour clock
job titles when written in ie, USA, BBC) or at the end
for example, there would be no about the schedule. andmarketing, and training) format with no spaces between
Curved brackets (as shown conjunction with a name ofheadings.
need to spell out NHS, but for an use a comma to separate two the numbers and the suffixes
here) are commonly used to (eg: BillGates is President In bulleted lists, only the final item
international audience it may be Colons and semi-colons. clauses of a sentence where (eg:11.00am).
explain or qualify text that is not of Microsoft) but not when should be followed by a full stop.
advisable to say National Health the subject of the second
grammatically connected to the used as a general descriptor Use colons (:) to separate two If you are using brackets around
Service (NHS). differs from that of the first Exclamation marks.
main passage, or is in parenthesis. (eg: the survey was sent to parts of a sentence where what awhole sentence, put the full stop
It is PA style not to include full (eg:Questionnaires were sent
Square brackets are generally 500chief executives and follows is closely connected Avoid using these; they are inside the brackets.
stops between the letters of to 100 companies, and follow-up
used for brackets within brackets. managingdirectors) to what has gone before it in rarely appropriate in business
abbreviations or acronyms. So it is interviews were conducted with
Square brackets should also be most acronyms, although sense, for example to lead from communications.
ie not i.e.; eg not e.g.; US not 30users). He or she, him or her.
used for authors explanations or bewareof exceptions introduction to main theme or
U.S.; EU not E.U., etc. insertions within direct quotations: His is by many seen as sexist
(eg: Defra not DEFRA) from cause to effect (Time was Figures.
Let them [the poor] eat cake. Currencies.
running out: something had to be and can, for many readers,
Ampersands (&). Curly brackets {like these} tend to the first letter of sentences See Numbers.
done). Colons can also be used Use the appropriate symbol cause offence. His or her will
be reserved for particular scientific orquotations
to introduce bullet-point lists or before the amount without spaces, swiftly become laboured; their,
Ampersands should only be used
or mathematical purposes within days of the week and months reported speech. eg:20, $7 million. Footnotes. referring to a singular, is in
when part of a name, eg: AT&T,
technical publications. ofthe year but notseasons fact grammatically accepted
or in recognised abbreviations Semi-colons (;) separate parts of Footnotes appear at the bottom
titles of books and journals in the English language, but is
(eg:R&D). They should not be used a sentence between which there is Dashes. of the page containing the text
Bullet points. clunky. Useyour judgement and
in general text as a replacement naming a geographical area a more distinct break than would to which they refer. Endnotes are
Dashes are used to: knowledge of the audience. It
for and. When introducing a list of items: (theSouth East) butnot call for a comma, but which are grouped together to appear at the
isolate more emphatically than is often possible torewrite the
when talking aboutdirection too closely related to be made into end of the document. The format
a colon should precede the commas words or phrases that sentence in the plural toavoid
Bold, italics and underlining. (travelsouth west). separate sentences. Semi-colons for both is as follows:
indented list qualify or expand a thought the problem, eg: Members of the
Within PA, to avoid causing can also be used to distinguish
Use bold text to emphasise the first each item in the list should begin use superscript numbers within division should review their job
confusion, use capitalisation for items or phrases in a list if commas indicate a break or sudden
few words of a bulleted list, eg: with a lower case letter and the body copy, as near as descriptions every year.
entities such Practices, Partners, will not make things clear. However change in the main thought,
be agrammatically consistent logically possible to the relevant
Our advice to clients is: Groups and names of corporate they are not used to separate items eg:The strategy will build on last
follow-on of the lead-in phrase word orphrase Hyphens.
think before you act to make functions (eg: Marketing). in a bulleted list. years efforts such tremendous
all the items should be of the work should not be ignored. replicate the number at the
progress at each stage of the Use sentence case for headings, This is a complex area, made
same collective noun, eg: steps Commas. bottom of the page or at the end
process eg: Developing the healthcare Dashes (CTRL + minus on numeric more so by the fact that, as word
or reasons of the document, followed by
clarify what you really want ofthe future, not Developing the keypad) differ from hyphens in compounds become more common
Use commas as an aid to aspace then the explanatory text
toachieve results only the final item should be Healthcare of the Future. that they are longer (- hyphen, and are integrated into everyday
understanding, to indicate where in a smaller type size (8 point
punctuated with a full stop. dash) and in general text they are language, they frequently move
take bold steps and secure the reader should pause. They for Word documents, 12 point
separated by spaces on either side. from being two words to being
your future to build strong and A sub-list can be created using are useful to break up a long for PowerPoint documents) with
two hyphenated words to being
balanced relationships with dashes which are indented and sentence, but should be used only See hyphens for more details on fullpunctuation.
one word (eg: web site, web-
serviceproviders. begin with non-capitalised letters. where the break is a natural one. the use of hyphens.
site,website).

Continued over page...


April 2014 | Version: 1.0

Tone of voice writing style guide 6.3

Hyphens (continued). Prefixes and suffixes. Job titles. PA Consulting Group. Percentages. Singulars and plurals. Spacing.

Here are some general principles Use hyphens with: Capitalise job titles when written When using the PA name for the In general text, use percent A government, a company and Use one space after punctuation,
for using hyphens. prefixes such as non, post, in conjunction with a name (eg: first time in a document, it should (notper cent). In tables or in apartnership are all it and take not two.
anti, pre when used before Bill Gates is President of Microsoft) always be spelled out in full: PA passages of text with multiple asingular verb. So does a country,
Forming adjectives.
capital letters, numbers, but not when used as a general Consulting Group. Thereafter it figures, use %. even if its name looks plural, like Spelling.
Use hyphens when: descriptor (eg the survey was
abbreviations or nouns made may be abbreviated to just PA but the United States.
forming adjectives from two or up of several words, eg: non- sent to 500 chief executives and never PA Consulting. Do not write PA uses British English (specialise
Quotation marks. Depending on the context,
more words, eg: cost-effective English, post-1900, anti-UK, managing directors). PA Consulting Group (PA). not specialize, labour not labor,
acompany can be they if you
strategies, Top-DownThinking pre-election broadcast Numbers. Use single quotation marks for etc.), except in communications
PA is a single entity and always are aiming for a more informal,
using words or phrases in an specifically directed at the
forming a compound adjective suffixes such aswideafter Write out numbers below 10 and takes a singular verb form, so use conversational style.
unusual context (eg: it was obvious USmarket.
from an adverb or adjective capital letter words,abbreviations use numerals thereafter, eg: nine PA is, PA recommends etc.. It is,
that he had massaged the figures) Note also that none takes
plus past or present participles, or nouns made up of several out of 10 chief executives. The however, acceptable to use we
and double quote marks when a singular verb (being an Split infinitives.
eg:well-established methods, words, eg: Germany-wide, only exceptions to this rule are for when referring to PA, in which case
quoting reported speech. abbreviation of not one so
ill-equipped teams, long- BP-wide, group systems-wide). percentages (eg: a 5% increase) the associated verbs are also plural, There is no grammatical reason
none of us is perfect), as does
suffering, hard-won. and in reference to page numbers eg: we are, werecommend, etc.. There are a number of punctuation
Figures. neither (being an abbreviation why you cannot split an infinitive in
or diagrams (eg: see chart 3). rules for use of quotation marks:
Forming nouns. of not either so neither of us English. Despite this, many people
Use hyphens: if your quoted extract ends
Use hyphens: Write out larger numbers as Partner. isavailable). still object to split infinitives. Some
in fractions, eg: three-quarters, with a full stop or question readers like to pick up on them,
follows (note the use of the Do not use the term Partner Remember that criteria and
in nouns formed from verbs that two-thirds mark, put it inside the quote
comma): phenomena and media are all which then distracts from the
take prepositions, eg:abuild-up externally. Use Member of PAs marks (eg: Several of our survey
with numbers and measures, eg: plurals and should therefore take content; others say that avoiding
of carbon dioxide, an informal 1,000 Management Group. correspondents wondered
ten-mile radius, five-man team a plural verb. If you are referring split infinitives is anachronistic and
get-together 21,000 How can the success of the
to denote a date range (1920- to just one, then the correct usage can lead to clumsy writing. There
30 million Passive voice. implementation be judged?)
with nouns plus present participles, is no hard-and-fast rule at PA; use
1930) or joint names (the Two billion. is criterion, phenomenon and
eg: interest-generating, attention- question marks or exclamation your judgement and knowledge of
Reagan-Thatcher years) and Avoid using the passive voice medium. (Data is in fact also
grabbing. Exceptions to the million, billion marks should go outside the your audience.
places (the Paris-Tokyo flight) wherever possible; it can come plural, but it is used so often as
etc. rule are tables and short-form quote marks only if they belong
Avoiding ambiguity. across as unclear, or worse, asingular noun that it would Note that splitting an infinitive
to indicate continuing or case studies use m for million,
Use hyphens: evasive. So write PA delivered the with the whole sentence as seem odd to write The data have can also alter the meaning of a
inclusivenumbers 1968-72, bn for billion, etc..
project on time, not the project opposed to just the quote (eg: beenanalysed.) sentence: compare They hosted
to separate two identical May-June 2010 In general text, write out ordinal was delivered on time. Isit ever appropriate to think a seminar to further secure client
vowelsounds, eg: co-operation, do not hyphenate phrasal verbs, numbers up to 10, eg: first, Note that when writing plurals of
allsuccess is relative?) relationships with They hosted
pre-eminent eg: I will follow up with you Exceptions include: words composed of numbers or
second but 10th. Do not use if a complete quoted sentence a seminar to secure further client
tomorrow, not I will follow-up ordinal numbers in dates, eg: 10 when the person who acted is letters, no apostrophe is needed
to prevent misconceptions by comes at the end of a longer relationships. In most cases a
with you tomorrow. September not 10th September. unknown or unimportant (The eg:the 1990s, CVs, CEOs,PCs.
linking words, eg: a little used sentence, the final full stop sentence can be reworded to avoid
car (a small second-hand car) Italic. company wasfounded in 1992)
Spell out fractions, eg: two-thirds should go inside the quote marks splitting the verb.
or a little-used car (a car that Slash.
See Bold, italics and underlining. of managing directors not 2/3 of when you want to emphasise (eg: One CEO commented,
israrely used) managing directors. whathappened, rather than who Iwish I knew the answer.) Slashes can be used to indicate an
Jargon. Underlining.
to prevent misconceptions did it (The decision was made alternative, suggesting one option
Never start a sentence with a if a quoted extract contains no
bylinking prefixes with words, Avoid jargon and consulting to sell the company) or the other, but never both. For See Bold, italics and underlining.
numeral. Always write the figure punctuation, any punctuation
eg: the footballer resigned speak, eg going forward, when you want the person who example, a questionnaire may ask
out in words instead or rephrase required should go outside the
(the footballer quit his job) leverage, interface. acted to remain anonymous and/or within aquestion. Web terminology.
your sentence. marks (eg: She wondered what
orthe footballer re-signed In particular, avoid turning nouns (Lastnight it was announced he meant by not very often.) Spaces are never used either side
Negative numbers should be Use website, not web site or
(the footballer signed up to and adjectives into verbs, eg: that300 employees would be of the oblique symbol unless not
shown in brackets when presenting do not use a further full stop Web site, internet not Internet
hiscontract again) access, impact (use affect made redundant). doing so causes ambiguity.
financial figures and prefixed with after a quotation that and email not e-mail.
to represent a common second instead), progress, action (use
a minus sign when presenting any ends with a question mark However, note that other e- terms
element in a list, eg: short- and do instead), source.
other numbers. or exclamation mark. take hyphens, eg:e-marketing,
long-term goals.
e-commerce, e-business.
April 2014 | Version: 1.0

Online 7.1

Management consulting, technology and innovation | PA Consulting Group


www.paconsulting.com

Our website.

Our homepage shows our unique paconsulting.com paconsulting.com

capabilities using powerful, attention-


grabbing headlines, text and imagery. 1 1

Do:

keep headlines and text short 2


and to the point
use our closely cropped style of image. 2

Dont:

use images unsuitable for small screens


overwhelm your audience with too
muchinformation
use jargon or consultant speak.

PA website homepage image templates:

1. Homepage main banner image (see page 7.2)


Asset size: 940px x 385px (Smart phone: 300px x 300px)
Asset name: title.png

2. Homepage story image (see page 7.3)


Asset size: 300px x 200px
Asset name: title.png
April 2014 | Version: 1.0

Website assets homepage main banner image 940x385px 7.2

Our homepage main banner image type and image style has evolved. Please use the below as a guide:

Our previous type format and image style. Our new type format and tightly cropped image style.

940px

Remove bright
reds where
possible.

385px
Always keep
the watch or
read more
buttons
locked in the
same place
on all banner
templates.

Image style

Capture the essence of the subject: blocks of colour become


more prominent, helping to create aconsistent PA image style.
April 2014 | Version: 1.0

Website assets homepage story image 300x200px 7.3

300px
200px

Homepage story image.

Closely cropped images focus


attention on subject, colour and form.

Collectively, the use of tightly cropped


images help create a PAstyle, replacing
the stock image feel associated with
corporate communications.
April 2014 | Version: 1.0

Website assets Level 1 & 2 service or sector pages 7.4

Level 1 & 2 sector or service image templates:

Management consulting, technology and innovation | PA Consulting Group


www.paconsulting.com/management-consulting/human-resources/
1. Large video
Asset size: 440px x 248px
level 1 pages.
Asset name: assetnumber-lg-video-title-440x248.png

Keep design and imagery consistent


2. PA expert thumbnail
across the site by using the appropriate Asset size: 120px x 120px
1 2
templates and style sheets. Asset name: assetnumber-expert-name-120x120.png

3. Small video thumbnail


3
Asset size: 193px x 88px
Do: Asset name: assetnumber-sm-video-title-193x88.png

keep buttons and text blocks within 4. Small square thumbnail


4 5a 6 5b
banner templates in the sameposition Asset size: 78px x 78px
Asset name: assetnumber-sm-square-name-78x78.png
where possible
keep headlines and text short 5a. Large feature
Asset size: 460px x 245px
and to the point Asset name: assetnumber-lg-feature-title-460x245.png

use our closely cropped style of image.


7 5b. Medium feature
Asset size: 300px x 219px
Asset name: assetnumber-m-feature-title-300x219.png
Dont:
6. Small image thumbnail
forget to consider how images 8 Asset size: 120px x 85px
will appear on smart phones Asset name: assetnumber-sm-image-title-120x85.png

overwhelm your audience with 7. Medium image thumbnail


too muchinformation Asset size: 140px x 85px
Asset name: assetnumber-m-image-title-140x85.png
use jargon or consultant speak.
8. Large image thumbnail
Asset size: 193px x 88px
Asset name: assetnumber-lg-image-title-193x88.png
April 2014 | Version: 1.0

Online social media 7.5

Social media.

Our presence on social media should


retain aconsistent experience.

As far as possible:

recreate PAs look and feel


follow the logo clearspace guidance
onpage 1.3.

Elements of a specific campaign


maybebrought into play, but the
overallfeel should be PA brand style.
April 2014 | Version: 1.0

Video & digital media 8.1

Captioning, on-screen text & graphics and End title cards.

Follow the principles for colour, typography Text transitions are clear and resolve long Title card example showing guideline for
and graphics discussed in the earlier enough to be read easily. the placement of text.
sections of this document.

16:9 16:9 16:9

Guidelines for size and placement of the The lock-up is never used with text. Logo only.
logo and call to action.
April 2014 | Version: 1.0

Presentations 9.1

Microsoft Word and PowerPoint templates

Wizkit.
1.2 Table formats available
3 THE RIGHT TEAM

Standard Word and PPT presentation


Table 1 PA table format_standard

Heading Heading Heading Heading Heading


Table heading Table body text Table body text Table body text Table body text
Table heading Table body text Table body text Table body text Table body text
Table heading Table body text Table body text Table body text Table body text Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro

templates are available through our


Table heading Table body text Table body text Table body text Table body text Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro
Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro Intro
Table 2 PA table format_headings centred Intro Intro Intro.
(can be used for track record experience/expertise using the 'PA symbol' character style available
in various colours) 3.1 Heading
Consultant Heading Heading Heading Heading

Wizkit toolbar with additional support


Body text Body text Body text Body text Body text Body text Body text Body text Body text Body text
Name Body text Body text Body text Body text Body text Body text Body text Body text Body text Body

Name Figure 2: Pen pictures

Name Name Job title/position

onPyramid (search PA templates).



PA COVER TITLE
Name
Pen picture

PA Cover sub-title Table 3 PA table format_headings left column

Heading Table body text Table body text Table body text Table body text
4 April 2014
Heading Table body text Table body text Table body text Table body text
Heading Table body text Table body text Table body text Table body text
Heading Table body text Table body text Table body text Table body text
Heading Table body text Table body text Table body text Table body text

Wizkit and Pyramid are only available to


Name Job title/position Corporate headquarters
Table 4 PA table format_right-aligned for figures 123 Buckingham Palace Road
London SW1W 9SR
Pen picture United Kingdom
Heading Heading Heading Heading Heading
Tel: +44 20 7730 9000
Table heading 000,000 000,000 000,000 000,000
paconsulting.com
Table heading 000,000 000,000 000,000 000,000

PAmembers with access to PA hardware


This document has been prepared by PA
Table heading 000,000 000,000 000,000 000,000 on the basis of information supplied by the
client and that which is available in the public
Table heading 000,000 000,000 000,000 000,000 domain. No representation or warranty is given
as to the achievement or reasonableness
Totals 000,000 000,000 000,000 000,000 of future projections or the assumptions
underlying them, management targets,
valuation, opinions, prospects or returns,
Table 5 PA table format_grey box if any. Except where otherwise indicated,
the document speaks as at the date hereof.

orthe PA network.
Boxed text or call-out boxed text or call-out boxed text or call-out boxed text or call-out boxed text or call-out PA Knowledge Limited 2014.
We are an employee-owned firm of over 2,500 people, All rights reserved.
boxed text or call-out boxed text or call-out boxed text or call-out boxed text or call-out boxed text or call-out
operating globally from offices across North America,
boxed text or call-out boxed text or call-out boxed text or call-out boxed text or call-out boxed text or call-out Europe, the Nordics, the Gulf and Asia Pacific. This document is confidential to the
organisation named herein and may not
boxed text or call-out boxed text or call-out boxed text or call-out boxed text or call-out boxed text or call-out be reproduced, stored in a retrieval system,
We are experts in energy, financial services, life sciences
boxed text or call-out boxed text or call-out boxed text or call-out boxed text or call-out boxed text or call-out or transmitted in any form or by any means,
and healthcare, manufacturing, government and public electronic, mechanical, photocopying or
boxed text or call-out boxed text or call-out boxed text or call-out services, defence and security, telecommunications, otherwise without the written permission
transport and logistics. of PA Consulting Group. In the event that
you receive this document in error, you
Our deep industry knowledge together with skills in should return it to PA Consulting Group,
123 Buckingham Palace Road, London
management consulting, technology and innovation SW1W 9SR. PA accepts no liability
allows us to challenge conventional thinking and whatsoever should an unauthorised recipient
deliver exceptional results with lasting impact. of this document act on its contents.

5 8 18
PA CONFIDENTIAL Internal Use Only PA CONFIDENTIAL Internal Use Only PA CONFIDENTIAL Internal Use Only PA CONFIDENTIAL Internal Use Only

PA-branded presentation layouts should:


3 2 Exceptional results 12

use the standard system font Arial Delivering exceptional results

use the pre-set type styles and LOCATION


Description

Date
LOCATION
Description

Date
LOCATION
Description

Date
LOCATION
Description

Date
LOCATION
Description

Date
LOCATION
Description

Date
LOCATION
Description

Date

colourpalette MAIN PRESENTATION TITLE

Sub title appears here


MAIN PRESENTATION TITLE

Sub title appears here


Date Date Date Date Date Date Date
Name appears here Name appears here LOCATION LOCATION LOCATION LOCATION LOCATION LOCATION LOCATION

avoid clich or unnatural looking imagery.


Date appears here Date appears here Description Description Description Description Description Description Description

PA-branded layouts should NOT:


1 Developing organisational and business models 7 62

use unedited stock library or clip art


thatdoes not conform to the PA style
Our clients for these services include
the University of Northampton,
Middlesex University, Kingston
University, INTO University Human and
intellectual
Partnerships, and HEFCE. capital
Growth and renewal Shared focus

use imagery that is not owned or MEETING THE CHALLENGES OF


21ST CENTURY HIGHER EDUCATION
Investments
Organisation

sanctioned for use by PA


and
in people and Core values Corporate headquarters

PAs services for universities leadership 123 Buckingham Palace Road


capabilities London SW1W 9SR
structures
and the higher education sector United Kingdom
Tel: +44 20 7730 9000

2014 paconsulting.com

This document has been prepared by PA.


We are an employee-owned firm of over 2,500 people,
The contents of this document do not constitute
operating globally from offices across North America,
Quality and value Shared purpose any form of commitment or recommendation

use unnecessary embellishment.


Europe, the Nordics, the Gulf and Asia Pacific. on the part of PA and speak as at the date of
Working their preparation.
practices and We are experts in energy, financial services, life sciences
and healthcare, manufacturing, government and public PA Knowledge Limited <YEAR HERE>.
processes services, defence and security, telecommunications, All rights reserved.

transport and logistics.


No part of this documentation may be
Our deep industry knowledge together with skills in reproduced, stored in a retrieval system,
ortransmitted in any form or by any means,
management consulting, technology and innovation electronic, mechanical, photocopying or
allows us to challenge conventional thinking and otherwise without the written permission
deliver exceptional results with lasting impact. of PA Consulting Group.
April 2014 | Version: 1.0

Stationery 10.1

Letterhead. Business card.

Stationery is an important customer- Local language and duel


facingapplication and therefore language cards are available
allstationery items should conform PA Consulting Group
123 Buckingham Palace Road
onrequest.
toaconsistent style using acommon London SW1W 9SR
UK

layout, colour and typographic style.


Tel: +44 20 7730 9000
Fax: +44 20 7333 5050
paconsulting.com

Never attempt to create your


ownstationery. Name Surname
Service/Sector

Stationery templates are available


fromPAs WizKit
Direct +44 88 8888 8888
Mobile +44 8888 888 888
name.surname@paconsulting.com

Business cards can be ordered via


yourpractice secretary. Front.

paconsulting.com
123 Buckingham Palace Road
London SW1W 9SR
United Kingdom
+44 20 7730 9000

Reverse.

PA Strategy Partners Limited Authorised and regulated by the


Registered No: 1284925 England Financial Services Authority
Registered office: 123 Buckingham
Palace Road, London SW1W 9SR
April 2014 | Version: 1.0

signage & Events 11.1

PA logo building exteriors.

Always seek permission before using the


PA logo or lock-up: logo@paconsulting.com

Any use of the logo for external signage must:

adhere closely to our guidelines


stated insection 1
ensure, as far as possible, the logo is Ensure the logo is used
at an appropriate size
placed where it can be seen from distance forthe location.
and the maximum number of viewpoints,
unobstructed by trees or street furniture
be an appropriate size for the location.
April 2014 | Version: 1.0

Signage & events 11.2

Pa logo interiors.

Always seek permission before using the


PA logo or lock-up: logo@paconsulting.com

Any use of the logo for interior signage must:

adhere closely to our guidelines


stated insection 1
ensure as far as possible that the main
sightlines of the logo are unobstructed
be an appropriate size for the location.

Signage.

Our offices around the world useawide Ensure the logo


is used at an
variety of fixtures and fittings. Use the

Exit
appropriate size
simple square grid shown right to help forthe location
(above and right).
create a consistent experience.
April 2014 | Version: 1.0

Signage & events 11.3

Events. Far left: a pull-up


banner shown with
The same principles of our underlying grid.
digital and print system transfer
Above left and below,
to exhibition graphics. concepts for an event
installation and wall
The logo must: displayed infographic.

be proportionate to the scale TiTle goes here


used for our literature Subtitle goes here.

adhere closely to the paconsulting.com

guidelines stated insection 1.

00000-00
April 2014 | Version: 1.0

Products 12.1

Products.

Always seek permission before using the


PA logo or lock-up: logo@paconsulting.com

The logo must:

be proportionate to the scale used


for our literature
adhere closely to the guidelines
stated insection 1.

Clockwise from top left, concepts for: reception


livery with logo pin; Global Partner Meeting
T-shirts; poster tube; cuff-links; ballpoint pen;
keyring; meeting room sparkling water bottles.
April 2014 | Version: 1.0

Contact information 13.1

Our in-house Team.

We offer a winning mix of creativity, quality, responsiveness, security and value.

Design Studio. Copy Centre. E-marketing. Digital Media.

Our Design Studio team is based Our digital printing facility is based Our E-Marketing team is based Our Digital Media team is based
inour Londonoffice. inour Londonoffice. in our London and NewYork offices. in our Londonoffice.

Brand identity development. There is no charge for internal Email. 3D visualisation.


(non-client) A3 and A4printing.
Digital and online concepts. PAs website. Animation.
The following items are charged
Event and exhibition design Social networking Video filming and editing.
atcompetitive rates:
and support. and blogging.
Client/sold work
Marketing and sales support.
Large format print and finishing

Requests from non PA entities.

Design Studio traffic manager: Copy Centre team: E-Marketing team: Digital Media team:
designstudio123@paconsulting.com reprographics@paconsulting.com e-marketing@paconsulting.com digitalmediateam@paconsulting.com
DL +44 207 333 5488 (x55488) DL +44 207 881 3311 (x53311) +44 207 309 9000 +44 207 309 9000

Design studio hours of business: Copy Centre hours of business: E-marketing hours of business: Digital media hours of business:
8.30am-11pm Monday to Friday. 8.30am-7pm Monday to Friday. 9.00am-5.30pm Monday to Friday. 9.00am-5.30pm Monday to Friday.
If you require a copy of the PA Consulting Group In exceptional circumstances, out-of-hours work
logo please contact logo@paconsulting.com can be organised with prior consent from the
team. Opening times may vary around public
holidays and staff absence. In such cases wewill
give as much notice as possible.
Corporate headquarters

123 Buckingham Palace Road


London SW1W 9SR
United Kingdom
+44 20 7730 9000

paconsulting.com

We are an employee-owned firm of over 2,500 people, This document has been prepared by PA.
operating globally from offices across North America, The contents of this document do not
constitute any form of commitment or
Europe, the Nordics, the Gulf and Asia Pacific. recommendation on the part of PA and
We are experts in energy, financial services, life sciences speak as at the date of their preparation.

and healthcare, manufacturing, government and public PA Knowledge Limited 2014.
services, defence and security, telecommunications, All rights reserved.

Design Studio Resources 2014.


transport and logistics.
No part of this documentation may be
Our deep industry knowledge together with skills in reproduced, stored in a retrieval system,
or transmitted in any form or by any means,
management consulting, technology and innovation
electronic, mechanical, photocopying or
allows us to challenge conventional thinking and deliver otherwise without the written permission of
exceptional results with lasting impact. PA Consulting Group.