Faculty Industrial Management

Lebuhraya Tun Razak, 26300 Gambang,

Kuantan, Pahang Darul Makmur.
www.ump.edu.my

QUESTIONNAIRE

INTENTION TO CONSUME HALAL AMONG

UNIVERSITI MALAYSIA PAHANGS STUDENT:
A THEORY OF PLANNED BEHAVIOR APPROACH

Dear Participant

I am a lecturer at the Faculty of Industrial Management, Universiti

Malaysia Pahang (UMP). I am very please to inform that you have
been chosen to participate in this study. This questionnaire aims to
obtain information on the perception of UMP students on intention
to consume Halal. This study is conducted for the 2018
International Academic Multidisciplines Research Conference
in London at the Imperial College London United Kingdom.

All information given will be treated as STRICTLY

CONFIDENTIAL and used for academic purposes only. Your
cooperation to answer this questionnaire honestly is highly needed
in order to produce a reliable research report and hopefully it can
contribute to the understanding of halal food consumption.

Thank you very much for your time and cooperation.

Datin Dr. Mazita Mokhtar

0199121068
mazita@ump.edu.my
Faculty Industrial Management
Lebuhraya Tun Razak, 26300 Gambang,
Kuantan, Pahang Darul Makmur.
www.ump.edu.my

Section A (Personal Details)

Please answer all the questions. Fill in the blank or tick () the relevant field. Write
your answers to the questions that need answers specifically underlined.

1. Age: ___21_______ years old.

2. Gender:
Male Female

3. Marital Status:

Single Married

4. Race:
Malay Iban
Chinese Murut
Indian Kadazan
Indonesian Others (please state)
Siamese ________________

5. State of Origin:

Perlis N.Sembilan Terengganu

Kedah Sabah Kelantan
Penang Melaka Kuala Lumpur
Perak Johor Sarawak
Selangor Pahang Others (please state)
_____________

6. Residence area:

Urban Rural

7. Religion:

Muslim Hinduism Buddhist

Christianity Others (place state)

_______________

8. Present of study: Diploma / Bachelor / Masters / PhD (please specify)

_Degree_____________________________________________________
Faculty Industrial Management
Lebuhraya Tun Razak, 26300 Gambang,
Kuantan, Pahang Darul Makmur.
www.ump.edu.my

Indicate your agreement to the statements below by circling your response

according to the following scale:

Strongly Disagree Neither Agree Nor Agree Strongly

Disagree Disagree Agree
1 2 3 4 5

Section B (Intention to consume halal)

1. I will not eat if the food is non-halal. 12345

2. I will not eat if the food is doubted as halal. 12345

3. I will eat only in halal food outlets. 12345

4. I will eat only halal food. 12345

5. I will make sure that the food is halal before I consume it. 12345

6. I will make sure that the food is halal before I purchase it. 12345

7. I will not consume the food if it is prepared using any non-halal 12345
ingredients for example alcohol.

Section C (Attitudinal factors)

Part A (Attitude)

1. Eating halal food is important for me. 12345

2. I prefer to consume halal food compared to non-halal food. 12345

3. Halal food is clean. 12345

4. Halal food is cleaner compared to non halal food. 12345

5. Halal food is safe to eat. 12345

6. Halal food is safer to eat compared to non halal food. 12345

7. Halal food is healthy. 12345

8. Halal food is healthier compared to non-halal food. 12345

Faculty Industrial Management
Lebuhraya Tun Razak, 26300 Gambang,
Kuantan, Pahang Darul Makmur.
www.ump.edu.my

Part B (Subjective Norms)

1. Most people who are important to me are choosing halal food. 12345

2. People can influence me to eat halal food. 12345

3. My family members prefer halal food. 12345

4. My friends would think that I should choose halal food. 12345

5. My family imposes on me the importance of eating halal food. 12345

Part C (Perceived Behavioural Control)

1. It is easy to find halal food in Malaysia. 12345

2. It is easy to find halal food in my University. 12345

3. I always have a chance to eat halal food. 12345

4. There are many choices of halal food in my University. 12345

5. Price of halal food is reasonable. 12345