Chowking is a Philippine-based restaurant

In 1989, Chowking started expanding its market share amid the volatility of the domestic market. It opened
its franchising operations[1] and made its entry into the provincial markets the same year. On January 1, 2000, Chowking
became a wholly owned subsidiary of Jollibee Foods Corporation. The new owner commenced store renovations to create a
new corporate look for Chowking that would result in a comprehensive change for each store.

Chowking at the SM City Baliwag

Typical exterior of a Chowking restaurant

Chowking restaurant in Fort Bonifacio, Taguig

Expansion
1995
Chowking opened its first store in the United States through a franchise agreement with a US-based Filipino-American
Company.

2005
Chowking entered Jakarta, the capital of Indonesia and maintained two key stores to study the feasibility of the market. At
this time, the company began to explore other potential locations and key cities as part of its long term expansion plans.
In the Philippines, the company received the coveted The Marketing Company of the Year award from the Philippines
Marketing Association and also attained its second Hall of Fame for Most Outstanding Filipino Franchise award from the
Philippines Franchise Association.

2006
In 2006, the Chowking Food Corporation opened a United Arab Emirates (UAE) store location, increasing its international
presence to seventeen outlets.

2008
To ensure its continued growth, Chowking explored markets outside the Philippines. In 2008, Chowking had over 400 stores
within the Philippines, Indonesia, United States and the Middle East. Chowking has steadily been expanding its network in
and around the Philippines. It is able to ensure the freshness of its food and the reliability of its supply through its main
commissaries in Highland, Muntinlupa and Sucat, Paraaque, as well as satellite commissaries
in Pangasinan, Pampanga, Bulacan, Negros, Iloilo, Cebu, Cagayan de Oro and Davao. In Dubai, United Arab Emirates,
Chowking's commissary serves ten stores and is expanding to other areas.
In 2008, Chowking announced the completion of a Php270-million (USD 5.65-million) modernization program, which will
help set the stage for the companys future growth. Called Project DMSSM[3] (pronounced dimsum) for Designed,
Modernized and Streamlined Supply Chain and Manufacturing, the two-year modernization program that started in 2006
involves the expansion and renovation of Chowkings Noodle Building, increased automation, and the improved integration of
food manufacturing processes in its two commissaries in Muntinlupa City.[

2011
Jollibee acquired control over the franchised operations of Chowking USA, following the expiration of the pioneering franchise
agreement.
As of April 2011, Chowking operates in key international cities in the USA, Indonesia (2),[4] United Arab Emirates
(17), Qatar (2) and Oman (1).
In Indonesia, as part of Chowking's ethos of adaptation with local tastes and cultures, the company is one of the first
restaurants to be Halal-certified,[5] courtesy of the Indonesian Ulema Council (MUI). The number of customers grew as a result
of the certification and a strong Indonesian-Muslim customer profile was captured in their stores.