NATIONAL COLLEGE OF BUSINESS

ADMINISTRATION & ECONOMICES

M.PHIL (Business Administration)

Research Proposal
PREPARED BY

Group Members
Ibrar Mansoor 6022

Kashif Zulfiqar 6018

Sahabaz Noor

M Zeeshan

Waqar Mashi 6054

Bilal Khalid 6014

Submitted to

Dr Ghulam Abid
 Research Proposal

On

Organizational Resources and

Organizational Success:
A Case of Leading Tyre manufacturing
industries of Pakistan
Table of Content

Sr. No. Content Page No.

1 Title 1

2 Introduction 1

3 Statement of Problem 1

4 Scope and limitation of the study 2

5 Literature Review 3

6 Objectives of research 4

7 Theoretical Framework 4

8 Goals and Objective (Hypothesis) 4

9 Definitions 5

10 Methodology 6

11 Research Plan 6

12 Bibliography 8
Organizational Resources and Organizational Success: A Case of Leading Tyre

manufacturing industries of Pakistan

Title

An attempt to measure Organizational Success triggered by Organizational Resources: A

Case of Leading Tyre manufacturing industries of Pakistan

Introduction

The study is indented to measure the contribution of organizational resources into the

firms success at major. It also elaborate that what can be encapsulated by the term

Organizational Resource. The inferential part of the research the uses the data of top three

companies in the tyre manufacturing business: 1. Service Tyres, 2. Panther Tyres and 3.

Diamond Tyres. The thematically part will be purely based on the literature elaborated by

researchers in the body of managerial knowledge over decades.

The research will used correlation and regression to measure the relationship and

contribution of organizational resource in organizational success. Previous research proves

positive and contributory relationship of organizational resources in firms success.

Data will be collected from the firms to satisfy the need of this research. SPSS is the tool

used to manipulate the data. Result would be displayed in shapes of descriptive and

inferential analysis.

Statement of Problem

Measuring the relationship and contribution of organizational resources (by parts and as

whole) into organizational success in the major tyre manufacturing industry of Pakistan.
Scope and limitation of the study

The study chooses three leading manufacturing firm in tyre manufacturing in Pakistan:

1. Service Tyres

2. Panther Tyres

3. Diamond Tyres

The only limitation is the thematically part of study. It depends on the available time of

research. The thematical explanation of the aspect involves and contributes as

organizational resource is a question to solve, will be considered as exception.

Literature Review

There are many resources that contribute in the organizational success. Jeremy Galbreath

(2005) discussed these resources as PROFIT resources. Here P shows Physical resources, R

for reputational resources, O for organizational Resources, F for financial Resources, I for

intellectual resources and T for technological resources. More or less, each resource

contributes to organizational success. To sustain in the market competition firms develop

their competitive advantage using one or more of these resources as mentioned by

Ghemawat, P. (1986). Helfat (2000) explained that some of these resources are comparable

and some are difficult to imitate. The most sustained competitive advantage is being built

on the based on organizational and intellectual resources. (Aaker (1989), Andersen. et.

(1998)). Furthermore, Brains (1956) declare organizational resources are among the key

contributor and the most important resource of an organization. Because organizational

resource not just create a competitive advantage but also create barrier to entry for

potential competitors. (Barney (2001), Barney ET. (2001) Ghemawat (1986) and De Leo

(1994)).

Handy, C. (1989) explains the effects of various factors on firms growth. This study provides

a replica of accessing the firms success by the organizational resources in the context of

Pakistan Tyre manufacturing industry.

Goals and Objective (Hypothesis)

Goals and objectives are to identifying the contribution of operational, personnel, and

capital management on the overall success of the organization and which factor is more

correlated and what least correlated.

H1. Organizational resources are associated and contributed with the organizational

success.

H0. Organizational resources are not associated and contributed with the organizational

success.

Theoretical Framework

Operational
Management

Personnel Organizational
Management Success

Capital
Management

Independent variable are Operational Management, Personnel Management, and Capital

Management

Dependent variable is Organizational Success

Definitions

Following are the definitions of the terms:

Firm / Organizational Resources

Organizational resources are resources within the geographical boundaries of a

manufacturing industry i.e. People, Money, Raw material and capital resources.

Firm / Organizational Success

Organizational success means meeting organizational goal that are already being set

by the organization.

Resources

Resources is a broader term than organizational resources. Resources include

Organizational resources as well as others.

Tyre Manufacturing Industry

All tyre manufacturing firms contributing in refurbishing or manufacturing tyres for

the cycle, motorcycle, cars, rickshaws, buses or tractor are considered as tyre

manufacturing industry.
Methodology

The study demands two types of tools:

1. Tool that can help in identifies the relation of an independent variable and dependent

variable.

2. Tools that can measure the contribution of independent variable in to dependent

variable.

For this, two tools are borrowed from statistics and econometrics. So, Correlation and

regression analysis will be used to measure the phenomenon.

Primary data will be collected through well-defined questionnaires and interviews

Research Plan

The research completion plan is as follows;

Month Work Distribution

First Data Collection + Literature review

Second Data Collection + Literature review

Third Data mining and Analysis

Forth Informal completion of Reporting

Fifth Formal reports arranging and binding

Bibliography

Jeremy, G (2005), Which resources matter the most to firm success? An exploratory study of
resource-based theory, Technovation, Volume 25, Issue 9, September 2005, Pages 979-987

Ghemawat, P. (1986), Sustainable competitive advantage, Harvard Business Review,

September-October, pp. 53-58.

Aaker, D.A. (1989), Managing assets and skills: The key to a sustainable competitive
advantage, California Management Review, 31, pp. 91-106.

Handy, C. (1989), The age of unreason, Harvard Business School Press, Boston, MA.